Uhla lwemibhalo ye-athikili
- 1 Ingabe ukushintsha izimboni kungayixazulula ngempela inkinga?
- 2 Iqiniso elingemuva kwenzuzo ephansi: ukuntuleka kwamandla.
- 3 Kuphela ngokwenza kahle emakethe engancintisani kakhulu lapho amathuba amasha angavela khona.
- 4 Okuhlangenwe nakho komuntu siqu: Izindleko zokushintsha amaphrojekthi ngokungazi
- 5 Ucwaningo Lwecala: Ukubuya Okuholele Ezigidini Zenzuzo
- 6 Imboni empofu ayiyona into engenakwenzeka; ikhono liyisihluthulelo.
- 7 Ukuqinisekiswa kwemibono enegunya
- 8 Isiphetho: Amandla angumsele onamandla kunayo yonke.
EzentengiselwanoNgokuncintisana okukhulu embonini, ingabe ukushintsha amathrekhi kuyisisombululo ngempela?
Njengoba inzuzo incipha kancane kancane, umcabango wokuqala ofika ezingqondweni zabantu abaningi uthi: kufanele ngishintshele kwenye imboni?
Ukushintshela emkhakheni obonakala usezingeni eliphezulu onenani eliphakeme le-oda elimaphakathi, inzuzo ephezulu, kanye nesilinganiso sokuthenga kabusha esiphezulu kunengqondo.
Kodwa iqiniso livame ukuletha isibhaxu esinzima.
Ingabe ukushintsha izimboni kungayixazulula ngempela inkinga?
Ngibone osomabhizinisi abaningi be-e-commerce, abathi, bezwa ukuthi imboni iyahluleka, baphenduke ngokushesha bafune "imikhakha eshisayo".
Imiphumela yakho?
Izimboni ezintsha zinezithiyo eziphakeme zokungena kanye nokuncintisana okunamandla, okungaholela ekulahlekelweni okusheshayo ekugcineni.
ngani?
Inkinga ayikho embonini, kodwa ingeyeqembu kanye namakhono alo.
Iqiniso elingemuva kwenzuzo ephansi: ukuntuleka kwamandla.
Izinkampani eziningi zinezinzuzo eziphansi hhayi ngoba imboni imbi, kodwa ngoba isu lazo lebhizinisi lilula kakhulu.
Bahlanganyela kuphela ezimpini zamanani futhi abanazo i-premium yomkhiqizo.
Akukho qembu lokuthengisa elihlelekile, iqembu lokusakaza bukhoma, noma iqembu labathonya.
Ngisho noma beshintshela embonini enezithiyo ezinkulu, abasakwazi ukuqhubeka nokuphila.
Leli iqiniso elibuhlungu.
Kuphela ngokwenza kahle emakethe engancintisani kakhulu lapho amathuba amasha angavela khona.
Kamuva ngathola iphethini:
Uma ungakwazi ukucija ibhizinisi lakho libe lihle kakhulu kulokho okubizwa ngokuthi “imikhakha emibi,” amathuba amasha azovela ngokwawo.
Lokhu akuyona nje into ehlekisayo yokugqugquzela; kungokuhlangenwe nakho okusebenzayo.
Okuhlangenwe nakho komuntu siqu: Izindleko zokushintsha amaphrojekthi ngokungazi
Ngiphinde ngabhekana nokwehla kwebhizinisi.
Ngaleso sikhathi, sazama amaphrojekthi amasha yonke indawo, kodwa ngenxa yalokho, amandla ethu ahlakazeka futhi ibhizinisi elidala lehla ngokushesha okukhulu.
Inkinga eyinhloko ayikaxazululwa.
Kamuva, ngaphinde ngagxila emandleni ami futhi ngagxila ekupholisheni.Ukukhuthazwa Kwewebhu,SEONamakhono okusebenza.
imvulaAIAmakhono esistimu.
Njengoba lezi zisekelo zikhona, izinga lempumelelo lokuhlola amathuba emikhiqizo emisha likhula kakhulu.
