Uhla lwemibhalo ye-athikili
EzentengiselwanoUngabi nenkolelo-ze ngokuthi "kuyohlale kukhona amadoda anesibindi ngaphansi kwemivuzo emikhulu"!
"Kuhlale kunendoda enesibindi ngaphansi komvuzo omkhulu." Lo musho uthathwa njengeBhayibheli ngabaphathi abaningi kumbuthano we-e-commerce.
Kodwa liyini iqiniso? Bonke abantu abanesibindi ngempela babalekile, bashiya umphefumulo owodwa kuphela onesibindi - umphathi uqobo.
Ngisho nendoda enesibindi ingase ingezi naphezu komvuzo omkhulu
Abaphathi abaningi be-e-commerce bayathanda ukwenza izithembiso ezingenalutho.
"Mfowethu, uma ukwazi ukuzuza isigidi ngokuthengisa kule nyanga, uzothola ibhonasi ye-10,000!"
Kuzwakale kufisa kakhulu, kodwa ekupheleni kwenyanga, ukusebenza kwaba mfushane ngo-100,000, futhi ibhonasi yanyamalala ngokwemvelo.
Abasebenzi bayazi ukuthi lokho okubizwa ngokuthi "imivuzo evulekile" ngokuvamile kungama-mirages akhohlisayo. Amabhonasi aba amaswidi "angenakufinyeleleka" angatholakali nje kuphela kodwa futhi ahlukumeza inhliziyo.
Akukhona ukuthi u-Yongfu akazange afike, kodwa wancengwa ukuba ahlehle "ngeqiniso" kudala.
Ngenxa yokuthi isibindi asikwazi ukudliwa, labo abahlala ngokweqiniso yilabo abangasebenza ngokuthula ngaphakathi kohlelo.
Izinkampani ezincane azikwazi ukunikeza "imivuzo emikhulu" futhi azikwazi ukusekela "amadoda anesibindi"
Izinkampani ezinkulu zingawudlala umdlalo wamabhonasi ngoba zinokuzethemba.
Awuzange uhlangabezane nama-KPI? Vele ungene esikhundleni somphathi bese omunye ozothatha izintambo. Ngamabhonasi, iqembu lingakhokhisa liye phambili ngokushesha.
Kodwa kuthiwani ngezinkampani ezincane? Isikhathi sokusebenza kushintshashintsha, ukushaya kwenhliziyo yomphathi kuyabhakuza. Amabhonasi awakakhokhwa namanje, nokuphuma kwemali sekuyoma.
Kulokhu, "imivuzo evulekile" ifana nendlela yokukhipha ukukhathazeka esikhundleni sokugqugquzela.
Indoda enesibindi ayiwona umshini ongampompa amandla ayo. Ngaphandle kwenqubo yomsindo nendlela ezinzile, kungakhathaliseki ukuthi ingakanani ibhonasi ayitholayo, kuyoba nje iziqhumane, ezidlulayo.
Okugcina abantu ngempela yi-SOP kanye nendlela
I-E-commerce akuyona impi, iphrojekthi ehlelekile.
Ukuphumelela kweqembu ukulwa akuncikile ekushisekeleni kodwa kunqubo.
I-SOP (inqubo yokusebenza evamile) "i-firewall" yangempela.
Isibonelo: Isevisi yamakhasimende ikusingatha kanjani ukubuyiselwa kwemali? I-warehouse ikuvimbela kanjani ukuthunyelwa okuphuthelwe? Zilungiswa kanjani izintengo ngesikhathi sokunyuswa?
Lezi zinkinga azikwazi ukuxazululwa "ngesibindi" kodwa "ngokujwayelekile".
Nge-SOP ecacile, ngisho nabasebenzi abasha bangabonisa u-70% wempi yabo ephumelelayo ngesikhathi esifushane.
Lapho wonke umuntu azi ukuthi yini okufanele ayenze, iqembu alisadingi ukuthembela “emvuzweni ephezulu” ukuze libaqhube.
Ukuhlola okuqinile = ubuthi obungapheli
Izinkampani eziningi zithanda ukusetha ama-KPI angaguquki, njengokuthi "ukuthengisa kumele kukhuphuke ngo-30% kule nyanga" futhi "izinga lokubuyisela kufanele lehliswe libe ngu-1%.
umsindoisayensi, empeleni uwushevu ongapheli.
Imvelo ye-e-commerce ishintsha ngokushesha kakhulu.
Sula i-inventory kule nyanga, lawula inzuzo ngenyanga ezayo, futhi mhlawumbe ujahe ukuveza imikhiqizo emisha ngenyanga ngemva kwalokho.
Ukucela ithimba lakho ukuthi ligxile kumamethrikhi angashintshi kufana nokucela umshayeli wemoto yomjaho ukuthi ahlale eshayela ngegiya lokuqala.
Ukuhlolwa kwezikhundla ezibalulekile kufanele kubeAmandla,
Izinkomba kufanele zilungiswe noma nini ngokwezinjongo zebhizinisi.
"Iqhawe lethrafikhi" lanamuhla lingase libe "umqaphi wenzuzo" ngenyanga ezayo.
Lolu hlobo lokulungiswa okuguquguqukayo luyisihluthulelo sokugcina iqembu linempilo.
