Umkhuba wokumaketha VS ibhizinisi elincane ephepheni (u-Zhihu uthole ukuthandwa okungaphezu kuka-1.5k)

U-Chen Weiliang: I-Marketing Practical VS Amasu AngokoqoboI-Wechat(U-Zhihu unokuthandwa okungaphezu kuka-1.5k)

lesi sihlokoU-Chen WeiliangLokho abafundi abakubona kusokhethi, ngemva kokuyifunda, ngaba nomuzwa wokuthi ngamunye wakwenzaI-Internet Marketingkaimidiya entshaWonke umuntu unesipiliyoni esifana nalesi, nalabo okungadingeki bazilolonge futhi bacebise okuhlangenwe nakho kwabo, ukuze bakhule.

Ungawathuthukisa kanjani amakhono aqinile okuhlaziya ibhizinisi?

Ikhono lokuhlaziya ibhizinisi lingenye yezinto eziyivelakancane futhi okunzima ukuzithola kulo mphakathi.

Uma uthembele kuphela ekufundeni, kuzoba nzima ukufunda ngokufunda okuthunyelwe, futhi kuzoba lula ukudukiswa.

Kumuntu ongakaze aqale ibhizinisi, ukusebenza kahle kokumuncwa kokufunda kuphansi kakhulu.Ikakhulukazi enkathini yabathengisi abadumile, imiqondo ehlukahlukene efana "nokuthengisa ngendlala", "umnotho osaziwayo be-inthanethi", kanye "nokusabalala kwegciwane" kuvela ngokusakaza okungapheli, futhi abaqalayo bebhizinisi badideka kalula.Abanye ababhali abathengisa kakhulu baye benza ihaba amandla emibono yakhe ukuze bathengise izincwadi nemikhiqizo yomuntu siqu.

Engikubonile ukuthi abafundi abaningi basemakolishi kanye nabasanda kufunda emsebenzini baye badukiswa amathiyori futhi benza ukukhetha okungalungile kwemisebenzi.Abafuna ukuphishekela inkululeko yezimali, kodwa bengazi sebeyimpilo yokuzikhandla, ebambezela ubusha babo.Ngizonikeza izibonelo ezithile ngezansi.

"Ungathanda ngempela ukwazi ukuthi zikhona yini izincwadi ezikhuluma ngale ndaba", ngakho ngizokunikeza uhlu kuqala.

• "Ngibone abanye abantu namuhla abangakwazi ukuhlaziya uchungechunge lokuhlinzeka oluhilelekile ekwakhiweni kusukela ekufakweni kwangaphandle komkhiqizo;" ukupakishwa kwangaphandle komkhiqizo kuyinqubo evuthiwe kakhulu, futhi izinto ezijwayelekile zokupakisha zangaphandle yiphepha le-kraft, i-PET/ /PE, NY/PE, njll., ungakuthola ngokuxoxa nabaphathi babakhiqizi bokupakisha bangaphandle abambalwa ngokwezifiso.Ungafunda okuthi "OneI-Global Travel ye-iPhone", echaza ngokuningiliziwe inqubo yokwakhiwa kwamaselula, ukukhiqizwa kwezingxenye, ukuhlanganisa, ezokuthutha, ukuthengisa, ukushushumbiswa, nokudayiswa kabusha.

• "Kusukela ekwakhiweni kweshalofu, hlaziya izizathu zokwenza lokho ngokombono wemalini yenzuzo, izinga lokusetshenziswa, nokugeleza kwethrafikhi."Abantu banomlando omude wokuvula izitolo ezinkulu.Abangaphandle benze ucwaningo oluningi ngokuvakashela emashalofini.U-Paco Underhill ubhale incwadi ebizwa ngokuthi "Why Customers Buy". Uhole ithimba lakhe ukuthi lilandelele futhi libheke abathengi ezitolo ezinkulu nezitolo zegrosa, futhi wahlaziya ubudlelwano begeyimu phakathi kokuziphatha kokuthenga nokusebenza kwengqondo yabathengi.Kuthathe iminyaka engu-20 ukufunda ukuthi imvelo yasesitolo ihlelwa kanjani.I-Procter & Gamble iphinde yakha nezitolo ezinkulu zesitayela selabhorethri ukuze ifunde indlela yokuthenga amakhasimende, isiyalo esimiswe kahle.

