Ungabhala kanjani ukukopisha okungaphandle kokujwayelekile?Ngifunde enkulumweni emangalisayo kaJack Ma

ngingowaseUMa Yuninkulumo emnandi

Funda ukubhala ungacabangangaUkubhala

Ngike ngawabona muva njeimidiya entshaabantu (I-Intercept Collegeofunda nabo), nabanyeI-WechatAbasebenzi bathe ngeke babhale amakhophi amahle nokudalwa kwezikhangiso zokukhangisa zomphakathi ze-WeChat.

Eqinisweni, uma sifuna ukubhala umbhalo omuhle wokukopisha, ukulingisa kuyindlela engcono kakhulu yokufunda.Lapho sibona ukukopisha okuhle, kumelwe sikugcine ngokuqaphela, ukuze sikwazi ukubheka futhi silingise kalula lapho sibhala umbhalo wokukopisha ^_^

Ngokuphathelene nezindinganiso zokukopisha okuhle, ngiphinde ngenza isifinyezo, inqobo nje uma ama-cores amane alandelayo efinyelelwe, kuwumbhalo omuhle wokukopisha:

1. Thola ukunakwa (hlaziya ukunaka kobuchopho)
2. vusa isithakazelo (chaza izinzuzo zomkhiqizo noma isevisi)
3. Khuthaza ukulangazelela (sebenzisa elithi "contrast" ukuze udale umehluko, "bona ngeso lengqondo" ukuze uvuse ukulangazelela)
4. Ukuthuthukisa isenzo (usebenzisa amagama anjengokuthi "manje", "ngokushesha", "manje")

AIImithetho ye-DI

Okungukuthi ukunaka (ukunaka), intshisekelo (Inzalo), isifiso (Isifiso) kanye nesenzo (Isenzo).

Ngamanye amazwi, ikhophi kufanele kuqalaabambe ukunaka komfundi, bese ubacela ukuthi baphendule kumkhiqizoNgithakazelela i, bese le ntshisekelo idlula kumnikazi womkhiqizoisifiso esinamandla, futhi ekugcineni uqondise umsebenzisiUmkhiqizo wokuhleleka kwesenzo

Icala elikhulu lenkulumo likaJack Ma

E-St. Petersburg International Economic Forum, umongameli wambuza:"Yiliphi iphutha elikhulu owake walenza?"

Impendulo ivela ku- Ma Yun:

“Iphutha elikhulu empilweni yami kwaba ukuqala i-Alibaba, bengingakaze ngicabange ukuthi u-Alibaba angashintsha impilo yami ngokupheleleImpilo, ngangifuna nje ukuqala ibhizinisi elincane, ngangingakaze ngicabange ukuthi lingakhula libe likhulu kangaka futhi lingilethele izibopho nezinselele eziningi kakhulu. "

Kungani inkulumo kaJack Ma ivuse ingxoxo phakathi kwabasebenzisi benethiwekhi?

Ake sihlaziye ikhophi yenkulumo kaJack Ma:

Iphutha elikhulu engake ngilenza...

Uyafuna ukuzwa iqiniso?

- Ukunaka
"Yebo, ngifuna ukuzwa iqiniso"

Iphutha elikhulu empilweni yami kwaba ukuqala i-Alibaba.

Angikaze ngicabange ukuthi u-Alibaba uzoshintsha ngokuphelele impilo yami,

Ngokusobala ngifuna ukwenza ibhizinisi elincane,

Ngangingakaze ngicabange ukuthi izokhula ize ibe nkulu kangaka.

Ingilethela izibopho nezinselelo eziningi kakhulu.

-Intshisekelo
"Vuthela, ulokhu uphephetha"

Ngizizwa ngimatasatasa nsuku zonke njengomongameli,

Kodwa ayinawo amandla abalulekile kamongameli,

Anginayo ngisho eyami impilo.

- Desire (ukuvuselela isifiso)
"Ahaha, ungasho lokho! Khuluma okunye!"

Uma kukhona ukuphila kwangemva kokufa,

Angisoze ngenza ukukhetha okufanayo,

Ngifuna ukuba yimi nje,

ujabulele impilo yakho,

ngakho,

Ukuqala i-Alibaba kwaba iphutha elikhulu kunawo wonke engake ngenza.

-Isenzo/Yabelana (ukuthuthukisa isenzo/ukucupha ukwabelana)

UMnu. Ma uchwepheshe wokumaketha futhi usebenzisa ithiyori yomthetho ye-AIDA, kodwa ku-inthanethi, ngithole ukuthi ingathuthukiswa ibe yimodeli yokukopisha ye-AISAS!

inkulumo ngeWechat marketingUmehluko wukuthi kokubili kuyizinqubo ezithonyayo.

Isikhulumi singakholisa izethameli ngemizuzwana engama-60 futhi senze abantu bamukele umbono waso,Ukukhuthazwa KwewebhuIngabe ukukopisha kungabakhuthaza abanye?

Yebo, iwukuhlobanisa amaphuzu ezinhlungu, ukuchaza izinzuzo, kanye nokwenza umqondo wokuqhathanisa ngokuqhathanisa. Ukuze uthole imininingwane, sicela uhlole lesi sihloko engisibhalile."Ibhalwa kanjani ikhophi yesihloko sokukhangisa kwe-self-media ukuze uhehe? ".