Ingabe kulula ukwenza imali uma uvula isitolo eTaobao manje?Indaba Yokuqala yaseBeijing

khona manjeI-TaobaoIngabe kulula ukwenza imali ngokuvula isitolo se-inthanethi?EBeijingIndaba yokuqala

U-Chen WeiliangNgezwa kuthiwa kukhona aImpiloEBeijingI-WechatAbantu (abalandelayo abangaziwa baka-F) abathandi ukusebenza nokusebenza nsuku zonke, futhi basebenza baze bafe...

Ngakho-ke, waqala ukusebenza ngemva kokuphothula enyuvesi, futhi wayenesifiso esinamandla sokuqala ibhizinisi nge-inthanethi.

Eqinisweni, uMnu. F waqala ibhizinisi le-inthanethi kusukela ekuqaleni kuka-2003. Kusukela ngo-2003 kuya ku-2017, sekuyiminyaka engu-XNUMX, ngakho-ke kule minyaka engu-XNUMX, u-F akakaze aphume ku-intanethi.

Kungashiwo ukuthi i-Taobao.com yayiyingane ka-F ngalezo zinsuku, futhi yabona i-Taobao kusukela ekuqaleni, bese kuthiwa ungayithuthukisa kanjani isinyathelo ngesinyathelo, akunjalo?

Ngesikhathi iTaobao iqala ngo-2003, yabhalisa isitolo ngokushesha nje lapho iphuma, kodwa ayizange isivule lesi sitolo kwaze kwaba ngu-2008.

Ngo-2010, u-Son F wazama ukusungula isitolo saseTaobao ukuze aqale ibhizinisi nokwenza imali.Ngingakutshela ngomsebenzi u-Son F ayewenza ngaleso sikhathi.

UMnu. F wathi wayeseTaobao ngo-2003, futhi akazange akholwe lapho iphuma okokuqala.

Kungani ungakholelwa ukuthi iTaobao ingakwenza?

Ngoba ngaleso sikhathi, kungashiwo ukuthi izinga lakhe lemibono lalisephansi kakhulu.Ngaleso sikhathi wayengamdala kakhulu, futhi wayesesekolishi.UMa Yunuhlobo lwelungeloE-commerceumbono.

Khona-ke, nginomuzwa wokuthi le zwe lendabuko izingubo nezicathulo kufanele zizanywe khona lapho, zifakwe, futhi zibuke esibukweni ukuze zibone umphumela ngaphambi kokunquma ukuthi zithenge yini?

Khona-ke angiqondi ukusebenzisa kweTaobao iwebhusayithi, evumela abantu ukuthi bathenge izinto, okuyinto abantu abaningi abacabanga ukuthi ayilona iqiniso.Ngakho-ke, lapho uTaobao ephuma, nakuba yayibhalisiwe, sasingenalo ithemba ngaye.

Ukuzisola ngokucabanga phansi bukela phansi i-Taobao.com

Kwathi eminyakeni embalwa eyalandela, kwakunabantu abaningi eduze kwakhe abenza imali ngeTaobao, futhi benza imali ngeTaobao. Lokhu kuyiqiniso.

Khona-ke, ngemva kokubona leli qiniso, kwaba nezindida eziningi engingakwazi ukuzithola esikhathini esidlule, noma konke ukungabaza kwaqedwa.

Ubona abanye abantu benza imali, bese ufuna ukuhlanganyela eTaobao, kungani ufuna ukuhlanganyela eTaobao?Waqala ibhizinisi lakhe ngo-2008. Ngesikhathi sebhizinisi, uMnu F ubesebenza kuphrojekthi, okungukuthi, i-400 Phone.

Ngenkathi ngisebenza kulo msebenzi, sisenesikhathi esiningi namandla asele, ngakho ngizizwa nginesizungu.

Wenzani?Ngaleso sikhathi, wonke umuntu wavula izitolo zaseTaobao, ngase ngizwa ukuthi izitolo zaseTaobao zinenzuzo enkulu.

Khona-ke, abantu abaningi bahamba bayovula isitolo saseTaobao.

Vula isitolo saseTaobao, kodwa futhi ukuphendula imibuzo, kodwa nezivivinyo.

Khona-ke, ukuhlolwa kwadlula, kodwa kwakungekho lutho lokuthengisa esitolo, wabe eseya esitokisini.

Hamba uyothenga, bese uthengisa ini?

Ngaleso sikhathi, kwenzeka ingxenye yesibili yobusika, futhi ngangingazi ukuthi yini okufanele ngiyithengise?