• "Kusuka kuswidi wothingo, hlaziya ukuthi kungani kukhona ama-flavour angu-5 kuphela ekwakhiweni, nokuthi kungani kukhethwe lezi zinongo ezi-5." Eqinisweni, kulula kakhulu. Uma usomabhizinisi ethengise amaswidi angu-18, uye waqapha ikhwalithi ye-flavour ngayinye. Idatha yokuthengisa, kanye nocwaningo olunzulu lwabathengi, uzokwazi ngokucacile ukuthi amakhasimende athanda ini.Abadayisi abasezingeni eliphezulu abazethembi izibikezelo, benza izinqumo ngocwaningo nokuhlola.Ungafunda "Umbiko ka-Shi Yuzhu: Okuhlangenwe nakho Kwami Kokuthengisa, i-Melatonin ayizange ikhangiswe ezweni lonke ngosuku lokuqala, kodwa yathuthukiswa kancane kancane ngemva kokuqinisekiswa ngempumelelo emadolobheni ambalwa amancane e-Jiangsu.

Ngemva kokufunda lezi zincwadi, ingabe usuwazi kahle amakhono okuhlaziya ibhizinisi?angeke.Kungandisa kuphela ingxoxo etafuleni lesidlo sakusihlwa.

Amandla okuhlaziya amabhizinisi anamandla ami kanje: U-Old K, ongumnikazi wesibhedlela esizimele e-Guangxi, owayehola imali eningi, wavula isibhedlela esiyimbangi kungazelelwe, wamema osaziwayo besigaba sesithathu ukuthi bagunyaze, futhi wakhipha isibhedlela esikhulu. inani lezikhangiso zangaphandle Isibhedlela besihlotshiswe ngendlela encomekayo Izisebenzi zesevisi zigqoka futhi zisebenza njengesisebenzi endizeni.Ngokushesha lapho lesi sibhedlela sivulwa, ukusebenza kukaLao K kwehle ngo-20%.

Wanyonyobela esibhedlela sombangi njengenhloli, wabheka indawo nendawo ukuze ahlole izindleko zokuqasha, wabheka inani labasebenzi bezokwelapha, abasebenzi benkonzo, kanye nesabelo somsebenzi ukuze abale izindleko zeholo, futhi waphenya ngezikhangiso ezibekwe ophikisana naye ukuze abale. izindleko zephromoshini.Ngemuva kochungechunge lophenyo, iphrojekthi yokubala inani lentengo yomphikisi6800 yuan.Intengo yamanje yelinye iqembu ingu-7800 yuan, ngakho wehlise inani laba ngu-6600.U-Yuan, unenzuzo ngaleli ntengo, kodwa elinye iqembu lizolahlekelwa yimali, ngoba wahlulela ukuthi elinye iqembu "liphezulu kakhulu ngokwendawo kanye nabasebenzi", futhi i-Guangxi inenani elikhulu lamakhasimende "aphishekela ukuphumelela kwezindleko. ".

Ushintshe isikhangiso esibhekise kumbangi wakheUkubhalaOkuqukethwe, ukuphromotha, nokulungiswa kwemidiya yokukhangisa. Ngokushesha nje lapho umcimbi we-6600 wethulwa, ukusebenza kwaqala ukuma futhi kwaphindeka futhi.

Ngicabanga ukuthi lokhu kubizwa ngekhono lokuhlaziya ibhizinisi, inzuzo nokulahlekelwa, ukuphila nokufa kuphakathi kwesinqumo esisodwa noma ezimbalwa.Kosomabhizinisi, akuluthoIzinga "elithakazelisayo", ungacabanga kanjani ukuthi uyathandeka noma ungakhangi, leli yikhono lokuzikhulula olwandle olunesivunguvungu.

