Akusekho ukusha imali! Funda amathiphu amathathu ashibhile futhi asebenzayo okwakha uphawu lwe-e-commerce nokuthola amakhasimende.

EzentengiselwanoOkumele kufundwe ngabanikazi bamabhizinisi: Amasu amathathu okuthengisa umkhiqizo ane-ROI ephezulu yokukhulisa intengo ephezulu yomkhiqizo wakho ngo-200%.

Ngisashisa imali yokwenza izinto ngokungaboniI-Internet MarketingLesi sihloko senzelwe ngqo abanikazi bamabhizinisi amancane naphakathi kanye nosomabhizinisi be-e-commerce, sinikeza incazelo ejulile yamasu amathathu ayisisekelo okwakha uphawu olune-ROI ephezulu!

Asikho isidingo sesabelomali esikhulu, ngokunembaUkubekaLe ndlela eqhutshwa okuqukethwe kanye nesu lokwakha ukwethembana kuzokusiza ukuthi ukhuphule ngokushesha ithonya lomkhiqizo wakho futhi ufinyelele ukwanda okungu-200% enanini lomkhiqizo. Kufaka phakathi izifundo zangempela ezivela ezimbonini eziningi, kukufundisa ukuthi ungaguqula kanjani ithrafikhi ibe amakhasimende agciniwe, kudonsele amakhasimende aqondiwe ukuthi akufune ngenkuthalo futhi athenge. Thola lesi sixazululo esisebenzayo sokwethula umkhiqizo!

Ake ngiqale ngibelane ngemizwa yami.

Eminyakeni edlule, ngihlangane nabangani abaningi abaphethe amabhizinisi e-e-commerce, futhi abaningi babo bafuna ngokushesha ukwakha uphawu. Baqasha izinkampani zokuklama ukudala ama-logo, baqashe abantu ukuthi babhale izindaba zophawu, futhi bakhulume "ngokuvela ku..."Impilo"Isifiso sokuphila," "Ukuhlonipha wonke umuntu kini olwelayo"—ngihlala ngishukunyiswa yilolu hlobo lwemisho. Akukhona ukuthi banephutha, kodwa ukuhleleka akulungile.

Ngiyamazi umngane owenza izinto zasekhaya ezincane, futhi uhlobo lwakhe seluphumelele kakhulu ku-Tmall manje. Kodwa uyazi ukuthi waqala kanjani? Kwakungasekelwe kunoma yimuphi umqondo wohlobo; kwakuyi-mini juicer nje ebiza ama-yuan angu-69. Yayibukeka njengendebe, futhi ungayisebenzisa ngokufaka ikhebula le-USB. Ngalowo mkhiqizo owodwa nje, wathengisa amayunithi angaphezu kuka-8 ngenyanga eyodwa.

Kungemva kokuthola leli qembu labasebenzisi kuphela lapho aqala khona ukucabanga ngokwakha uphawu.

Uma wakha uphawu, i-oda libaluleke kakhulu kunalokho ocabanga.

Lokhu kungithinte kakhulu. Empeleni, imikhiqizo ye-e-commerce ephumelela ngempela ngokuvamile ayithembeli endabeni yomkhiqizo kuqala, kodwa kunalokho ithembele kumkhiqizo odumile.

Isenzakalo "semikhiqizo ye-blockbuster" siyathakazelisa. Sinquma uhlobo lwabasebenzisi obahehayo futhi ekugcineni, isikhundla sesikhathi esizayo somkhiqizo wakho. I-9.9 yuan phone stand iheha abathengi abakhathalela intengo. Umklami wedeskithophu womklami we-200 yuan uheha labo abazimisele ukukhokhela ubuhle. Avelaphi amaphrofayili abasebenzisi? Hhayi emibonweni yehhovisi lakho, kodwa enqubweni yokukhetha yemvelo yemikhiqizo ye-blockbuster.

Umkhiqizo odumile uyindawo yokuqala yangempela yomkhiqizo.