Nokho, ngaleso sikhathi, wakhumbula kahle ukuthi uSuku Lwezithandani lwalusondela.Kwakunezimbali eziningi noshokoledi ngoSuku Lwezithandani, futhi wazizwa efuna ukudayisa oshokoledi!

Ukuthengisa ushokoledi, akukho mpahla...

Uma kungekho ukunikezwa, hamba ku-Alibaba ukuze useshe.

Ngenxa yalokho, e-Beijing, ngathola ngempela umphakeli kashokoledi.

Wabe esesebenzisa izinkulungwane ezimbili zamarandi ukuze atholele ibhokisi elikhulu likashokoledi ezandleni zakhe.

Kukhona imibuzo embalwa lapha...

Okokuqala ukuthi akayona inkampani yokudla.

Uma ushokoledi usegameni lomphakeli, kufanele alandele uhlelo lwamanani omphakeli, kodwa akafuni ukulandela uhlelo lwamanani lomphakeli.

ukucabanga okungalungile komkhiqizo

Abantu abaningi bafuna ukuzenzela amabhrendi, bese bethatha awabo amanani.Ngale ndlela, kunokulawula okwengeziwe, futhi kunjalo ngabantu abacabanga ngomkhiqizo.

Uma ngibheka emuva, wayengo-2010, futhi wayecabanga ngomkhiqizo.

Manje abaningi bethu osomabhizinisi, usahlala emicabangweni yomkhiqizo

Okwesibili, kufanele ngikwenze ngokwami.

Ngokusobala lena yi-OEM yami eyenziwe ngumkhiqizi, kodwa angibabizi ngamagama abo.

Isizathu esenza ngingawabizi amagama abantu ukuthi ngifuna ukuba namandla ami okubeka amanani.Uma igama lomuntu libizwa, uzonikeza amashumi amabili futhi nginikeze amashumi amabili, futhi yena uzonikeza amashumi ayisishiyagalombili futhi nginikeze amashumi ayisishiyagalombili, ngakho-ke akusho lutho.

Ake sithi inani anginike lona lalingamadola angamashumi ayisithupha nanhlanu.Khona-ke uma ebeka i-XNUMX, khona-ke ngine-yuan engu-XNUMX kuphela phakathi, futhi inzuzo yami iphansi kakhulu.Kodwa ngithe ngibize igama lami, khona-ke ngingabiza amashumi ayisishiyagalolunye, ikhulu noma ikhulu namashumi amabili, ikhulu neshumi nesishiyagalombili.

Kungani kunezinhlobo eziningi kangaka zemikhiqizo efanayo ebhizinisini elincane?

Ngakho-ke, manje wonke umuntu ubona ukuthi kunezinhlobo eziningi zemikhiqizo efanayo ebhizinisini elincane, empeleni, lokhu akumangazi.

Ngemuva kwalo mgogodla kukhona lo muntu, ufuna ukulawula intengo futhi ufuna ukuthola inzuzo eyengeziwe.

Ngaphezu kwalokho, akukhona ukuthi uyamangalisa, bese kwenzekani, empeleni, akayena, uyamsiza nje ukwenza i-OEM kwabanye.

Wazakhela igama eyedwa futhi walandela uhlelo lwamanani eyedwa.Inhloso yokubeka intengo iwukuthola inzuzo eyengeziwe, ngesikhathi esifanayo, unesiqalo emakethe.

Yilokhu okufanele abacabangi bomkhiqizo bakwenze.

Wayenaye nomthengisi ngaleso sikhathi, wabe esenza ibhokisi.Inhloso yokwakhiwa kwebhokisi kwakuwukwenza ukupakisha kuhluke.Uma ukupakishwa okufanayo kuwe, kwakuzobukeka njengezomkhiqizi, kwakungeke kwenzeke. .

Ngakho-ke wachitha cishe i-yuan eyi-XNUMX ukuze aphrinte inqwaba yamabhokisi asezingeni eliphezulu, ngoba wayenomuzwa wokuthi ukuthengisa oshokoledi, amabhokisi ayesezingeni eliphansi kakhulu, ngokuqinisekile akunjalo, kufanele kube izinga eliphezulu, futhi lo mkhiqizo ungafanelana, wacabanga kanjalo.

Khona-ke ibhokisi lanyatheliswa, isitolo salungiswa, futhi savulwa.

Yavuleka, kwathi nje lo shokoledi ufika emashalofini, abanye abantu bawuthenga ngempela, kodwa leli khasimende liyinhlakanhlaka, ngani?

Ngoba ujahe ukuthumela oshokoledi ngosuku lwezithandani.