Wonke umuntu angakhuluma ngebhizinisi ku-Moments.PhambiliUMa YunInkulumo "yokuthengisa entsha", yenza isifinyezo, phambili i-H5 ka-Xue Zhiqian, ibikezela izitayela ezintsha zokumaketha kokuqukethwe kwabezindaba, ngisebenze njengomphathi, isikhulu enkampanini, futhi ngibambisane nemikhiqizo ethile yomugqa wokuqala, ngizizwa ngichwepheshe kakhulu futhi ngiliqonda kahle ibhizinisi. .

Nokho, uma ushiya uhlelo lwenkampani bese uluzama, yini ongayithengisa?Ingabe uyaliqonda ngempela ibhizinisi?

Izinga lokulinganisa ikhono lokuhlaziywa kwebhizinisi akuwona ukuncintisana kokuthi ubani ongakhipha ngokucacile inoveli nemibono ethokozisayo ilandelana.Kungcono kunanoma ubani owenze ibhizinisi elingcono, owenza imali eningi, futhi ongaqhubeka nokwenza imali enempilo.

Uma uvumelana naleli zinga.Ngifuna ukukutshela ukuthi indlela engcono kakhulu yokusebenzisa leli khono lokumaketha akukhona ukufunda izincwadi, ukufunda okuthunyelwe...

Kunalokho, kufanele wenze ibhizinisi uwedwa!

Ibhizinisi akudingeki libe likhulu, ungaphinda udayise okunye okukhethekile kwedolobha lasekhaya, ukudla kwasolwandle, amaphiko enkukhu ye-honey sauce, futhi ungasebenzisa i-akhawunti yomphakathi ye-WeChat egameni lakho, noma ungenza i-akhawunti yemidiya ngokwakho, okungukuthi. kunqunywa ngokwamakhono akho nangenzuzo yakho.

Kule nqubo, kufanele usebenzise imali, uthenge izimpahla, usebenzise imali ethile ekukhangiseni, uqashe izisebenzi ezimbalwa zesikhashana, futhi wenze ibhizinisi ngobuqotho, futhi ungase ulahlekelwe ngamakhulu noma izinkulungwane zamadola, kodwa Uyoba nokuqonda okusha ngokuphelele. yebhizinisi.

Ukuphawula ngoJack Ma noWang Jianlin, ubani ongeke?Uma ufuna ukufaka imali ekhadini lakho lasebhange, konke kushintshile, yimali yakho oyisebenze kanzima, futhi awufuni ukulahlekelwa ngisho nesenti.Uqala ukuba bucayi futhi unovalo, futhi kukhona ingcindezi ekuphoqa ukuthi ucabange ngohlobo lwebhizinisi.Inqubo yokucabanga nje yokulungiselela ukwenza ibhizinisi ingathatha ibhizinisi lakho licabange amaphuzu ambalwa.

Uma ungangikholwa, ngizohamba nawe.

1) Khetha umkhiqizo

Okokuqala kufanele ukhethe umkhiqizo.

Kumele uthembe ukuthi umkhiqizo uzothengisa kahle, khona-ke isimiso sokuqala ukulandela umkhuba hhayi ngokumelene naye.

Ukuthuthukiswa kokusetshenziswa kuyindlela esobala.Amazinga esigaba esiphakathi ayakhula, ukufakwa kolwazi kuyanda, imikhiqizo enempilo nesezingeni eliphezulu iba ngcono futhi iba ngcono, futhi isabelo semikhiqizo eshibhile neyingozi siyancipha.

Isiphuzo esifanayo sithengisa ama-yuan angu-5. Ingabe ubisi lwesoya lungcono noma itiye lobisi lingcono?

