Papa Kuhikuhi ʻatikala
Pehea e hiki ai i nā hui e-commerce liʻiliʻi ke uhaʻi i ke aka o nā pilikua?
Pehea e hiki ai i kahi hui e-commerce liʻiliʻi ke lanakila ma mua o nā pilikua? Ua wehewehe kēia ʻatikala i ʻekolu mau hoʻolālā koʻikoʻi: ka pale ʻana i ka hoʻokūkū maʻamau, ke kūkulu ʻana i nā pale lawelawe waiwai nui, a me ka hoʻohana ʻana i nā pono hoʻoholo hoʻololi. Ma o nā haʻawina hihia honua maoli a me ka nānā ʻana i ka ʻikepili mana, kōkua ia iā ʻoe e ʻike i kahi holomua no ke ola a me ka loaʻa kālā ma ke aka o nā pilikua, e hiki ai i kāu hui e-commerce liʻiliʻi ke holomua!
Hoʻomaka ka poʻe he nui ma ka ʻōlelo ʻana, "ʻAʻohe wā e hiki mai ana o nā ʻoihana liʻiliʻi ma ka ʻoihana e-commerce." Ua like kēia ʻōlelo me kahi hoʻoholo, akā ua hewa maoli.
ʻAʻole hiki i nā hui liʻiliʻi ke ola wale nō, akā e ulu pū, inā ʻaʻole lākou e hoʻohālike i nā ʻoihana nui.
KaʻAnuʻu Hana 1: E hōʻalo i nā wili ʻai maʻamau
ʻO nā huahana maʻamau nā mea a nā mea a pau e kūʻai aku nei.
Eia kekahi laʻana, ʻaʻole hiki iā ʻoe ke lanakila i ke kaua kumukūʻai me nā huahana e like me nā kaula ʻikepili, nā ʻiʻo, a me ka cola.
Hiki i nā ʻoihana nui ke kūʻai aku i nā waiwai ma nā kumukūʻai haʻahaʻa ma mua o kāu mau kumukūʻai, a he nui loa ko lākou mana kūkākūkā ma luna o ka logistics.
Akā, he nāwaliwali ko lākou: pono lākou e hana i nā huahana ma ka mākeke nui.
Inā ua māhele nui ʻia kahi mākeke, ʻaʻole lākou e komo i loko.
ʻO kēia kahi e loaʻa ai i nā hui liʻiliʻi kahi manawa kūpono.
Pono ʻoe e kuhikuhi i nā mākeke niche i "liʻiliʻi ka ʻiʻo a ʻoi aku ka nui o nā kākalaioa".
Eia kekahi laʻana, inā kūʻai aku kahi ʻoihana nui i nā lole yoga maʻamau, hiki iā ʻoe ke kūʻai aku i nā "loulou yoga no nā kiʻi ʻano pea nui".
Kūʻai aku nā ʻoihana nui i ka meaʻai pōpoki maʻamau, ʻoiai ʻoe e kūʻai aku i ka "meaʻai kūikawā no nā pōpoki me nā ʻōpū koʻikoʻi ma hope o ka spaying/neutering".
ʻOiai he haiki kēia koi, he koʻikoʻi ke kumu ʻeha.
Inā ʻoe e lilo i helu ʻekahi ma kēia mākeke liʻiliʻi, e kiʻekiʻe loa kāu waiwai no ka mea ʻaʻohe koho ʻē aʻe a nā mea hoʻohana.
Ua kuhikuhi pū ka noiʻi mana "ʻo ka hoʻokaʻawale ʻana o ka mākeke e alakaʻi pinepine ai i ka kūpaʻa o ka mea kūʻai aku a me nā palena waiwai." (Puna: Harvard Business Review)
KaʻAnuʻu Hana ʻElua: E hana i ka hana nui a nā ʻoihana nui e makemake ʻole ai e hana.
Makemake nā ʻoihana nui i ka automation.
Makemake lākou i nā mea hoʻohana e kau i nā kauoha malū, nā chatbots e pane, a me nā hoʻouna e hana ʻia ma kahi laina hui.
ʻO kēlā me kēia ʻano e pono ai ke komo ʻana o ke kanaka, ke kamaʻilio hohonu, a i ʻole nā lawelawe maʻamau ko lākou kuʻekuʻe wāwae ʻAchilles.
Eia kekahi laʻana, nā makana i hoʻopilikino ʻia me ka waiwai kauoha awelika kiʻekiʻe.
Pono nā mea kūʻai aku iā ʻoe e pane i nā leka i waenakonu o ka pō, pono ʻoe e kākau i nā kāleka ma ka lima, a pono ʻoe e kōkua iā lākou e hoʻolālā i nā kaʻina hana hāʻawi makana.
ʻAʻole hiki i nā ʻoihana nui ke hana i kēia ʻano hana.
Hoʻolimalima ʻia kā lākou lawelawe mea kūʻai aku; ʻaʻohe o lākou mana a me ke kumu.
Akā hiki iā ʻoe.
Hiki i kāu hui liʻiliʻi ke hāʻawi i ka lawelawe "pae nanny".
ʻOiai he mea luhi, ʻo kēia ke keʻakeʻa.
No ka mea, ʻaʻole hiki i nā ʻoihana nui ke mālama i nā kumukūʻai a he mea hiki ʻole ke pale ʻia nā pohō ke hana lākou.
