Yuav txhawb YouTube li cas? 3 Youtube video marketing kev txawj ntse thiab txoj hauv kev

Kawm paub txog kev lag luam txawv teb chaws tshiab kawg hauv 2023YouTubeTxoj hauv kev txhawb nqa tseem ceeb, tuav cov lus tseem ceeb ntawm kev lag luam txawv teb chaws, nce kev paub txog kev lag luam, thiab yog li tau txais kev lag luam ntau dua!

• YouTube yog lub vev xaib video loj tshaj plaws hauv ntiaj teb, raws li ib qho ntawm kev tshaj tawm kev lag luam tawm txawv teb chaws zoo tshaj plaws, YouTube muaj txoj haujlwm tsis txaus ntseeg hauv kev tshaj tawm video.
• Nrog rau qhov muaj koob meej ntawm kev sib koom video platforms, ntau thiab ntau lub npe thiab cov neeg tsim khoom tau pib siv YouTube rau kev tshaj tawm thiab tshaj tawm.
• 在Kev Lag Luam Hauv InternetNiaj hnub no, vis dis aus muaj txiaj ntsig zoo rau cov khoom lag luam, tshwj xeeb tshaj yog cov npe txawv teb chaws.

Txawm li cas los xij, tom qab tsim ib tus account YouTube, ntau lub npe tau poob rau qhov yuav ua li cas ntxiv?

Yog li, dab tsi yog txoj hauv kev los txhawb YouTube?

Peb yuav ua qhov kev ntsuam xyuas dav dav ntawm peb txoj hauv kev txhawb nqa YouTube tseem ceeb, kom koj tuaj yeem kawm paub ntau thiab ntau dua YouTubeWeb PromotionKev Paub.

3 txoj hauv kev los txhawb YouTube: YouTube SEO + YouTube influencer marketing + YouTube advertising ▼

YouTube SEO (Search Engine Optimization)

Raws li qhov thib ob feem ntau mus xyuas lub tshuab tshawb fawb hauv ntiaj teb, YouTube's SEO xav tau yog qhov pom tseeb.

Los ntawm kev ua kom zoo rau YouTube SEO, hom tuaj yeem tau txais ob qhov zoo:

1. Txhim kho koj qhov qeb duas hauv Google Search:Yog tias Google xav tias lo lus tseem ceeb tshawb nrhiav muaj feem cuam tshuam nrog lub hom phiaj video, nws yuav pom zoo txog YouTube cov yeeb yaj kiab hauv cov txiaj ntsig tshawb fawb, yog li ua kom lub hom phiaj raug.
2. Txhim kho koj txoj hauv kev tshwm sim hauv YouTube cov npe pom zoo:Qhov zoo dua lub hom phiaj YouTube video SEO yog, qhov ntau dua YouTube's algorithm yuav pom zoo cov yeeb yaj kiab cuam tshuam rau nws cov neeg tuaj saib.

• Piv txwv li, chocolate hom Chocolate Alchemy siv cov ntsiab lus tshwj xeeb hauv cov npe video, cov lus piav qhia, thiab cov npe siv.Thaum cov neeg siv tshawb nrhiav Google lossis YouTube rau ntau theem ntawm cov txheej txheem ua chocolate, YouTube muaj peev xwm paub txog cov ntsiab lus no thiab ua cov lus pom zoo.

Tom qab nkag siab txog cov txiaj ntsig ntawm YouTube SEO, peb yuav tsum paub meej txog cov ntsiab lus tseem ceeb ntawm YouTube optimization thiab lub vev xaib SEO.

YouTube video SEO tsis yog tib yam kev tshawb fawb zoo li lub vev xaib SEO.Muaj ob lub laj thawj tseem ceeb rau qhov no:

• Qhov chaw tsheb sib txawv:Lub hauv paus ntawm YouTube video tsheb feem ntau yog los ntawm "cov yeeb yaj kiab pom zoo", uas yog thawj qhov chaw tom qab cov neeg siv nkag mus rau YouTube, thaum "kev tshawb nrhiav" thib peb, suav txog tsuas yog li 17% ntawm qhov sib koom.Yog li ntawd, thaum ua YouTube SEO, peb yuav tsum tau them sai sai rau cov ntsiab lus tseem ceeb uas yuav tshwm sim hauv "cov yeeb yaj kiab pom zoo".

