Ukuguqulwa kwamasu okuhweba nge-inthanethi: Amakhono ayisisekelo aqhuba ukukhula kwenzuzo entsha.

Lapho ifilimu iba yisisekelo esiwuketshezi, amapiyano aqala ukusetshenziswa ekwakheni izithuthuthu.

Nansi into.

Ngithole umbuzo ngolunye usuku othiEzentengiselwanoAngisakwazi ukuyiqala kungakhathaliseki ukuthi ngenzani. Ingabe kufanele ngishintshe amathrekhi bese ngiqala kabusha? Umunwe wami wawuphezu kwesikrini, futhi ngakhumbula izindaba ezimbili ezingabalulekile ezivela eJapane eminyakeni engaphezu kweshumi edlule.

Enye yiYamaha, eyenza izithuthuthu, kanti enye yiFujifilm, ethengisa izimonyo.

Ungase ucabange ukuthi laba ababili abahlobene nhlobo. Omunye ungumculi, omunye ungumthwebuli wezithombe, ngakho-ke kwenzeka kanjani ukuthi bobabili benze izinjini futhi bagcobe okhilimu bobuso?

Kodwa uma ukuhlaziya ngokucophelela, uzothola ukuthi lokhu kungaba yisisombululo kuphela samabhizinisi ukubhekana nezimo zomnotho. Akukhona ukuthola amathuba amasha, kodwa ukusebenzisa amakhono amadala endaweni ehlukile.

Uchungechunge lokuphakelwa kwempahla lwe-Yamaha "olubi kakhulu"

Ngo-1887, umsunguli weYamaha, uTorakusu Yamaha, wavula indawo encane yokulungisa upiyano eHamamatsu. Ukuze alungise upiyano oluvela kwamanye amazwe ukuze lube luhle njengezinto zangempela, wazikhandla ngamakhono akhe okusebenza ngokhuni. Wayekwazi kahle ukusika ukhuni, indlela yokugoba ibhodi lomsindo, kanye nendlela yokuqinisa izikulufo ukuze zingaphazamisi umsindo.

Njengoba eqhubeka nokulungisa, wathola ukuthi amakhono akhe okusebenza ngokhuni ayengasetshenziswa hhayi nje kuphela ekulungiseni izinsimbi kodwa futhi nasekukhiqizeni ifenisha. Njengoba kwakuzoba ukuchitha isikhathi ukulahla izinsalela zokwenza ifenisha, wakha i-harmonica yokhuni ngokunganaki.

Izinto zaqala ukungalawuleki kancane.

Ukuze ahlole ukunemba kwethoni yepiyano, waqala ukufunda izimiso ze-acoustic. Njengoba ecwaninga, wathola ukuthi lawa masu okuhlaziya imvamisa yokudlidliza abonakala enezinhlelo zokusebenza kwezinye izindawo, njengokucubungula amasignali edijithali.

Ngakho-ke iYamaha yenza amaprosesa esignali yedijithali.

Njengoba ayenolwazi ngobuchwepheshe bezokuxhumana, wazibuza ukuthi angawasebenzisa yini amakhono okucubungula amasignali ukuze adlulisele. Ngakho waqhubeka nokwenza ama-router. Kamuva, ngenxa yokuthi ukwenza ifenisha yokhuni kwakudinga imishini eqondile, waqala ukwenza imishini yokhuni. Ukuze ahlole ukunemba kokusika kwale mishini, wayedinga ama-propeller ajikelezayo ngesivinini esikhulu ukuze ahlolwe.

Wabe esethola ukuthi ama-propeller nezinjini zezindiza kuyafana ngokomthetho.

Ngakho baqala ukwakha izinjini. Ekugcineni, konke kwahamba kahle, base beqala ukwenza izithuthuthu.

Namuhla, i-Yamaha yenza konke kusukela kuma-piano nezithuthuthu kuya kumishini yomsindo, ama-router, kanye nemishini yokusebenza ngokhuni. Kwabangaphandle, kubonakala sengathi yinkampani engenamingcele, engahlelekile yokudlala. Kodwa empeleni, kuyisibonelo esivamile sesu le-concentric circle.

Ukubuya "kobuchwepheshe obufile" kweFujifilm

Cishe ngesikhathi esifanayo, uFuji wabhekana nenkinga enkulu nakakhulu.

Eminyakeni lapho amakhamera edijithali asakazeka kabanzi, imboni yamafilimu yabonakala sengathi isusiwe. Ngobusuku obubodwa, amashumi eminyaka obuchwepheshe bamakhemikhali obuqongelelwe beFujifilm aba "awasizi ngalutho".

Ngaleso sikhathi, lonke elaseJapan lalixoxa ngokuthi iFujifilm kufanele iguquke ibe yinkampani ye-inthanethi, idale iwebhusayithi ye-portal kanye nenethiwekhi yokuxhumana nabantu. Phela, kwakusekuqaleni kweminyaka yama-2000, futhi "ukucabanga nge-inthanethi" kwakubaluleke kakhulu kune-oxygen.

