Uhla lwemibhalo ye-athikili
Ucabanga kanjaloEzentengiselwanoIngabe "ithrafikhi iyinkosi" kulo mhlaba? Akulungile! Okusekela ngempela inzuzo yesikhathi eside akuyona ithrafikhi, noma imikhiqizo, kodwa——Izinzuzo zokuphatha,
I-traffic "iwumsebenzi wangaphandle", ukuphatha kuwumqondo oyisisekelo
Abaphathi abaningi be-e-commerce bacabanga nsuku zonke: Kwenziwa kanjaniamanziUkuthuthukisa kanjani ukuthengisa? Ukhetha kanjani imikhiqizo? Uyini umphumela? Ngemva kwempi enkulu yomgwaqo, yonke imali ayisekho, kodwa imiphumela injalo-njalo.
Kungani? Ngoba ithrafikhi iyi-sprint ezingeni lamaqhinga, kuyilapho abaphathi bebanga elide ezingeni lamasu.
Iqembu elingenazo izinzuzo zokuphatha lifana nebutho elingenaye umkhuzi - umugqa wangaphambili uya phambili, kuyilapho umugqa ongemuva ulala; abanye bamatasa njengezinja, kuyilapho abanye bengenzi lutho njengesihogo.
Ngalesi sikhathi, ngisho noma unethrafikhi eningi, awukwazi ukugcina inzuzo.
Kuyini "inzuzo yokuphatha"?
Ngamafuphi - guqula ubuhlakani bube ngamakhono enhlangano.
Kuzwakala kuyimfihlakalo? Empeleni kuyiqiniso kakhulu.
Cabanga ngalokhu: Lapho ontanga yakho bethola okushaamanziIngabe ithimba lakho lingahlola, libuyekeze, futhi lenze phakathi neviki? Uma kunjalo, wakha "inzuzo yokuphatha."
Ontanga yakho bangase basebenzise isu elisha ukuze baqalise umkhiqizo owodwa. Kodwa kuthiwani ngawe? Ungasebenzisa isu elifanayo emikhiqizweni eyi-100. Lawa amandla enhlangano.
Ithimba eliqine ngempela alinciki "kumphathi ohlakaniphile" ukuthi ahole iqembu, kodwa lithembele ezindleleni, ukubambisana, nezinhlelo zokuphendula ukuze wonke amalungu akwazi ukuphindaphinda impumelelo. Inzuzo yokuphatha iwukwenza ubuhlakani bungabe busancika kubantu ngabanye, kodwa buphinde buphinde bube "enkumbulo yemisipha" yenhlangano yonke.
Kungani abanye ontanga yakho behlale benesinyathelo esisodwa ngaphambi kwakho?
Uke wabhekana nalesi simo esicasulayo: ekugcineni uthole iqhinga lokushaya, futhi omunye umuntu wakwenza ngakusasa; umkhiqizo omusha owenziwe ngokucophelela ulingisiwe ngezinsuku ezimbalwa nje, ngisho nokupakishwa kwakufana.
Ingabe ufuna ngempela ukuphihliza ikhompuyutha yakho?
Lobu ubuhlungu “bokungabikho kwezithiyo”.
Amasu omgwaqo angakopishwa, imikhiqizo ingalingiswa, kodwa izinzuzo zokuphatha azikwazi ukukopishwa. Lokhu kungenxa yokuthi akusona nje isenzo esisodwa, kodwa uhlelo oluphelele lokucabanga nokubulawa.
Inkampani enezinzuzo zokuphatha ifana nenjini egcotshwe ukuze iphelele. Ngisho noma imakethe ishintsha ithrekhi, ingashintsha ngokushesha isiqondiso futhi iqhubeke nokusheshisa.
Inzuzo yokuphatha "i-moat" yebhizinisi
UMa YunKwake kwathiwa: "Amabhizinisi amancane abheka amathuba, amabhizinisi aphakathi abheka amamodeli, futhi amabhizinisi amakhulu abheka izinhlangano."
Lo musho uveza iqiniso mayelana ne-e-commerce.
Ungenza imali esheshayo ngomkhiqizo oshisayo, kodwa ukwenza imali impilo yonke kuncike emthelela ohlanganisayo wenhlangano yakho. Lapho ungakwazi ukumisa, wenze isifanekiso, futhi wenze isu elizenzakalelayo ngaphakathi kwenkampani yakho, ususungule umgoqo wokungena.
Lolu hlobo lwesivimbelo alukwazi ukumbiwa abanye, kodwa "luyimpahla engabonakali" eqoqwe ngokuzama inqwaba yamaphutha, ukulungiselelwa, kanye nokungena ngaphakathi.
Izinkampani ezinezinzuzo zokuphatha zingaphinda ezikwenze kahle kanye izikhathi eziyikhulu. Izinkampani ezingenazo izinzuzo zokuphatha zithembele kuphela kubasi ukuthi baphathe ibhizinisi mathupha. Lapho umphathi esekhathele, evilapha, noma ephazamiseka, inkampani iyama.