Ucwaningo Lwecala: Ukubuya Okuholele Ezigidini Zenzuzo
Ngiyamazi usomabhizinisi onenzuzo eyehle isuka ezigidini ezingamashumi yaya ezigidini ezimbili noma ezintathu.
Wayenomuzwa wokuthi imboni iyahluleka, ngakho waqhubeka nokushintsha izindlela, kodwa walahlekelwa yimali eningi ngokushintsha ngakunye.
Ngiphakamise ukuthi asebenzise kahle iphrojekthi yokugcina esele, engasebenzanga kahle ayenayo.
Ezinyangeni eziyisithupha kamuva, wasebenzisa amathuluzi e-AI ukuze asebenzise ngempumelelo amakhono okusebenza kulo lonke ukugeleza kwebhizinisi.
Imiphumela yakho?
Leyo phrojekthi endala, eyayingenawo amathemba ekuqaleni, isithole amashumi ezigidi zenzuzo.
Wabe esesebenzisa leli khono emikhiqizweni emisha, okwaphindeka kathathu ubukhulu bayo yonke.
Yilokho amandla ekhono.
Imboni empofu ayiyona into engenakwenzeka; ikhono liyisihluthulelo.
Uma uhlangabezana nesimo lapho imboni ingasebenzi kahle, akusho ukuthi awukwazi ukushintshela kwenye imboni.
Kunalokho, izimboni ezishintsha ngokungazi lutho ziyehluleka ukubhekana nokuntuleka kwamakhono ayisisekelo.
Indlela yami yile:
Ungasheshi ukuyishintsha.
Zinike isikhathi sokuthuthukisa ibhizinisi elikhona futhi uqinise amakhono eqembu.
Bese ubheka amathuba amasha.
Ukuqinisekiswa kwemibono enegunya
I-Harvard Business Review yake yaveza ukuthi "ukuncintisana kwesikhathi eside kwenkampani ngokuvamile akukhona ekukhetheni imboni, kodwa ekuqongeleleni amakhono okuhlela."
Ucwaningo lukaMcKinsey lugcizelela nokuthi "ngisho nasezimbonini ezikhula kancane, kusenezinkampani ezithola inzuzo eyengeziwe ngokusebenzisa ukusebenza okuvelele kanye namakhono eqembu."
Le mibono ihambisana kahle nokuhlangenwe nakho kwami okungokoqobo.
Isiphetho: Amandla angumsele onamandla kunayo yonke.
Imboni iyisiteji nje; ikhono liyisisekelo somdlali.
Uma ungakwazi ukusinda embonini embi, ukushintshela embonini enhle kumane nje kushintsha indawo yempi bese uqhubeka nokwehluleka.
Isu langempela ukulola amakhono eqembu kanye nohlelo olusezingeni eliphezulu kunoma yimuphi umkhakha.
Uma usuqoqe amakhono anele, amathuba azofika ngokwemvelo emnyango wakho.
Ngakho-ke ungasheshi ukushintsha izimboni.
Okokuqala, qiniseka ukuthi wena nethimba lakho ninesisekelo sokusinda kunoma iyiphi imakethe.
Lesi yisihluthulelo sokukhula kwesikhathi eside.
Imboni ingumoya, ikhono liwuseyili.
Kungakhathaliseki ukuthi umoya ushintsha kanjani, iseyili enamandla ngokwanele kuphela engakuthwala uye kude.
Kusukela namuhla, yeka ukucabanga ukuthi ukushintsha izindlela kuzoxazulula inkinga.
Gxila amandla akho ekucijeni amakhono eqembu.
Uma ukwazi ukwenza kahle emkhakheni ongenakho ukuncintisana okuningi, amathuba esikhathi esizayo azoba ngawakho nakanjani.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ Isihloko esithi "Ingabe Imboni Yezohwebo Nge-E-commerce Incintisana Kakhulu Ukuba Ingasinda? Amaqiniso Amathathu Anonya Okufanele Uwazi Ngaphambi Kokushintsha Izindlela," esabelwe lapha, singase sibe usizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-33842.html