Puas yog nws nyuaj dhau rau cov tuam txhab ib txwm hloov pauv mus rau e-lag luam? Kawm cov qauv no thiab ua ob npaug koj qhov kev ua tau zoo hauv 3 lub hlis!

Cov lag luam ib txwm nkag mus rau hauv kev ua lag luamE-kev lag luam: Tsis yog "transformation" tab sis "rebirth"

Koj puas paub tias leej twg raug kev txom nyem tshaj tam sim no? Nws tsis yog cov tuam txhab tsoos uas tsis tau nkag mus rau hauv kev lag luam e-lag luam, tab sis cov tuam txhab tsoos uas tau nkag mus rau hauv kev lag luam e-lag luam tab sis tseem tsis meej pem.

Ntau tus thawj coj xav tias e-lag luam yog "ntxiv" - tsuas yog qhib lub khw hauv online, ua qee qhov kev tshaj tawm, thiab ua qee qhov streaming nyob thiab lawv tuaj yeem muag zoo li vwm.

Nws muab tawm tias: Kuv tsis tau txais nyiaj, tab sis raug cuam tshuam los ntawm "tsheb ciav hlau", "algorithms" thiab "cov kws tshaj lij commissions" zoo li kuv tau koom nrog lub cev marathon.

Qhov tseeb, e-lag luam tsis yog qhov nyuaj, koj tsuas yog yuav tsum hloov koj lub siab.

Tam sim no kuv yuav qhia rau koj seb cov tuam txhab lag luam li cas tuaj yeem zam qhov teeb meem thiab tshem tawm thaum lawv thawj zaug nkag rau hauv kev lag luam e-commerce 🚀.

1. Lub Hom Phiaj Loj 'Kev Lag Luam E-lag luam: Nws tsis yog hais txog kev tshaj tawm, Nws yog hais txog "Cov peev txheej muaj peev xwm"

Ntau lub lag luam loj loj tau tshawb pom tom qab nkag mus rau hauv e-lag luam tias lub ntiaj teb online tau dhau los ua ntau dua li lub ntiaj teb offline.

Nws txhais li cas? Nws txhais tau hais tias kev sib tw tseem yog cov peev txheej thiab cov channel.

Qhov sib txawv tsuas yog ua ntej koj tau cuam tshuam nrog cov neeg muag khoom, khw muag khoom, thiab khw muag khoom, tab sis tam sim no lawv tau hloov los ntawm cov platforms, kws tshaj lij, thiab cov algorithms.

Piv txwv li, yog tias koj yog ib lub npe nrov, thawj kauj ruam yog kom ruaj ntseg cov peev txheej platform, xws li cov lus pom zoo hauv homepage thiab qeb duas. Tom qab ntawd, nrhiav tus neeg muaj feem cuam tshuam los txhawb koj cov khoom, tau txais kev pom zoo; ces muaj mid-level influencers nthuav lo lus.

Lub sijhawm no koj yuav tsum nkag siab,Kev lag luam e-lag luam tsis yog hais txog kev muag khoom, tab sis hais txog "cov ntsiab lus-tsav kev faib tawm".

Lub luag hauj lwm ntawm cov ntsiab lus e-lag luam yog tsim buzz, los yog cog noob - kom cov neeg siv khoom xav tau ib yam dab tsi. Lub luag haujlwm ntawm txee e-lag luam yog sau, lossis kom tau nyiaj - kom tau txais cov neeg siv khoom xaj.

Ob qho no zoo li "foreplay" thiab "climax", ob leeg tsis tuaj yeem ploj.

Tab sis tsuas muaj ib qho yuav tsum tau ua ua ntej:Cov khoom yuav tsum zoo heev.

Txawm li cas los xij zoo siab npaum li cas koj qhov livestream yog, yog tias cov khoom tsis zoo, nws yuav ua tsis tiav. Nws zoo li ntiav ib tus neeg muaj koob npe los lees paub koj cov khoom, tab sis cov khoom muaj ntxhiab tsw zoo li ncaws pob khaus khaus. Cov neeg siv yuav thuam nws sai dua li lawv nyiam.

Yog li ntawd, lub hauv paus ntawm kev lag luam e-lag luam rau cov lag luam loj tsis yog ua kom yuam kev, tab sis siv cov peev txheej los txhawb cov khoom lag luam zoo.

2. Cov ntsiab lus tawg rau cov lag luam me thiab nruab nrab: Kev cia siab rau "Cov ntsiab lus muaj zog" thiab "cov khoom muaj zog"

Ntau lub lag luam me thiab nruab nrab xav tias lawv cov tawv taub hau mus loog thaum lawv hnov ​​​​cov npe loj ua qhov no.

"Kuv yuav them li cas thiaj yuav ntiav cov thauj tog rau nkoj?