Nakanjani ukuthengisa ubisi lwesoya. I-5 yuan inquma ukuthi itiye lobisi kuphela elingahlanganiswa ne-creamer, futhi abantu abaningi ngokwengeziwe abayithandi le nto eyingozi.Bheka imibiko yezezimali ye-Wahaha kanye ne-Master Kong eminyakeni embalwa edlule, iyethusa.

Bamba ithrendi

Ukuguga nakho kuwumkhuba ocacile.

Ngokwandiswa kwesilinganiso seminyaka yokuphila kwabantu baseShayina kanye nokwehla kwezinga lokuzala, ake sibheke iqoqo lemininingwane ebonisa izinguquko: ingxenye yabantu baseShayina abaneminyaka engaphezu kwengama-65 esibalweni sabantu babengu-1982% ngo-4.9. , 1990% ngo-5.6, no-2000% ngo-7.1. , 2010% ngo-8.9, kanye no-2014% ngo-10.1, ukuguga kweChina kuyakhula ngesivinini.Ngokusho kweWorld Health Organisation, ngo-2050, u-35% wabantu baseChina bazobe sebengaphezu kweminyaka engama-60, okulenza libe yizwe eliguga kakhulu emhlabeni.

Ungakwazi yini ukuhlaziya noma imaphi amathuba ebhizinisi ngokusekelwe kulolu lwazi lwasesidlangalaleni?

Iqiniso liwukuthi uma izinkampani ze-inthanethi e-Beijing, e-Shanghai, e-Guangzhou nase-Shenzhen zibanga imakethe yabancane naphakathi, osomabhizinisi abanolwazi esifundazweni esiseningizimu bajabulela izinzuzo zemakethe yabadala unyaka wonke.Qala imboni eyenza imithi wenze uketshezi oluphuzwayo ngemithi ethile yaseShayina yamakhambi.Ukuyiphuza akuyingozi emzimbeni.Iya esiteshini somsakazo esincane emadolobheni esigaba sesithathu nesine ukuze upakishe ikholomu yenkulumo, futhi udumise uketshezi lomlomo, ulungise ubuthongo, ukhulule ubuhlungu, ugcwalise i-qi negazi, abantu abadala banomuzwa wokuthi isiteshi somsakazo sinegunya, futhi umphumela ukhanga kakhulu, ibhokisi Akubizi ukuthengisa ngaphezu kwe-yuan eyi-100, uthenge amabhokisi angu-5 futhi uthole amabhokisi angu-2.Ngendlela yokumaketha enjalo, iphindwe ngempumelelo emadolobheni angaphezu kuka-20, ngenzuzo yanyanga zonke engamashumi ezigidi.

Ingakopisha futhi inamathisele

Umbandela wesibili wokukhetha umkhiqizo yikhono lokukopisha nokunamathisela.

Ake sithi ungumklami ophezulu wezithombe, unekhono ekudwebeni izithombe, futhi umuhle kwa-S.

Ungaqala i-ejensi yokukhangisa?Noma ube ngumdwebi wamakhathuni?

Uma uvula inkampani yokukhangisa, uzothola ukuthi leli bhizinisi elokwenza i-oda elilodwa, futhi ungathola imali nge-oda elilodwa kuphela.Uma ufuna ukuthola ama-oda angu-5, kufanele ukhokhe amanye ama-oda angu-5.Uma ikhasimende lifuna ukushintsha, kufanele likuphelezele kuze kube sekugcineni.Uma engekho amakhasimende, kusafanele uthole amakhasimende futhi ukhulume namakhasimende, kodwa kungase kungaphumeleli.Nakuba inani lentengo lomsebenzi liphezulu, kodwa kufanele usebenze nsuku zonke, futhi ngokungazi, impilo isiphenduke umshikashika.Into ebulalayo ukuthi umkhiqizo wakho awukwazi ukukopishwa nokunamathiselwa.