Angivumelani nokulethwa kwe-express, ngithi ukulethwa kwe-express ngeke kukwazi ukubamba!

Khona-ke, ngenxa yokuthi isedolobheni elifanayo, ngokuvamile ayikho indlela.Ikhasimende labuza ukuthi idolobha elifanayo lingadiliva yini emnyango?

Khona-ke, njengoba leli bhizinisi kwakuyibhizinisi lakhe lokuqala, wabamba amazinyo wacabanga ukungalidayisi, okwakungekuhle kakhulu.

Ithengise futhi ukhiphe amandla okusebenza.

Wabe esevuma, futhi iklayenti lamnika ama-yuan angu-XNUMX kuphela ngaleso sikhathi.

Eqinisweni, izindleko zakhe, kanye nokupakisha, yeka isiphithiphithi, wenza amadola ayishumi nanhlanu.

Ikhasimende lamcela ukuba aphinde alethe izimpahla emzini wakhe, futhi wayengenakukwenza ngaphandle kokuyeka izisebenzi zenkampani zithathe uhambo.

Khona-ke, njalo uma isisebenzi senkampani siphuma, kufanele sibakhokhele imali eyengeziwe.

Nakuba beyizisebenzi zabo, baholelwa iholo eliyisisekelo.

Bese, uma uphuma uyothatha uhambo, uzokwengeza ama-yuan angama-XNUMX ukuze wenze izinto ezithile!

Ngokwenza ibhizinisi lakhe, waze walahlekelwa yimali...

Wabe esezibonela ngokwakhe iTaobao, wabe esenza ibhizinisi, wabe eselahlekelwa yimali.

Ngabe sengizwa ukuthi iTaobao ayilungile, uma udlala kanje, le nto ayilungile.

Kungani kungenjalo?

1. Okokuqala, kuningi kakhulu ukuncintisana lapha. Uthengisela abanye, kodwa wonke umuntu uyafana.
2. Nakuba ushintshile ibhokisi, kodwa ukushintsha isobho kodwa hhayi umuthi,
3. Usanda kufaka iphakethe lalezo zinto ngaphakathi, futhi wapakisha ingane ngaphakathi.

Ngakho-ke, umncintiswano weTaobao umncintiswano ongewona owomuntu, uyazi?

Uvula ibhokisi, futhi ushokoledi ngaphakathi ubukeka njengawe.

Leyo nto, abantu banezinga eliphezulu lokugxuma lapho beyisesha, futhi bahamba ngokushesha ngemva kokuyibuka.

Bese uye kwenye indawo ukuze ubuke. Leli khasimende linemali enkulu kakhulu, futhi intengo yakho ayikwazi ukuba phezulu kakhulu!

Ngoba, uma inani lakho seliphezulu, abantu abazona iziphukuphuku, bazoqhathanisa.

Ngakho-ke, uma uvula isitolo eTaobao futhi wenze ibhizinisi, ngisho noma kuwumkhiqizo wakho futhi uzipakishe ngokwakho, awukwazi ukukudayisa ngentengo ephezulu.

Ngenxa yentengo yakho ephezulu, abantu ngeke bayithenge, ngakho-ke akulula ukwenza ibhizinisi eTaobao.

Wathi uma ebona lo mkhuba wezwa kubanda enhliziyweni yakhe, wathi uTaobao bonke bathi unina wenza imali, kodwa wayebona sengathi le nto ayilungile.

Akunjalo neze,E-commerceUmncintiswano muningi kakhulu, mubi kakhulu!

Kwabe kungu-2010, futhi umncintiswano wawushubile, futhi manje ungachazwa njengokwesabekayo...

Manje iTaobao ilahlekelwa yimali uma ingenzi mali, futhi abathengisi balahlekelwa imali futhi benze imali.

Kodwa ayikho indlela, uma ungadayisi kwabanye, ungathengisa.Imakethe enjalo nje.

Wayibona ngaleso sikhathi, wayizwa, wabe esedela...

Ngokuqondene neqoqo lakhe likashokoledi, ngenxa yokuthi kwakusebusika ngaso sonke isikhathi, kwakukhona izifudumezi endlini, futhi izinga lokushisa ngaphandle laliphansi kakhulu ebusika.

Ukubeka ushokoledi kuvulandi, i-balcony ibanda kakhulu, ifaneleka kakhulu ukulondolozwa.

Ngokuhamba kwesikhathi, ngaba manqikanqika ukuzilahla ekuqaleni ukudla.

Kuthe emva kwalokho kwashisa, kwancibilika ushokoledi, akwabikho ndlela, ngagcina ngokuwulahla.

