Qhov khoom muag yog dab tsi?Yuav sau li cas?Khoom Muag Point Refinement Copywriting Case

Lub npe hu ua qhov muag ntawm cov khoom lag luam yog qhov ua tau zoo ntawm cov khoom lag luam thiab cov laj thawj muaj zog tshaj plaws rau kev noj.

Kev Lag Luam Hauv InternetNtawv Luam NtawvLub ntsiab muag ntawm lub tsheb yog zoo li lub cav ntawm lub tsheb: lub cav txiav txim qhov kev ua tau zoo ntawm lub tsheb, thiab qhov muag taw tes txiav txim siab qhov muag ntawm daim ntawv.

hauv peb sauWeb PromotionUa ntej copywriting, thawj kauj ruam yog los sau cov ntsiab lus muag ntawm cov khoom, vim hais tias qhov muag point yog qhov tseem ceeb accessory ntawm copywriting!

Qhov muag ntawm cov khoom yog dab tsi?

Lub ntsiab muag ntawm ib yam khoom yog txawv cov kev xav ntawm cov neeg siv khoom.

Qhov no yog lub caij nyoog ntawm kev sib tw, hauv lub hom phiaj kev lag luam, yam khoom muaj txiaj ntsig zoo li cas thiab cov neeg siv khoom zoo li cas?

• Rau kev nkag siab ntawm qhov muag taw tes, cov phiaj xwm tshaj tawm tau hais tias nws yog "USP (Unique Selling Proposition)";
• Cov neeg lag luam hais tias nws yog "lub ntsiab lus ntawm kev txaus siab uas cov khoom muab rau cov neeg siv khoom";
• Daim ntawv qhia kev yuav khoom tau hais tias qhov no yog "lub ntsiab lus uas cov khoom tuaj yeem ua rau cov neeg siv khoom nyiam tshaj plaws."

Ntau txhiab tus neeg hais ib txhiab lo lus, thiab muaj ntau txhiab qhov sib txawv, tab sis peb qhov kev xav sib txawv no tau muab tso rau hauv lub tswv yim ntawm peb cov ntsiab lus muag.

Kuv txhais nws li: core sell point, ib txwm muag point thiab txawv muag point.

Yuav ua li cas yog ib qho khoom lag luam qhov chaw muag khoom tsim?

Cia kuv muab piv txwv rau koj:

• Piv txwv li, yog tias koj muag khaub ncaws, 100% Aksu ntev-staple paj rwb, zoo meej seams, qhov no yog tus yam ntxwv ntawm cov khoom no;
• Anti-wrinkle kev ua tau zoo thiab kev saib xyuas zoo yog cov yam ntxwv ua haujlwm;
• Tsis ntshai ntawm cov neeg coob coob hauv subway yog qhov txiaj ntsig rau cov neeg siv.

Los ntawm tus neeg siv qhov kev xav, qhov no yog kev qhia txog kev ua haujlwm ntawm cov khaub ncaws.

• Txawm li cas los xij, los ntawmE-kev lag luamLos ntawm kev lag luam luam taw tes ntawm kev pom, nws yog qhov muag ntawm cov khoom.
• Yog tias ib qho khoom lag luam tsis muaj nws tus kheej tshwj xeeb tshaj tawm kev muag khoom, nws yuav tsis yooj yim muag.
• Yog li koj yuav tsum paub seb qhov muag cov ntsiab lus thiab qhov zoo ntawm koj cov khoom yog dab tsi.

Yuav ua li cas thiaj ua tau txoj haujlwm zoo ntawm cov khoom sib txawv thiab qhov chaw nyob hauv kev ua lag luam?

Ib kab lus xausTxoj HaujlwmKhoom Muag Khoom Muag Khoom Muag:Cov khoom sib txawv + kev ua haujlwm zoo + cov txiaj ntsig cov neeg siv = cov ntsiab lus muag.

• Tsuas yog nrog ob tus yam ntxwv ntawm qhov sib txawv thiab qhov zoo nws tuaj yeem suav tias yog qhov tsim nyog qhov muag tshwj xeeb, txwv tsis pub nws yog qhov muag muag cuav.

Yuav sau cov ntsiab lus muag ntawm cov khoom li cas?

Tus kws qhia kev lag luam e-lag luam tau teeb tsa ib tav su ntawm cov khoom muag muag, thiab pom ntau qhov kev lag luam hla thiab cov neeg sib tw rau cov neeg siv khoom siv. Tom qab ua tiav, nws txaus siab heev.

Tam sim ntawd kuv xav paub thiab xav mus rau Baidu mus nrhiav "Vim li cas cov neeg no yuav siv cov khoom zoo li no", tsuas yog kom pom tias cov ntsiab lus muag ntawm cov laj thawj tau hais los ntawm Baidu yog qhov tseem ceeb tshaj plaws. Yeej, cov ntsiab lus muag ntawm cov laj thawj qhia los ntawm Baidu tuaj yeem siv tau, thiab kuv xav tias lawv tuaj yeem tua cov khoom muag tshwj xeeb ntawm ntau cov khoom hauv vib nas this.

Thaum kuv hnov ​​tus qauv no thawj zaug, kuv tsis nkag siab nws, tab sis lub sij hawm no kuv paub nws!ua tsaug!

Yuav sau cov ntsiab lus muag thiab cov qauv ntawm cov khoom lag luam e-lag luam li cas?