Uma uba ngumdwebi wamakhathuni, kufanele uqine kakhulu ekuqaleni. Ungakwazi ukuqongelela abalandeli kuphela ku-Weibo ne-Moments, kodwa uma abalandeli sebebuthene, imivuzo mikhulu.Eyodwa yamahlaya akho ingathengiswa njengezincwadi, ukudawuniloda kwe-APP, kanye namakhophi angu-N eyodwa. Uma uqongelela abalandeli abaningi, kuthengiswa kakhulu imisebenzi yakho. Ungenza imali ngokungasebenzi nhlobo.Leli bhizinisi lingakopishwa futhi linamathiselwe.

Ngokufanayo, umpheki wezinkanyezi ezinhlanu uzwakala emuhle, kodwa awukwazi ukwenza imali eningi usebenza nsuku zonke.I-Takoyaki, itiye lobisi, ne-sushi ephumayo yizitsha abapheki abazidelelayo, kodwa zingenza imali eningi.Ngoba ingenziwa ibe imodeli yomkhiqizo, ithengise ukwakheka komkhiqizo, izifanekiso zokuhlobisa, izitsha zasekhishini ukuze uthole imali ye-franchise, futhi ingathengisa nezinto zokusetshenziswa zokudla ukuze uthole imali.

Njalo ngonyaka, ngilondoloza imali eningi, ngikhathele ukuya emsebenzini, futhi ngifuna ukuqala ibhizinisi lami.Impilo"Abantu abakhokha isikweletu. Ngaphansi "kwe-Franchising" ye-Baidu, ulayini omude wemiphumela yokukhushulwa ufakazela ukuthi inkulu kangakanani le makethe. Osomabhizinisi abaphumelelayo badinga kuphela ukuthengisa izifanekiso ngamaqoqo futhi bathole ingxenye yemali ye-franchise— - Asikho isidingo sokuthosa noma yiziphi izitsha.

2) Intengo

Isinyathelo sesibili sokwenza ibhizinisi amanani.

Amanani azwela kakhulu, izinombolo ezibucayi kakhulu.Inquma izindleko zokuthenga zekhasimende, futhi inquma inzuzo yakho.

Uma kuziwa emananini, abantu abaningi bakhuluma ngamasu entengo ku-Weird Psychology.

"U-Sam, umdayisi we-TV, isibonelo, wenza uhlobo olufanayo lobuqili esiwenzayo lapho siqoqa amasethi e-TV ukuze aboniswe:

36-intshi Panasonic $690

42" Toshiba $850

50" Philips $1480"

Umbhali ukholelwa ukuthi lapho ebeka ngamabomu inani eliphakeme neliphansi, amakhasimende amaningi azothenga ibanga eliphakathi elibukeka ishibhile - $850.

• Futhi lapho uqala ngempela ukwenza ibhizinisi, uthola ukuthi ithiyori yakhe inobubanzi obuncane bokusebenza.Uyithengisa ngo-$850, futhi ikhasimende lingena ngokushesha ku-inthanethi ukuze lihlole ukuthi, “Imalini i-Toshiba engamayintshi angu-42?” Uma ezinye izitolo ziyithengisa ngo-$820, ikhasimende lizohamba lingacabanganga.

• Kungenzeka futhi ukuthi ikhasimende linomngane osebenza e-Gome noma e-Suning, noma onolwazi ocwaningweni olujulile nokuthenga amasethi we-TV.Uzokweluleka ngokuthi “Ungabi yisiphukuphuku,Amasentimitha angama-42 angama-yuan angama-680 kuphela, ikhwalithi iyafana! "Ngakho amakhasimende ngeke awele ogibeni lwakho lwe-850's.

• Uma usebhizinisini, uzothola ukuthi i-psychology emangazayo iyasebenza, kodwa ayinjengomlingo, ngaphandle uma amakhasimende engenayo enye indawo yokuqhathanisa amanani futhi angathenga kuphela endlini yakho.

Ithiyori esebenza ngempela ivela entweni ebonakala iyisicefe - Marketing Management.

