2 amaqhinga amakhulu amafushane okusebenza kwevidiyo, aheha okuvelayo okungaphezu kwebhiliyoni elingu-6 ezinyangeni eziyisi-15

U-Chen Weiliang: Amacebo ama-2 amakhulu amafushane wokusebenza kwevidiyo, izinyanga eziyi-6amanziOkuvelayo okungaphezu kwebhiliyoni elingu-15

U-Chen WeiliangIsihloko esiyinhloko sebhulogi namuhla iphrojekthi yezamabhizinisi yevidiyo emfushane "Umzuzu owodwa Ukukhuluma Ngezempilo".

"One Minute Talking About Health" (isithombe-skrini sevidiyo)

Engxenyeni yesibili yonyaka odlule (2016), ividiyo emfushaneimidiya entsha, kusashisa kakhulu, futhi kunamaqembu ama-video amafushane emikhakheni ehlukahlukene akwenzayo.

Kodwa-ke, kusukela ngo-2016, isikhathi sebhonasi sokusebenza se-akhawunti esemthethweni ye-WeChat sesiphelile, futhi ngenxa yembonini yamavidiyo amafushane, kubiza kakhulu, futhi ngokuqinisekile ezinye izinkampani ziye zaqoqa izimali ukuze zisebenze.

Ngaleso sikhathi, ngenxa yenkinga yemodeli yokusebenza, ukwanda kwabalandeli kwakusekuncane, okwaholela ekuhlulekeni kwemisebenzi eminingi yephrojekthi.

Kwamanye amaqembu angakayiqoqi imali, ngenxa yokuthi le vidiyo isebenzisa ukukhiqizwa kwevidiyo ukuze ikhulise abalandeli, ukusebenza kwezindleko kuphansi kakhulu, futhi ayikwazanga ukwenza inzuzo isikhathi eside, okuyenza ingahlali.

XNUMX. Imodi yokuzibona

Hlobo luni lwemodeli entsha sha ethi "One Minute Talking About Health" engathola ukubukwa kwe-Quanwang okungaba yizigidi eziyizinkulungwane ezingu-15 phakathi nonyaka?

Ngizokutshela manje ukuthi imodeli ethile yokusebenza ingushintsho olukhulu uma iqhathaniswa nezinye izinkampani zamavidiyo amafushane.

Eqinisweni, le modeli yokusebenza nayo iyithiyori ecashile, okungashiwo ukuthi iyithiyori yenguqulo yebhizinisi. Ake sikhulume ngemibono yokusebenza yale phrojekthi.

Ngoba lokhu kuziveza emikhakheni eyahlukene eqondile nakho kuyilokho esikuncomayo, futhi sithemba ukuthi abantu emikhakheni ehlukahlukene bazoba izinkanyezi emkhakheni wakho.

Ngakho-ke khuluma ngethimba lezempilo ngomzuzu owodwa, lolu hlobo lombono wokusebenza lungasetshenziswa kunoma iyiphi inkambu yokuhlukanisa iziqephu (eme mpo) yenkanyezi.

Abantu abaningi banake i-akhawunti esemthethweni ye-WeChat ekhuluma ngezempilo ngomzuzu owodwa, futhi usho lokhu, ubonakala ufunda lokhu, okungukuthi, amashumi ezinkulungwane zabantu nsuku zonke, ukubukwa kwezigidigidi ezingu-15 kuvela kuphi?

Eqinisweni, akakaqondi, lena imodeli yokusebenza ephezulu kakhulu.

Imodeli yokusebenza yeqembu ayibhekwa njengeyayoUkukhushulwa kwe-akhawunti yomphakathiInjongo iwukukhulisa abalandeli, kodwa ukwandisa ithonya lekholomu yamavidiyo ezweni.

Ngenxa yokuthi ukugxila kwamanje kwezempilo ikakhulukazi kuneminyaka ephakathi nabadala, ukusakazwa kwansuku zonke kwezempilo ngomzuzu owodwa, kodwa emaqenjini aneminyaka ephakathi kanye nasebekhulile, kusenethonya elikhulu kakhulu.