UFuji akahambanga.

Benza okuthile okukhethekile: bahlanganisa uhlu lwazo zonke ubuchwepheshe obuhlobene nefilimu elabhorethri. Ubuchwepheshe bokulwa nokubola,UNanoUbuchwepheshe bokuhlakazeka, ubuchwepheshe bokuhlanza i-collagen, ubuchwepheshe bokuzinzisa umbala. Inqwaba yobuchwepheshe obubonakala bomile kodwa "obudala" obufakazelwe izikhathi eziningi ekukhiqizweni kwezimboni.

Base bezibuza umbuzo: Uma bengathengisi amafilimu, bangabathengisela bani omunye lobu buchwepheshe?

Impendulo ithi: inkampani yezimonyo.

I-Fujifilm ithole ukuthi ubuchwepheshe be-nano-dispersion obuqoqwe ngesikhathi sokukhiqizwa kwamafilimu bungasetshenziswa ukwenza isisekelo soketshezi. Ubuchwepheshe be-Antioxidant bungasetshenziswa ukwenza ama-serum alwa nokuguga. Ubuchwepheshe bokuhlanza i-collagen bungasetshenziswa ngqo emkhakheni wezokwelapha.

Ngakho-ke, iFujifilm yaqala ukuthengisa izimonyo. Hhayi njengomkhiqizi we-OEM olula, kodwa ngendlela efanayo naleyo ababeyisebenzisa ekwenzeni amafilimu. Umphumela wawumangalisa: lobo buchwepheshe "obuphelelwe yisikhathi", obusetshenziswe amashumi eminyaka, baba yinzuzo yokuncintisana embonini yobuhle.

Kungani sihlala sinomuzwa wokuthi ukweqa imingcele kunzima?

Ake sibuyele embuzweni wokuqala.

Kungani kwenzeka ukuthi lapho amabhizinisi e-commerce ehluleka, ukusabela kokuqala ukushintsha amapulatifomu noma izigaba zemikhiqizo esikhundleni sokucabanga ngokuthi yimaphi “amakhono amadala” asenawo?

Ngoba kulula kakhulu ukukhohliswa ngokubonakala.

Uma lokho okwenzile "kungaphakathi"I-Taobao"Ukuthengisa izingubo" kuyimodeli yebhizinisi. Kodwa iyini ikhono eliyinhloko? Ingabe kuyiso elibukhali lokukhetha izitayela? Ukulawulwa kochungechunge lokunikezwa kwempahla? Umklamo obonakalayo? Noma ukuphathwa kwethrafikhi?

Abantu abaningi abakwazi ukuhlukanisa phakathi kwalokhu okubili. Amamodeli ebhizinisi angase ashintshe ngokuya ngemakethe, kodwa amakhono ayisisekelo angadluliselwa.

Njengompheki, ukupheka ngumsebenzi, kodwa amakhono ayinhloko ukuqonda ukushisa, ukuqonda izithako, kanye nomuzwa wokufaka izinongo. Uma indawo yokudlela ivala ngelinye ilanga, lo mpheki angaya efektri yokudla ukuze enze ucwaningo nentuthuko, abe ngumeluleki enkampanini yemishini yasekhishini, enze amavidiyo okudla, noma afundise abantu ukupheka. Indawo ingashintsha, kodwa "ikhono" lihlala lifana.

Kodwa abathengisi abaningi be-e-commerce abacabangi ngaleyo ndlela. Lapho i-algorithm yesikhulumi ishintsha futhi ithrafikhi inyamalala, bazizwa sengathi "abasazi ukuthi bangayenza kanjani i-e-commerce." Empeleni, akukhona ukuthi abazi ukuthi bangayenza kanjani; sebezichaze ngendlela ebucayi kakhulu.

Isibindi sokuphula ubukhulu

Lokho iYamaha neFuji abafana ngakho ukuthi bobabili benze into eyodwa: ukuhlukanisa imiklamo yabo ibe yizingxenye ezincane nezilawuleka kalula.

Abachazi inkampani ngokuthi "ukuthengisa amapiyano" noma "ukuthengisa amafilimu," kodwa kunalokho "njengenkampani enolwazi oluthile lobuchwepheshe obuyisisekelo."

UFujifilm uthi, "Asithengisi amafilimu; siyinkampani enekhono lobuchwepheshe bamakhemikhali amahle kanye nobuchwepheshe bokusabalala kwe-nano."

UYamaha uthi, "Asilungisi amapiyano; siyinkampani enekhono lokukhiqiza ngokunemba kanye nezimiso ze-acoustic."

Lokhu kushintsha kwencazelo kwanquma ukuthi badweba kanjani iziyingi ngaphandle.

