Ukuphathwa kwezinkampani ze-e-commerce kudinga ukusebenzisa amasu e-ROI ukuqinisekisa ukuthi yonke imali etshaliwe iveza imbuyiselo.

KWEzentengiselwanoEmisebenzini yenkampani, izenzo zokuphatha empeleni ziyizindleko, futhi kuphela ngokwamukela umqondo we-ROI lapho singaqinisekisa khona ukuthi isilinganiso sokufakwayo-sokuphuma siyakhuliswa.

Le ncwadi inikeza ukuhlaziywa okujulile komqondo oyinhloko we-ROI yokuphathwa kwe-e-commerce, kuhlanganiswe nezifundo zamacala zangempela, ukusiza izinkampani ukuhlonza izinkinga ngokunembile, ukulinganisa ukulahlekelwa, kanye nokwenza ngcono imikhuba yokuphatha, ngaleyo ndlela kuthuthukiswe ukusebenza kahle kweqembu kanye nenzuzo.

Ufuna ukwenza ukuphathwa kwakho kwe-e-commerce kube ngcono futhi kube nenzuzo? Funda ngamasu okuphatha aqhutshwa yi-ROI manje!

Ukuphatha kanye nokusebenza kwebhizinisi kuyafana; kokubili kuhlose ukufeza i-ROI.

Ukuphatha akusibo ubuciko, kodwa kuwukutshalwa kwezimali.

Isenzo ngasinye sokuphatha simelela izindleko ezibonakalayo.

Uma kungekho kubuyiselwa kwemali, kuyimfucuza emsulwa.

Lesi yisihloko engizokhuluma ngaso namuhla: i-ROI yabaphathi.

Abantu abaningi bacabanga ukuthi ukuphatha "kuthambile" futhi akubonakali.

Kodwa empeleni, njengokwenza ibhizinisi, ukuphatha ekugcineni kuncike ekubalweni kwezimali - zonke izenzo zokuphatha kumele zibalwe nge-ROI.

Ibala isilinganiso sokufakwayo kokukhiphayo, bese ibala i-ROI.

I-ROI imele i-Return on Investment.

Amabhizinisi kudingeka alandele i-ROI, kanti abaphathi kudingeka balandele i-ROI nakakhulu.

Ngoba yonke into ekuphathweni ibiza izindleko.

Isibonelo, ukulungisa isilinganiso sokusebenza kudinga ukuxhumana nesisebenzi kanye nokuqapha ukuqaliswa kwaso.

Lezi zenzo zingase zibonakale zilula, kodwa zidinga isikhathi nomzamo omkhulu.

Isikhathi nomzamo empeleni kuyizindleko.

Uma lokhu kulungiswa kungalethi imbuyiselo, khona-ke lezi zindleko ngeke zibuyiswe.

Ngakho-ke, ukuphatha akukhona "ukuphatha okuningi", kodwa "ukuphatha ngempumelelo".

Abaphathi bangempela akusibo labo abamatasa emihlanganweni nsuku zonke, kodwa yilabo abakwaziyo ukubala i-ROI.

Ukwazi ukutshala amandla alinganiselwe ezindaweni ezibaluleke kakhulu.

Umqondo oyinhloko we-ROI yokuphathwa kwe-e-commerce

Umqondo ngemuva kokuphatha i-ROI kwezentengiselwano ze-e empeleni ulula kakhulu.

1. Isinyathelo sokuqala ukudala uhlu lwemibuzo.
2. Isinyathelo sesibili ukulinganisa ukulahlekelwa okubangelwe yile nkinga.
3. Isinyathelo sesithathu ukuhlola izindleko zokuxazulula inkinga.
4. Isinyathelo sesine ukubala izinzuzo ngemva kokuxazulula inkinga.
5. Isinyathelo sesihlanu ukunquma ukuthi kufanele yini sithathe isinyathelo sokuphatha.

Lezi zinyathelo ezinhlanu zakha uhlaka oluyisisekelo lokuphatha i-ROI.

Kuzwakala sengathi kuyimodeli yezezimali, kodwa empeleni kuyingqikithi yokuphatha.

Ngoba ukuphathwa kuwukwabiwa kwezinsiza, kanti umongo wokwabiwa kwezinsiza yi-ROI.

Ukubaluleka Kohlu Lwemibuzo

Abaphathi abaningi bathanda ukwenza izinqumo ngokuthanda kwabo kusukela ekuqaleni.

