Papa Kuhikuhi ʻatikala
Pehea e kākau ai i kahi leka no kahi hui WeChat?
ʻEhā mau ʻano hana kākau kope no ke kākau ʻana i nā hihia haʻawina micro-marketing maʻamau
I kēia mau lā , ke hoʻolaha nei nā mea hana micro-ʻoihana a me nā mea hana e-commerce i kā lākou mau moʻokāki WeChat . Pono lākou e aʻo a noiʻi pehea e kākau ai i nā kope maikaʻi i kēlā me kēia lā i mea e hoʻokō ai i ka hopena viral marketing.
Ma mua, ua ʻike au i kahi haumāna mai Chazuo Academy e ʻōlelo ana ʻaʻole lākou i ʻike pehea e kākau ai i kahi kope hoʻolaha pūnaewele ...
Ma muli o kēia, e kaʻana like ʻo Chen Weiliang me ʻoe: pehea e hoʻohana ai i 4 mau ʻano kākau e kākau i nā kope kūʻai pūnaewele maʻamau!
Wechat marketingnā kūlana kākau kope maikaʻi
- Hoihoi:Pono ke kope o kāu kope i hiki ʻole iā ʻoe ke hoʻomalu iā ʻoe iho ke heluhelu ʻoe iā ʻoe iho.
- pōkole:I loko o 100~200 mau huaʻōlelo, ʻaʻole hoʻomanawanui nā moʻolelo lōʻihi i ka heluhelu ʻana, ʻoiai nā moʻolelo pōkole e hoʻohuli i ka manaʻo a hana koke i nā poʻe.
WeChat copywriting hihia maʻamau
Aia ma lalo iho kahi laʻana maʻamau o ke kākau kope WeChat i kākau ʻia e kahi loea media hou i ka wā e hana ana i ke kūʻai aku ʻana i ke kaiāulu (ua loaʻa iā ia nā uku me ka hoʻohana ʻana i ka leka uila hui WeChat):
[Nūhou nūhou]: Pehea e hoʻolālā ai i kahi manaʻo kālepa hiki ʻole ke hoʻolilo i nā mea kūʻai aku i ka wikiwiki e like me ka maʻi?
[Live broadcast]: Pehea wau i hoʻohana ai i kēia ala e hoʻomaka ai mai ka 1 i loko o ka lā aʻe, a me ke kaʻina holoʻokoʻa o ka pani ʻana ma mua o 0 mau mea kūʻai aku i loko o ka hui hoʻopiʻi WeChat!
E hoʻomaka ana i ka hola 21:00 i ka pō ʻapōpō, e hoʻolaha wau i ke kaʻina hana o ka pani ʻana i nā mea kūʻai aku ma ka pōʻai o nā hoaaloha, he mea kupanaha loa a haʻalulu!
I kēia manawa, pane wau i ka 8 ma kaʻu pōʻai mua o nā hoaaloha ⭕️ ʻōlelo, e loaʻa iā ʻoe ka ʻike insider i ʻike ʻole ʻia e nā poʻe ʻē aʻe ma ka hola 9 am ʻapōpō!
maikaʻi kope kope
1) Hoʻoulu i ka ʻimi a hana i ka hopohopo
- E hoʻomaka ana me nā nīnau e like me "Pehea ...", "Pehea...", etc.
- A laila, me "Nā hualoaʻa maikaʻi" e hana i ka kānalua.
2) Hoʻokumu i ka waiwai a me ka hoʻoikaika ʻana i nā pono
- E hōʻiliʻili i nā helu waiwai i hiki i nā huahana a i ʻole nā lawelawe ke lawe mai (nā hana like ʻole, nā hiʻohiʻona, nā wahi ʻike)
- E wehe i kou manaʻo:"E aʻo i kāna ʻano hana, ʻaʻole ʻoe e pōkole i nā mea kūʻai aku, a ʻaʻole ʻoe hopohopo hou i ke kono ʻana i nā mea kūʻai aku. Hiki iā ʻoe ke kope i kāna ʻano hana, a hiki iā ʻoe ke loaʻa kālā kiʻekiʻe a maʻalahi!"
3) E hoʻoikaika i ka makemake (ka hihia kūleʻa) e kūkulu i ka hilinaʻi
- I ka manawa i hana ai i kope no 300 poʻe i loko o ʻekolu hola, ʻoi aku ka nui o ke kālepa ma mua o 20.
- ʻO ka Women's Gang, kahi hui o nā wahine ʻoihana i hoʻokumu ʻia i nā lā ʻelua, ua lilo i mea paʻi koke, me 150 mau lālā e hele mai ana, a ua ola ka pilina!
4) E kāhea i ka hana
- Hāʻawi i kahi manaʻo kuʻikahi hiki ʻole ke hoʻoikaika i ka hana.
- Hoʻoulu i ka makemake me ka ʻokoʻa:"E uku i kēia lā, ʻaʻole pono ʻoe i 900 yuan, 99 yuan wale nō, inā ʻaʻole ʻoe ʻoluʻolu, e hoʻihoʻi wau iā ʻoe i 100 yuan a hāʻawi aku iā ʻoe i makana"
- Hana i kahi manaʻo o ka nele:"Makemake paha ʻoe e ʻike pehea ʻo ia i hana ai? Aia nō nā wahi he 50 hope loa, manuahi a wehe ʻia, kaomi i ka loulou e komo i ka hui"
ʻO ka loiloi kope kākau maʻamau, ua pau kēia?
E kali i kekahi minuke!ʻAʻole hikiwawe ke hoʻopau i kēia ala?
ʻOiaʻiʻo, aia kekahi mau wehewehe ʻike hohonu o nā palapala haʻiʻōlelo a Jack Ma ; e kaomi iā "Extended Reading" ma lalo!
Heluhelu lōʻihi:
Me ka manaʻolana, e kōkua iā ʻoe ka ʻatikala "Pehea e kākau ai i nā leka kikokikona WeChat Group? 4 Formulas for Writing Classic Micro-Marketing Case Studies" i kaʻana like ʻia ma ka blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
E ʻoluʻolu e kaʻana like i ka loulou o kēia ʻatikala: https://www.chenweiliang.com/cwl-555.html

