Kungani inzuzo ye-e-commerce iyancipha? Isihluthulelo sokukhula sisekukhetheni isu elilungile!

EzentengiselwanoIphuzu langempela lokuwa kwenkampani akulokothi yehluleke ukufeza izinhloso zenzuzo, kodwa ukuthi umphathi uhambe ngendlela engafanele.

Lapho ngiqala ukuzwa umbono wokuthi "izinhloso zenzuzo ziphoqa abasebenzi ukuthi basebenze kanzima," cishe ngakhafula itiye lami lobisi.

Embonini ye-e-commerce, le ndlela ifana nokusebenzisa ikhampasi ukuthola i-WiFi - ayilungile neze.

Muva nje ngizwe umnikazi webhizinisi le-e-commerce eliwela umngcele ukuthi inkampani yakhe inabantu abangu-6, futhi bamatasa njengokuphotha phezulu nsuku zonke, baphotha ngokushesha okukhulu, kodwa abakwazi ukundiza phezulu kakhulu.

Uthe ukuze akhuthaze wonke umuntu uzibekele umgomo wokukhulisa inzuzo ngo-30% eqenjini, ngethemba lokuthi wonke umuntu uzokhuthazeka uma ebona izibalo.

Ngemva kokuzwa lokhu, engangingakwenza kwaba ukububula futhi ngibeke isandla sami esiphongweni sami: Lokhu akusona isisusa, yinkinobho yesikhathi kumshini wokucindezela.

Ku-e-commerce, inzuzo iyisici esibalulekile. Akuyona neze into "engafinyelelwa ngokusebenza kanzima".,

它是 Isu onalo linqunywa isiqondiso osithathayo kanye nokukhetha okwenzayo, hhayi ngomzamo owenzayo.

Uyini umzamo? I-accelerator.

Liyini isu? Yisondo lokushayela.

Uma isiteringi singalungiswanga kahle, ukunyathela i-gas pedal kuzokwenza ukuthi uphambuke ngokushesha.

Kungani imboni ye-e-commerce ingakwazi ukusebenzisa "ukulawula ukucindezeleka" okungokwesiko?

Imboni ye-e-commerce iyimboni ephikisa kakhulu.

Imboni enkulu ayisho ngempela ukuzinza okukhulu.

Abantu abengeziwe akusho ngempela ukwanda okukhulu.

Umzamo owengeziwe akusho inzuzo ephakeme.

I-E-commerce empeleni iyimboni edinga isu.

Okwakho namuhlaUkukhuthazwa KwewebhuIngabe isu lihambisana namasu akamuva?

Ingabe ukhetha imikhiqizo efanele?

Ingabe i-traffic matrix yakho iyawasebenzisa amathuba amanje?

Ingabe akhona amabhodlela e-supply chain?

Lezi zibaluleke izikhathi eziyi-100 kunokusebenza amahora angu-3 engeziwe isikhathi esengeziwe.

Ngakho-ke lapho abaphathi begxila kubantu, imizamo, nezinqubo, bakhohlwa ingqikithi ebaluleke kakhulu-le mboni imayelana nokuwina "ngokwenza izinyathelo ezifanele."

Kungani ngiqine kangaka? Ngoba ngike ngashiswa.

Ngesinye isikhathi, inkampani enqamula imingcele yaba nokwehla kwenzuzo.

Ngaleso sikhathi, iqembu lonke laliqhaqhazela ngenxa yokushuba kwesimo.

Uma silandela indlela evamile, singase sibambe imihlangano nsuku zonke, siqaphe idatha nsuku zonke, futhi sigxile ekwenzeni nsuku zonke.

Umphumela? Kuzokwenza yonke inkampani iphelelwe amandla, futhi inzuzo izokwehla ngokushesha okukhulu.

Kamuva sanquma ukwenza okuphambene.

Asizange sisebenze isikhathi esengeziwe.

Awekho ama-KPI anyusiwe.

Amahora okusebenza awazange engezwe.

Senze into eyodwa kuphela: Khulisa iqhinga elibalulekile "lokuthuthukiswa komkhiqizo" ngokuphindwe kashumi.

Ngenkathi abanye bakha i-SKU eyodwa ngeviki, sitshala ngokuqondile izinsiza ukuze sizuze okungu-10 ngeviki.

Lesi senzo esisodwa nje.

Ezinyangeni ezintathu kamuva, inzuzo yaphula wonke amarekhodi angaphambilini.

ngani?

Ku-e-commerce, ukukhula akufinyelelwa "ngokwephula okuhlosiwe".

Kunalokho, bathole impumelelo “ngokubamba amasu abalulekile”.

I-Effort iyisisheshisi.

Isu injini.

Uma ungayishintshi injini yakho bese uqhubeka nokunyathela uphethiloli, uzokushisa, ungakubhabhisi.

Izinkampani ezivame kakhulu ze-e-commerceukufaIndlela: Umatasa, kodwa awunanzuzo

Iqiniso lamaqembu amaningi e-e-commerce:

Umatasa nsuku zonke.

Ngiyatatazela mihla namalanga.

Ngizizwa sengathi “kuningi okumelwe ngikwenze” nsuku zonke.

Kodwa uma ungibuza umbuzo:

Ingabe esikwenzayo namuhla kunenzuzo yesu?

Abantu abaningi bathula.

Akukhona ukuthi abasebenzi abakhuthele, noma ukuthi abahlakaniphile.

Ubasi akazange anikeze isu.

Uma abasebenzi bengenawo amasu, bangavala izikhala ngomsebenzi wabo kuphela.

Njengokuzama ukushanela igagasi ngomshanelo, awusoze wawususa uhlanzekile.