• Cov neeg siv kuj muaj cov cwj pwm siv sib txawv ntawm Google thiab YouTube:Qee cov ntsiab lus nrog kev tshawb nrhiav txhua hli ntawm 10 hauv Google tsuas yog muaj txog 50 qhov kev tshawb fawb hauv YouTube; thaum qee cov lus tseem ceeb nrog lub hli loj heev tshawb nrhiav hauv YouTube yuav muaj qhov nrhiav txhua hli hauv Google ntawm XNUMX. Tej zaum tsis siab.Yog li ntawd, tseem muaj qhov sib txawv ntawm SEO rau YouTube yeeb yaj duab thiab SEO chaw rau kev tshawb fawb xyaw.

• Piv txwv li, nyob rau hauv peb niaj hnubLub NeejTuam Tshoj yuav tsis tshawb nrhiav cov ntsiab lus tshawb hauv Baidu ntawm iQiyi.

Hauv qhov no, paub yuav ua li cas txhawm rau txhim kho YouTube yeeb yaj kiab rau SEO yog qhov tseem ceeb.

Yuav ua li cas optimize YouTube yeeb yaj duab rau SEO?

YouTube Video Content Recommendation Mechanism Evolution Ranking Algorithm Rules Revealed!

Optimizing YouTube video SEO tsis nyuaj, ntawm no yog 6 lub ntsiab lus tseem ceeb uas yuav tsum tau them sai sai rau thaum tshaj tawm cov yeeb yaj kiab ▼

YouTube SEO optimization txoj kev

Title

• Lub npe yog cov ntawv thaiv tseem ceeb tshaj plaws, ntxiv rau qhov ntxim nyiam, nws kuj yuav tsum muaj qhov cuam tshuam, nws yog qhov zoo tshaj plaws kom phim tus neeg siv cov lus tshawb nrhiav.

Kev piav qhia

• YouTube yuav tsuas tso saib thawj 2 ~ 3 kab (kwv yees li 100 cim) ntawm cov lus piav qhia video, thiab koj yuav tsum nyem "Showmore" kom pom cov ntsiab lus ntxiv.Yog li ntawd, nws raug pom zoo tias thaum sau cov lus piav qhia video, thawj ob kab lus qhia txog cov ntsiab lus tseem ceeb ntawm video.Lwm lub ntsiab lus tseem ceeb yog ntxiv cov ntsiab lus ntau li ntau tau.

Cim npe

• Qhov kom zoo dua ntawm cov cim npe yog tias lawv tuaj yeem ua rau muaj kev pheej hmoo ntawm kev pom video.Cov ntsiab lus ntawm daim ntawv lo kuj yog raws li qhov tseeb.

Qeb

• Tom qab uploading cov yeeb yaj duab, koj tuaj yeem xaiv cov qeb ntawm cov yees duab hauv qhov chaw siab tshaj ntawm YouTube.Qhov raug coj los qeb yog qhov tsim nyog rau kev nthuav tawm cov yeeb yaj kiab.

ntiv tes xooail (Cov duab duab)

• Thaum cov neeg siv xav txog seb puas yuav nyem rau ntawm koj cov vis dis aus, lawv feem ntau saib seb daim duab npog puas txaus nyiam thiab seb cov ntsiab lus ntawm lub npe puas cuam tshuam.Txawm hais tias YouTube yuav cia li tsim cov duab npog rau koj, nws raug nquahu kom koj ua koj tus kheej cov duab thiab upload nws.

Daim npav

• Tom qab saib cov vis dis aus, yuav muaj qee daim npav me me thaum kawg, thiab cov npav no feem ntau txuas rau lwm cov yeeb yaj kiab hauv YouTube channel.
• Nco ntsoov ntxiv daim npav no ua haujlwm thaum teeb tsa YouTube yeeb yaj kiab, rau lwm qhov video raug thiabdej ntwsNws zoo tag nrho.

