Yini okufanele uyenze ngokusebenza kahle kwabasebenzi okuphansi kakhulu ezinkampanini ze-e-commerce? Ukuhlaziywa okuphelele kusukela ezimbangini kuya ezixazululweni.

eyakhoEzentengiselwanoLe nkampani ayibulawanga ukuncintisana emakethe, kodwa ngenxa "yomusa" wakho odlangile futhi oshibhile.

Ingabe uzizwa ukhathele kakhulu uma uvula amehlo akho nsuku zonke?

Ngibheka abasebenzi befika ngehora lesishiyagalombili ekuseni, ngesaba ukuthi bazofika sekwephuzile ngisho nangomzuzu owodwa.

Ngichithe ekuseni ngibuka izimpendulo zesevisi yamakhasimende, ngesaba ukuthi ngizophuthelwa umbuzo owodwa wamakhasimende.

Ntambama, kwadingeka ngiye mathupha esitolo sokugcina impahla ukuze ngiyohlola izimpahla ezithunyelwe, ngesaba ukuthi ilebula elilodwa lingase libhalwe kabi.

Lapho ngifika ekhaya ebusuku, kwakusadingeka ngibhekane nemiyalezo eyahlukahlukene yamaqembu, futhi ngangimatasa kwaze kwaba ngu-2 ekuseni.

Ucabanga ukuthi ungumphathi okhuthele kakhulu emhlabeni.

Uzizwa sengathi usuthuthile izulu nomhlaba, futhi uze wazithutha wena.

Kodwa lapho ngithatha izitatimende zezimali, inhliziyo yami yadabuka.

Ukusebenza kahle kwabantu kuphansi kakhulu, inzuzo incane njengephiko le-cicada, futhi imali engenayo ihlale isengozini yokuphela.

Kungani kunjalo?

Kungani ufaka umzamo ophindwe kabili kodwa ungatholi ingxenye yomphumela wontanga yakho?

Ngifuna ukukutshela iqiniso elinonya.

Lokhu akusikho ngoba indawo yonke imbi, futhi akusikho ngoba isikhathi senzuzo ephezulu sesiphelile.

Kunesizathu esisodwa kuphela esiyinhloko: "uhlelo lwakho lokusebenza lwebhizinisi" lusabambeke enkathini yezolimo yasendulo.

Usuwele ogibeni olubi kakhulu "lokukhuthala okuphansi".

Usebenzisa ukuba matasa ngamaqhinga ukuze ufihle ubuvila bamaqhinga.

Manje, ngizoyivula le nkinga bese ngiyihlanza ngokuphelele kusukela ezicini ezintathu: ukuphatha, ukuhlela, kanye nokuxhaswa ngezimali.

Uma ungawavuli la maphuzu amathathu abalulekile, uzozikhandla kakhulu kodwa ungatholi mali.

Ngokuphathelene nokuphatha: Inhliziyo enomusa ayikwazi ukulawula ibutho; sebenzisa "imizwa" esikhundleni "semithetho".

Abaphathi abaningi bangikhonondile ngokuthi amaqembu abo kunzima ukuwaphatha.

Ikakhulukazi labo basebenzi asebenesikhathi eside benami iminyaka eminingana, amakhono abo ngokusobala awahambisani.

Umkhiqizo ophansi, izikhalazo eziningi, kanye nothando lokusabalalisa izinto ezimbi enkampanini.

Kodwa abaphathi bahlala bethi, "O, sesithuthukise imizwa ngabo, asikwazi ukubekezelela ukukwenza, masibanike elinye ithuba."

Ngicela uyeke lo zwelo lwabesifazane ngokushesha.

Ebhizinisini, khumbula lo mthetho oqinile: isihe kubantu abavamile siwunya kulabo abalwelayo.

Ucabanga ukuthi ukugcina isisebenzi esingesijwayelekile kumane nje kuyindaba yokumkhokhela umholo owengeziwe?

Lokho akulungile neze.

Enhlanganweni, ukulinganiselwa akulona u-zero; ukulinganiselwe kuyinombolo engemihle.

Isisebenzi esivamile sithathe isikhundla esibalulekile enhlanganweni yakho.

Uqeda amandla akho okuphatha, okuphoqa ukuthi uhlale umqapha ukuze uvimbele amaphutha.

Okwesabisa nakakhulu ukuthi uzoba njenge-apula elibolile, onakalise wonke umuntu omzungezile.

