Kusho ukuthini ukumaketha?Hlaziya imiqondo ebalulekile nezinjongo zokumaketha

Ngenjwayelo,U-Chen WeiliangOkuqukethwe yizihloko ezabiwe yibhulogi ukukusiza kangconoImpilo, ukuthola inkululeko yezezimali, inkululeko yesikhathi, lokhu futhi kuyiphupho lawo wonke umuntu.

Manje, ake sixoxe, uyini umongo owumongo wokumaketha?

• Umnyombo wokumaketha uwukunikeza inani nokudala inzuzo ngokwezidingo zamakhasimende.
• Umgomo omkhulu wokumaketha uwukwenza abantu bathenge.

Yini eqhuba ukuziphatha kokuthenga?

Konke ukuziphatha komuntu kususelwa emvelweni yomuntu, okungukuthi, izakhi zofuzo ezingenakuvinjelwa ezitholakala kumadlozi.

Ngaphandle, ukumaketha kuwukukholisa nokuqondisa, kodwa ngemuva kwezigcawuisayensi,

Lonke ulwazi olujulile lwabantu lukubo, akekho ongabakhomba, futhi abasoze batholakala.

EyaseMelika edumileIfilosofiUSolwazi Dewey wathi:

• Umfutho ojulile emvelweni yomuntu, lokho 'ukubalulekauhlamvuisifiso'.

ikakhulukazi ukuzibandakanyaWechat marketingbangane, kudingeka bafunde imvelo yomuntu.

Nazi izisusa eziyi-14 ezifihliwe zemvelo yomuntu:

14 Izisusa Ezifihlekile Zobuntu

• 1) Ukuqwashisa ngamalungelo omuntu, ukubusa kwabanye
• 2) Ukwaneliseka, umuzwa wokubaluleka
• 3) Ingcebo, imali nezinto ezingathengwa ngemali
• 4) Ukwazisa umzamo kanye nokuqinisekisa ukubaluleka
• 5) Ukuqashelwa komphakathi noma iqembu, ukuqashelwa kwesigaba esifanayo sabantu
• 6) Isifiso sokuwina, ukuba ngowokuqala, ukulwela okungcono kakhulu
• I-7) Umqondo wokuba khona, umuzwa wezimpande
• 8) Amathuba Okusebenza Okudala
• 9) Umuzwa wokufeza okuthile okufanele kwenziwe
• 10) Okuhlangenwe nakho okusha
• I-11) Inkululeko nokuzimela, ubumfihlo abuphulwa
• 12) Ukuzethemba, isithunzi
• 13) Zonke izinhlobo zothando
• 14) Ukuvikeleka ngokomzwelo

Isendlalelo esiphezulu sokumaketha isayensi

ngobaE-commerceKungakhathaliseki ukuthi uthengisa muphi umkhiqizo, ekugcineni udayiselwa abantu.

• I-Internet Marketing, njengokudoba, awazi ukuthi izinhlanzi ezidliwayo, ungakwazi ukubamba izinhlanzi?

Ngakho-ke, ungqimba oluphezulu lokumaketha yisayensi.

• Siza abanye bathengise lokho abangakwazi ukukudayisa, dala inani lamakhasimende, futhi wenze inkampani ibe nenzuzo.
• Ububanzi bokumaketha banzi kakhulu, bukhulu kangangokuthi bungenza izwe liphumelele futhi liqine, njenge-XJP's Belt and Road Initiative.Kusukela kwabancane kuya kokujaha amantombazane, ukumaketha kukhona yonke indawo.

Ukuthengisa kuyikhono elibalulekile ukuze umuntu aphile:

• Isimo esiphezulu sokumaketha kufanele kube ukuthengisa ngaphandle kokudayiswa, futhi uthando ludinga ukumaketha, futhi ukumaketha kukhona yonke indawo empilweni.
• Ukumaketha ekuqaleni kwakuyindlela yokuthengisa izimpahla, kodwa ngenxa yalokho, abantu bangaphandle baqhamuka negama lokumaketha, futhi bangaki abantu abakhohliswa?

Incazelo yeMakethe

Ngo-1960, i-American Marketing Association's Definitions Committee yaqhamuka nezincazelo ezilandelayo zokumaketha:

• Imakethe isho inani eliphelele labathengi abangaba abathengi bezimpahla noma amasevisi.

UPhilip Kotler uchaza imakethe ngokuthi:

• Imakethe iyinhlanganisela yabo bonke abathengi bangempela nabangaba khona bempahla noma isevisi.

Imakethe ingahlukaniswa ngezinhlobo ezahlukene ngemibono ehlukene:

• Phakathi kwazo, izici eziyisisekelo zempahla zingahlukaniswa zibe izimakethe zempahla evamile kanye nezimakethe zezimpahla ezikhethekile.

1. Imakethe yempahla ejwayelekile ibhekisa emakethe yempahla ngomqondo omncane, okungukuthi, imakethe yempahla, okuhlanganisa imakethe yezimpahla zabathengi kanye nemakethe yemikhiqizo yezimboni.
2. Imakethe yezimpahla eziyisipesheli isho imakethe eyakhiwe ukuze ihlangabezane nezidingo zezezimali kanye nezidingo zesevisi yabathengi, okuhlanganisa imakethe yemali, imakethe yezabasebenzi kanye nemakethe yolwazi lobuchwepheshe.

(Lapho uhlaziya lezi zimakethe ezimbili ezingenhla, imakethe yabathengi, imakethe yezimboni kanye nemakethe kahulumeni kuvame ukufundwa)

Incazelo Yokumaketha

Kuyini Marketing?Ingqikithi yokumaketha isuselwe kulokho okuthakaselayo kanye nezidingo.

Incazelo evela ku-American Marketing Association:

• Ukumaketha kuyinqubo yenhlangano eyakha, ixhumane, futhi idlulise inani kumakhasimende futhi ilawule ubudlelwano bamakhasimende ukuze kuzuze inhlangano nababambiqhaza bayo.

Impendulo ivela ku- Philip Kotler:

• Gcizelela ukubaluleka kokumaketha.
• Ukumaketha kuyinqubo yenhlalo nokuphatha yabantu namaqembu athola abakudingayo ngokudala imikhiqizo nenani, kanye nokuxhumana nabanye.

Nansi incazelo enikezwe uGronrose:

• Gcizelela inhloso yokumaketha.
• Yakha, gcina futhi uqinise ubudlelwano nabathengi nabanye abadlali ngokushintshana nokuzibophezela ukuze ufeze izinjongo zabo bonke abathintekayo.

Kuyini ukumaketha ku-inthanethi?Ngokwemibandela ye-layman, ukumaketha kwenethiwekhi kungokwesayensiUkukhuthazwa Kwewebhukanye nokukhangisa ukuze kuthuthukiswe ukuthengiswa kwemikhiqizo noma amasevisi.

ngamafuphi:Ingqikithi yokumaketha ukuhlangabezana nezidingo zamakhasimende ngenzuzo.