Wahi a kahi hōʻike a McKinsey, "Hiki i ka lawelawe pilikino ke hoʻonui i ka ʻoluʻolu o ka mea kūʻai aku ma mua o 40%." (Puna: McKinsey & Company)
KaʻAnuʻu Hana 3: ʻO ka maʻalahi kāu mea kaua nui loa.
He nui nā kumukūʻai hoʻokele o nā ʻoihana nui.
ʻO ka papa ma luna o ka papa o ka hōʻike ʻana, nā ʻāpono kaʻina hana, nā politika keʻena, a me nā hālāwai kūpono ʻole, he mau koina huna ia.
A pehea ʻoe?
He mau kāne a wahine paha, a he mau kaikunāne paha.
ʻAʻohe kumukūʻai hoʻokele; hana ʻia nā hoʻoholo ma ka papa ʻaina, a hoʻokō ʻia ka hoʻokō ʻana i kekona e hiki mai ana.
Pono nā ʻoihana nui i ʻelua mahina e loiloi i kahi kahua hou a lākou e ʻike ai.
Inā ʻike ʻoe i kahi manawa kūpono, hiki iā ʻoe ke hoʻomaka i ka hoʻolaha ʻana i kēlā pō.
ʻO ka maʻalahi wale nō ka mea kaua a nā ʻoihana liʻiliʻi e lanakila ai i nā ʻoihana nui.
Haʻawina Hihia: Ka Lanakila o ka Liʻiliʻi a me ka Nani
Hoʻokumu kahi hui o ʻekolu i nā leka mare maʻamau.
Hāʻawi lākou i nā hoʻolālā i kaha lima ʻia, nā kinona maʻamau, a kōkua pū i nā mea kūʻai aku e kākau i nā hoʻomaikaʻi.
ʻO ka hopena, ua loaʻa iā lākou ke kūlana kiʻekiʻe loa ma kā lākou mākeke niche me ka loaʻa kālā ma mua o 40%.
ʻAʻole ʻaʻa nā ʻoihana nui e hoʻopā iā ia no ka mea he "kaumaha" loa.
ʻO kēia ke kumu ola o nā hui liʻiliʻi.
Hopena: Liʻiliʻi akā ikaikaFilosopi
ʻO ke ʻano o ka ʻoihana ʻaʻole ia e pili ana i ka mea nui loa, akā e pili ana i ka mea e ola lōʻihi loa a noho ʻoluʻolu loa.
ʻAi nā ʻoihana nui i ka ʻiʻo no ka mea pono lākou e ʻai i ka ʻiʻo e māʻona ai.
He ʻuʻuku ʻoe, no laila ʻai ʻoe i ka ʻiʻo ma waena o nā iwi.
ʻOiai ua māhelehele ʻia, ʻaʻohe mea e hakakā no ia mea, a ʻaʻole pono ʻoe e mālama i kahi hui hoʻomalu nui.
I ka hopena, ʻoi aku paha ke kiʻekiʻe o kāu loaʻa kālā ma mua o kahi luna hoʻokele ma kahi ʻoihana nui.
E like me ka ʻōlelo a Sun Tzu's Art of War: "E pale i ka ikaika o ka ʻenemi a hoʻouka i kona nāwaliwali; e hoʻololi i ke kūlana o ka ʻenemi a lanakila."
ʻO ka lanakila o kahi hui liʻiliʻi he wehewehe hou ia o kēia naʻauao.
ʻAʻole ka hoʻokūkū maoli e pili ana i ka ikaika ʻino e kūʻē i nā pilikua, akā e pili ana i ka hoʻohana ʻana i ka naʻauao e ʻike ai i kāu niche ponoʻī.
ʻO ka wā e hiki mai ana o nā hui e-commerce liʻiliʻi ʻaʻole ia ma ka hoʻopunipuni, akā ma ka hana kumu.
E wiwo ʻole e lilo i "kūlana ʻole," e "manaʻo lawelawe," a e lilo i mea pāʻani maʻalahi.
Ma ke ao ʻoihana, ʻo ka maʻalahi ka mana, ʻo ka hoʻokaʻawale ʻana he ʻauwai, a ʻo ka lawelawe ka pahi kaua a ke aliʻi.
Kauohaʻi
E hoʻomaka i ka helu ʻana i kāu laina huahana.
E ʻike i kēlā mau hiʻohiʻona maʻamau e hoʻokūkū pololei me nā pilikua a hoʻemi mālie i ko lākou loaʻa.
I ka manawa like, e ʻike i hoʻokahi a ʻelua paha mau mea ʻeha a nā pilikua e ʻike ai he pilikia a hoʻowalewale ʻole paha, a hoʻopukapuka nui i nā lawelawe a me nā limahana i loko o lākou.
Inā hoʻokumu ʻoe i nā waiwai kiʻekiʻe ma ia manawa, hiki iā ʻoe ke ulu nui aʻe ma ke aka o nā pilikua.
Me ka manaʻolana, e kōkua iā ʻoe ka ʻatikala "Pehea e hiki ai i kahi hui E-commerce liʻiliʻi ke hoʻokūkū me nā ʻoihana nui? Ke wehe nei i nā hoʻolālā koʻikoʻi 3 no ka lanakila ʻana i nā Giants," i kaʻana like ʻia ma ka blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
E ʻoluʻolu e kaʻana like i ka loulou o kēia ʻatikala: https://www.chenweiliang.com/cwl-33910.html