Tsab ntawv teev npe
Yuav ua li cas ua lag luam omnichannel? Cov txheej txheem yooj yim omnichannel kev lag luam kom tau txais 100 lab RMB ib xyoos!
- Nyob rau hnub nyoog no, yog tias koj xav pib ua lag luam, koj yuav ua li cas thiaj pib tau nrog tus nqi qis tshaj plaws?
- Nrog rau lub internet, tshwj xeeb tshaj yog mobile internet, uas tau tsim kho tam sim no, tus nqi ntawm kev pib ua lag luam online thiab ua kev lag luam tag nrho tau raug txo qis heev, nrog rau kev lag luam e-lag luam hla ciam teb.E-kev lag luamQhov nyuaj ntawm kev ua haujlwm.
- Tsuas yog siv lub xov tooj ntse thiab lub khoos phis tawj xwb, peb tuaj yeem pib ua lag luam kev lag luam online puv ntoob nrog tus nqi qis heev.
Kev lag luam omnichannel suav nrog dab tsi?
Cov kev lag luam omnichannel feem ntau suav nrog:
- Kev tshawb nrhiav hauv internet
- Kev tshawb nrhiav duab
- Kev Lag Luam Yeeb Yaj Kiab
- Email kev lag luam
- Lub platform B2B
- B2C platforms (muaj thiab sab nraud)
- Portal Media
- Lub platform tshaj tawm
- Rooj Sab Laj Txog Kev Lag Luam Ntsug
- Kev Txhawb Nqa Blog
- lub platform encyclopedia uas paub zoo
Koj tuaj yeem siv internet, social media, thiab SEO los txhawb koj cov ntaub ntawv los ntawm kev lag luam online .
- thiabWeb PromotionQhov ceev thiab qhov dav ntawm nws txoj kev sib kis yeej dhau qhov xav tau!
- Yav dhau los, peb yuav tsum tau vam khom cov neeg ua haujlwm lossis cov xov xwm ib txwm muaj los tshaj tawm cov ntaub ntawv, uas kim heev thiab txwv tsis pub muaj kev ceev thiab kev ncav cuag...
- Tam sim no, cov kev lag luam online dav dav tau daws cov teeb meem no.
Ob qho teeb meem uas yuav tsum tau xav txog hauv kev lag luam omni-channel
Peb tsuas yog yuav tsum xav txog ob lo lus nug xwb:
- Ua ntej, peb yuav ua li cas kom peb cov khoom tawm ntawm kev ua lag luam?
- Qhov thib ob, cov nyiaj tuaj li cas?
Piv txwv li: tsim ib yam khoom uas yooj yim khaws cia thiab thauj mus los.
- Nws yuav zoo dua yog tias tsis tas yuav muaj chaw khaws khoom thiab kev thauj mus los.
- Ntawm ib sab tes, tus nqi qis dua rau ib chav, qhov zoo dua.
Cov lus qhia uas Chen Weiliang tau hais yog cov yam uas cov neeg ua lag luam online yuav tsum xav txog thaum pib ua, vim tias feem ntau qhov tshwm sim twb tau txiav txim siab ua ntej lawv pib.
Tsis zoo li kev hais lus, kev sau ntawv txawv, yog li kuv tsuas yog piav qhia luv luv txog lub moj khaum ntawm no.
Peb qhov teeb meem loj hauv kev lag luam thoob plaws hauv internet
Thaum peb thawj zaug pib ua omni-channel marketing, peb yuav tsum xav kom meej txog peb lo lus nug tseem ceeb no:
- Koj ua cov khoom dab tsi?
- Los ntawm cov channel twg?
- Cov txheej txheem kev ntws nyiaj thiab kev faib nyiaj yog dab tsi?
- Cov khoom txiav txim siab seb koj tus qauv lag luam puas yog lub teeb lossis hnyav.
- Cov channel txiav txim siab koj txoj kev lag luam.
- Qhov kev ntws thiab kev faib nyiaj txiav txim siab koj cov txheej txheem them nyiaj thiab cov txheej txheem.
1) Cov Khoom:
- Ua kom sib zog li sai tau.
- Qhov no tsis yog lub caij nyoog ntawm kev nrhiav kev loj thiab kev dav dav lawm, tab sis yog lub caij nyoog ntawm kev nrhiav kev me thiab zoo nkauj.