Isinyathelo sokuqala sokudweba indilinga ukuthola indawo yayo ephakathi. Ikhono lakho eliyinhloko yileyo ndawo ephakathi. Kungaba ukulawula okungavamile phezu kochungechunge lokuhlinzeka, ukukhiqizwa okusebenzayo kokuqukethwe okubonakalayo, noma ukutholwa nokuguqulwa kwethrafikhi eshibhile.

Isinyathelo sesibili ukubheka izimboni ezintsha ezinesidingo esikhulayo. Ungagxili ngokusuka enhliziyweni; kunalokho, zibuze: Ingabe amakhono ami angasetshenziswa kabusha kule mboni?

Uma ikhono lakho eliyinhloko kuyi-supply chain, uma uhlangabezana nezingqinamba emkhakheni wezitolo, ungakwazi yini ukushintsha ukugxila kwakho uye ku-B2B? Ungakwazi yini ukuba umhlinzeki wabasakazi ababukhoma abaphambili kwamanye amapulatifomu? Ungakwazi yini ukusiza amafektri ngokushintsha kwempahla?

Uma izimpahla zakho eziyinhloko zingamakhono okubuka nokuqukethwe, ungazama yini ukuhlinzeka ngezinsizakalo zokusebenza ezinikezwa ngaphandle kwefektri yokukhiqiza yendabuko? Ungabasiza yini abakhiqizi abangaxhunyiwe ku-inthanethi ukuthi bashintshe ukusebenza kwabo ku-inthanethi?

Qaphela ugibe "lokuguquka kwezakhi zofuzo"

Nansi iqiniso elibuhlungu.

Abathengisi abaningi, lapho bebona umkhuba omusha, bafuna ukuhlukana ngokuphelele namaqembu abo akhona ukuze bawulandele. Isibonelo, izinkampani zezingubo, zibona imboni yezilwane ezifuywayo ichuma, ngokushesha ziwachitha amaqembu azo ukuze zithengise izimpahla zezilwane ezifuywayo. Umphumela uba ukuthi amakhono namakhono adingekayo ebhizinisini elisha awekho nhlobo ku-DNA yeqembu ekhona.

Le ndlela iyingozi kakhulu.

Akukhona ukuthi awukwazi ukulandela amamodeli ebhizinisi amasha, kodwa udinga ukuthola ukuthi yimaphi amakhono angasetshenziswa kabusha ngenkathi wenza kanjalo. Uma ibhizinisi elisha lidinga ukuthi ufunde imithetho emisha ngokuphelele kusukela ekuqaleni, khona-ke empeleni uqala ibhizinisi elisha, hhayi ukuguqula umsebenzi wakho.

Ukuguqulwa kwangempela kusho ukuthatha "amakhono" aqoqwe ebhizinisini langaphambilini bese uwasebenzisa ezimweni ezintsha. Ngisho noma imodeli yebhizinisi yangaphandle ishintsha, izimpahla eziyisisekelo azilahleki; isimo sokwenza imali kuphela esishintshayo.

Bhala ekugcineni

Umngane obelokhu enza i-e-commerce enqamula imingcele iminyaka eyisishiyagalombili ungitshele ngolunye usuku ukuthi i-Amazon iya ngokuya iba nzima ukuyisebenzisa. Ungibuze ukuthi kufanele ngishintshele kuwebhusayithi ezimele, ukuthi kufanele ngenze ipulatifomu efana ne-TikTok, noma ukuthi kufanele ngibuyele emakethe yasekhaya.

Ngambuza, "Iyiphi into eyigugu kakhulu onayo njengamanje?"

Wacabanga isikhashana wathi kumayelana nokuqonda ingqondo yabathengi baphesheya ababuyisa izimpahla, kanye nangalo mqondo wokukhetha umkhiqizo.

Ngikutshelile ukuthi ungasheshi ukushintsha amapulatifomu. Inhlanganisela yakho "ye-return psychology + logic yokukhetha umkhiqizo" ayivamile kunoma iyiphi ipulatifomu. I-Amazon isanda kuyikhulisa.

Ngezinye izikhathi siphazanyiswa kalula ukugeleza nokugeleza kwepulatifomu bese sikhohlwa ukuthi siyakwazi ukubhukuda ngempela.

Ngesikhathi iYamaha ilungisa amapiyano, cishe babengakaze bacabange ukuthi bazogcina bakhe izithuthuthu. Ngesikhathi iFujifilm yenza amafilimu, babengakaze bacabange ukuthi ubuchwepheshe babo buzogcina busesikhwameni sezimonyo sowesifazane.

Kodwa babazi ukuthi baphetheni ezandleni zabo.

Njengoba usufundile kuze kube manje, uma ukuthole kuwusizo, sicela uthande futhi wabelane ngakho. Uma ufuna ukuthola izibuyekezo kuqala, unganginika nenkanyezi ⭐~

Ngiyabonga ngokufunda isihloko sami. Sizobonana ngesikhathi esizayo.