YouTube Video SEOkev ua kom zookev txawj

1. lub npe thiab piav qhia:Cov npe thiab cov lus piav qhia yog qhov tseem ceeb rau kev yees duab SEO.Lub npe yuav tsum yog qhov tseeb thiab meej, thaum muaj cov ntsiab lus tseem ceeb.Cov lus piav qhia kuj tseem yuav luv luv thiab rau lub ntsiab lus, thiab suav nrog cov ntsiab lus thiab cov ntsiab lus tseem ceeb ntawm cov yeeb yaj kiab.
2. Cov ntsiab lus:Cov lus tseem ceeb yog tus yuam sij rau kev txhim kho koj cov qeb duas video.Nws yog ib qho tsim nyog los tshuaj xyuas cov ntsiab lus nrov thiab nrhiav cov ntsiab lus ntsig txog cov ntsiab lus ntawm cov yeeb yaj kiab kom nce tus nqi ntawm cov yeeb yaj kiab.
3. ： ： ：Hashtags kuj yog ib qho ntawm cov yuam sij kom nce koj cov video raug.Tom qab cov yees duab tau upload, koj tuaj yeem ntxiv cov cim npe ntsig txog cov ntsiab lus video kom cov neeg siv tuaj yeem pom koj cov yees duab zoo dua.
4. Thumbnail:Ib tug zoo thumbnail tuaj yeem ua rau tus neeg siv qhov kev txaus siab thiab ua rau kom tus nqi click-dhau.Xaiv ib daim duab siab, thiab cov ntsiab lus ntawm daim duab yuav tsum muaj feem xyuam nrog cov yees duab.
5. Video zoo:Qhov zoo ntawm koj cov yeeb yaj kiab kuj yog qhov tseem ceeb hauv kev txhim kho koj cov qeb duas.Xyuas kom meej tias qhov tseeb, ntws thiab cov ntsiab lus zoo ntawm cov yeeb yaj kiab ua tau raws li qhov xav tau ntawm cov neeg tuaj saib.
6. Cov neeg siv kev sib tham:Los ntawm kev txhawb cov neeg siv kev sib cuam tshuam, xws li cov lus pom thiab nyiam, kev sib cuam tshuam ntawm cov yeeb yaj kiab tuaj yeem nce ntxiv, yog li txhim kho qhov qeb duas ntxiv.

Optimize lub logic ntawm lub sij hawm siv nyob rau hauv YouTube yeeb yaj duab:

1. Koj yuav tsum siv 50% ntawm koj lub sijhawm rau kev xaiv lub ntsiab lus hauv YouTube thiab xaiv cov yeeb yaj kiab nrov uas ua tau raws li qhov tam sim no.
2. Qhov tseem ceeb ntawm video thumbnails account rau 30%, thiab nws yuav siv sij hawm 30% ntawm lub sij hawm los xyaum cov video thumbnails nrov.
3. Lub npe video tso nyiaj rau 20% ntawm qhov tseem ceeb, thiab nws yuav siv 20% ntawm lub sijhawm los xyaum lub npe ntawm cov yeeb yaj kiab nrov.

• Optimizing lub logic ntawm lub sij hawm siv nyob rau hauv YouTube yeeb yaj duab, thiabPhau Ntawv Me MeLub sij hawm logic ntawm kev tsim video yog tib yam.
• Qhov thumbnail cheeb tsam loj dua lub npe, thiab tus thumbnail ncaj qha cuam tshuam rau lub ntim video playback.
• Cov txheej txheem txiav txim: Yog tias koj cov duab thumbnail tsis txawm muaj lub siab xav nyem rau ntawm koj tus kheej, ces qhov video thumbnail tsis tsim nyog.

Qhov zoo ntawm YouTube influencer marketing

Raws li Generation Z tau maj mam dhau los ua lub zog tseem ceeb ntawm kev noj, cov khoom lag luam tau pib nrhiav txoj kev tshaj tawm zoo dua.

Txawm li cas los xij, ntau thiab ntau tus neeg siv khoom tsis ntseeg cov kev tshaj tawm xov xwm ib txwm muaj lawm. Xwb, lawv nyiam mloog cov lus pom zoo los ntawm cov neeg uas lawv ntseeg.Nrog 24.76 billion tus neeg siv thoob ntiaj teb, YouTube tsis yog tsuas yog thib ob feem ntau mus xyuas lub vev xaib hauv ntiaj teb, tab sis kuj yog qhov thib ob siv ntau tshaj plaws hauv ntiaj teb.

Yog li ntawd, ntau thiab ntau tus tsim tau pib tshaj tawm lawv tus kheej cov yeeb yaj kiab hauv YouTube, thiab ntau thiab ntau lub npe tau pib koom tes nrog cov tsim no rau YouTube influencer marketing.

Nov yog cov txiaj ntsig tseem ceeb ntawm YouTube influencer kev lag luam:

1. kev hloov pauv siab
2. Cov ntsiab lus zoo, muaj txiaj ntsig conveying cov ntaub ntawv hom
3. Pab cov hom lag luam nce qib hauv Google SEO qeb duas

High conversion tus nqi:

• Influencer kev lag luam feem ntau muaj qhov hloov pauv siab dua (kwv yees 0.5%) piv rau qhov hloov pauv qis ntawm YouTube tshaj tawm (kwv yees li 2.7%).
• Qhov no yog vim hais tias kev txhawb nqa ntawm Internet Celebrities tuaj yeem ncav cuag lub hom phiaj cov neeg tuaj saib ntau dua, thiab cov yam ntxwv ntawm Internet Celebrities tus kheej cov neeg tuaj saib kuj pom tseeb dua.
• Tsis tas li ntawd, kev hlub thiab kev ntseeg siab ntawm cov kiv cua rau Internet Celebrity kuj tuaj yeem ua rau muaj txiaj ntsig zoo rau kev hloov pauv ntawm kev lag luam hauv Internet.