• "Isidingo sinquma umkhawulo ophezulu wentengo yomkhiqizo wenkampani, futhi izindleko ziwumkhawulo wayo ophansi."

• "Ukunwebeka kwentengo yesidingo kuyahlukahluka ezimakethe ezihlukene. Uma iphezulu i-elasticity, ivolumu yokuthengisa iba nkulu ngenxa yokwehliswa kwentengo ngo-1%. Uma inwebeka, umdayisi uzocabangela ukwehlisa intengo ngoba amanani aphansi enza imali engenayo ephezulu."

• "Ucwaningo lwezemfundo olubuyekeze ngokucophelela ukunwebeka kwentengo eminyakeni engu-40 lwathola ukuthi isilinganiso sokunwebeka kwentengo kuzo zonke izimakethe, imikhiqizo kanye nezikhathi bekungu-2.62."

• "Ukunwebeka kwentengo yezimpahla zabathengi ezihlala isikhathi eside kuphezulu kuneminye imikhiqizo, futhi ukunwebeka kwentengo yemikhiqizo ezigabeni zokwethulwa nokukhula kungaphezulu kwalokho okusezigabeni zokuvuthwa nokuwohloka komnotho."

Abanikazi abaningi bama-SME babeka amanani abo ngokwamazwi kaPhilip Kotler-"Intengo yesimbangi oseduze kufanele icatshangelwe kuqala. Uma umkhiqizo wenkampani unezici lowo esiqhudelana nazo, ngakho-ke ukubaluleka kwawo kubathengi kufanele kuhlolwe futhi kwengezwe enanini lesimbangi."

Ukukubeka ngokusobala, uma kuqhathaniswa nezimbangi zami ezingeni elifanayo, uma umkhiqizo wami unenzuzo, ngingawenza ubize kancane.Ngokuphambene nalokho, ngifuna ukushibhe kancane.Uma ungakwenzi lokhu, kungakhathaliseki ukuthi udlala liphi iqhinga lentengo, kuzoba nabathengi abazokufundisa ukuthi "Kungani ubiza kangaka, unjeyana ingu-XX yuan!", kanye nedatha yokwehla ukuthengisa kuzokutshela futhi.Lo mthetho usebenza ezimakethe eziningi ezincintisanayo.

3) Ukuphromotha

Isinyathelo sesithathu ukukhushulwa.

Uma kukhulunywa ngokuphromotha, abantu abaningi bazokhuluma nge-Durex, Xue Zhiqian H5, kanye nokufakwa okuphelele kwemikhiqizo ephezulu engama-500 ngaphandle, ividiyo, nemidiya yomsindo, kanye nama-KOL osaziwayo aku-inthanethi azokhulisa umfutho wawo.

Abathengisi abaningi bazophinde babhale lezi ziphakamiso ohlelweni, noma kunjalo, imali yokuphromotha ayikhokhelwa yibona.

Kodwa uma kufanele ukhokhele ukukhushulwa ngokwakho, uzothola ukuthi umdlalo uhlukile.Lezo zinkampani eziphezulu ezingama-500 ze-inthanethi zilahlekelwa izigidi ngaphandle kokucwayiza,Futhi wena, awufuni ukumosha ngisho indibilishi yezindleko zokukhangisa. Kungcono ukutshala kwezinye iziteshi zamahhala. Uma usebenzisa imali, ungayithola kangcono uma utshala i-yuan eyodwa.Ama-yuan angama-5.

Ngenkathi inkampani isencane, sasingekho isidingo sokucabanga ngokumaketha ngegciwane nhlobo.Izindatshana ezidumile ezingu-10+ zazingenangqondo.Kwakuthembekile ukuthola indawo yokuthengisa eqinile nokukhetha isiteshi esinembile sokulethwa.

Njengomngane wami othengisa kabusha amathikithi e-Zhou Huajian.UZhou Tianwang usethathe umhlalaphansi iminyaka eminingi, ithonya lakhe alilikhulu njengakuqala, futhi amathikithi awadayiseki.Umngane wami uthole kalula isaphulelo sika-3% senani lokuthenga.Wayecabanga: Isiphi isiteshi okungenzeka sithengise ithikithi?