Nyob rau hauv lub neej yav tom ntej, tshawb fawb ntawm Baidu ua ntej, thiab kawm los xav thiab daws teeb meem los ntawm ib qho kev xav txawv.

sivWordPress lub vev xaib, Peb tau tso siab rau cov tshuab tshawb nrhiav los nrhiav cov lus teb los daws cov teeb meem ntsib.

Khoom muag taw tes zoo soj ntsuam txoj kev

Los ntawm cov xwm txheej saum toj no, kuv ntseeg tias koj tau nkag siab lub ntsiab lus ntawm cov khoom muag.

Ua ntej peb tham txog kev kho cov ntsiab lus muag, peb yuav tsum xub txheeb xyuas seb qhov kev muag khoom tau zoo li cas.

Nws tsuas yog los ntawm kev nkag siab cov qauv los ntawm kev ntsuas qhov zoo tshaj plaws uas peb yuav tuaj yeem nrhiav tau ntawm ntau lub tswv yim muag khoom uas zoo tshaj plaws rau peb thiab peb siv.Ntawm no yog ib qho kev taw qhia rau cov npe tshuaj xyuas zoo ntawm cov khoom muag khoom.Tsis muaj teeb meem dab tsi los yog lub kaum sab xis koj siv los rho tawm qhov muag ntawm koj cov khoom, koj yuav tsum siv daim ntawv teev npe no los xyuas lawv txhua tus.Koj kuj yuav tsum tau ua kom tau raws li peb txoj hauv kev ntawm QA daim ntawv txheeb xyuas kom ua tau zoo, ua tiav cov khoom muag.

Nqe 1: Kev sib txawv ntawm cov neeg sib tw

Cov neeg sib tw ua tsis tau, lawv tsis kam cog lus, lawv tsis tshaj tawm, tab sis koj tau ua tiav, yog tias koj tuaj yeem cog lus, koj yuav tsum ua thawj zaug, kom yooj yim kom tau txais kev ntseeg siab ntawm cov neeg siv khoom. .

Txuj 2: Koj muaj lub zog ua koj tus kheej

Lub ntsiab lus muag tsis yog cov lus hais los dag ntxias cov neeg siv khoom, tab sis kev cog lus ruaj khov uas yuav tsum tau ua qhov kev sim ntawm kev ua lag luam thiab cov neeg siv khoom.

Piv txwv li, JD.com tau tshaj tawm cov lus hais ntawm "ib hnub xa khoom" thiab "hnub tom ntej xa" nrog nws tus kheej tsim logistics;

Txhua Hnub Youxian cog lus tias yuav xa cov khoom tsis pub dhau ib teev ntawm qhov ntxov tshaj plaws los ntawm cov qauv ua ntej warehouse pioneered hauv cov khoom noj tshiab e-lag luam kev lag luam.

Ua tsis tiav, koj yuav tsoo koj lub npe thiab nkag mus rau hauv PR teebmeem.

Txheem 3: Pom tau thiab ntsuas tus nqi

Thaum txaus siab rau qhov muag taw tes uas sib txawv cov neeg sib tw los ntawm nws tus kheej lub zog, nws tsis tas yuav ua tau raws li qhov xav tau ntawm kev ua lag luam.

Kev muag khoom zoo yuav tsum yog cov neeg siv khoom xav tau, thiab nws yuav tsum pom tau thiab ntsuas tau.

Cov ntaub ntawv pov thawj ntawm cov khoom muag muag

Tom qab tsim cov khoom muag zoo heev, peb xav tau ib kauj ruam ntxiv los ua pov thawj cov khoom muag khoom.

Cov khoom muag uas tsis muaj pov thawj yog cov lus hais, tsis muaj kev ntseeg, thiab cov neeg siv khoom tsuas yog luag nws tawm.

• Txhawm rau ua pov thawj lawv qhov muag ntawm "360-degree ntxuav tais diav thiab tshem tawm", cov neeg muag khoom ntxuav tais diav yuav qhia cov neeg siv khoom ntxuav tais diav kom ntev li ntev tau lawv nkag mus hauv khw, kom cov neeg siv khoom tuaj yeem koom nrog, thiab tom qab ntawd cog cov khoom muag hauv cov neeg siv khoom lub hlwb. ..
• Txhawm rau ua pov thawj tias "peb tsuas yog cov neeg nqa khoom ntawm qhov xwm txheej", Nongfu Spring tau sau tag nrho cov txheej txheem ntawm kev tshawb pom cov dej nrog lub koob yees duab thiab ua rau hauv kev tshaj tawm.
• Txhawm rau ua pov thawj qhov muag ntawm "cov qe ntshiab hauv zos", cov neeg muag qe hauv zos tau coj ntau cov duab ntawm qhov chaw pub mis thiab noj cov kab hauv roob, thiab tseem rub tawm ib daim ntawv lo "tsis yog cov qe hauv zos, koj yuav poob. XNUMX yog tias koj yuav lawv", cov lus cog tseg no txaus ntshai.

Siv cov kev sim, kev ua qauv qhia, kev sib piv, kev cog lus them nyiaj, cov neeg siv khoom pov thawj, thiab cov kws tshaj lij pom zoo los tsim cov ntawv pov thawj ntawm kev muag khoom.

Nco ntsoov, ib qho khoom lag luam uas tsis muaj pov thawj tshwj xeeb muag tsis yog qhov tseeb cov khoom muag tshwj xeeb.