Leli yibhizinisi lakhe, futhi kungokwesimo sokungabi nandawo ukuqala ibhizinisi.

Kungani ingekho indlela yokuqala ibhizinisi?

• Ngenxa yokuthi akekho okuholayo, uhlala uthembele ekwazini kwakho okuthile, futhi ungenza noma yini oyicabangayo.
• Awuqondi futhi awuqondi, kumele kube ukukhokha imali yokufunda, ukuchitha isikhathi, ukumosha imizwelo, futhi ekugcineni wehluleke...

Eqinisweni, abantu abaningi emphakathini basalandela indlela yendodana F esikhathini esidlule, okungukuthi, naye ufuna ukuqala ibhizinisi:

• Kodwa wenzani?Ungaqala kuphi ibhizinisi?Futhi akanawo amaphrojekthi ebhizinisi, noma imali eningi, noma ulwazi oluningi, futhi abekho abantu abanamandla abangamkhomba...
• Uyedwa yedwa ukuze ahlole kancane. Abantu bathi i-Taobao yenza imali, ngakho-ke hamba e-Taobao; abantu bathi i-JD.com yenza imali, futhi yi-JD.com, akunjalo?
• Uma abantu besho noma yini ukwenza imali, uzokwenza, Ngale ndlela, uhlala esesimweni sokungenzi lutho, futhi akazi ukuthi athathe kanjani indlela enqamulelayo.

Kunoma yikuphi, yilo modeli webhizinisi wendabuko, okwenza imikhiqizo kuqala, futhi ingaqoqi abasebenzisi kuqala, kufanele kube emuva kakhulu futhi uzolahlekelwa kakhulu.

U-Child F waqaphela ukuthi wehlulekile ukuqala ibhizinisi eTaobao ngenxa yokuthi wayengenakho ukuqongelela okwanele, ngakho wasebenzisa indawo ye-QQ ukuze abhale idayari azoyiqongelela ngo-2014. Waqongelelani?

Kunjalo, kuqala buthelela abasebenzisi, F subIzinzuzo zokubhala idayari: Ngihola izigidi ezimbili ngokubhala idayari endaweni ye-QQ.

Isiphetho

ngamafuphi:uma ungaqondiI-Internet MarketingIndlela yokuphromotha, isitolo seTaobao ngeke neze senze imali, futhi kungenzeka ukuthi silahlekelwe yimali eningi...

Wechat marketingIndlela evamile ukuthi kunemikhiqizo kuqala bese kuba ngabasebenzisi. Abaningi abaqala amabhizinisi amancane benza lokhu, futhi bagcina belahlekelwe imali...

Pho yini okumele uyenze?Akukho lutho, ingabe sikhona isisombululo esingcono?

U-Chen WeiliangPhakamisa

Guqula umqondo wokwenza umkhiqizo ube ngumqondo wokuba umsebenzisi—umsebenzisi kuqala, bese kuba umkhiqizo.

1) Umsebenzisi kuqala bese kuba isu lomkhiqizo

• Okusho ukuthi, qala ngokuqongelela abasebenzisi ngezinga elithile.
• Ngemuva kwalokho, ngokuya ngamaphuzu obuhlungu omsebenzisi nezidingo, hlinzeka ngemikhiqizo noma izinsizakalo zekhwalithi ephezulu ukwenza imali.

2) Indlela yokuqoqa abasebenzisi?

• imidiya entshaIwumkhuba we-inthanethi, futhi i-WeChat iyithuluzi lezenhlalo elisetshenziswa kakhulu.
• Singasebenzisa izinkundla ezintsha zemidiya kanye nama-akhawunti omphakathi we-WeChat ukuze siqongelele abasebenzisi.

3) Ungakwenza kanjani ukumaketha kwe-WeChat ukukhuthaza i-akhawunti esemthethweni?

• Indaba ende ngempela le, futhi lesi sihloko asikwazi ukuqedwa ngesikhathi esisodwa...
• Ezimweni eziphumelelayo, ungabuka lesi sihloko "2 amaqhinga amakhulu amafushane okusebenza kwevidiyo, aheha okuvelayo okungaphezu kwebhiliyoni elingu-6 ezinyangeni eziyisi-15"
• Ungayithola kanjani i-WeChat ngokusheshaUkukhushulwa kwe-akhawunti yomphakathi?
• Uyemukelwa ukulandelaU-Chen WeiliangI-akhawunti yomphakathi ye-Blog WeChat:cwlboke
• Ngemuva kokulandela, ungathola amathiphu amaningi wokuthengisa wenethiwekhi.