Kungani ngithi "amabhonasi kufanele anikezwe labo abakwazi ukuqhamuka namasu"?

Ngivame ukusho into efika ekhaya ngempela:

Umuntu owenza uhlelo ubalulekile, kodwa umuntu ophakamisa amasu abalulekile ubaluleke nakakhulu.

Isu elikhethwe kahle lingaholela ekukhuleni kwezinyanga.

Ukushintsha kwesikhathi esengeziwe kungagcina ukuqhubeka amahora ambalwa.

Ngakho-ke, inkampani idinga ukuba nomthetho:

Ngamasu aholela ekuthuthukisweni kwebhizinisi, kuzonikezwa ibhonasi engu-2 ngale ndlela elandelayo:

Umuntu ophakamise isu - 15,000

Abantu abenza isu - 5000

Omunye wangibuza, "Ingabe lokhu kulungile?"

Ngathi yayilungile impela.

Ngoba isu limayelana nokubheka isikhathi samanje ngekusasa.

Ukubulawa kusho ukubheka ikusasa kusukela manje.

Inani alifani neze.

Ingabe inkampani enabantu abangu-6 kuphela isadinga isakhiwo? Kunjalo.

Abaphathi abaningi bakholelwa ukuthi:

Abantu abambalwa = akukho sakhiwo

Isakhiwo = Amalungelo Obunikazi Enkampani Enkulu

Lo mbono wonakele ngempela abantu abaningi kakhulu.

Ngisho noma inkampani yakho inabantu abangu-6 kuphela, kufanele ibe nesakhiwo esiyisisekelo:

Umuntu oyedwa uphatha isu nesiqondiso. Omunye umuntu ulawula isikhathi nabasebenzi. Abanye benza icebo.

Kungani kuhlukaniswa ngale ndlela?

Ngaphandle kokuqondisa, wonke umuntu uyakhubeka ngokungaboni. Ngaphandle kwesigqi, ukwenza akugxili. Ngaphandle kwesakhiwo, ukusebenza kahle akusoze kwaba ngcono.

Izinkampani ezincane zidinga ukwakheka nakakhulu ngoba azikwazi ukwenza amaphutha.

Kufanele uqeqeshe isimiso sezinzwa esimaphakathi seqembu kusukela esemncane— Gxila esu, hhayi emisebenzini.

Lona umqondo oyisisekelo ukusuka ku-1 kuye ku-10, futhi ukusuka ku-10 kuye ku-100.

Umqondo wangempela oyisisekelo we-e-commerce awukona umzamo womuntu, kodwa mayelana nokukhetha isu elilungile.

Baningi kakhulu abasebenzi abasebenza ngokuzikhandla kulo mkhakha.

Akhona namaqembu amaningi asebenza ngokuzikhandla ngendlela eyisimanga.

Kodwa amaqembu akhetha indlela okuyiyo azohlala kuyiwo anqobayo.

Uma uphokophele endaweni engafanele, noma ngabe uzama kangakanani, kuzophumela kuphela ekukhuleni okungekuhle.

Ukuthi ungahamba ibanga elingakanani akuncikile ekutheni abasebenzi bakho basebenza kanzima kangakanani.

Kuncike ekukhetheni kwamasu omphathi.

Lona umthetho onganakwa kalula, nokho obaluleke kakhulu, we-ironclad embonini ye-e-commerce.

Isiphetho: Ukucabanga kwamasu kuwukuphela kwendlela yezinkampani ze-e-commerce.

Izinkampani eziningi ziyehluleka hhayi ngoba imakethe inzima kakhulu.

Kungenxa yokuthi umphathi usebenzisa kuphela "ukusebenza kanzima" ukuchaza yonke into.

Eqinisweni, izinkampani ezihamba phambili zithembele emandleni athuthuke kakhulu:

1. Khomba okuguquguqukayo okubalulekile.
2. Thola izinsimbi zokukhula.
3. Yakha uhlelo lwesu.
4. Yenza iqembu lichithe isikhathi salo ezintweni ezibaluleke kakhulu.

Lona uphahla lwemboni, kanye nomkhawulo wokuthi inkampani ingandiza phezulu kangakanani.

Okugqugquzela ukukhula kwenkampani akukhona ukukhathala kokusebenza isikhathi esengeziwe, kodwa izindlela zamasu ezinembayo nezisebenzayo.

Lapho umphathi engawuqonda ngempela lo mqondo, usevele wanqoba izithiyo zokukhula izinkampani ezijwayelekile ze-e-commerce ezingakwazi ukudlula kuzo.

Kafushane, ngamafuphi:Imboni ye-e-commerce igxile kakhulu kumasu, ayigxili kakhulu kubasebenzi.

Inzuzo ayakhiwe abasebenzi abasebenza isikhathi esengeziwe, kodwa ngokuphumelela kwamasu abalulekile.

Ukuba matasa kwabasebenzi akufani nenqubekela phambili yenkampani.

Ukuze wenze iqembu lisebenze kahle, kufanele:

1. Gxila kumasu abalulekile.
2. Misa isakhiwo esiyisisekelo.
3. Nika umvuzo labo abaphakamisa imibono yokukhula.
4. Yehlisa ukusebenza okungasho lutho.
5. Ukugxila ekuqondisweni kubaluleke kakhulu kunomzamo.

Uma abaphathi bezimisele ukusuka "kokuqapha abantu" baye "kumasu okuqapha," ukukhula kwenkampani kungaqala ngempela.

Uma ungumnikazi webhizinisi le-e-commerce, manje isikhathi esingcono kakhulu sokubumba kabusha indlela yokukhula yenkampani yakho.