XNUMX. OkukhuluamanziIndlela

Ukukhuthazwa KwewebhuUkukhipha amanzi amaningi, ungayifinyelela kanjani?Kufanele kube ukubambisana nama-akhawunti omphakathi asevele anenombolo enkulu yabasebenzisi.

Ngoba iningi lama-akhawunti ezempilo omphakathi amanje, kufaka phakathiImpiloI-akhawunti yomphakathi yekilasi, isivele inenani elikhulu labalandeli.

Bese sibambisana kakhulu nalolu hlobo lwe-akhawunti yomphakathi ye-WeChat, okulingana nokuphumayo kokuqukethwe.

• Ngoba iningi lama-akhawunti omphakathi aphumelelayo akhona manje aphumelele, singasho ukuthi amakhono akhe okusebenza agqame ngokukhethekile (lokho kugqame kakhulu).
• Okubaluleke nakakhulu, sebevele basifakile isikhathi sebhonasi yokusebenza ku-akhawunti esemthethweni ye-WeChat.
• Ngenxa yokuthi basheshe bakwenza, kuthiwa sebezihlanganisele inqwaba yabalandeli.Empeleni yonke imboni inesikhathi esingaka.

Okukhethekile kwe-copyright kushintshiwe ukuze kwabiwe

Uma sikhuluma ngokuqhathaniswa, okuqukethwe kwekhwalithi ephezulu kuyashoda ku-tuba okungeyona eyangempela.

Bese kwenziwa ushintsho emcabangweni wokusabalalisa amavidiyo amafushane kanye nombono we-copyright, kusuka kweyangempela kuye kwimodi eyabiwe.

Ngoba, ngaphambi namanje, iningi lamaqembu okudala amavidiyo amafushane, umbono wabo wokusebenzisa ama-akhawunti omphakathi, ukusho ukuthi:

• "Ividiyo yami isiphumile, futhi ngingayisebenzisa mina kuphela. Ngeke ngikuvumele ukuthi usebenzise amanye ama-akhawunti akho omphakathi. Uma kukhona oyisebenzisayo, ngizomangalela othile ngokwephula umthetho."
• Yilokhu okwenziwa amaqembu amaningi evidiyo.

Khona-ke singenza okuphambene. Kukhona ngisho nabasebenzi abambalwa abakhuluma ngezempilo ngomzuzu owodwa. Beza ngokukhethekile ukuze basebenzise lawa ma-akhawunti omphakathi we-WeChat njengendlela yokuncoma ama-akhawunti omphakathi umzuzu owodwa wokukhuluma ngezempilo futhi bawavumele bawasebenzise mahhala. .

Uma siqhubekela phambili, size simenzele inguqulo ekhethekile yevidiyo ngayinye.

• Ungangitsheli ukuthi yini engiyifakile manje, eyeMaimai Health...
• Ake sithi, i-Maimai Health, kanye ne-One Minute Talk About Health, ekhiqizwa ngokuhlanganyela

Ukuphela kwevidiyo:

1. Maimai Health
2. Impilo ngomzuzu
3. Ukukhiqiza okuhlangene

Ekupheleni kwevidiyo, kuzoba "nokukhiqizwa okuhlanganyelwe" okunama-akhawunti athile omphakathi ahlobene nezempilo.

Ngale ndlela bazimisele ngokukhethekile ukubambisana nathi.

• Ngenxa yokuthi bangathola ividiyo enjalo ngaphandle kokuchitha ngisho nesenti, kwenza abalandeli babukeke sengathi batshale amandla amaningi, izinto ezibonakalayo kanye nezinsiza zezimali ukwenza ividiyo (ngakho bazimisele kakhulu ukubambisana nathi).
• Maningi ama-akhawunti omphakathi alolu hlobo.Ngemva kokuba uhlelo luphume zonke izinsuku, bazoluthumela ngakusasa.Yile ndlela ukubukwa kwe-"One Minute Talking About Health" ezinyangeni eziyisi-6 okuyi-15 billion.
• Okusho ukuthi, kulo lonke elase-China, kunezinkulungwane zama-akhawunti omphakathi we-WeChat afanayo, futhi amavidiyo anjalo asetshenziswa nsuku zonke.

(ukubukwa kwevidiyo yozakwethu)

Lapho sisungula lokhu okukhiphayo kokuqukethwe njengemodeli yokusebenza, ukuthuthukiswa kwakushesha kakhulu.

