Ingabe abasebenzi be-e-commerce abaphumeleli kahle? Indlela yokuqondisa izigwegwe iyisihluthulelo sokuthuthukisa ukusebenza.

Wake wazibuza ukuthi kungani ukuvuza abasebenzi ngokusebenza kabi kungashintshi isimo?

Eminyakeni emithathu edlule, i-J iphathe abasebenzi abangaphezu kuka-500 futhi ibone into ephikisanayo: kubasebenzi abangu-90%, lapho bebhekene nokukhetha phakathi "kwempumelelo evuzayo" kanye "nokujezisa amaphutha," lokhu kokugcina kusebenza kakhulu kunokokuqala.

Imbangela eyinhloko yenkinga imivuzo engenakuyixazulula

Imibono Engalungile Evamile Ngokukhuthaza

Abanikazi bamabhizinisi nabaphathi abaningi banokungaqondi kahle okujulile ngesisusa, bekholelwa ukuthi uma nje benikezwa imivuzo eyanele, abasebenzi bazothuthukisa ngokuzenzakalelayo ukusebenza kahle kwabo emsebenzini.

Kodwa ingabe kunjalo ngempela?

Ngokusho kocwaningo lukaRichard Lawrence no-Alexander Lash, "isijeziso sisebenza kahle izikhathi ezingu-3.5 kunomvuzo ekuguquleni ukuziphatha."

Ake sithathe isibonelo esithile ukuze sibonise le nkinga.

Ukuhlolwa Kombiko Wansuku Zonke ka-J

Izinhlawulo ziyisihluthulelo.

U-J wake wacela abasebenzi abangu-20 ukuthi babhale imibiko yansuku zonke, ethi kuzonikezwa umklomelo wama-yuan angu-200 ngokubhala imibiko engu-12 ngenyanga, noma ngabe kubhalwe igama elilodwa kuphela.

Imiphumela yayimangalisa: ngemva kwenyanga yokuqala yokuhlolwa, abantu ababili kuphela abathole umvuzo.

Ngenyanga elandelayo, uJ washintsha inqubomgomo: uma ungabhali izihloko ezingu-12, uzohlawuliswa ama-yuan angu-200 ngesinye nesinye osiphuthelwe.

Ngenxa yalokho, wonke umuntu wakwenza.

Lesi sigameko safundisa u-J isifundo esibalulekile: kwabaningi babasebenzi, isijeziso sibaluleke kakhulu kunomvuzo.

Ingabe abasebenzi be-e-commerce abaphumeleli kahle? Indlela yokuqondisa izigwegwe iyisihluthulelo sokuthuthukisa ukusebenza.

Kungani izijeziso zisebenza kangcono?

Incazelo yengqondo

Kungani lokhu kwenzeka? I-Psychology inezizathu zayo.isayensichaza.

Ucwaningo olwenziwe uprofesa weStanford University Graduate School of Business uBaba Cardis lusikisela ukuthi "isimo somuntu sengqondo siwukugwema okubi kunokuphishekela okuhle."

Lokhu "kwenqaba ukulahlekelwa" kuyimbangela eyinhloko yokwenza izinqumo kwabantu.

Ngokukhethekile, abasebenzi abangenakho ukuzithiba bavame ukudinga izithiyo zangaphandle ukuze zibakhuthaze ukuthi baqhubekele phambili.

Ukusekelwa kwedatha ethile

统计数据

Sihlaziye izindlela zokukhuthaza izinkampani eziyi-100 futhi sathola ukuthi izinga lokuphothula labasebenzi ezinkampanini ezisebenzise izindlela zokujezisa lalingu-87%, kanti ezinkampanini ezisebenzise izindlela zomvuzo lalingu-43% kuphela.

Leli gebe elingama-90% libonisa iphuzu: izindlela zokujezisa zinamandla amakhulu okuqhuba.

Imibono Engalungile Evamile Ngabaphathi

Isisusa asiyona ikhambi lokwelapha

Ngibone abaphathi abaningi abangaliqondi leli phuzu. Bahlala befundisa abasebenzi babo, bethi "Kufanele wenze lokhu," futhi baqhubeka nokubakhuthaza nokubakhuthaza, kodwa akunamthelela nhlobo.

Ngokuphambene nalokho, labo baphathi abasebenzisa izindlela zokujezisa bathola imiphumela ngokushesha.

ukuhlaziywa kwenzuzo yezindleko

Izijeziso zibiza kancane kunemivuzo

Umvuzo wama-yuan ayi-1000 kanye nenhlawulo yama-yuan angama-200 kungaba nemiphumela efanayo, kodwa izindleko zenhlawulo ziphansi kakhulu, okwenza kube ngcono kakhulu ezindleko.

Isihluthulelo akusikho ukwenza abantu besabe isijeziso, kodwa ukusebenzisa isijeziso njengophawu lokubazisa ukuthi uzimisele.

Indlela yokusebenzisa ngokunembile indlela yesijeziso

Ukugwema izingibe

Nokho, kufanele kuqashelwe ukuthi lokhu kubhekisela "esijezisweni esincane," kugcizelela umyalezo kunokuba kugcizelelwe isijeziso ngokwaso.

Izinhlawulo akufanele zibe zinkulu kakhulu; zanele nje ukwazisa abasebenzi ukuthi uzimisele.

Ekuphetheni

Ukucabanga ngomongo wesisusa

Abaphathi abaningi abaqondi le ndlela elula yokucabanga futhi bahlala becabanga ukuthi ukugqugquzeleka kuvela emivuzoni.

Kodwa ake ngikutshele, umvuzo wama-yuan ayi-1000 kanye nenhlawulo yama-yuan angama-200 kungaba nomphumela ofanayo.

总结

Umbono wokugcina

Ukuhlolwa okubanzi kukhombisile ukuthi indlela yokujezisa iphumelela kakhulu kunendlela yokuvuza ekuthuthukiseni ukusebenza kahle kwabasebenzi.

Nakuba lesi simo siphikisana nemibono yendabuko yokugqugquzela, sigxile kakhulu engqikithini yemvelo yomuntu.

Ngakho-ke, uma uthola ukuthi izikhuthazo azisebenzi kahle, ungase uzame indlela yokujezisa, engase iveze imiphumela engalindelekile.

njengeEncwadini yakhe ethi "Thinking, Fast and Slow," isazi sokusebenza kwengqondo esidumile uDaniel Kahneman sathi, "Impendulo yabantu ngokomzwelo ekulahlekelweni iphindwe kabili kunenzuzo."

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