• Abantu abakwazi ukulalela izingoma zikaZhou Huajian akumele babe basha, okungenani labo abazalwa ngeminyaka yama-70s, 80s, noma ngisho nama-60s, futhi kumele babe namandla athile ezomnotho, ngakho wakhetha ezi-2.Isiteshi esisodwa: iqembu labanikazi bezindlu ezithengiswayo eziphezulu kanye neqembu labagibeli bezimoto ezisezingeni eliphezulu abanesithombe esizinzile.
  
• nika okunyewechat imvilophu ebomvuNjengenani, sahlela umsebenzi wenhlalakahle yeqembu futhi ekugcineni sathengisa amathikithi angaphezu kwe-100, kuhlanganise namathikithi e-VIP aphezulu angu-10.
• Omunye umngane osebhizinisini lezikibha zangokwezifiso, ojoyina iqembu labalandeli abayinkanyezi nsuku zonke, okhathalela impilo yansuku zonke yabalandeli, uthinta izithixo zabo, futhi angathola nama-oda wezikibha zezithombe zangokwezifiso.Esigabeni esincane sebhizinisi, ukunemba kwesiteshi sokunyusa yikona okubaluleke kakhulu.

Uma inkampani ikhudlwana kancane, ungafundi "ukuxhumana okuhlanganisiwe kwe-4-degree" yenkampani ye-360A, futhi hlobo luni lokusakazwa kwabezindaba oluxhunywe, kuzwakala kungacacile, kodwa empeleni, kushisa imali ngokushesha.

Amabhizinisi amaningi athembele ephuzwini elilodwa lempumelelo ekuqaleni kwentuthuko, futhi azame konke okusemandleni awo ukukuqonda, noma ngabe amaphephandaba, iziteshi zomsakazo, noma ukumaketha kwe-Weibo/Wechat marketingKulungile,Ukukhushulwa kwe-akhawunti yomphakathiYeboRIOyiba phezulu,Uma singenakho ukukhathazeka ngokusinda, sizocabangela ukutshala imali kwezinye imidiya ukuze sithuthukise ukuqwashisa ngomkhiqizo nesithunzi.Uma lo myalelo uhlehliswa, kungenzeka kuholele ekuphahlazekeni.

Uyabona, ziningi izindlela zokuqala ibhizinisi elincane ngokucabanga nje ngalo, futhi lokhu akubandakanyi ukwenziwa ngcono kwe-supply chain, ukuphathwa kwempahla yomkhiqizo, ukuphathwa kwenkonzo yamakhasimende nokunye.Futhi uzothola ukuthi kusho ukuthini ukuba isixhumanisi.NgokwesiboneloUkukhuthazwa Kwewebhu, iphoyinti lakho lokuthengisa lokukhangisa aliqinile, ugqugquzela ukuziqhayisa ngokweqile, futhi uphakamisa okulindelwe ngamakhasimende phezulu kakhulu, futhi izikhalazo eziningi zizoya kusevisi yamakhasimende.

Ithiyori noma umqondo wencwadi awumuhle njengecilongo lencwadi. Akuthembekile ukuqala ibhizinisi ngokufunda wedwa. Kumele ubhekane futhi ulinganise izici eziningi ngesikhathi esisodwa.

Inqobo nje uma ungumnikazi webhizinisi elincane engxenyeni yokuqala yonyaka, uzothola izinguquko ezilandelayo endleleni yakho yokucabanga:

• Umbuthano owawukuzungezile wawuyizisebenzi, kancane kancane uphenduka abaphathi, nakuba abaphathi abancane.Uqala ukuthola ulwazi olwengeziwe lwezamabhizinisi.