- Tshawb nrhiav ib qho chaw tshwj xeeb hauv ib lub niche lossis ib qho chaw ntsug.
2) Cov channel:
- Online zoo dua li offline.
- Rau cov neeg ua lag luam thawj zaugChen WeiliangLub tswv yim yog kom tso tseg cov haujlwm offline.
- Vim nws nyob online, koj yuav tsum xav txog ...Alipay,WeChat ThemTeeb meem nrog cov kev them nyiaj ▼
3) Kev ntws thiab kev faib nyiaj txiag:
- Yuav tsum siv cov channel twg los nrhiav nyiaj?
- Tom qab ntawd, yuav tsum faib cov nyiaj li cas rau hauv daim ntawv ...Viral kev lag luamCov nyhuv fission?
- Cia peb tsis quav ntsej txog cov no, vim lawv poob rau hauv qeb ntawm "framework thiab top-level design".
- Rau feem ntauWechatRaws li cov neeg sawv cev txhawj xeeb, tsis muaj kev siv tau.
Kev tshawb nrhiav tob tob yog qhov phem dua li kev lag luam online dav dav.
Hais txog kev lag luam WeChat xwb , nws zoo dua los tshawb nrhiav tob dua li muaj ntau tus neeg tuaj saib. Peb yuav siv txoj hauv kev yooj yim dua li cas los ncav cuag thiab sib koom tes nrog peb cov neeg siv khoom?
Chen Weiliang yuav tham txog kev lag luam hauv network tag nrho ntawm no! Qhov no siv tau zoo dua.
Yog tias muaj lwm tus neeg twb tau tsim cov khoom lawm, koj ua tus neeg sawv cev lossis tus txhawb nqa, yuav ua li cas?
- Yog tias koj twb muaj cov khoom siv thev naus laus zis lawm,Lub NeejKev pabcuam lossisSoftwareKev Qhia.
- Los yog koj tab tom npaj yuav ua ib yam khoom uas sib dua heev.
- Ua kom muaj ib hnub koj thiaj li tsis muaj kev txhawj xeeb thiab kev sib txuas ntawm cov khoom ib txwm muaj, ua tiav kev ywj pheej ntawm lub sijhawm thiab nyiaj txiag.
Yuav pib ua ib qho kev lag luam online puv ntoob li cas los ntawm kos?
Yuav tsum ua li cas thiaj ua tau omnichannel marketing? Los yog yuav tsum pib txij thaum pib li cas? Kuv yuav qhia cov ntsiab lus no.
Sau cov neeg siv
- Ua ntej, peb yuav tsum paub meej tias koj yuav tsum tsim kom muaj cov neeg siv yooj yim.
- Chen WeiliangKuv tau pom tias muaj ntau tus neeg hloov khoom txhua hnub; yog tias lawv tsis tau nyiaj los ntawm ib qhov project hnub no, lawv hloov mus rau lwm qhov tag kis.
- Yog tsis daws qhov teeb meem hauv paus, kev hloov cov haujlwm yuav tsis pab; txhua qhov kev hloov pauv cuam tshuam nrog lwm qhov kev nqis peev thiab kev poob.
Piv txwv li, yog tias koj ua luam dej tsis tau, kev hloov dej puas yuav daws tau qhov teeb meem?
- Koj ua luam dej tsis tau hauv tus dej no, tab sis koj ua luam dej tau hauv lwm tus dej?
- Yog koj nyob hauv dej hiav txwv, koj yuav tuag sai dua!
- Yog li ntawd, qhov ua rau muaj teeb meem tsis yog dej, tab sis qhov tseeb tias koj ua tsis tau luam dej.
Txawm koj ua lag luam dab tsi los yog koj muag khoom dab tsi los xij, yog tsis muaj neeg tuaj saib, ces tsuas yog lus hais tsis muaj qab hau xwb.
Cov txheej txheem tshaj tawm hauv online yooj yim heev, txawm tias yooj yim ib yam li txoj kev xav tshiab txog kev khiav tsheb uas Chen Weiliang tau tsim ob peb xyoos dhau los . Thaum koj kawm nws, koj tuaj yeem nce mus rau theem kws tshaj lij tam sim ntawd.
- Nyob rau hauv lub ntsiab lus niaj hnub no, yog tias koj tsis muaj cov neeg siv, txhua yam yog tsuas yog kev hais lus khoob xwb.