Izinsika ezintathu eziyinhloko zenzuzo yokuphatha
Manje umbuzo uthi: Indlela yokudala "izinzuzo zokuphatha"?
Ngikufingqa kube amagama amathathu abalulekile:
1️⃣ uhlelo lwedeski——Yenza ukuthathwa kwezinqumo nokwenza kulandela isethi yemithetho. Indlela enhle ifana nesistimu yokuzulazula ezenzakalelayo, esiza iqembu ukuthi ligweme ukuchezuka.
2️⃣ Ukusebenzisana-Qinisekisa ukugeleza kolwazi okungavinjelwe. Iqembu elihle alisebenzi ngokuzimela; esikhundleni salokho, njengeminwe nesandla, asebenza ndawonye ukuze asebenzise amandla ngaso sonke isikhathi.
3️⃣ impenduloKwenze umkhuba ukufunda. Ukubuyekeza okusheshayo kanye nokuhlola okusheshayo namaphutha kuwumongo wokukhula kweqembu. Kuphela ngendlela ephumelelayo yempendulo lapho "amandla okufunda enhlangano" angathuthukiswa.
La maphuzu amathathu abalulekile.
Ushintsho lwabaphathi be-e-commerce: kusuka "ku-opharetha" kuya "kumqeqeshi"
Abaphathi abaningi bebematasa becisha imililo - imikhiqizo emisha, imikhiqizo edayiswa kakhulu, isevisi yamakhasimende, imisebenzi ... konke ngesikhathi esisodwa.
Kodwa uke waqaphela yini ukuthi abaphathi bezinkampani ezinkulu ngempela bonke "abayize"?
Ngoba bashintshile ekubeni "bazenzele bona" bayeka "ukuvumela iqembu ukuthi likwenze." Leli izinga eliphezulu lenzuzo yokuphatha: lapho umphathi ehlehla, iqembu lisengakwazi ukunqoba.
Ukusuka ku-opharetha kuya kumqeqeshi, lolu wuguquko okufanele wonke umphathi we-e-commerce adlule kulo.
Case Thinking: Indaba Yabaphathi Ababili
U-Boss A usabuka i-backend yokulethwa ekuseni kakhulu nsuku zonke; U-Boss B uchitha amahora amabili kuphela emihlanganweni evamile futhi uchitha sonke isikhathi efunda amathrendi.
Ngemva kwesigamu sonyaka, iqembu lika-Boss A lalisemqhudelwaneni wangaphakathi futhi ukusebenza kwalo kuphazamiseka; Ithimba le-Boss B lasebenza ngokuzenzakalelayo futhi inzuzo yalo yaphindeka kabili.
Umehluko phakathi kwabo usegameni elilodwa kuphela——Izinzuzo zokuphatha,
Isiphetho: Izithiyo azikho ngaphandle, kodwa zingaphakathi
Inkosi yangempela akuyena ohlakaniphe kunabanye, kodwa ongakwazi ukuguqula "ubuhlakani" bube ngamakhono enhlangano ngokushesha kunabanye.
Imboni ye-e-commerce ibonakala iqhudelana ngemikhiqizo nethrafikhi, kodwa empeleni, igcina iqhudelana ngokusebenza kahle kwenhlangano nobuhlakani bokuphatha.
Inzuzo yokuphatha "injini engabonakali" yebhizinisi, ekuvumela ukuthi uqhubekele phambili ngokuqhubekayo phakathi noshintsho futhi inike amandla iqembu lakho ukuthi libe nakho.Amandla okuzilungisa nokuphindaphinda ukukhula okuhlelekile,
Amaphuzu esifinyezo:
- Ithrafikhi nemikhiqizo yimiphumela, kodwa ukuphatha kuwumongo wokwenza imiphumela ibe isimeme.
- Izinzuzo zokuphatha zivela ezintweni ezintathu: indlela, ukuxhumanisa kanye nempendulo.
- Izinkampani ezinezinzuzo zokuphatha zingaphinda impumelelo yazo, kanti lezo ezingenazo zingasebenza kanzima kuphela.
- Umgomo omkhulu womphathi we-e-commerce ukuvumela iqembu ukuthi "lindize lodwa."
Ngakho-ke, ngokuzayo lapho ukhuluma "ngezithiyo ze-e-commerce", cabanga ukuthi ngabe usabambekile yini "ekucabangeni komkhiqizo oshaywe"?
Isithiyo sangempela akusona ithrafikhi abanye abangayibona, kodwa "amandla okuphatha" afihliwe enhlanganweni. 🚀
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane "Isiphi isithiyo esikhulu embonini ye-e-commerce? Akuyona ithrafikhi, hhayi imikhiqizo, kodwa "izinzuzo zokuphatha"", okungase kube usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-33321.html