Uhla lwemibhalo ye-athikili
- 1 I-traffic akuyona inkinga; inkinga awunaso isisekelo somkhiqizo.
- 2 Isithiyo sangempela sokungena ukuqonda komkhiqizo, hhayi amasu okukhiqiza ithrafikhi.
- 3 Kungani amaqembu amaningi kangaka ehluleka okwamanje "ithuba legolide liyaphela"?
- 4 Bheka lelo bhodwe lensimbi engagqwali lase-Ruian muva nje.
- 5 Ngakho iyiphi indlela okufanele ngihambe ngayo?
- 6 Sengiphetha: Ikusasa ngelabo abaqonda kokubili ithrafikhi nomkhiqizo.
想从EzentengiselwanoUkugqashula emqhudelwaneni oshubile kanye nezindleko eziphezulu zomgwaqo? Lo mhlahlandlela uzokukhombisa ukuthi ungazinciphisa kanjani izingcuphe zomkhankaso, uthuthukise amakhono omkhiqizo, futhi wakhe isu eliphindaphindekayo lokukhula kwemingcele ngendlela ezinzile.
Kungakhathaliseki ukuthi unolwazi lwaphesheya kwezilwandle noma cha, ungathola indlela efanele yokusebenzisa ithimba lakho ukuze ubuyisele ibhizinisi lakho endleleni yokukhula esimeme.
Ingabe imakethe yasekhaya ye-e-commerce inokuncintisana kakhulu? Ingabe ithrafikhi ibiza kakhulu? Ingabe uyangabaza ukuya emhlabeni wonke?
Ngikwazi kahle lokhu.
Ngoba lokhu akuyona inkinga.
Lena inkinga evamile embonini.
Ukukubeka kalula:Abazange bakhe iphothifoliyo yomkhiqizo wabo ngenkathi bevuna izinzuzo zokukhuphuka kwethrafikhi, futhi njengoba lezo zinzuzo zingasekho, zidaluliwe ngokuphelele.
Abantu abaningi babenjalo ngaleso sikhathi.
Emuva kosuku, labo ababengena emgwaqeni we-Baidu bagijima ngesivinini esikhulu, amaqembu abo akhula esuka kubantu abangamakhulu amane, enza imali ngokushesha sengathi bane-accelerator.
Kodwa uyazi ukuthi ngiqonde ukuthini.
Lapho umoya uvunguza, imali ifika.
Lapho umoya uyeka, ngaphansi kwabonakala.
Phakathi naleyo minyaka, imizwelo yabo yayijabulisa kakhulu kunamashadi ezitsheni zamakhandlela.
Ngithole i-oda elikhulu namuhla, lihle kakhulu!
Uma i-inventory iqhuma kusasa, ngizofuna ukukhasa emgodini ophansi.
Iqembu lisebenza nsuku zonke sengathi “ligembula ukuthi kusasa kuzoba ngcono yini”.
Kwaze kwaba ngolunye usuku, ekugcineni baqaphela—Uma inkampani iqhubeka nokugembula ngethrafikhi, izogcina ishanelwe wumjikelezo futhi ibulawe.
Ngakho bachitha iminyaka emithathu becwila kulo mkhiqizo.
Ukuze uqonde izidingo zangempela zabasebenzisi.
Zama ukuthola isigqi semboni.
Thuthukisa ikhono "lokubona igagasi elilandelayo lamathuba".
Kuphela ngemva kwalokho inkampani yazinza ngempela.
Ayincikile ekugembuleni, ayincikile ekukopeleni, futhi ayincikile ekudalweni.
Thembela emandleni omkhiqizo ukuze ubhekane nesimo sezulu somjikelezo wezomnotho.

I-traffic akuyona inkinga; inkinga awunaso isisekelo somkhiqizo.
Lo mphathi uthe i-e-commerce yasekhaya inokuncintisana kakhulu.
I-traffic endaweni yesikhulumi iyabiza futhi kunzima ukuyithola.
Ngifuna ukuya olwandle, kodwa ngikhathazekile ngokungabi nalo ulwazi.
Ngemva kokuzwa lokhu, safuna ukuthi—Mfowethu, akubuzwa ukuthi uyafuna yini ukuya olwandle noma cha, wukuthi awukakawakhi ngisho nomkhumbi.
Wonke umusho udabukisa inhliziyo, kodwa wonke amazwi ayiqiniso.
Ukuqala ngethrafikhi akulungile.
Lena indlela eshesha kakhulu yokubona imiphumela.
Kodwa uma njalo uthembele ekuwineni okukhulu, ukukopisha imali yabanye, nokuhlala nalowo mqondo wokuthi "oh, ngishaye enye i-jackpot" ...
Uma lezo zinzuzo sezihambile, yonke into izoba yinhlakanhlaka.
Ukuhamba emngceleni kubi nakakhulu.
Ubone omunye eqhuma namuhla.
Uthengisa izimpahla ngokujabula, kodwa ezinyangeni ezimbili kamuva, imakethe isivele ishintshele kumkhuba olandelayo oshisayo.
Ingabe i-e-commerce ewela umngcele isancike emalini "yokukopisha"?
Kufana nokugijima umjaho wamamitha ayi-100 kumaslipper.
Balahlekelwa ngaphambi kokuthi baqale.
Isithiyo sangempela sokungena ukuqonda komkhiqizo, hhayi amasu okukhiqiza ithrafikhi.
Kuyini ukuqonda komkhiqizo?