Kwenzekani ngemva kokuba nomkhiqizo ophumelelayo?

Abantu abaningi bacabanga ukuthi uma nje umkhiqizo uba yinto ethandwayo futhi wenza imali, kwanele lokho; vele ukhuphule imakethe ngokushesha bese wenza inzuzo enkulu. Kodwa ngokwami, uma uwuphatha njengethuluzi lokwenza imali kuphela, uchitha inani lawo elikhulu.

Inani langempela lomkhiqizo odumile ukuthi usebenza njengendawo yokungena kumkhiqizo.

Ungasheshi ukwenza imali ngomkhiqizo we-blockbuster. Yenza intengo ibe nomthelela ngokwanele, wandise ukudalulwa, futhi wandise isisekelo sabasebenzisi. Kulesi sigaba, yonke imali oyilahlekelwayo uthenga ithrafikhi yomkhiqizo wakho. Indlela yomngane wami kwakuwukuthola imali encane nge-juicer uqobo, kodwa wonke umuntu othenge eyodwa wayezothola ikhadi elinekhodi ye-QR ukuze ajoyine iqembu lakhe lezokuxhumana. Iqembu likhuthaze omunye umkhiqizo: isethi ye-juicer ephathekayo ehambisana nayo, eyayinenzuzo ephezulu kakhulu. Umkhiqizo we-blockbuster...amanziImikhiqizo elandelayo izokhiqiza imali engenayo.

Lo mqondo uzwakala ulula, kodwa bambalwa kakhulu abantu abangakwenza. Ngani? Ngoba uma ubona umkhiqizo othengiswa kakhulu uthengisa izinkulungwane zamayunithi nsuku zonke, isilingo sikhulu kakhulu; awukwazi ukumelana nokuphakamisa amanani nokufuna ukwenza imali eningi. Kodwa uma uphakamisa amanani, ulahlekelwa yithrafikhi futhi amakhasimende akho ayahlakazeka. Kungokumelana nalesi silingo kuphela lapho ungakha khona uphawu.

Ukuhweba nge-inthanethi kokuqukethwe kuguqula imikhiqizo ibe yindlela yokuphila.

Ake siqhubeke nengxoxo yethu ngokuqukethwe kwe-e-commerce.

Uma usunomkhiqizo odumile, kufanele uhlanganyele ngokuphelele ekuhwebeni nge-e-commerce okuqhutshwa okuqukethwe. Abantu abaningi bayasishaya indiva lesi sinyathelo. Ukuhweba nge-e-commerce okusekelwe eshalofini kungabonisa kuphela imikhiqizo—isithombe nombhalo omfushane—futhi abasebenzisi bayahamba ngemva kokubuka. Kodwa ukuhweba nge-e-commerce okuqhutshwa okuqukethwe kuhlukile; kukusiza ukuthi uchaze kahle imiqondo, izimo, kanye nenani elibonwayo ngemuva komkhiqizo.

Ake ngithathe lowo mshini wokwenza ijusi njengesibonelo futhi.I-TaobaoLokhu okungenhla kumane kuyizithombe ezimbalwa, kodwa uma kukhulunywa ngeTikTok/UDouyinKanyeIncwadi Encane EbomvuKonke sekuhlukile manje. Abanye abantu benza ama-vlog abo ngokwabo benza ingilazi yejusi ngomzuzu nje ekuseni, abanye benza amavidiyo ahlekisayo okuphuza ijusi ngasese ehhovisi, kanti abanye bayisebenzisela ukugcwalisa amavithamini ngemva kokuzivocavoca. Konke lokhu okuqukethwe kuhlanganisiwe kushintshe lowo mshini wokwenza ijusi wama-yuan angu-69 kusukela ekubeni "umkhiqizo oshibhile" waba "ukukhetha indlela yokuphila." Abasebenzisi abakhumbuli intengo, kodwa isipiliyoni.

