Uhla lwemibhalo ye-athikili
ezithileI-WechatLingisaUnited StatesIsuphamakethe COSTCO Costco Mode
Eminyakeni yamuva, ukuthuthukiswa kwe-intanethi ye-WeChat bekulokhu kushisa kakhulu, kodwa njengoba i-WeChat iyinto entsha, abantu abaningi abazi ukuthi isetshenziswa kanjani.Ukukhuthazwa Kwewebhu, Dlala i-WeChat ukuze wenze imali, futhi uzuze imali engenayo.
Ukulandela imodeli yesuphamakethe yaseMelika i-COSTCO, kunjaloE-commerceisicelo esijwayelekile kakhulu.
U-Chen WeiliangNgike ngakuzwa lokho ngaphambilini,EBeijingUmphathi webhizinisi le-Wechat uthe: “Owayengu-CEO wethuUkubekaYiba ngumphathi futhi ubeke amalungu njengabasebenzi”
Ubuye wathi, “Bengicabanga ngokufingqa muva nje.Wechat marketingimodeli, ingabe i-CEO umsebenzisi wethu oyinhloko?Inani labasebenzisi abayinhloko liyakwazi ngempela ukuletha abasebenzisi abaningi.
Sizimisele ukuthatha amalungu njengomgogodla, futhi amalungu angaletha inzuzo entsha namalungu amasha. "
Wathi eqedaI-Internet MarketingNgemuva kwethiyori, imininingwane yazuza:“Sidlale ngokudla kakhulu, futhi inqubomgomo ibivikela kakhulu i-CEO.
Eqinisweni, amalungu angabasebenzisi bangempela bangempela. Uma lingekho ilungu elingaphansi kwe-CEO, kusho ukuthi i-CEO ingumkhuzi ongenalutho.
Akuhambisani nemvelo yomuntu ukuthembela kuphela ku-CEO ukuthi axhumane nawo wonke umuntu nsuku zonke ukuze ahole iqembu, ngoba imvelo yomuntu iwubugovu.
Kuyo yonke i-inthanethi ye-WeChat, sibekwe njengemodeli yase-US Costco. Indawo yokuqala ka-Lei Jun e-US ukuya e-US Costco ukuze aphenye ukuthi kwenziwa kanjani. "
Imodeli yesuphamakethe yaseMelika COSTCO
I-Costco iwuxhaxha lwezitolo ezinkulu olusekelwe ebulungwini elinamagatsha amaningi emhlabeni wonke, kanye naseChina.
Isitolo esikhulu saseMelika i-Costco iyisuphamakethe yamalungu kuphela esetshenziswayo:
- Isibonelo, uma ukhokha u-$100 ukuze ube yilungu, ungajabulela inani lobulungu uma uthenga izinto ezitolo ezinkulu zakwa-Costco esikhathini esizayo.
- Le modeli yehlukile kuneyohlobo lwesuphamakethe yase-China. Imodeli yesuphamakethe yesiShayina evamile ikakhulukazi idayisa, iyimodeli ye-B2C, kanye nemodeli ye-B2C engaxhunyiwe ku-inthanethi.
Imodeli ye-B2C yibhizinisi lomuntu nomuntu. Uthengisa izimpahla kumakhasimende athengisa kubasebenzisi ngabanye, futhi isitolo kufanele sizuze umehluko wentengo omaphakathi.
Eqinisweni, i-supermarket nayo iyimboni eyenza inzuzo, kodwa ayinayo inzuzo njengemboni yezibuko.
Yize imizamo eminingi yenziwe kusuka kubakhiqizi kuya kubathengi, njenge-Alibaba,I-Taobao, ungavula isitolo ku-Alibaba, futhi ngemva kokuthola umthombo wezimpahla, uthengise ku-Alibaba.
manjeEzentengiselwanoUkuthuthukiswa kwe-inthanethi sekuthuthukile kusukela kwendabuko kuya kwi-Inthanethi ye-PC, futhi kusukela ku-Inthanethi ye-PC kuya ku-Inthanethi yeselula.
bathi bathuthuke kakhulu kune-US
Imodeli yabo yebhizinisi elincane i-COSTCO ithi ithuthuke kakhulu kuneyaseMelika, ngoba isuphamakethe yaseMelika i-COSTCO ayinakho ukudayisa nge-inthanethi.
Imodeli yobulungu yenze intengo yaba phansi kakhulu.Eqinisweni, inzuzo iyidijithi eyodwa kuphela.Inzuzo yonke iyimali yobulungu, kodwa intengo yomkhiqizo ishibhe kakhulu kuneminye imikhiqizo yesuphamakethe, cishe u-10% noma ngaphansi.
Ngokuzayo, i-China izoqhubekela phambili ekusetshenzisweni okusekelwe kubulungu.
Isibonelo, amalungu abo athengisa ama-heaters cishe nge-1000 RMB, kodwa abangewona amalungu 1680 RMB.
Uma uchitha unyaka ebhizinisini le-WeChat COSTCO, kulinganiselwa ukuthi imali elondolozwe ubulungu kulo nyaka ingaphezulu kakhulu kwenkokhelo yobulungu.
Ubulungu babo bamanje bokuhlanganisa abathengi nabasabalalisi.
Izitolo ezinkulu zakwa-Costco e-United States zingabathengi kuphela. Kuhlelo lobulungu, abathengi abakwazi ukudayisela abantu besithathu izimpahla. Uma ushayela uye esitolo uyothenga izinto, ungazisebenzisela ukudla kwakho kwasekhaya kuphela, futhi awunazo iziqu futhi izindlela zokuya esuphamakethe Ukuthengisa kabusha, ngoba isikhulu asinayo le mvume yokuhlinzeka.
Lesi sihloko sethula i-COSTCO yebhizinisi elincane, okuhloswe ngayo ukukhumbuza wonke umuntuYini ibhizinisi elincane?
Ukukubeka ngembaba, i-micro-business ingukuhluka kokuthengisa okuqondile ephepheni!
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) wabelane ngokuthi "Ibhizinisi Le-Wechat Lilandela Imodeli Ye-Costco Ye-American Supermarket COSTCO", ewusizo kuwe.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-615.html