Ungaqala kanjani ibhizinisi elisha le-e-commerce? Yakha isu kuqala, bese uqasha! Izinyathelo ezintathu zokwakha iqembu elincane elisebenza kahle kakhulu ngezindleko eziphansi.

EzentengiselwanoOkumele Kufundwe Ngabanikazi Bebhizinisi: Indlela Yokwakha Ngokushesha Ithimba Elisha Lebhizinisi Nokufeza Inzuzo,

Ngivame ukuhlangana nabanikazi bamabhizinisi e-e-commerce abeza kimi ngenjabulo, bethi bathole imakethe entsha enhle kakhulu.

Amazwi abo okuqala avame ukuba athi, "Ngifuna ukwakha iqembu elikhethekile labantu aba-5 kuya kwabayi-10. Ucabanga ukuthi lokhu kulungiselelwa kungenzeka?"

Njalo uma ngizwa izinhlelo ezinkulu kangaka, ngicabanga: inkampani ayikatholi ngisho nesenti, futhi inesibindi sokuqasha abantu abayishumi ukuba benze ibhizinisi elisha. Lolu hlobo lomphathi lucebile noma alunangqondo.

Osomabhizinisi abaningi bafanisa "ukuvula izinkundla zempi ezintsha" "nokuqasha amasosha namahhashi," bekholelwa ukuthi abantu abaningi basho amandla engeziwe.

Kodwa ezweni elinonya lezentengiselwano ze-e, ukuba nabantu abaningi kuvame ukusho ukufa ngokushesha.

Njengomuntu osesebenze embonini ye-e-commerce iminyaka eminingi, ngifuna ukukutshela ukuthi kunezinto ezintathu kuphela okufanele umphathi azenze.

1. Isinyathelo sokuqala ukuthola amathuba okukhula okunecebo; udinga ukukhomba ukuthi inzuzo ingatholakala kuphi.
2. Okwesibili, udinga ukufunda amaqhinga ayisisekelo; udinga ukuthola ukuthi ungayithola kanjani le nyama.
3. Ekugcineni, kukhona ukwakheka, ukuhleleka, kanye nokusebenza—okungukuthi, ukwenza inqubo "yokudla inyama" ibe yijwayelekile (isifaniso sokuvuna izinzuzo zempumelelo).

Uma ungakaze uhlole ngisho nendlela ngaphambi kokuyala ibutho elikhulu ukuthi lihlasele phambili, lokho akusikho ukuhola amabutho empini; lokho kuholela abantu ekugxumeni eweni.

Bengilokhu ngigcizelela ukuthi uma inkampani ye-e-commerce ifuna ukukhula ibe nkulu, ayikwazi nhlobo ukuthembela eqenjini lezihlakaniphi.

Isakhiwo sebhizinisi esiqinile ngempela kufanele sithembele kubantu abaningi abavamile ukwenza imisebenzi yenqubo.

Ngokuphathelene naleyo misebenzi yobuciko nobuciko obunamandla, ingashiywa enanini elincane kakhulu lamakhono ayisisekelo.

Uma ibhizinisi lakho lidinga abantu abayishumi abahola u-500,000 ngonyaka ukuze liqale, ngikweluleka ukuthi ulivale ngokushesha okukhulu.

Lo modeli awuphindaphindeki futhi awukwazi ukumelana nanoma yiziphi izingozi.

Uma kukhulunywa ngamaphrojekthi amasha, ngiyaziwa ngokuba yisicefe; angisoze ngaqasha umuntu wesibili ukuba enze into engingayenza mina.

Amabhizinisi amasha kumele alandele isimiso sokuhlola okungabizi kakhulu; uma usayizi weqembu uncane, kulapho uvumelana nezimo khona ukuze uvumelane noshintsho.

Ungaphazamisi ukusha imali ngokuqala ibhizinisi; lokho kuyindlela nje yobuvila yokugwema ukucabanga.

Thatha isibonelo se-e-commerce emfushane ethandwa kakhulu njengamanje; ukucabanga kwabantu abaningi akuqondakali.

Bashesha ngokushesha ukuyohlobisa amakamelo abo okusakaza bukhoma asezingeni eliphezulu, njengokungathi indawo enhle izodonsela ithrafikhi ngokuzenzakalelayo.

Okulandelayo, bahlola "ama-star anchor" ngomholo wanyanga zonke wama-yuan angu-30,000, base bebahlanganisa neqembu elikhulu labantu njengabaphathi besiteji, abaphathi abaphakathi, kanye nabasizi bama-anchor.

Ngaphambi kokuthi umbukiso uqale, izindleko ezihleliwe zenyanga yokuqala zase zifinyelele kuma-yuan angu-70,000 kuya ku-80,000.

Ngemva kwezinyanga ezintathu zomzamo, izimpahla azizange zithengiswe eziningi, futhi imali engaphezu kuka-200,000 yuan eyayisetshenzwe kanzima yayisiphelile.

Okubi nakakhulu ukuthi abanye abantu bayalokotha baqoqe impahla ebiza ama-yuan ayi-100,000 ngaphambi kokuba babone noma yikuphi ukuminyana kwezimoto.

Ngifuna nje ukubuza, ingabe kulula kangako ukwenza imali kulezi zinsuku?

Ake sithi sinokungena kwemali okuningi kakhulu kunosomabhizinisi abaningi be-e-commerce.

Kodwa uma sihlola amaphrojekthi amasha ngaphakathi, siba nohlelo oluqinile, olungabhalwanga phansi.