Ngenxa yokuthi iningi lalaba bantu basesidlangalaleni, ungumbuthano wokuqukethwe, futhi sivele sikwazi ukuhlinzeka ngokuqukethwe kwekhwalithi ephezulu.

Ngakho-ke, ngosizo lwamapulatifomu e-akhawunti yomphakathi yabanye abantu, ithonya lekholomu yethu, ikakhulukazi ithonya lamaqembu aphakathi nabadala, likhuthazwa ngokushesha kakhulu.

Ngaleso sikhathi, kumagazini we-100 othi "One Minute Talking About Health" (umagazini owodwa ngosuku), ivolumu yokudlala ye-100 yayiyizigidi ezingu-3 kuphela. Ngesikhathi sokukhishwa kwe-200, isamba sokudlala singabalwa. , futhi isifinyelele ezigidini eziyizinkulungwane ezingu-XNUMX.

Imodeli yenzuzo yokwabelana kwe-copyright

Ikholomu, ividiyo, i-akhawunti yomphakathi ye-WeChat, inqobo nje uma inokunakwa okukhulu nokuchayeka, kufanele ibe nenani lezentengiso.

Ngakho, kulesi sigaba, empeleni kukhona inani eliqinile lokukhangisa.

Isibonelo, ngokubukwa okungaba yizigidi ezingu-2 ngenyanga, sithengisa amalungelo okuqamba amakholomu evidiyo, kanye namanye amabhodi ebhodi etafuleni lomfundisi, ezinye izikhangiso odongeni olungemuva, nokuvezwa kwamanye amagama emikhiqizo.

Eqinisweni, kungenziwa ngendlela yezindleko zokukhangisa.

Ngenxa yale vidiyo emfushaneEzentengiselwanoEqinisweni, umqondo wokuthengisa izikhangiso ufana ncamashi nalowo weziteshi ze-TV zendabuko.

Inqobo nje uma unenani elikhulu lokudlala, baningi abanikazi bomkhiqizo abazimisele ukukuqamba.

Incazelo yesihloko

1. Uxhaso lwesihloko luyindlela yokukhangisa yebhizinisi.Sebenzisa imisebenzi esezingeni eliphezulu ukuze uthuthukise ukuduma kwakho futhi ukhuthaze imikhiqizo noma amasevisi enkampani yakho, indlela yobudlelwano bomphakathi efana nokukhangisa.
2. Ukuxhaswa kwesihloko se-TV kungenye yezindlela ezikhethekile zokukhangisa ku-TV, ezingahlukaniswa cishe zibe izigaba ezimbili: isihloko sekholomu kanye nesihloko setiyetha.Ngaphezu kwalokho, amafomu okukhangisa akhethekile ahlanganisa isihloko sekholomu, isikhumbuzi sekholomu okufanele ubukele, ukusakaza okukhethekile, isihloko sekholomu, umhlahlandlela wohlelo, i-trailer ye-movie entsha, isibhengezo sokuphela kwekhredithi, iphaneli yokubuyela emuva yekhompuyutha, njll.
3. Umcimbi we-"Mengniu Super Girl" umcimbi oqanjwe nge-Mengniu Dairy.

Ngaphezu kwalokho, ngevolumu ngayinye yokusakaza, singanikeza lo mxhasi noma uhlobo olukhangisayo.

Isithombe-skrini sikazakwethu we-akhawunti yomphakathi sithe angakwazi ngokusobala:

• Ziboniswa kuphi izikhangiso?
• Imaphi ama-akhawunti omphakathi afakwe kuwo?
• Iboniswe kangaki?
• (Sonke singamnikeza imininingwane enemininingwane)

Ugqozi olusha lokumaketha

Uma kukhulunywa ngalokhu, abangani abaningi bangase bagqugquzelwe, okungukuthi, yonke insimu eqondile ingasebenzisa lolu hloboI-Internet Marketingimodi yokudala ikholomu yevidiyo emfushane ehambelanayo.