Iyini ibhrendi? Ibhrendi yinhlangano efika engqondweni lapho umsebenzisi ecabanga ngento ethile. Amapulatifomu e-e-commerce awakwazi ukwakha le nhlangano; okuqukethwe kuphela okungakha.

Uma ngikhuluma iqiniso, ngisazama ukuthola lokhu. Ekuqaleni kwephrojekthi yami ye-e-commerce, ngangingemuhle kakhulu ekudaleni okuqukethwe; ngithathe izithombe zemikhiqizo futhi ngazithumela, kodwa akekho owazibuka. Kamuva, ngafunda ukubeka imikhiqizo ezimweni zangempela kanye nasezimpilweni zabasebenzisi, futhi imiphumela yathuthuka kancane kancane. Kungase kube nzima ekuqaleni, futhi kuthatha isikhathi eside kunalokho okulindele, kodwa lesi yisigaba esidingekayo ngempela.

Amasu amathathu okuqeda umkhawulo: ukudala i-blockbuster hit, ukusungula ukuba khona kokuqukethwe okuqinile, kanye nokuhlanganisa izindlela ezahlukene.

Njengoba sesixoxe kakhulu, uma sibheka emuva, yonke imicabango ingahlukaniswa ibe yizinyathelo ezintathu.

Isu lokuqala ukudala umkhiqizo odumile ukuze udlule emakethe. Ungaqali ukucabanga ngezindaba zomkhiqizo ngokushesha. Okokuqala, sebenzisa umkhiqizo ukuze wakhe indawo emakethe, sebenzisa umkhiqizo odumile ukuze uchaze indawo yakho, bese wazisa iqembu lokuqala labasebenzisi ukuthi ungubani.

Isu lesibili ukusungula umkhiqizo wakho ngokuqukethwe. Ngemva kokuba nomkhiqizo odumile, ungahlali nje eshalofini uwuthengise. Iya ezinkundleni ezifana noDouyin noXiaohongshu ukuze udale okuqukethwe, uchaze izimo kanye nenani lomkhiqizo. Kulapho-ke kuphela lapho abasebenzisi bezokukhumbula khona ngempela.

Isu lesithathu ukusebenzisa inhlanganisela yomkhiqizo. Ungasheshi ukwenza imali ngomkhiqizo ophumelelayo; yiphathe njengendawo yokungena yomkhiqizo bese usebenzisa inhlanganisela yomkhiqizo elandelayo ukuze uthole inzuzo. Ngaphandle kwenhlanganisela yomkhiqizo, umkhiqizo ophumelelayo uyibhizinisi elikhiqiza ithrafikhi elenziwa kanye kuphela.

Lezi zinhlamvu eziyishumi nambili ziyingqikithi eyinhloko:Okuqukethwe okuphumelelayo kuvula indlela, okuqukethwe kubeka isisekelo, futhi inhlanganisela yamasu iveza inzuzo enkulu.

Bhala ekugcineni

Ekuphetheni, imizwa yami ingafingqwa ngomusho owodwa.

Umkhiqizo akuyona into oyimemezayo. Akuyona into ongayidala ngokusebenzisa amashumi ezinkulungwane zamaRandi endabeni yomkhiqizo nokubeka izikhangiso ezimbalwa. Umkhiqizo wakhiwe ngemikhiqizo edumile, okuqukethwe okuhehayo, kanye nephothifoliyo yomkhiqizo eqinile. Ukuhleleka kubalulekile: dala imikhiqizo edumile kuqala, bese wakha okuqukethwe, bese ekugcineni, ukhiqiza inzuzo ngephothifoliyo yomkhiqizo ehlukahlukene. Isinyathelo ngasinye sinezihibe zaso, kodwa asikho esingadlulwa.

Angazi ukuthi le mibono ivuthiwe noma cha; kumane kuyimizwa yangempela engibe nayo eminyakeni embalwa edlule. Uma nawe usesendleleni yokwakha uphawu, ngithemba ukuthi izokusiza.