I-KPI ayilona ibhayibheli, iyithuluzi lokuzulazula
Abanye abaphathi bathanda ukulinganisa yonke into.
Isevisi yekhasimende kufanele ithole ama-oda angu-300, ukukhangisa kufanele kube ne-ROI ≥ 3, futhi izinga lephutha lokulethwa kwe-warehouse kufanele libe ngu-0.
Ngenxa yalokho, abasebenzi benza amanga idatha ngenxa ye-KPI; isevisi yamakhasimende ayixazululi izinkinga ngenxa "yesivinini"; futhi abakhangisi bayesaba ukuzama iziteshi ezintsha ngenxa ye-ROI.
Lolu hlobo lokuhlola oluqinile lufana nokukhiyela iqembu ekhejini lensimbi.
Ukuhlola okusebenza ngempela kufana netilosi - linomgomo ocacile kodwa likuvumela ukuthi ukhethe izindlela ezihlukene.
Akukhona ukuphoqa abantu ukuthi bahlangabezane nezindinganiso, kodwa ukusiza abantu bathole umzila ongcono kakhulu.
Sebenzisa "ukuhlola okuguquguqukayo" ukuze wakhe iqembu eliphilayo
Umnyombo wokuhlola okuguquguqukayo awukona ukushintsha imithetho njalo, kodwa ukwazisa ithimba: inkampani iyahamba futhi isiqondiso siyashintsha.
njenge:
- Le nyanga igxile "ekulawuleni izindleko," namabhonasi agxile emalini yenzuzo eyisamba;
- Ngenyanga ezayo, kuzogxilwa kakhulu "ekubambeni ukuchayeka", inkomba igxile ekuchofozeni;
- Uma kufika isizini ephezulu, yisikhathi sokubeka kuqala izinga lokuguqulwa.
Lokhu kulungiswa kuvumela wonke umuntu ukuthi "adansele isigqi senkampani" esikhundleni sokunyathela isigqi esingalungile.
Uzothola ukuthi iqembu lingasebenza kanzima ngaphandle kwemivuzo ephezulu.
Ngoba bayasibona isiqondiso futhi bazizwe bedingeka.
Umehluko ocacile phakathi kwemiklomelo nezijeziso uthembeke kakhulu kunemiklomelo evulekile
Imivuzo emikhulu iyizisusa zesikhashana, kuyilapho izindlela zokuklomelisa nezijeziso ziyizinto ezisebenza isikhathi eside.
Imiklomelo kufanele ifike ngesikhathi futhi izijeziso kufanele zibe nobulungiswa.
Ncoma ngokushesha lapho umsebenzi wenziwe kahle, ukuze abantu bazizwe benesizotha imizamo yabo.
Uma kunephutha, likhombise ngqo futhi ungashiyi noma yikuphi ukudideka.
Le ndlela elula futhi eqondile inamandla kakhulu kunokuthi "imivuzo evulekile".
Ngoba lokho abasebenzi abakwesaba kakhulu ukungatholi ibhonasi, kodwa "ukungazi ukuthi benze iphutha."
Isibindi somphathi akufanele sichithwe ngomvuzo omkhulu
"Indoda enesibindi" yeqiniso ingumqashi okwazi ukuhlala edakiwe ngenxa yesiphithiphithi.
Isibindi asikho mayelana nokusebenzisa imali ngokunethezeka, kodwa simayelana nokuba nesibindi sokwenza imithetho futhi uvumele umshini ukhulume.
Uma usebenzisa i-SOP ukuze uzinzise isisekelo nokuhlola okuguquguqukayo ukuze ulondoloze ubungqabavu, iqembu lizoqhubekela phambili ngokwemvelo.
Ngaleso sikhathi, akusadingeki umemeze iziqubulo, unikeze imiklomelo ephezulu, noma ujabulise abantu.
Ngoba isistimu ikuphathele abantu.
Isiphetho: Isikhathi sesibindi sesidlulile, futhi inkathi yemishini isanda kuqala
Isisho esithi "kuhlale kunendoda enesibindi ngaphansi komvuzo omkhulu" siphelelwe yisikhathi enkathini ye-e-commerce.
Ukuncintisana kwanamuhla akusancikile kokuthi “ngubani osebenza kanzima” kodwa kuncike ekutheni “ngubani ohlelekile”.
Isikhathi eside senkampani asinciki ekuthandweni, kodwa emithethweni.
I-SOP ecacile iwumgogodla weqembu, futhi ukuhlola okuguquguqukayo okuguquguqukayo kuwumgogodla webhizinisi.
Uma uhlaka lwamathambo luzinzile futhi igazi lisebenza, iqembu lizoba namandla ngokwemvelo.
Ngokuqondene “nendoda enesibindi”? Sekuyisikhathi eside eguquke waba "ujenene ohlakaniphile" oqonda isu, ukubuyekezwa, kanye nezindlela.
💡Isiphetho: Igama labaphathi be-e-commerce: Okudingayo akuwona "amadoda anesibindi", kodwa uhlelo oluvumela abantu abavamile ukuthi banqobe izimpi.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane "Abaphathi be-E-commerce kufanele bayeke ukukholelwa esisho esithi 'umvuzo omkhulu uzokhipha abanesibindi'. Okudingayo i-SOP nokuhlola okuguquguqukayo!", okungase kube usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-33324.html