Cov ntsiab lus zoo tshaj plaws qhia cov ntaub ntawv muaj npe:

• Raws li lub ntiaj teb cov yeeb yaj kiab tseem ceeb hauv ntiaj teb, YouTube muaj ntau tus neeg muaj npe nrov hauv Is Taws Nem uas muaj peev xwm muaj tswv yim zoo, thiab lawv cov yeeb yaj kiab zoo kuj zoo dua.
• Cov khoom lag luam tuaj yeem pom cov khoom lag luam los ntawm kev nthuav dav, cov ntsiab lus zoo, nyiam cov kiv cua kom nyiam thiab yuav cov khoom.
• Tsis tas li ntawd, nyob rau theem khoom sib txawv, YouTube influencer kev lag luam kuj tuaj yeem ua lub luag haujlwm kev lag luam sib txawv.

Pab cov lag luam nce qib hauv Google SEO qeb duas:

• Nyob rau hauv xyoo tas los no, Google tshawb nrhiav cav tau them nyiaj ntau dua rau cov txiaj ntsig kev tshawb fawb video.
• Hauv ntau qhov kev tshawb nrhiav, cov txiaj ntsig video cuam tshuam nyob rau saum toj.
• Yog li ntawd, cov yeeb yaj kiab YouTube zoo thiab qhov txuas tuaj yeem txhim kho lub hom lag luam qeb duas hauv Google cov txiaj ntsig tshawb fawb thiab ua rau muaj kev cuam tshuam ntau ntxiv.

Qhov nyuaj ntawm YouTube Influencer Marketing

Txawm li cas los xij, YouTube influencer marketing kuj muaj qee qhov teeb meem:

Tus nqi kuj tseem siab:

• Txij li thaum tsim cov yeeb yaj kiab zoo ntev ntev yog siv sijhawm ntev thiab siv zog ua haujlwm, tus nqi ntawm Is Taws Nem Celebrities ntawm YouTube platform kuj siab dua li ntawm lwm lub platform.
• Tus nqi ntawm YouTube influencer kev lag luam kuj tseem siab.

CTR thiab hloov pauv tus nqi tsis siab:

• Txawm hais tias cov yeeb yaj kiab ntev ntev yuav nyiam ntau tus neeg nyiam, qee cov ntaub ntawv qhia tias qhov nyem-los ntawm tus nqi ntawm kev txhawb nqa txuas hauv qab cov yeeb yaj kiab tsis zoo siab heev.
• Qhov no yog vim tias feem ntau cov neeg saib mus ncaj qha rau Amazon lossis lub hom phiaj lub vev xaib yuav khoom tom qab saib cov yeeb yaj kiab.
• Yog li ntawd, nias thiab hloov dua siab tshiab cov ntaub ntawv ntawm YouTube platform tsis tag nrho sawv cev rau cov txiaj ntsig ntawm kev lag luam influencer, thiab tsis tuaj yeem ntsuas nws qhov kev koom tes.

YouTube advertising

Ntxiv rau SEO thiab influencer kev lag luam, YouTube kev tshaj tawm kuj yog ib txoj hauv kev zoo tshaj plaws ntawm kev tshaj tawm.

Raws li kev txheeb cais, YouTube tau dhau los ua qhov thib ob loj tshaj plaws kev tshaj tawm video platform hauv ntiaj teb, nrog ntau dua 20 billion tus neeg siv saib kev tshaj tawm hauv YouTube txhua hnub.

Cov txiaj ntsig tseem ceeb ntawm YouTube tshaj tawm suav nrog cov hauv qab no:

1. Kev siv dav dav
2. Ua kom muaj cov khoom lag luam nthuav tawm thiab kev muag khoom
3. Ntau hom kev xa khoom thiab cov nqi hloov pauv

Kev siv dav dav dav dav:Tom qab ntau tshaj kaum xyoo ntawm kev txhim kho, YouTube tau dhau los ua lub ntiaj teb ua yeeb yaj kiab platform nrog ntau dua 20 billion tus neeg siv txhua hli.Txhua hnub, cov neeg siv thoob ntiaj teb saib ntau dua 10 billion teev ntawm cov yeeb yaj kiab hauv YouTube.Hauv Teb Chaws Asmeskas, 18-34-xyoo-laus twb tau saib YouTube hauv lawv lub xov tooj ntau dua li saib TV.

