Ungayikhulisa kanjani inkampani ye-e-commerce? Okokuqala, funda ukuphatha abantu njengamasosha!

EzentengiselwanoIsihluthulelo sempumelelo yenkampani akuyona imikhiqizo yayo, kodwa abantu bayo!

Ukukhula komphathi we-e-commerce onemali engenayo yonyaka edlula ama-yuan ayizigidi ezingu-100 akuxhomeki ekutheni zingakanani izimpahla angakwazi ukuzithengisa, kodwa ukuthi angakwazi yini "ukuqasha abantu abalungile."

Abantu abaningi baye baphambukela kakhulu ngaphambi kokuba baqonde isisho esihlakaniphile:Uma kunabantu abaningi, kungcono. Kunalokho, kufanele zisetshenziswe emazingeni ahlukene.

Isigaba 1: Imisebenzi yezinga le-S (izikhundla zamasu) - "abeluleki bezempi" benkampani

Kuyini ukusebenza kwezinga le-S? Kalula nje, yiqembu labantu abasebenzisa ubuchopho babo.

Bafana noZhuge Liang ku-Romance of the Three Kingdoms, ongalwi phambili, nokho onganquma ukunqoba noma ukunqotshwa. Laba bantu bayaguquguquka ekucabangeni, bayakujabulela ukuhlola amathuba amasha ebhizinisi, futhi baphumelele ekusebenziseni amasu okuxazulula izinkinga. Bayithangi lokucabanga langempela lenkampani.

Ngibone abaphathi abaningi benza iphutha elibulalayo - ukuvumela ukusebenza kwezinga le-S kube necala ngokusebenza.

Umphumela? Izingqondo zabo, okufanele zigxile ekuqondeni, manje zihlushwa imibiko nama-KPI. Uma abantu abanamasu sebengcwatshwe ezindabeni ezingathi shu, yonke inkampani ilahlekelwa "injini" yayo yokwenza izinto ezintsha.

Ngakho-ke, enkampanini, imisebenzi yezinga le-S ayihlolwa ngokusebenza. Banomthwalo wemfanelo wento eyodwa kuphela -Cwaninga ukuthi ungayenza kanjani inkampani iqhubekele phambili, ngokushesha futhi kancane kancane.

Ngokwesibonelo, ngesinye isikhathi, ukuthengiswa komkhiqizo osusunguliwe kwenqaba, futhi wonke umuntu waba sesimweni sokwesaba. Kodwa-ke, u-opharetha wezinga le-S uphakamise uhlelo "lomvuzo we-fission yomsebenzisi", oluphumele ekuthengiseni okuphindwe kabili phakathi nenyanga. Lolu hlobo lwevelu alukwazi ukulinganiswa ngokusebenza nje.

Isigaba sesibili: amathalenta aphezulu - "amandla amakhulu" enkampani

Abantu abazimisele ngokubulawa bafana nebutho eliqeqeshwe kahle. Abadingi amasu amaningi kakhulu, kodwa bangakwazi ukwenza imisebenzi ngokungaguquki, ngokunembile, nangokungenalunya.

Abaphathi abaningi bafuna ukuhlakulela "izisebenzi ezizungezile," kodwa lokho kungukungaqondi. Imvamisa kuba yilaba bantu "abazinzile futhi abazinzile" abadala inzuzo enkampanini.

Bangase bangabi abahle ekuqhamukeni nezixazululo zokudala, kodwa bahle ekwenzeni ama-oda, bagcwalise izinjongo, kanye nokugcina izinqubo ezinhle. Imboni ye-e-commerce iyashesha futhi iyaphindaphinda. Kungakhathaliseki ukuthi bangaki abantu abanekhono,Ukubulawa kokugcina ngumnqobi wangempela.

Enkampanini, amathalenta aphezulu enza ngaphezu kwama-70%. Banomthwalo wemfanelo wokufakwa kuhlu kwemikhiqizo, ukukhushulwa, isevisi yamakhasimende, ukugcinwa kwempahla, ukubuyekezwa kwedatha... zonke izinto ezigcina inkampani isebenza kahle zisekelwa yizo.

Uthi bewazi? Noma ngabe bonke abasebenzi bezinga le-S bathathe ikhefu elihlangene lokungabikho, inkampani isengahlala yenza inzuzo. Lokhu kungenxa yokuthi injini yokusebenza ilele ezingeni eliphezulu.

Isigaba sesithathu: amathalenta okuphatha - "abaphathi" benkampani

Ithalente lokuphatha liwumgogodla oxhumanisa amazinga aphezulu naphansi. Abacabangi ngokuqondisa okufana nezingcweti zokusebenza zeleveli ye-S, futhi abagxili emisebenzini ethile efana nezingcweti ezisezingeni eliphezulu. Umgomo wabo ukunika amandla ukusebenzisana okusebenzayo phakathi kwalokhu okubili.

Emcabangweni wami wokuphatha, kunesimiso esibaluleke kakhulu: "Ibhizinisi" kanye "nokuphatha" kufanele kuhlukaniswe.

• Kusho ukuthini? Ukusebenza kwezinga le-S akubandakanyi amaqembu; inkundla yabo yempi ingumqondo.
• Abantu abagxile ekubulaweni ababaphathi; umgomo wabo ukuhlangabezana nemigomo.
• Amathalente okuphatha yiwo anomthwalo wemfanelo wangempela wokuhlanganisa inhlangano, ukugada ukusebenza, kanye nokubunjwa kwesiko.

Sizamile ngaphambilini ukuvumela ukusebenza kwezinga le-S ukuphatha iqembu ngesikhathi esifanayo.