• Lapho uxoxa nothile, elinye iqembu likhipha umqondo webhizinisi, kungaba ukumaketha kwendlala noma ukugebenga ngokukhula, ungakwazi ngokushesha ukwazi ngokushesha nangokunembile ukuthi yisiphi isigaba somkhiqizo, ukukhushulwa, izintengo, nesiteshi okukuso, nokuthi kuzozithinta kanjani izindleko kanye ukuthengisa kanye nenzuzo.

• Uma uyothenga, indlela yakho yokucabanga iyashintsha ukusuka kumthengi ukuya kumkhiqizi.Uma ubona isitolo setiye lobisi, ubuvame ukucabanga ngenani laso kanye nokunambitha, kodwa manje uzocabanga ngerenti yaso, izindleko zempahla eluhlaza, inzuzo yanyanga zonke kanye neziteshi zokuphromotha.

• Ubukade uthanda abathengisi kakhulu, futhi manje ufunda izincwadi zemfundo.Umbono webhizinisi owawukujabulisa manje ubonakala ugcwele izintuba.Uqala ukuhlafuna amatomu afana ne-"Marketing Management" kanye "Nezimiso Zezomnotho".

• Wehlise umoya.Uqala ukufunda ngale kwalokho okuthanda ngokomzwelo nangakuthandi.Uzofunda izincwadi zababhali ongabathandi, ukuze nje uzikhuthaze.Umbhali oke wamthanda noma waze wamthanda, nawe uzobamba izintuba zakhe zethiyori.

• Awuphindi ukutweet okushiwo nguJack Ma, ungaxoxi nabantu ukuthi uWang Jianlin ucabangani, unendaba ngani ngami?Ibhizinisi lami lingenza kanjani kangcono?

• Usudelela.Uke wamthethisa umphathi wakho ngokudelela, kodwa ngeke uze uye ndawo uma usungumphathi.Akulona isenti lemali okungafanele ikhokhwe.

• Unesikhathi eside sokucabanga ngokuzimela.Qala ibhizinisi elincane futhi uzozwa izeluleko ezibhuzayo.Abanye abantu bafuna wehlise amanani, abanye bafuna unyuse amanani.Uthola ukuthi ungumnikazi wazo zonke izinkinga, umthwali wazo zonke izingozi, kanye nomzuzi wazo zonke izinzuzo.Umuntu owenza isiphakamiso angahamba ngokushesha nje lapho esho khona, kodwa hhayi wena.Uzozizwa unesizungu.Uqala ukubuza imibono yabantu kancane kancane, futhi uqala ukuzicabangela isikhathi eside, ngokuthula.Inkinga eyodwa iyodwa ingacatshangelwa amahora angu-2-3.

Ngakho-ke lesi isiphakamiso sami - esikhundleni sokuchitha amakhulu ambalwa ama-yuan ngonyaka ukuthenga izincwadi, ukubona ukuthi ukuthenga izincwadi kufana nentaba, ukufunda kufana nentambo, empeleni, izincwadi ozifundayo azivuzi kakhulu,Kungcono ukulahlekelwa ama-yuan angamakhulu ambalwa kanye nezinkulungwane ezimbalwa zama-yuan ukuze uqale ibhizinisi, usungule umbono ocacile nowandulelayo wesimo sebhizinisi sisonke, futhi uqaphele amandla nobuthakathaka bamakhono akho ebhizinisi., lokhu cishe kuwumkhuba obuhlungu futhi ongenakuzisiza, kodwa futhi kufanele kube isifundo esingabizi kakhulu empilweni yakho.

Cabanga ngakho, izinguquko ezingu-8 engisanda kuzibalula, ukufunda kuphela, hhayi ukwenza ibhizinisi, kuzokwenzeka kuwe?

Mhlawumbe othile angenza izigidi ezingu-1 ngokuhweba ngezitoko ezilingisayo, kodwa ingabe amathuba aphezulu?Kuthiwani uma uyihola, ingabe kunengqondo?

Wonke amathalente abalulekile emhlabeni anenani, ukuthi sifuna ukukuvuma noma cha.