Ua kom muaj cov khoom lag luam nthuav tawm thiab muag khoom:Los ntawm kev them nyiaj nce qib, cov khoom lag luam tuaj yeem tsis tsuas yog tau txais kev nthuav dav, tab sis kuj tau txais kev muag khoom ntau dua.Kev txheeb xyuas qhia tau tias 70% ntawm cov neeg siv yuav tshawb lossis yuav cov khoom lag luam ntawm hom no hauv YouTube tom qab saib qee yam kev tshaj tawm.

Ntau daim ntawv xa tuaj thiab cov nqi hloov pauv:YouTube tshaj tawm muab ntau hom kev xa khoom, thiab cov npe tuaj yeem xaiv hom kev tshaj tawm uas haum tshaj plaws raws li lawv tus kheej cov peev nyiaj thiab cov yam ntxwv ntawm cov khoom.Tsis tas li ntawd, tus nqi ntawm YouTube kev tshaj tawm kuj hloov tau yooj yim, thiab cov hom lag luam tuaj yeem hloov kho tus nqi thiab lub sijhawm tshaj tawm raws li xav tau.

Dab tsi yog hom kev tshaj tawm hauv YouTube?

1. Masthead Ads (masthead advertising) nqi:Tus nqi taag ib hnub (CPD, tus nqi tas li-
   ib hnub) lossis ib txhiab qhov kev xav (CPM).
2. Discovery Ads (discovery advertising) nqi:Them ib nias, tsuas yog tom qab tus neeg siv nyem rau ntawm qhov kev tshaj tawm, tsis muaj nqi rau qhov raug.
3. Zaub Ads (Display Ads) Nqi:Them ib click/ib txhiab impressions/conversion.
4. Overlay Ads (overlay advertising) nqi:Them ib click/ib txhiab impressions/conversion.
5. n-Stream Ad - Hla Video Ads (skippable interstitial video tawm) nqi:Kev twv / kev them nyiaj tuaj yeem ua raws li tus nqi-ib-saib (CPV), lossis "Target CPM" (Target CPM), "Target CPA" (Target CPA).
6. Hauv-kwj Ad-Non-Skippable
   Video Ads (non-skipable interstitial video ad) nqi:Them ib txhiab impressions.
7. Bumper Ads (bumper ad) cov qauv them nqi:Them ib txhiab impressions.

Muaj ob txoj hauv kev los ua haujlwm rau YouTube tshaj tawm:Teem sijhawm thiab Bid Ads.

1. Teem sijhawm tshaj tawm yog hais txog kev tso ib qho kev tshaj tawm ua ntej, thaum lub sijhawm lossis tom qab video saib los ntawm cov neeg tuaj saib lub hom phiaj thaum lub sijhawm tshwj xeeb.Qhov zoo ntawm hom kev tshaj tawm no yog tias lub sijhawm tshaj tawm tuaj yeem npaj ua ntej, thiab nws tseem tuaj yeem raug tsom mus rau ib qho video lossis channel.
2. Kev tshaj tawm kev sib tw yog muab tso rau hauv cov yeeb yaj kiab uas cuam tshuam tau saib los ntawm cov neeg tuaj saib lub hom phiaj los ntawm kev sib tw qeb duas.Hauv kev sib tw tshaj tawm, cov neeg tshaj tawm yuav tsum tau teeb tsa kev twv thiab pob nyiaj siv, thiab YouTube yuav cia li xaiv qhov chaw zoo tshaj plaws rau kev tshaj tawm raws li kev twv thiab pob nyiaj siv.

• Rau cov hom lag luam uas nyuam qhuav pib tshaj tawm hauv YouTube, nws raug nquahu kom xaiv lub sijhawm tshaj tawm ua ntej.
• Nyob rau hauv txoj kev no, lub sijhawm tshaj tawm thiab peev nyiaj tuaj yeem npaj ua ntej, thiab kev tshaj tawm tuaj yeem muab tso rau qhov tseeb dua.
• Tos kom txog thaum koj muaj qee qhov kev paub dhau los thiab cov ntaub ntawv txhawb nqa, thiab maj mam sim tso cov ntawv tshaj tawm.

Xaus

• Los ntawm qhov kev taw qhia ntawm tsab xov xwm no, kuv ntseeg tias txhua tus neeg muaj kev nkag siab tob txog YouTube txoj hauv kev txhawb nqa tseem ceeb.
• Txawm hais tias nws yog los ntawm SEO optimization, influencer kev lag luam lossis kev tshaj tawm, nws tuaj yeem pab cov npe tau txais txiaj ntsig ntau dua thiab cov kiv cua ntawm YouTube platform.