Kuyini ukukhula komsebenzisi?Indlela yokwenza ukukhula komsebenzisi?Ukuhlaziywa kwemodeli yokukhula komsebenzisi we-Mobike

Manje ibhizinisi kufanele lihlangabezane neyodwa yale mibandela emi-2:

• 1) Ingenza imali kumsebenzisi ngamunye ukuze ithuthukise inani eliphezulu (i-LTV ephezulu, njengemalimboleko yemali, imidlalo emikhulu)
• 2) Izindleko zokutholwa komsebenzisi zicishe zibe ngu-0 (CAC ephansi)

Lesi sihloko sizofunda kumbono wamanje wemboni, ukufunda eqenjini elikhulayo le-Uber u-Ed Baker kanye no-Andrew Chen kanye nolwazi lwebhizinisi lika-Mobike.

Ngaphansi kwesisekelo sokugwema ukudalulwa kwanoma yiziphi izimfihlo zentengiso, hlaziya futhi ufingqe imodeli yokukhula komsebenzisi ye-Mobike.

Iziteshi zokuthola i-Mobike ne-OFO:

• Ikhodi ye-QR yomzimba emnyango wesitimela esingaphansi, esiteshini sebhasi, nasemgwaqweni.

Kuyini ukukhula komsebenzisi (Ukukhula)?

Ukukhula komsebenzisi (Ukukhula) kubhekisela ekucabangeni komklami, ukwenza ukumaketha kwemikhiqizo ye-inthanethi (Ukuthengisa).

Ukuncintisana okubalulekile ngesikhathi se-inthanethi yeselula:

1. Ukugeleza kwemali kanye nezimali zibalulekile.
2. Ubuchwepheshe nemikhiqizo kunzima ukwenza izithiyo (njengeAI, VR/AR, blockchain).

Isibonelo, umngane usebenzisa i-investment yengelosi ka-Xu Xiaoping njengenkundla yokukhokha ikhono (ukwenza i-Benchmark Thumbtack):

• Ngenkathi kwenziwa kahle, imisebenzi isebenza kahle.
• Kodwa-ke, kubiza cishe ama-yuan ayi-100 ukuthola abasebenzisi abasebenzayo, ngakho-ke kwavalwa ngonyaka odlule.

Imidlalo esekelwe kumasu, eminye idinga ukwenziwa kusebenze kokulanda okungu-120 (CPA), yilapho abantu bexubha khona izihloko zezindaba zanamuhla:

• Izikhangiso engizibonayo cishe zonke ziyimidlalo yeselula "efakwe ngegolide" (Chu Liuxang, Wanwan Lanyue), ukuqeqeshwa kwesiNgisi nezimoto ezisetshenzisiwe.
• Ngaphandle kokukhetha, ihlangabezana nemibandela engishilo, abasebenzisi bangenza imali eningi lapho beza, ukuze ukwazi ukuthenga izikhangiso ngentengo ephezulu.

Izibonelo zezinkampani esikhathini sokuqubuka (Mobike)

I-Mobike iskena ikhodi ye-QR yomzimba webhayisikili emnyango wesitimela esingaphansi:

• Ngediphozithi engu-299 yuan kanye namadiphozithi amaningi emoto eyodwa, i-Mobike ingakwenza - izindleko zemoto ngayinye < idiphozithi * yenombolo yabantu okumelwe idiphozwe ngemoto ngayinye.

Inqubo Yokubhalisa Umsebenzisi Omusha

ngobaamathuluzi aku-inthanethiBuka ifaneli ye-churn yekhasi ngalinye.

Ngemva kokukubona ngokucacile, nginqume ukusika ikhasi lomhlahlandlela, futhi ngihlukanise izinyathelo ezine zangaphambilini zokuqinisekisa umakhalekhukhwini, idiphozithi, ikhadi le-ID, kanye nesimemo ngezinyathelo ezintathu.

• Idizayini yediphozithi ngaphambi kokuqinisekiswa kwekhadi le-ID muhle kakhulu: kumsebenzisi, buyini ubumfihlo ngemva kokukhokha idiphozithi yamayuan angamakhulu amaningana?Ngakho izinga lokuguqulwa liphezulu kakhulu.
• Ithrafikhi yangaphandle ilinganiselwe, ukuguqulwa kohlelo lokusebenza lokulanda kuphansi, futhi ukuguqulelwa ku-applet ye-WeChat kuya phezulu.