- Tshwj tsis yog tias koj siv cov tsheb khiav them nyiaj, tab sis koj tsis tau dhau los ntawm theem tsheb khiav dawb, kev mus ncaj qha rau cov tsheb khiav them nyiaj tsuas yog ua rau muaj qhov tshwm sim phem dua vim tias koj tsis nkag siab txog kev hloov pauv.
- Rau ib tus neeg pib tshiab, thawj kauj ruam yog nyiam cov neeg siv tshiab.dej ntwskom muaj nuj nqis.
- Muaj ntau tus neeg tau hnov cov lus no ntau zaus, tab sis muaj ob peb tug neeg uas tuaj yeem coj lawv mus rau hauv kev xyaum ...
8 Cov Kauj Ruam rau WeChat Marketing
Yuav pib, ua kom yooj yim xwb. Tsis txhob ua tej yam uas zoo nkauj lossis ua tej yam luv luv xwb.
Yog koj ua raws li 8 kauj ruam uas Chen Weiliang qhia, koj yuav ua tiav cov txiaj ntsig hauv ib xyoos.
(8 kauj ruam hauv qab no yog rau cov neeg uas tshwj xeeb hauv kev tshaj tawm WeChat Moments)
I. Kev Nrhiav Tus Neeg Siv Tshiab
- Ntxiv cov phooj ywg tshiab txhua hnub, khaws cov kev paub thiab txhim kho txhua hnub.
II. Kev ua kom rov qab ua haujlwm
- Pib tham nrog 50 tus neeg txhua hnub kom tawg qhov dej khov, tsim kev ntseeg siab, thiab tsim cov pab pawg raws li qhov xav tau.
III. Kev Lag Luam WeChat: Tshaj Tawm rau ntawm Moments
- Tshaj tawm 1-2 qhov hloov tshiab hauv social media ntawm 7-9 AM txhua hnub, qhia cov ntaub ntawv zoo thiab txhawb siab, lossis piav qhia txog cov hom phiaj thiab cov phiaj xwm txhua hnub, zoo ib yam li tsab ntawv xov xwm txhua hnub thaum sawv ntxov.
- Tshaj tawm 2-3 zaug hauv ib hnub ntawm 12 PM thiab 14 PM los qhia cov ntaub ntawv khoom.
- Tshaj tawm 5-8 qhov hloov tshiab hauv social media txhua hnub txij 18 PM txog 23 PM, sib qhia cov ntaub ntawv khoom, cov ntaub ntawv tus neeg sawv cev tshiab, cov duab thaij ntawm cov nyiaj tau los, thiab ntau yam lus zoo thiab cov hloov tshiab.
- Ua ntej yuav mus pw txhua hmo, koj tuaj yeem qhia koj cov ntsiab lus, kev nkag siab, lossis ib zaj nkauj los ntawm hnub, ib yam dab tsi uas cuam tshuam rau kev xav, ua ib qho lus tshaj tawm hmo ntuj zoo.
- Nws tshaj tawm tsis muaj kev cuam tshuam rau hauv social media rau lwm lub sijhawm, sib xyaw ua ke hauv nws lub neej thiab qhia txog nws tus cwj pwm.
Lub hom phiaj ntawm WeChat Moments:
- nthuav;
- Lub zog zoo;
- Lub hom phiaj meej;
- cov nyiaj tau los.
IV. Tshem Tawm Cov Voj Voog
- Tshem tawm cov ntawv tshaj tawm qub lossis tsis muaj hnub nyoog ntawm koj cov social media uas tsis tuaj yeem pab koj hloov koj cov kev paub tsis zoo.
- Tsuas yog cov ntaub ntawv zoo, txhawb siab, thiab zoo xwb thiaj li tshuav.
- Yog li ntawd, thaum lwm tus pom koj cov WeChat Moments, nws yuav ib txwm yog: huv si, zoo, thiab qib siab.
V. Kev xa xov rau ntau tus neeg
Cov ntaub ntawv tshaj tawm:
- Xa ib tsab xov rau pawg neeg ib zaug txhua 3 hnub lossis ntau dua.
- Xa cov lus sib tham ua pab pawg ntawm 8 teev tsaus ntuj thiab 10 teev tsaus ntuj yog qhov zoo tshaj plaws.
- Kho lub sijhawm ntawm cov lus hauv pawg raws li tus naj npawb ntawm cov neeg thiab lawv cov sijhawm sib tham hauv zej zog.