Ngenxa yalokho, le ndoda enkulu, ekuqaleni eyayiyisikhungo sezongqondongqondo senkampani, kamuva yakhungathekiswa izindaba ezihlukahlukene zabasebenzi, ukuhlolwa, nezingxabano.

Ekugcineni, safunda emaphutheni ethu futhi sahlukanisa ngokuphelele yonke imisebenzi, okwathuthukisa ngokushesha ukusebenza kwethu kahle.

Kudingeka inhlanganisela yezinhlobo ezintathu zabantu ukusekela "inkampani enkulu" ngempela

Cabanga ngalokhu: Ukusebenza kwezinga le-S kufana "nerada" yenkampani, enesibopho sokubona isiqondiso; amakhono okuphatha kukhona "abashayeli", ukulawula isigqi; amakhono aphezulu "yinjini", ukushayela phambili.

Lapho lezi zinhlobo ezintathu zabantu ngayinye yenza imisebenzi yayo, inkampani ngokwemvelo isebenza ngesivinini esikhulu. Ngokuphambene, uma zixutshwe ndawonye, ​​isiqondiso sizodideka, ijubane lizohamba kancane, futhi ukubulawa kuzowa.

Lokhu kuhlukaniswa kwemodeli yezabasebenzi nakho kunenzuzo efihliwe - ukuqasha okunembe kakhudlwana.

Uyazi ngokucacile "indima" yesikhundla ngasinyeUkubeka", vele uqhathanise futhi ufanise phakathi nenhlolokhono.

Esikhundleni sendlela yokuqasha "engacacile": uyacelwa ukuthi wenze amasu, uzuze imiphumela, futhi uhole iqembu.

Ngisho nonkulunkulu angakuthola kunzima ukufeza noma yini ngomuntu onjalo.

Vumela wonke umuntu akhanye "esimeni esifaneleka kakhulu"

Sihlala sikholelwa emushweni owodwa: Inkampani ayincikile kuqhawe elinamandla, kodwa eqenjini elikhulu.

Wonke umuntu uzalwa enamandla ahlukene. Umphathi ohlakaniphile akaceli wonke umuntu ukuthi ashintshe, kodwa uthola lapho angenza khona kakhulu.

Asilokothi sicele wonke umuntu ukuthi abe "ujack of all trades", sibacela ukuthi babe "master of one thing".

Njengeqembu nje, umuntu udlala isiginci, omunye adlale izigubhu, omunye acule izingoma zomthofu. Indima ngayinye ihlukile, kodwa uma ihlanganiswa, idala umculo ojabulisa kakhulu.

Ukutshala kwangempela kwabaphathi be-e-commerce akukhona ukwenza izinto, kodwa "ukusebenzisa abantu"

Lapho usuka “ekuzenzeleni izinto wena” uye “ekusebenziseni abantu ukwenza izinto”, lapho ufunda ukuyeka futhi uvumele abantu abalungile benze okungcono kakhulu, ngaleso sikhathi, inkampani yakho izoba nethuba lokukhula ngempela.

Abantu abaningi bacabanga ukuthi i-e-commerce iqhudelana ngethrafikhi, intengo, kanye ne-supply chain.

Eqinisweni, ekugcineni, konke kuncike ekhonweni lenhlangano.Noma ngubani ongaqasha abantu abalungile uzowina ikusasa.

Isiphetho: Indlela yokuqasha abantu iwukuhlakanipha okuphezulu kakhulu kwe-e-commerce

Ukuqasha abantu kufana nokuqasha amasosha; ukwazi abantu nokubabeka ezikhundleni ezifanele kuwukhiye. Ukuthuthukiswa kwebhizinisi akulona uhambo lomuntu oyedwa onesibindi, kodwa uhambo lwezinkanyezi ezikhanyayo.

Lapho umphathi ekwazi ukuhlonza ngokunembile amandla amaqhinga okusebenza kwezinga le-S, ahloniphe amandla okusebenzisa amathalente aphezulu, futhi ethemba amakhono enhlangano yamathalente okuphatha, inkampani izoba “nekhanda elicabangayo,” “izandla zesikhulu,” kanye “nohlaka lwamathambo okusebenzisana.”

Lona unxantathu wensimbi wokukhula kwebhizinisi.

Ikusasa le-e-commerce lizobona izinguquko ezisheshayo nezisheshayo, futhi ama-algorithms azokhula abe yinkimbinkimbi, kodwa into eyodwa ayisoze yashintsha:Abantu bayisiqalo sakho konke ukukhula.

Isifinyezo sokugcina:

• Ukuqasha kuhlukaniswe izigaba ezintathu: imisebenzi yezinga le-S (izikhundla zamasu), amathalente aphezulu, namakhono okuphatha.
• Izinhlobo ezintathu zabantu zinezibopho ezihlukene futhi azikwazi ukuxutshwa.
• Vumela imisebenzi yeleveli ye-S icabange ngendlela, amakhono aphezulu asebenzisa imiphumela, kanye namakhono okuphatha akhuthaza ukubambisana.
• Isihluthulelo sokwenza ibhizinisi libe likhulu akukona ukuba “nabantu abaningi” kodwa ukuba “nabantu abalungile”.

Phinda uhlole isakhiwo seqembu lakho bese uzibuza: Ubani ocabanga ngesiqondiso? Ubani owenza ukubulawa? Ubani ophethe ukudidiyela?

Kuphela uma ubeka lezi zinhlobo ezintathu zabantu ezikhundleni ezifanele lapho inkampani yakho izoba nethemba lokukhula ngempela.