Papa Kuhikuhi ʻatikala
Ma o ka kaʻana like ʻana i nā hihia kūleʻa maoli, kā mākou loiloi piha pehea e hoʻomaikaʻi ai i nā kumukūʻai kūʻai hou aku ma o nā hoʻolālā hoʻokele waiwai kūʻai kūʻokoʻa pono!
Hōʻike kēia ʻatikala i nā ʻano hana o ka mea kūʻai aku me ka kikoʻī, hāʻawi iā ʻoe i nā mākau kūpono i nā hana ʻoihana pilikino, a kōkua i nā ʻoihana e hoʻomaikaʻi i ka kūpaʻa a me ka loaʻa kālā.
No ke aha i makemake ai kekahi mau mea kūʻai aku e komo i ka waihona pilikino? ʻAʻole ʻoe i hāʻawi i kekahi kumu i ka ʻaoʻao ʻē aʻe!
He mea paʻakikī kēia, akā ʻo ka ʻoiaʻiʻo kēia: ʻaʻole makemake nā mea kūʻai aku e hoʻohui i nā kikowaena pilikino, akā ʻaʻole ʻoe e ʻae iā lākou e ʻike i nā pono.
ʻO ka hui pū ʻana i kahi kikowaena pilikino ʻaʻole wale e hoʻohui i ka ʻike pili, akā lawe pū kekahi i ka manaʻo o nā pōmaikaʻi "pilikino".
Ma hope aʻe, e lawe wau iā ʻoe ma o 9 mau hihia maoli e hoʻomaopopo ai i ke kumu e makemake ai nā mea kūʻai aku e komo ikaika i ka ʻaoʻao pilikino i nā hiʻohiʻona like ʻole ma mua o ka hoʻohuli ʻana iā lākou no ka mea ua pilikia lākou.
Ka hihia 1: ʻO ka "waiwai manaʻo" a me ka lawelawe pilikino o nā nani nani
He wahine kūʻai kaʻa hanohano ʻo Ms. Z, ʻaʻole ia e kūʻai aku i nā kaʻa wale nō, akā ua ʻike pū ʻo ia pehea e hana ai i kahi ʻike kūʻai pilikino.
ʻO ka hapa nui o kāna mau mea kūʻai aku he mau kāne kaʻa me ka ikaika kālā ikaika.
ʻAʻole hiki i kēia ʻano "lawelawe hoʻokahi-a-kahi no nā nani" i ka lehulehu, no laila ua hoʻohuli maoli ia i nā mea kūʻai aku e hoʻohui i kāna moʻokāki WeChat.
Hana 2: Nā kumuwaiwai kūʻokoʻa o Zhoushan Seafood King
ʻO ke kaikunāne Wang mai Zhoushan ke kālepa nui nei i ka croaker melemele hihiu nui laha ʻole mai Zhoushan a me kekahi mau meaʻai kai kūikawā. He mea laha ʻole kēia mau huahana meaʻai kai, kakaikahi, a hou loa, a he paʻakikī ke kūʻai ma o nā kahawai hoʻolaha maʻamau.
I ka wā o ka Spring Festival, ua lilo nā mea kūʻai pilikino o Brother Wang i mau haneli haneli ma ke kūʻai ʻana i nā pahu makana iʻa no nā makana. No kēia ʻano huahana liʻiliʻi, ʻaʻole hiki i nā ala kuʻuna wale ke hoʻokō i nā pono o ka mea kūʻai aku inā makemake ʻoe e hauʻoli i kēia ʻano mālama "VIP" no ka manawa lōʻihi, hiki i nā mea kūʻai ke hoʻohui i kāna kikowaena pilikino.
Mahele 3: ʻO Sister Zhang, ke alakaʻi o ka Hui Kuai e kūʻai aku ana no ke kumu kūʻai haʻahaʻa
Loaʻa i ke alakaʻi hui ʻo Zhang Jie nā kumuwaiwai lako maikaʻi loa a hiki iā ia ke loaʻa pinepine nā mea hoʻomaʻemaʻe me nā uku hoʻēmi nui, i kekahi manawa he 10% ka haʻahaʻa, e kūʻai koke ʻia aku ana i kēlā me kēia manawa e waiho ʻia ai ma nā papa.
ʻO ia mau manawa "kūʻai uila" e hauʻoli ai nā mea kūʻai aku i ʻole e poina i nā uku haʻahaʻa haʻahaʻa, pono lākou e hoʻohui i ka moʻolelo WeChat a Sister Zhang no ka loaʻa ʻana o ka ʻike. ʻO ka hopena noʻonoʻo o kēia kumukūʻai haʻahaʻa e paʻakikī i nā mea kūʻai aku ʻaʻole e uku!
Hana 4: Hoʻohana ka mea nona ka hale kūʻai huaʻai ma kahi kaiāulu kiʻekiʻe i ka hoʻolālā "WeChat-only".