- Xyuas kom tseeb tias cov lus kawg ntawm pawg neeg raug xa tawm, thiab koj tuaj yeem tso ib nrab teev mus rau ib teev kom so.
- Lwm yam kev ua ub ua no sib tham thiab kev sib koom lub zog zoo tuaj yeem ua tau dawb, nyob ntawm qhov xwm txheej.
VI. Kev Tsim Pab Pawg
- Tsim cov pab pawg thaum lub sijhawm tsim nyog thiab coj cov neeg siv khoom uas siv tau zoo thiab ntseeg siab uas twb tau yuav khoom lawm los rau hauv WeChat cov pab pawg.
Peb txoj kev ua lag luam hauv zej zog muaj peb yam tseem ceeb raws li nram no:
- Tsim kom muaj nqis
- teem caij
- Sau qoob loo
VII. Lub Vev Xaib + WeChat Kev Ua Haujlwm ntawm Tus Account Official
- KawmWordPress lub vev xaibSiv SEO los tsim WeChatPublic account promotion.
- Nyob rau lub sijhawm dhau los, koj yuav tau txais cov neeg siv khoom ntau txaus thiab tsim koj tus kheej lub hwj chim.
Yim.xov xwm tshiabKev ua haujlwm
Raws li lawv cov xwm txheej ntawm tib neeg, lawv yuav tsum khiav ntau lub platform tshaj tawm tus kheej , cov rooj sib tham, thiab cov zej zog online kom txuas ntxiv tshaj tawm lawv cov ntaub ntawv khoom.
Nyob rau lub sijhawm ntev, qhov no yuav sib sau ua ke ua ib qho kev cuam tshuam loj heev.
- Cov ntaub ntawv hauv online tuaj yeem khaws cia tau ntev.
- Thaum koj tau sau ntau yam kev paub dhau los lawm, koj yuav pom tias cov yam no yeej ib txwm tsim kom muaj neeg tuaj saib koj thiab muaj feem cuam tshuam rau koj.
- Ib tsab xov xwm uas kuv tau sau ob peb xyoos dhau los tseem pab kuv.dej ntwskom muaj nuj nqis.
- Niaj hnub no muaj coob tus neeg kawm tau ntau yam, tab sis lawv tsis txawm siv tej yam yooj yim tshaj plaws los xyaum.
- Koj tuaj yeem khwv tau nyiaj los ntawm kev tau txais SEO traffic los ntawm cov cav tshawb nrhiav.
Kev tsim koj tus kheej lub hwj chim los ntawm kev lag luam online dav dav yog qhov tseem ceeb.
Nyob rau hauv lub caij nyoog ntawm cov xov xwm tshiab (tus kheej-media), qhov tseem ceeb rau kev ua lag luam online zoo yog tsim koj tus kheej lub hwj chim.
Tau kawg, koj tuaj yeem pib nrog lwm cov xov xwm tshiab lossis cov platform kev sib raug zoo, ua qhov koj ua tau zoo, tab sis tam sim no lwm lub platform hauv Tencent ecosystem tej zaum yuav tsis tuaj yeem hloov nws.
Kev piav qhia luv luv ntawm kev lag luam hauv online
Txhua txoj kev lag luam online, txawm yog lub platform twg los xij, yuav tsum tig mus rau ob lub ntsiab lus tseem ceeb no:
- dej ntwsqhov nyiaj
- Cawv
Kev lag luam online thiab kev nrhiav neeg tuaj saib yog qhov tseem ceeb. Tsuas yog los ntawm kev sib sau ua ke ntawm cov neeg siv khoom xwb koj thiaj li tuaj yeem tsim koj tus kheej lub hwj chim thiab ua tiav lub hom phiaj ntawm kev khwv tau 100 lab ib xyoos!
Xav paub ntxiv txog kev ua lag luam omnichannel? Thov nias qhov link hauv qab no kom paub ntxiv ▼
Vam tias, tsab xov xwm "Yuav Ua Li Cas Ua Kev Lag Luam Network Tag Nrho? Cov Txuj Ci Txhawb Nqa Internet Muaj Nqis 100 Lab Yuan hauv Kev Lag Luam Network Tag Nrho" uas tau muab faib rau ntawm Chen Weiliang lub blog ( https://www.chenweiliang.com/ ) yuav pab tau koj.
Xav qhia qhov txuas ntawm tsab xov xwm no: https://www.chenweiliang.com/cwl-1091.html