Uma ungenzi uhlu lwezinhla zamakhono kanye nempahla bese ususa ngokuphelele abenzi abaphansi, uzositholaphi isabelomali sokukhulisa amaholo abantu abanamakhono aphezulu?

Lena inkinga yezibalo elula kakhulu.

Uma ukhokhela cishe imali efanayo kulabo abadebeselayo nalabo abasebenza kanzima, kuzoba nomphumela owodwa kuphela.

Leyo yindlela edumile "yemali embi exosha imali enhle".

Abantu abavelele ngempela banamehlo aqondayo.

Bazobona ukuthi akulungile, bazobona sengathi akukho themba lapha.

Ekugcineni, bonke abantu abanekhono bahamba, kwasala kuphela labo ababengakwazi ukubadubula.

Ngaleso sikhathi, kuzodingeka uzikhandle kakhulu.

Ukuphatha kwangempela, empeleni, kuphambene nemvelo yomuntu.

Okudingeka sikwenze ukusebenzisa izindlela zokususa izinsiza ngonya ezinqubweni ezingasebenzi kahle.

Bese lezi zinsiza zigxila ekondleni abantu abanamakhono akhiqiza kakhulu.

Inhloso yokuvumela abanye abantu ukuba bacebe kuqala ukuthi abanye abantu abangafaneleki kumele baxoshwe ngokushesha okukhulu.

Lokhu kungase kuzwakale kungenangqondo, kodwa kuwumthwalo wemfanelo omkhulu umuntu angaba nawo wokusinda kwenkampani.

Indlela yokwenza uhlu lwethalente?

Kumelwe usungule uhlelo lokuhlola ithalente ledijithali.

Ungathembeli emizweni, thembela kudatha.

Ubani okhiqiza kakhulu?

Yikuphi okunezinga eliphezulu lokuguqulwa?

Ubani onokwaneliseka kwamakhasimende okuphezulu kakhulu?

Beka wonke umuntu etafuleni bese ubahlela ngokwezinga lokusebenza.

Abantu abangu-20% abaphansi, kungakhathaliseki ukuthi sebeneminyaka emingaki besebenza kule nkampani, kungakhathaliseki ukuthi sebephuze kangaki nawe.

Labo abadinga ukukhulunywa nabo kufanele kukhulunywe nabo, nalabo abadinga ukukhuthazwa ukuba bahambe kufanele bakhuthazwe ukuba bahambe.

Uma usuqede lezi zimpahla ezimbi, uzothola ukuthi isimo senkampani siyathuthuka ngokushesha.

Labo abahlala babona ithemba futhi babona ubulungiswa.

Ukusebenza kahle kwabantu kuzokhula ngokwemvelo.

Ngokuphathelene nethalente: Ungakhonondi ngobunzima bokuqasha abantu; kungenxa yokuthi awuqondi "ukusetshenziswa kabusha kwempahla."

Abanikazi bamabhizinisi abaningi emadolobheni asezingeni lesibili nelesithathu bahlala bekhononda.

"Indawo yethu incane kakhulu; asikwazi ukuqasha abantu abanolwazi."I-Internet MarketingIsazi sokusebenza.

"Ngifuna ukuthola umhwebi onekhono, kodwa akekho ofuna ukuza."

Lokhu futhi kuyiphutha elikhulu.

Uqasha abantu ngomqondo wokufuna "umsindisi".

Ufuna umqondisi wezokusebenza oletha izinsiza zakhe, owazi konke, futhi ongalawula yonke imisebenzi ngokushesha nje lapho efika.

Lokhu empeleni "ukugembula ngenhlanhla".

Ukuncintisana okuyinhloko kwenkampani akufanele kwakhiwe “ekuthembeleni kochwepheshe”.

Ama-geniuses awabizi nje kuphela, kodwa futhi awazinzile kakhulu.

Uma inkampani yakho ingakwazi ukusebenza ngaphandle komuntu oyedwa, khona-ke awukude kakhulu nokuwa.

Amakhosi eqiniso yilabo abakha "amakhono ahlelekile".

Ungahambi ubheka umhlaba wonke ufuna "umdubuli we-sharpshooter" emakethe.

Okudingeka ukwenze ukwakha imboni yezikhali yesimanje.

Udinga ukuqinisa konke okuhlangenwe nakho kwakho, amaqhinga akho, kanye nezinqubo zakho.

Ziguqule zibe yi-standardized SOPs (Izinqubo Zokusebenza Ezijwayelekile).

Isenzo ngasinye, wonke amagama, kanye nesinyathelo ngasinye kumele kubhalwe phansi ngokucacile.