Ma kahi kaiāulu noho kiʻekiʻe, aia kahi hale kūʻai huaʻai i komo ʻole i kekahi kahua hoʻouna meaʻai, akā hāʻawi wale i nā lawelawe WeChat pilikino , e hāʻawi ana i nā huahana kiʻekiʻe a me ka hoʻouna ʻana mai kēlā puka a i kēia puka.
ʻOiai ke kumukūʻai liʻiliʻi, ke ʻimi nei nā mea kūʻai aku i ka maikaʻi paʻa a me ka lawelawe maʻalahi.
Ua loli pinepine nā hale kūʻai ʻē aʻe, akā pili kēia i kāna "hoʻolālā domain pilikino" a ʻaʻole nele i nā mea kūʻai aku.
ʻO kēia ʻano hoʻolālā hana ʻaʻole e hoʻohui wale i nā pilina o nā mea kūʻai aku, akā makemake pū nā mea kūʻai aku e kākoʻo iā mākou no ka manawa lōʻihi ma muli o ka hilinaʻi.
Ka hihia 5: ʻO Achun, ka lua o nā mea kūʻai aku ma ka mākeke kūʻai lole
He nui ka waihona mea kūʻai aku o Ah Chun, he mea kūʻai nui ma Hangzhou Sijiqing Clothing Market. Lawe mai ʻo ia i kāna mau mea kūʻai nui lua i loko o kāna kikowaena pilikino WeChat . I kēlā me kēia manawa āna e hoʻolaha ai i nā huahana hou, hōʻike ʻo ia i nā kaila hou ma o kāna WeChat Moments, a kau pololei nā mea kūʻai aku i nā kauoha, e hoʻopakele ana iā lākou mai nā kaʻina hana paʻakikī.
Ua maʻa pū nā mea kūʻai aku o Achun i ke kūʻai ʻana mai iā ia no ka mea ʻaʻole maʻalahi wale nō, akā hiki iā lākou ke ʻike mua i nā ʻano kaulana.
Ma lalo o kēia hiʻohiʻona, ua lilo ke kikowaena pilikino i mea pili pono ma waena o nā mea kūʻai aku a me nā mea kālepa.
Hana 6: Ua kūkulu kekahi hale kūʻai kūʻai kūloko i kāna polokalamu liʻiliʻi ponoʻī e hana i nā uku hoʻemi o nā lālā
Ua hoʻokumu ʻo X Kelong Supermarket ma kahi kalana ma Jiangsu i kahi papahana liʻiliʻi e hiki ai i nā mea kūʻai ke hauʻoli i nā uku kūʻai kūʻokoʻa o nā lālā a me nā lawelawe hāʻawi puka i kēlā me kēia puka ma hope o ka hoʻohui ʻana iā WeChat ma o ka papahana liʻiliʻi.
ʻO ka hoʻolālā ʻana o kēia ʻōnaehana lālā ua huki i ka nui o nā mea kūʻai aku e hui pū, a ʻo ka hoʻololi makahiki o ka papahana liʻiliʻi ua hiki i 3000% o ka huina, ʻoi aku ma mua o XNUMX miliona.
Hauʻoli nā mea kūʻai aku e hui pū me Private Domain ma muli o nā uku kūʻai maoli a me ka ʻike kūʻai kūpono.
Ka hihia 7: Loaʻa i ka poʻe blogger brand ka mea e nānā i nā loiloi maikaʻi ʻole i ka hilinaʻi o ka mea kūʻai aku
Ua hōʻiliʻili kahi mea blog manaʻo pāʻoihana i nā kaʻa ma o Weibo, hoʻomaka i kahi ʻano hoʻohālike ʻoihana pilikino, a kūʻai aku i kekahi mau huahana kūʻai nui loa.
Manaʻo nui ʻo ia i ka manaʻo o ka mea kūʻai aku, ʻaʻole e holoi i nā loiloi maikaʻi ʻole, a pane a hoʻoponopono pono i nā pilikia i ka wā e hālāwai ai me lākou.
ʻO kēia ʻano hāmama a maopopo ka mea e hoʻohauʻoli ai i nā mea kūʻai aku a me ka hilinaʻi kūikawā iā ia.
ʻO ka hilinaʻi ka pōhaku kihi o nā hana kikowaena pilikino, a ua wehewehe kēia blogger i kēia me ka hana.
Hana 8: Ke kūʻai hoʻopunipuni a ka mea nona ka hale hana ʻeke
Maikaʻi ka mea nona ka hale hana ʻeke ma kekahi wahi i ka hoʻohālike ʻana i nā ʻeke ʻeke nui inoa kaulana ʻo ia i waena o nā mea kūʻai aku i ka wā mua.
No ka mea ua hoʻohuoi ʻia ʻo ia no ka uhaʻi ʻana i ke kānāwai, ua hōʻike hope ʻia kāna ʻoihana pilikino a hoʻopaʻi ʻia.