Uma kutholakala ukuthi abasebenzi bayayeka ukusebenza, ukuhlolwa kokusebenza kuzokwandiswa ngokushesha.

Lapho bebona ukwehla kokusebenza, babiza umhlangano omkhulu ngokushesha.

Nokho, ukwenza kanjalo ngokuvamile akuphumelelanga.

Ngoba uhlu lwezinkinga aluzange luhlanganiswe kuqala.

Uhlu lwezinkinga lufana "nerekhodi lezokwelapha" labaphathi.

Kuphela ngokuxilonga inkinga ngokucacile lapho singakunikeza khona ikhambi elifanele.

Isibonelo, ingabe kungenxa yokungasebenzi kahle kwabasebenzi noma ukwabiwa kwemisebenzi okungafanele?

Ingabe isimo sengqondo esibi, noma ukuntuleka kwemigomo ecacile?

Izinkinga ezahlukene ziholela ekulahlekelweni okuhlukile.

Izinhlobo ezahlukene zokulahlekelwa zinquma ukuthi kuyazuzisa yini ukutshala imali ezindleleni zokuphatha.

Ukulinganiswa kokulahlekelwa

Abantu abaningi banomuzwa wokuthi ukuphathwa "akuyona into ecacile" nokuthi ukulahlekelwa kunzima ukukubala.

Kodwa empeleni, ungayibala ngokushintsha nje umbono wakho.

Isibonelo, ingxenye yabasebenzi abasesikhundleni esithile abenzi kahle imisebenzi yabo.

Uma ukuxazulula le nkinga kungaphinda kabili imiphumela yabo, lokho kungaba yinzuzo enkulu.

Ake sithi lesi sikhundla sikhiqiza imali engenayo eyizigidi eziyi-100 ngenyanga.

Ingxenye yabasebenzi iyayeka ukusebenza, okusho ukulahlekelwa okungenani abantu abangu-30.

Ngokuqinisa ukuhlolwa nokuxhumana, inani lomkhiqizo lingabuyiselwa emuva libe yisigidi esisodwa noma ngaphezulu.

Izindleko zokuphatha ezizosetshenziswa zizoba usizo.

Lena yindlela yokulinganisa yokuphatha i-ROI.

Ukukhethwa kwezenzo zokuphatha

Uma sesiqonda izinkinga nokulahlekelwa, sidinga ukukhetha izenzo zokuphatha.

Kunezenzo eziningi zokuphatha: ukuqinisa ukuhlolwa kokusebenza, ukwandisa ukuxhumana, ukulungisa ukwahlukaniswa kwabasebenzi, kanye nokwenza ngcono izinqubo.

Kodwa akuzona zonke izenzo ezifanele ukwenziwa.

Isibonelo, ukubamba ingqungquthela enkulu kungathatha amahora amaningi.

Uma le ngqungquthela ingenakukwazi ukuletha intuthuko enkulu, khona-ke i-ROI embi.

Ukulungiswa kokusebenza okunembile kungathatha amahora ambalwa kuphela, kodwa kungaletha inzuzo enkulu.

Ngakho-ke, izenzo zokuphatha kumele zikhethwe ngokucophelela.

Tshala imali njengoba ubungatshala kunoma yiluphi olunye utshalomali, utshale imali lapho inzuzo iphezulu khona.

Ukuphathwa ngaphansi komqondo we-ROIIfilosofi

Ukucabanga nge-ROI kwenza ukuphathwa kucace.

Kusivimbela ekuweleni ogibeni lokucabanga ukuthi "ukulawula okwengeziwe kungcono".

Kunalokho, kusifundisa ukuthi "ukuphatha okuhle kuhle kuphela uma kuzuzisa."

Lena ifilosofi yokuphatha.

Kudinga ukuba sibe nobuhlakani futhi sibe nokuhlakanipha njengabamabhizinisi.

Kudingeka silandelele imbuyiselo njengabatshalizimali.

Kudingeka siziphathe njengabahleli bamasu futhi siqonde amaphuzu abalulekile.

Ucwaningo Lwecala: I-ROI Yokulungiswa Kokusebenza

Ake sithi iqembu linabantu abayi-10, kanti aba-5 babo abakho esimweni esihle.

Umphumela wabo uyingxenye nje yezinga elijwayelekile.