Ngenxa yemvelo yamanje yemidiya entsha, yonke inkambu eqondile ihlanganise inani elikhulu lama-akhawunti omphakathi, izihloko zezindaba, nolwazi oluncane.Laba bafana abakhulu abanakho okuqukethwe kwekhwalithi ephezulu.

bese wenzaWechat marketing, ngisho hhayi ngendlela yokumaketha kwevidiyo, kodwa ngendlela yokumaketha okuqukethwe kwe-athikili.

• Ngokwesibonelo, kukhona ukubhalaUFOIsifundoUkubhalaUmuntu omuhle kakhulu, woza uzongitshela ukuthi usinikeza isihloko sezinga eliphezulu nsuku zonkeUmfokaziUFOIsihloko socwaningo.
• Khona-ke, akashiyi eyakhe ikhodi ye-QR kuyo, vele ashiye igama lombhali, khona-ke samukelekile nakanjani.
• Ngenxa yokuthi abantu abaningi abakwenqabi okuqukethwe kwekhwalithi ephezulu, futhi ekugcineni bazokwandisa abalandeli, noma abalandeli ku-akhawunti yakhe yomphakathi, wamukelekile nakanjani.

Ifomethi yesithenjwa:

umbhali | igama lombhali
Umthombo|Igama Le-akhawunti Esemthethweni (ID: XXX)
Isingeniso sombhali / umbhalo wesingeniso se-akhawunti esemthethweni [ifonti empunga]

ukuhwebelana ukuze kudaleke inetha elibomvu

Abangane abaningi babethi wayefuna ukuba isihlabani, kodwa wayengemuhle ekuveleni esidlangalaleni eyedwa, noma wayengakwazi ukubhala izihloko eyedwa, ukuze akwazi ukusebenza ngendlela yebhizinisi.

Umfundisi: Chen Maohao (isithombe-skrini sevidiyo)

• Okusho ukuthi, ungalishiya izwe ngaphandle kokuya edeskini elingaphambili ngokwakho.
• Khona-ke ungakwazi ukupakisha usaziwayo we-inthanethi, uchwepheshe emkhakheni othile, futhi umvumele abe umkhulumeli wakho.
• Isibonelo, abantu abakukholomu ethi "Umzuzu owodwa wokukhuluma ngezempilo" nabo abakho ngaphandle kwezwe.
• Ukupakisha udokotela wezokwelapha waseShayina omdala owaziwayo, akeze enkampanini yethu, futhi alandele ukuthengisa, kwanele ukugunyazwa.

U-Chen Weiliang总结

Ukukhipha ividiyo emfushane kufanele kuhlanganiswe "ithiyori entsha yokugeleza"ukusebenza:

1. Khetha inkundla
2. inkundla yocwaningo
3. Yenza umsebenzi

（由U-Chen Weiliang 100% isifinyezo sangempela "Imodeli Yethiyori Entsha Yethrafikhi")

Ukugxila ku-Tencent Video kanye nenkundla ye-akhawunti esemthethweni ye-WeChat, inkundla yocwaningo yokuziphatha komsebenzisi:

• Njengamanje, amaqembu amaningi evidiyo amafushane angawasebenzisa ngokwawo kuphela ngemva kokwenza amavidiyo (akuphazamisi ukubambisana).
• Sizokwenza okuphambene, sidale okuqukethwe kwekhwalithi ephezulu, futhi siphethe ngokuthi "xxx xxx co-produced", noma "sishiye kuphela igama lombhali kanye ne-ID ye-akhawunti esemthethweni (ayikho ikhodi ye-QR)" ukuze sikhuthaze, ukuzeKulula ukuthola amathuba amaningi okuvezwa ngokubambisana.
• Ama-akhawunti okungewona awokuqala ashoda ngokuqukethwe kwekhwalithi ephezulu. Uma ukubambisana sekuqediwe, sidinga kuphela ukwenza imisebenzi njengoba sihlelile, futhi impumelelo izoba semakhoneni!

Ukwabelana kuwuhlobo lwenjabulo, ngijabule kakhulu, haha ​​​​O(∩_∩)O~

Ukubhala lapha, lesi sihloko siphelela lapha!

Uma uzwa sengathi kukhona okuzuzile, wamukelekile ukukudlulisa, futhi unake i-akhawunti yomphakathi yebhulogi ka-Chen Weiliang: cwlboke