Kusho ukukwazi ukuqonda izidingo ezingashiwongo engqondweni yomsebenzisi.
Kumayelana nokwazi ukuthi into enkulu elandelayo ikuphi, esikhundleni sokuthi uvele ugxumele phezulu ngemuva kokuthi wonke umuntu esekwenzile lokho.
Kusho ukwazi ukushintsha imininingwane ibe yimikhiqizo, imikhiqizo ibe yizibuyekezo ezinhle, nezibuyekezo ezinhle zibe izimpahla zesikhathi eside ngokushesha kunombangi.
Leli khono lishibhe izikhathi eziyizinkulungwane eziyishumi kunokukhangisa.
Ngangikhuluma kabi ngalo mphathi:
Ithrafikhi iyisinqamuleli; umkhiqizo uwumgomo wokugcina.
Ingxenye yokuqala incike ekubukeni.
Ingxenye yesibili izoba mayelana nekhwalithi yomkhiqizo.
Awukwazi ukugijima esiwombeni sokuqala unomphela, akunjalo?
Impempe izokhala kuleyo nkundla maduze noma kamuva.
Kungani amaqembu amaningi kangaka ehluleka okwamanje "ithuba legolide liyaphela"?
Ngoba abakaze baqonde ngempela abasebenzisi empilweni yabo yonke.
Bazi kuphela "lapho okunethrafikhi".
Kodwa abaqondi ukuthi "kungani abasebenzisi bezimisele ukuthenga".
Babheka kuphela "okuvezwe abanye".
Kodwa ngeke babuze, "Ngingakwenza kangcono?"
Bahle ekubambeni amathuba.
Kodwa abanalo nhlobo ulwazi lokuthi bangabhekana kanjani nosuku lokuma komoya.
Kubalulekile ukuqonda ukuthi ithrafikhi ayiyona impahla.
Umkhiqizo yilokho okubalulekile.
Imali oyithola ngomgwaqo ifana nesipho esivela emoyeni.
Imali oyizuza ngemikhiqizo yakho ikhula emizamweni yakho.
Lezi ezimbili zihluke kakhulu.
Bheka lelo bhodwe lensimbi engagqwali lase-Ruian muva nje.
Leyo nto yahlala iminyaka engaphezu kweshumi ngaphandle kokubhidlika.
Imboni yamabhodwe iwile.
Ngenxa yalokho, ikhasimende lithumele ividiyo ethi:
"Sengisebenzise leli bhodwe iminyaka engaphezu kweshumi."
Ukugeleza kwezimoto kwangena njengesikhukhula.
Imboni ilondolozwe ukugcwala kwe-inthanethi.
Cabanga ngakho.
Ingabe lolu hlobo lwesivimbelo luyinto ongayidala ngokujikijela imali ekukhangiseni?
Akutholakali nhlobo.
Ngoba lawa amandla omkhiqizo.
Lokhu ukwethembana okujulile abasebenzisi abakuzwayo uma "bafuna ukukusebenzisa futhi."
Uma umkhiqizo wakho uhlangana nabantu ngempela, ungaba i-hit kalula.
Ngakho iyiphi indlela okufanele ngihambe ngayo?
Ngokufigqiwe:
Ithrafikhi ingakuzuzela ibhodwe lakho lokuqala legolide, kodwa ukuthi ungaya kude kuncike emandleni omkhiqizo.
Ufuna ukuya olwandle?
Isipiliyoni akusona isithiyo esikhulu.
Isithiyo esikhulu ukuthi usaphupha:
"Ngisakwazi ukulwa impi ngisebenzisa izimoto?"
Ake ngikutshele iqiniso:
can.
Kodwa ngokushesha noma kamuva, sizobhekana nebhodlela.
Udinga ukuzulazula emijikelezweni.
Udinga ukugwema izithiyo ezinkulu zemboni.
Udinga ukuqinisekisa ukuthi inkampani ayisindi ngenhlanhla.
Ngemuva kwalokho kufanele wakhe isisekelo somkhiqizo.
Sengiphetha: Ikusasa ngelabo abaqonda kokubili ithrafikhi nomkhiqizo.
Kule nkathi yolwazi oluningi, ukuncintisana kwebhizinisi kancane kancane kubuyela engqikithini yako.
Ubuchwepheshe buzoshintsha.
Inkundla izoshintsha.
Ithrafikhi ingashintshashintsha.
Kodwa izidingo zangempela zabasebenzisi ngeke zishintshe.
Izinkampani ezikwazi ukubhekana nesimo sezomnotho ngempela yilezo ezingabamba amaphethini angaguquki phakathi noshintsho.
Ukuthola amandla omkhiqizo ukwazi "izimiso zokuqala" zebhizinisi.
Akusizi nje ukuthi uhlale uzolile phakathi kokuguquguquka, kodwa futhi ikuvumela ukuthi ubone isiqondiso ngokucacile phakathi kwezinxushunxushu, uchoboza izimbangi zakho "ngokuzola kwamasu" kanye "nezinzuzo zesakhiwo".
Lokhu kuzoba ukhiye wokunqoba esikhathini esizayo.
Qala ukwakha amakhono omkhiqizo wakho manje, ukuze konke ukukhula okuzayo kuvela emandleni owalawulayo ngempela.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ Isihloko esithi "I-Domestic E-commerce is Too Competitive, Inganqamula Kanjani I-E-commerce Ye-Cross-Border Futhi Ihambele Umhlaba Ngempumelelo?" okwabiwe lapha kungase kube usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-33418.html
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