Hoʻomanaʻo mai kēia hihia iā mākou he mea nui ka hana kūlike i ka ʻoihana pilikino , a ma o ka hana wale ʻana ma ke ʻano i ʻae ʻia e ke kānāwai hiki iā mākou ke hoʻokō i ka loaʻa kālā lōʻihi.
Ka hihia 9: Ka hihia kūʻai kūʻē kūʻē i ke kanaka naʻauao haʻahaʻa
ʻO kekahi C, he kanaka ʻōpio me ke kula kiʻekiʻe o ke kula kiʻekiʻe ma Ningbo, ua kūʻai kūʻokoʻa aku i nā wikiō makua ʻole ma ka ʻāina ʻē ma o WeChat i mea e loaʻa ai ka loaʻa kālā.
ʻO kēia hihia i hoʻomaka i ka hana ʻoihana pilikino e lawe mai i nā hopena maikaʻi ʻole e hoʻokumu ʻia i ka hoʻokō kānāwai.
No ke aha i makemake ai ka poʻe kūʻai aku e komo i ka waihona pilikino?
Mai kēia mau hihia, hiki iā mākou ke hoʻoholo ʻaʻole ʻokoʻa nā pono o nā mea kūʻai aku Ua makemake lākou e komo i ka ʻaoʻao pilikino no ka mea e hoʻokō nā mea kūʻai aku i kā lākou mau pono kikoʻī.
Ma keʻano kiko'ī, hiki ke hōʻuluʻuluʻia e like me kēia mau kumu:
- manaʻo waiwai: No ka laʻana, hiki i ka lawelawe pilikino hoʻokahi i hāʻawi ʻia e nā mea nani e kūʻai aku ana i nā kaʻa nani ke hāʻawi i nā mea kūʻai aku me ka hauʻoli o ka naʻau.
- ʻuʻuku: ʻO nā huahana laʻa e like me Zhoushan nui melemele croaker e hoʻokō i nā koi o nā mea kūʻai aku no nā kumuwaiwai kūʻokoʻa.
- ʻO ke kumu kūʻai: Na ke alakaʻi o ka hui ʻo Rukuai ʻo Sister Zhang i hoʻoikaika i ka makemake o nā mea kūʻai aku e kūʻai.
- ʻO ka hōʻoia maikaʻi: No ka laʻana, hiki i kahi hale kūʻai huaʻai ma kahi kaiāulu ke lanakila i ka hilinaʻi lōʻihi o nā mea kūʻai aku me nā huahana kiʻekiʻe a paʻa.
- Maʻalahi a maʻalahi: No ka laʻana, hāʻawi nā uku lālā o X Kelong Supermarket i kahi ʻike kūʻai maʻalahi a makemake nui.
ʻO ka holomua o Private Domain ʻaʻole wale ma muli o ka maikaʻi a me ke kumukūʻai o nā huahana, akā ʻoi aku ka mea nui, e manaʻo ana nā mea kūʻai aku he waiwai ke komo ʻana i ka Private Domain. No laila, ʻaʻole makemake ka poʻe kūʻai aku e hui pū i ka waihona pilikino, akā pono lākou i kahi kumu e hoʻohauʻoli nui iā lākou.
Hōʻuluʻulu manaʻo: Pehea e hana ai i kahi kāʻei kapu pono?
ʻO ke kumu o ka ʻāpana pilikino e pili ana i ka hoʻomaopopo ʻana i nā pono o nā mea kūʻai aku a me ka hoʻowalewale ʻana i nā mea kūʻai aku ma o nā lawelawe ʻokoʻa, ka waiwai o ka naʻau, a me nā kumuwaiwai kakaikahi .
Ma waho aʻe o ka nānā ʻana i ka maikaʻi, pono mākou e noʻonoʻo i ka makemake o ka mea kūʻai aku a hāʻawi i kekahi mau ʻike "kūʻokoʻa" ʻaʻole hiki ke kūʻai ʻia ma ka ʻaoʻao ākea.
Ma lalo o ke kumu o ke kānāwai a me ka hoʻokō ʻana , nui loa ka hiki o ke kuleana pilikino, a hiki i nā mea kūʻai aku ke kūkulu i ka paʻa o ka mea kūʻai aku a hoʻokō i ka kūpaʻa o ka mea kūʻai aku kiʻekiʻe.
Manaʻo wau e hiki i kēlā me kēia mea kālepa e hoʻāʻo i kahi kikowaena pilikino ke hoʻokumu i kāna ʻoihana ponoʻī "ka wai kaʻa" ma o nā ʻano kūpono, e lawe mai ana i ka ikaika mau i ka ʻoihana.
Me ka manaʻolana, e kōkua iā ʻoe ka ʻatikala "Successful Case Analysis of Private Domain Customer Management: Pehea e hoʻokele pono ai i nā hui mea kūʻai aku ma Private Domain?" i kaʻana like ʻia ma ka blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
E ʻoluʻolu e kaʻana like i ka loulou o kēia ʻatikala: https://www.chenweiliang.com/cwl-32191.html