Uma ukulungiswa kokusebenza kanye nokuxhumana kungabasiza ukuthi babuyele emazingeni ajwayelekile.

Lokho kuzokwandisa umkhiqizo weqembu ngo-50%.

Ake sithi umkhiqizo weqembu wenyanga u-200 million.

Ukwenyuka ngo-50% kusho ukuthi kuzokwengezwa isigidi esingu-100.

Izindleko zokulungiswa kokusebenza zingaba amahora ambalwa nje okuxhumana nokuqapha.

I-ROI isobala ukuthi inhle, futhi iphezulu kakhulu.

Lena yindlela ejwayelekile yokuphatha i-ROI.

Kungani ungaphathi konke?

Abaphathi abaningi bathanda ukucophelela kukho konke.

Bakholelwa ukuthi noma iyiphi inkinga kufanele ixazululwe.

Kodwa-ke, lolu hlobo lokucabanga luvame ukuholela ekulahlekelweni yimali engenayo.

Ngoba kwezinye izinkinga, izindleko zokuzixazulula zidlula kakhulu izinzuzo.

Isibonelo, isisebenzi sifika sekwephuzile ngemizuzu embalwa nsuku zonke.

Uma uchitha isikhathi esiningi uqapha, izinzuzo zingase zibe zincane kakhulu.

Kodwa-ke, uma ugxila emizamweni yakho ekuthuthukiseni ukusebenza kahle kweqembu, izinzuzo zizoba zinkulu.

Ngakho-ke, abaphathi kufanele bagxile esithombeni esikhulu futhi banikeze imininingwane emincane.

Kufanele siphathe izinto ezifanele ukuphathwa.

Ukuphatha i-ROI kanye namasiko ebhizinisi

Ukuphatha i-ROI akuyona nje ithuluzi, kodwa isiko.

Kudinga amabhizinisi ukuthi ahlakulele isimo "sokuziphendulela".

Abaphathi nabasebenzi kumele baqonde ukuthi isenzo ngasinye sinezindleko.

Sinxusa wonke umuntu ukuba aphishekele ukusebenza kahle kanye nomvuzo, kunokuba aphishekele isimo kanye nokubukeka.

Lolu hlobo lwesiko luzokwenza inkampani ibe nempilo enhle.

Ngoba kugwema ukusetshenziswa okungasebenzi kahle kanye nokuchitha izinsiza.

Umbono Wami Nesiphetho

Ngombono wami, ukuphatha i-ROI kuyisifundo okufanele sifundwe yizinkampani zesimanje ze-e-commerce.

Akuyona nje indlela, kodwa kuyindlela yokucabanga.

Ivumela abaphathi ukuthi babuyele esimweni sabo futhi ivumela izinkampani ze-e-commerce ukuthi zisebenze kahle kakhulu.

Kusifundisa ukuthi ukuphatha akukhona "ukwenza okwengeziwe," kodwa "ukwenza okuzuzisayo."

Kusenza siqaphele ukuthi isenzo ngasinye kufanele sibhekwe, futhi utshalomali ngalunye kufanele lulindeleke ukuthi luveze imbuyiselo.

Lokhu kuyinhlanganisela yokucabanga okunengqondo nokuhlakanipha, ubunye besu kanye nefilosofi.

Kulesi sikhathi sezinsizakusebenza ezimbalwa kanye nokuncintisana okukhulu, ukuphatha i-ROI kuyisihluthulelo sokusinda kwenkampani.

Kuwuphawu lokusebenza kahle, ukubonakaliswa kwenani, kanye nesiqondiso sesikhathi esizayo.

Lokhu kuyisihluthulelo sokusebenza kahle kwenkampani kanye nokubonakaliswa kokuhlakanipha kwabaphathi bayo.

Ngakho-ke kusukela manje kuqhubeke, ngaphambi kokuba uthathe noma yisiphi isinyathelo sokuphatha, sicela uzibuze: Iyini i-ROI yalesi senzo?

Uma impendulo inguyebo, kwenze.

Uma impendulo ingucha, yeka.

Ukuphatha okuphumelelayo akukhona ukuba matasa, kodwa kumayelana nokusebenza kahle.

Ukuphathwa okuphumelelayo kumele kuhambisane ne-ROI.

Lokhu ukuqonda kwami ​​okuphelele ngokuphatha i-ROI.

Ukulungele ukuqala ukubala ama-akhawunti?