Uma ukutshalwa kwezimali okungaphezu kwama-yuan angu-20,000 kungakabi nazimpawu zenzuzo, lo msebenzi kumele umiswe ngokushesha.

Lokhu kubizwa ngokuthi ukunciphisa ukulahlekelwa ngesikhathi, futhi kuyisibonakaliso sokuhlonipha imakethe.

Ukusebenzisa ama-yuan angu-20,000 ukudala igebe emakethe kuhlakaniphe kakhulu kunokuchitha ama-yuan ayizigidi ezimbili ukuze ufunde isifundo.

Indlela yami ewusizo empeleni ilula kakhulu.

Ngizoqala ngithole umuntu onekhono eliqinile lokwenza izinto bese ngimcela ukuthi aqophe amavidiyo amafushane angamashumi amabili.

Okulandelayo, ngizotshala imali engaba ngu-10,000 yuan ekukhangiseni epulatifomu yethrafikhi ukuze ngivivinye ithrafikhi.

Umjikelezo wonke wokuhlola uthatha izinsuku eziyisikhombisa kuphela futhi uthatha izinsuku eziyishumi nanhlanu.

Uma imbuyiselo yokutshalwa kwezimali (i-ROI) ingaqhubeki ngisho nalesi sikhathi, ngeke nginqikaze ukuyinqamula.

Uma impendulo yedatha inhle kakhulu futhi abasebenzisi bezimisele ngempela ukukhokha, ngizocabangela ukuthi ngingeze abasebenzi abengeziwe noma ngikhulise isilinganiso.

Kungani ugembula ngamakhulu ezinkulungwane zamaRandi uma ubungazama kodwa wehluleke ngentengo ephansi kakhulu?

Lokho abantu abaningi abakubiza ngokuthi “izinyathelo ezinkulu” empeleni kusebenzisa ukubonakala kokuzimisela ukufihla ukwehluleka kwesu.

Babenomuzwa wokuthi uma nje inkampani inabantu abaningi kanye nokuba khona okukhulu, bazozizwa beqiniseka.

Kodwa lokhu kumane nje kuyingcebo engamanga, inkohliso yokuzizuzela imali noma yokuziduduza ngokwengqondo.

Isibonelo sokuqala seqembu elisha lebhizinisi elihle kungaba umuntu onolwazi olusebenzayo kanye nomhleli okhuthele.

Ngisho nasezigabeni zokuqala, umphathi ngokwakhe wayengumqhubi ophambili.

Imfihlo enkulu yokuziphendukela kwemvelo kwenhlangano itholakala ekutholeni ukuqiniseka ngaphakathi kokungaqiniseki.

Uma uqala ukuqasha ngendlela exakile ngaphambi kokuba ibhizinisi lakho elisha liqale ngisho nokuvala igebe, uzothola ukuthi izindleko zokuxhumana zizokhula ngokushesha.

Uzobhajwa emihlanganweni engapheli, izingxabano, kanye nezingxabano zangaphakathi, ulahlekelwe yimpahla yakho eyigugu kakhulu: ukuzwela emakethe.

Sifuna amaqhawe azimele angakha izindawo ezintsha kusukela ekuqaleni, hhayi abaphathi abangochwepheshe abavuna imivuzo ngaphandle kokutshala.

Uma usucwaningisise kahle isitayela sakho sokudlala esiyinhloko, zonke izenzo zakho zizoba yi-Standard Operating Procedures (SOPs) ezingabalwa.

Ngemuva kwalokho ungaqasha abantu abavamile bese ubagcwalisa ezindaweni zenqubo oziklamile.

Lena yindlela efanele yokuthi izinhlangano ze-e-commerce zande.

Yenza izinto eziyinkimbinkimbi zibe lula, yenza izinto ezilula zibe zijwayelekile, futhi uthuthukise izinto ezijwayelekile.

Ngisho neqembu elincane labantu ababili noma abathathu kuphela lisenganqoba leyo minyango ekhungathekile yezinkampani ezinkulu uma inesu elibukhali.

Kulesi sikhathi lapho ukuzila ukudla kancane, isikali asiseyona imisele yakho; ukusebenza kahle kuyikho.

Kunokuba uphishekele ububanzi bokusebenza ndawonye, ​​kungcono uphishekele ukujula kokulwa komuntu ngamunye.

Esikhundleni sokuphupha ngodumo olusheshayo, kungcono ukulola kancane kancane i-blade ebukhali kakhulu ngokusebenzisa iziphindaphindo ezishibhile.

Okudingeka sikwenze ukuhlola amanzi ngokuphonsa amatshe ehlathini elinomswakama.

Esikhundleni sokugxumela echibini elijulile ngokungaboni ugqoke izivikelo ezisindayo ngaphandle kokwazi ukujula kwalo.

Ukugcina iqembu elilambile nokugcina inhlangano ilula kubalulekile ukuze kuthuthukiswe lapho kuvela ithuba.

Ingabe unenkinga ngabasebenzi abangasebenzi eqenjini lakho elisha?

Uma ungakwazi ukufakazela ukuthi imodeli iyasebenza ngaphakathi kwama-yuan angu-20,000, khona-ke ukwengeza amanye ama-yuan ayizigidi ezimbili cishe ngeke kube yize.

Lungisa ithimba lakho manje, buyela emqondweni webhizinisi, bese ubamba izinzuzo zamasu ezingezakho ngempela!