Khulisa ukugcinwa kanye nomsebenzi

Kutholwe imodeli yokutholwa kwekhasimende enhle (Ukutholwa), kusetshenziswa izindlela ezahlukahlukene zokuthuthukisa ukwenza kusebenze (Ukuvula).

Sebenzisa i-matrix yomkhiqizo Ukugcinwa, Ukuzibandakanya kanye Nokudluliselwa.

Uhlelo lwenkampani ekhulile

• Ngemuva kokuthi zonke izindlela zokukhula zisetshenziswe kabi, umphumela uya ngokuya uba mubi kakhulu;
• Indlela yokukhulisa abasebenzisi basesidlangalaleni cishe isiphelelwe yisikhathi futhi akulula ukuyisebenzisa.

KuyaphumelelaUkukhushulwa kwe-akhawunti yomphakathiIzindlela zonke zicwaningwa noma zigcinwe ngasese uwedwa:

• Amaqembu anesibopho sokukhula komsebenzisi awakwazi ukuthembela kokukodwa noma kokubiliUkukhuthazwa Kwewebhuubuchwepheshe.
• Kunalokho, kufanele ibe nendlela engathola ngayo, iqinisekise futhi ikhuthaze ubuchwepheshe obusha.

Abasebenzisi be-Mobike batusa ukudlala

ukukhula ingxenye

• 1. Ukuthola
• 2. Ukwenza kusebenze
• 3. Umshado
• 4. Ukugcinwa
• 5. Ukudluliselwa

Ukutholwa Kwekhasimende

• 1. Umvuzo wokuncoma
• 2. Ukubhalisa kuyaklonyeliswa
• 3. Yehlisa ukumelana
• 4. Ukufundisa kwabasebenzisi abasha kanye nesiqondiso

Ukugcinwa

• 1. Ukuphusha komvuzo ophindwe kabili
• 2. Imisebenzi
• 3. Ukuvuselela
• 4. Ulwazi lomkhiqizo
• 5. Uhlelo lokushaya amaphuzu
• 6. Yakha umkhuba usaqala
• 7. Uhlelo Lobuqotho

Ukuhlanganyela Okusebenzayo

• 1. Khulisa iholo lakho
• 2. Ibhodi yabaphambili
• 3. Ukubeka imigomo

Ungakwenza kanjani kusuka ku-0 kuye ku-1? (qalisa)

• Akukho ukukhula kuyisiqalekiso seziqalo;
• Uma ingakhuli, isisekelo somsebenzisi sizoncipha, futhi kancane kancane sizoba mnyama kakhulu.

Umthetho wamashumi amabili nesishiyagalombili

Esikhathini ngasinye nomkhiqizo, u-XNUMX% wethrafikhi uvela esiteshini esifanayo.

• I-XNUMX% yethrafikhi yewebhusayithi ivelaSEO, i-SEO ukuthola izincomo zesikhulumi senjini yokusesha.

Lapho usebenzisa kakhulu umthetho omubi kakhulu

• thola ephumelelayoI-Internet MarketingIziteshi, ungahlali futhi uphumule;
• Izinsuku ezinhle ziyizinyanga ezi-3 kuye eminyakeni emi-3 kuphela, futhi zizophelelwa yisikhathi maduzane;
• Izindlela ezintsha ziyavela ngokulandelana, futhi ezinhle azisetshenziswa kabi.

Iziqalo azinayo imali, futhi isinyathelo ngasinye kufanele sihlukaniswe phakathi:

• 1) Sakaza inethi ebanzi, zama zonke izindlela zokutholwa kwamakhasimende ngezindleko eziphansi (hhayi ngaphezu kwamashumi ezinkulungwane zamadola) ngangokunokwenzeka, futhi uthole ipayipi lamanzi legolide elisebenza kahle kakhulu okwamanje.
• I-2) Vula amapayipi amanzi egolide kuze kufike phezulu, futhi uthuthukise amapayipi amanzi esiliva azungezile.
• 3) Phinda izinyathelo ezi-2 ezingenhla ngaphambi kokuba ipayipi lamanzi legolide lisheshe lisetshenziswe.

ngamafuphi:

Lokhu okungenhla kungukuthiU-Chen WeiliangFingqa iphethini yokuthi ukukhula komsebenzisi kwenziwa kanjani.

Sekukonke, ekuqaleni, zama ukonga ngangokunokwenzeka ukuze uthole izinyathelo ezinkulu ezi-3 zomkhiqizo noma iphrojekthi yakho.

Bese, kancane kancane ishintshela ohlelweni lwenkampani evuthiwe.