Uma usunalolu hlelo, izindinganiso zakho zokuqasha zizoshintsha ngokuphelele.

Akudingeki uqashe labo bantu abazidlayo ababizwa ngokuthi “ochwepheshe”.

Udinga ukubheka izinkomba ezimbili kuphela: "ikhono lokufunda" kanye "nekhono lokwenza".

Uma nje uhlakaniphile futhi uzimisele ukusebenza, kwanele lokho.

Mphonse ezikhalini zakho bese umqeqesha ngokwe-SOP.

Isosha elingafunda i-Standard Operating Procedure (SOP) ngezinsuku ezintathu liyisosha elifanelekayo.

Kungakhathaliseki ukuthi unolwazi olungakanani, uma ungakwazi ukulufunda, awufaneleki.

Lokhu ukucabanga kwezimboni kwangempela.

Vumela abantu abavamile benze izinto ezingavamile

Uma inkampani yakho inesistimu yolwazi oluphelele, kuzokwenzeka izimangaliso.

Ngisho nomfundi osanda kuphothula esikoleni edolobheni elincane angakhiqiza u-80% wokusebenza okudingekayo uma elandela izinqubo.

Lena imfihlo yokuthi i-KFC ne-McDonald's zisabalale kanjani emhlabeni wonke.

Wake wambona umpheki weMcDonald's onesilinganiso sezinkanyezi ezintathu seMichelin?

Cha, bonke bangabafundi basekolishi abasebenza isikhathi esithile.

Kodwa ama-burger abawenzayo ahlala enambitheka ngendlela efanayo.

Lokhu kungamandla esistimu.

Udinga ukuguqula leli khono libe yimpahla yenkampani, hhayi impahla yakho siqu.

Uma amakhono akho “eseqinisiwe” futhi “engasetshenziswa kabusha,” umkhiqizo wakho ungakhula kakhulu.

Ngaphandle kwalokho, uzohlala usebenzisa izinsiza zabantu ezibizayo ukugcwalisa izikhala ezinqubweni zakho.

Ngokuphathelene nemali engenayo: Inzuzo iyinkohliso; ukuhamba kwemali kuyigazi lokuphila.

Umbono ongalungile wokugcina ukuthi abanikazi bamabhizinisi abaningi abakwazi ukulandelela ama-akhawunti.

Ngibone izinkampani eziningi kakhulu ezibukeka kahle ephepheni.

Umphathi wangibonisa umbiko wabe eseqhosha, "Bheka, le oda inesilinganiso senzuzo esingu-30%, kanti lelo oda linesilinganiso senzuzo esingu-40%. Akubukeki kumangalisa lokho?"

Ngambuza nje, "Ingabe unayo imali ku-akhawunti yakho ekupheleni konyaka?"

Wamangala okwesikhashana, wangingizisa, engakwazi ukusho lutho.

ngani?

Ngoba yonke imali yakho isibe yimpahla, ilala endlini yokugcina impahla emnyama.

Yisiphi isisekelo esingavamile samabhizinisi amancane naphakathi nendawo?

Akuyona inzuzo, imali.

Inzuzo iyinombolo nje ezincwadini zokubala; iyinganekwane.

Imali etholakala kwi-akhawunti yasebhange kuphela futhi engatholakala nganoma yisiphi isikhathi engokoqobo.

Kumelwe uphinde uhlole ibhizinisi lakho ngokombono "wezinga lokushintshana kwemali".

Uma wenza isivumelwano sebhizinisi esinenzuzo enkulu engu-10% kuphela, kodwa ungaguqula imali yakho kanye ngenyanga.

Phakathi nonyaka, imbuyiselo yakho ekutshalweni kwemali ingu-120%.

Uma wenza isivumelwano sebhizinisi esisodwa, ungenza inzuzo engu-50%, kodwa ungayishintsha imali kanye ngonyaka.

Khona-ke izinga lakho lokubuyisela ngonyaka lizoba ngu-50% kuphela.

Nakuba owokuqala ungase ubonakale njengomsebenzi onzima, empeleni ukhokha kakhulu futhi unobungozi obuncane.

Ungakuthuthukisa kanjani ukusebenza kahle kokushintshana kwemisebenzi?

Ukuphathwa kwempahla okuqinile kakhulu kuyadingeka.

Noma iyiphi impahla edlula isikhathi esithile iyisifo somdlavuza enkampanini.

Kumelwe sikususe ngazo zonke izindleko.

Izaphulelo, ukukhushulwa, noma ngisho nokuzithengisa njengezinsalela.

Uma nje ungathola imali emuva, kuwukunqoba.

Ungabi namahloni ngezindleko eziphansi.

Ukuba nesitoko esibambeke ezandleni zakho akugcini nje ngokubopha imali yakho, kodwa futhi kubangela izimali zokugcina futhi kuphakamisa ukukhathazeka mayelana nokwehla kwenani lempahla.

Ukuguqula izimpahla zibe yimali, noma ngabe ulahlekelwa kancane, inqobo nje uma imali isajikeleza, kunethuba lokubuyela emuva.

Yingakho izinkampani eziningi ezinkulu ziphishekela "i-zero inventory".

Yonke inzuzo yempahla imelela ukwanda kwengcebo.

Uma ukusebenza kahle kwakho kuphansi, kungenzeka kakhulu ukuthi ukuhamba kwemali yakho kuhamba kancane.

Wonke umuntu umatasa ngokuthutha izimpahla ezingathengiswanga. Lokho kungasebenza kanjani ngempumelelo?

Isiphetho: Iqiniso Elibuhlungu Lokuvela Kwebhizinisi

Kulesi sikhathi soshintsho olukhulu, noma yiluphi uhlobo lokuma luwukuhlehla.

Kumelwe sivume ukuthi umhlaba webhizinisi usebenza ngomthetho obandayo kakhulu wehlathi.

Umthetho wokwanda kwe-entropy usitshela ukuthi izinhlelo ezivaliwe nakanjani zizowela esiphithiphithini nasekubhujisweni.

Uhlelo lungakwazi ukuqhubekela phambili kuphela ngokungenisa amandla angaphandle nokuphula ibhalansi endala.

Ubuhlungu obuzwayo manje empeleni buyibuhlungu obukhulayo ngaphambi kokuthuthukiswa kwengqondo.

Ungazami ukuthola izindawo ezintsha usebenzisa amamephu amadala.

Uma ungabheka inkampani yakho ngombono womdali, uzothola ukuthi zonke izinkinga, ekugcineni, ziyizinkinga zezibalo nezinkinga zabantu.

Yeka lezo zithiyo ezingamanga zemizwa bese ubuyela embonweni oyisisekelo webhizinisi.

Sebenzisa ukuqonda okukhulu ukwakha izinhlelo, futhi usebenzise izindlela ezisheshayo neziqondile zokuzilawula.

Lesi yisenzo somusa esikhulu kunazo zonke kubasebenzi, emindenini, nasemphakathini.

Ngethemba ukuthi lokhu kubuyekezwa okujulile kungasebenza njengesicubunguli, kuvule ithumba ekucabangeni kwakho.

Ikuvumela ukuthi uvuke phakathi kobuhlungu, futhi uzalwe kabusha kulokho kucaca.

总结

Okokugcina, ake sibukeze amaphuzu abalulekile anamuhla:

okokuqala,Abaphathi kumele babe nonyaSusa abasebenzi abavamile, ungavumeli imali embi ikhiphe okuhle, bese wabela izinsiza kubantu abanekhono eliphezulu.

okwesibili,Uhlelo ludinga ukuqinaSungula i-arsenal ye-SOP ejwayelekile, ungasathembeli kochwepheshe abangochwepheshe ngabanye, futhi uqaphele ukusetshenziswa kabusha kwamakhono ngokusekelwe ezimalini.

okwesithathu,Kudingeka ukujika okusheshayoShintsha ukugxila kusuka enzuzweni enkulu kuya ezingeni lokushintshana kwemali, susa izinkinga zesitoko, futhi uqinisekise ukuhamba kwemali okunempilo.

Ungasizwa isimiso izikhathi eziyinkulungwane, kodwa uma ungasisebenzisi, asisasebenzi.

Kusukela kusasa ekuseni, ngiphakamisa ukuthi wenze izinto ezintathu.

Into yokuqala okufanele uyenze ukuvula uhlu lwakho lwabasebenzi, uzungeze u-10% omubi kakhulu, bese uxazulula lezo zinkinga phakathi nale nyanga.

Into yesibili ukubhala mathupha izinqubo zakho zebhizinisi eziyinhloko zibe yi-Standard Operating Procedure (SOP) engaphikiswa.

Into yesithathu okufanele uyenze ukuya endlini yokugcina impahla bese ususa zonke izimpahla ebezikhona lapho isigamu sonyaka.

Ake sithathe isinyathelo.

Ngisho noma ushintsha kancane nje, usuvele uphambi kwabantu abangu-90%.