So assured, koj lub sijhawm nyob rau hauv: yooj.

Tsis muaj nyiaj los sib tw ntawm cov peev txheej? Tom qab ntawd sib tw ntawm cov ntsiab lus.

Niaj hnub no cov ntsiab lus e-lag luam yog qhov yooj yim tshaj plaws rau "hloov ntawm qhov nkhaus." Koj tsis tas yuav hlawv nyiaj rau kev tshaj tawm; tsuav yog cov ntsiab lus zoo, nws kuj tuaj yeem mus kis tau.

Yog li lo lus nug yog: Yuav ua li cas tsim cov ntsiab lus?

Kuv sau nws hauv ob kab lus:

Cov khoom yuav tsum zoo tiag tiag thiab cov ntsiab lus yuav tsum yog tiag tiag.

Cov khoom muaj zog txhais tau hais tias koj yuav tsum tsom mus rau qhov zoo thiab kev paub dhau los. Cov tsos yog zoo dua, lub ntim yog qhov txawv dua, thiab cov neeg siv kev paub zoo dua.

Thaum cov neeg siv xav tias "Huag, qhov no zoo heev", lawv yuav rov yuav thiab sib qhia.

Lub zog ntawm cov ntsiab lus txhais tau tias koj yuav tsum kawm qhia dab neeg.

Cov yeeb yaj kiab luv luv, cov duab nraaj, thiab kev tshaj tawm xov xwm yog peb qhov tseem ceeb. Qhov tseem ceeb tsis yog qhov kev tshaj lij ntawm cov yeeb yaj kiab zoo li cas, tab sis qhov tseeb npaum li cas, nthuav, thiab cov ntaub ntawv nws yog.

Piv txwv li, yog tias koj muag xab npum xuas tes ua, tsuas yog thaij duab ntawm cov khoom yuav tsis pom koj. Hloov chaw, koj yuav tsum ntes tag nrho cov txheej txheem los ntawm tshis mis nyuj rau xab npum, ntxiv qhov kev xav ntawm "kev ntxhua khaub ncaws txhua hnub coj lub siab zoo." Li ntawd, tib neeg yuav nyiam, tawm tswv yim, thiab qhia koj cov ntawv tshaj tawm.

Kuv qhov kev xav tau rau cov ntsiab lus tuaj yeem suav nrog rau 6 lo lus: High quality, loj kom muaj nuj nqis, ceev ceev.

Ob tug ntxiv:Standardized thiab tus nqi qis.

Hauv lwm lo lus, koj yuav tsum muaj lub kaw lus - paub cov ntsiab lus dab tsi yuav kis mus thiab yuav ua li cas rov tsim cov hits.

Thaum cov khoom thiab cov ntsiab lus sib xyaw ua ke zoo, lawv zoo li "paj kub" thiab yog invincible.

3. Qhov Teeb Meem Tom Qab Scaling Up: Algorithms yog Vaj, Traffic Tax

Txawm hais tias koj muaj cov khoom lag luam thiab cov ntsiab lus ruaj khov, koj yuav pom sai sai tias lub platform zoo li lub plab loj thiab tuaj yeem noj ntau npaum li koj cov peev txheej.

Vim li cas?

Vim tias cov algorithms yog cov riam phom tseem ceeb ntawm lub platform.

Dab tsi lub platform ua tau nyiaj los ntawm tsis yog ntau npaum li cas cov khoom koj muag, tab sis ntau npaum li cas koj siv rau kev tshaj tawm.

Yog li koj sim koj qhov zoo tshaj plaws los nyiam cov tsheb khiav, tau txais nyiaj cheb, thiab maj nrawm mus rau saum cov kab kos, tab sis thaum kawg koj pom tias tag nrho cov nyiaj tau mus rau hauv lub hnab tshos lub platform.

Lub sijhawm no, koj yuav tsum nrhiav txoj hauv kev kom tawg tawm ntawm algorithm lub tawb.

Yuav ua li cas dhia?

Nyob ntawm sebKev sib xyaw ntawm tus kheej sau thiab offline.

Piv txwv li, siv lub suab hauv online los pub rov qab rau cov channel offline.

Niaj hnub no, ntau lub khw muag khoom loj thiab cov khw muag khoom lag luam yuav thawj zaug tshawb xyuas cov npe nrov hauv online thaum xaiv cov khoom.

Yog tias koj muaj lub suab nrov hauv online thiab ntau tus neeg siv kev sib tham, lawv yuav pib los tham txog kev koom tes.

Kuv muaj ib tug phooj ywg ua lag luam noj.DouyinNws tau muag, thiab tom qab ntawd nws tau pom los ntawm lub khw loj loj thiab nkag mus rau ntau pua lub khw muag khoom thoob plaws tebchaws. Qhov laj thawj yog qhov yooj yim: cov nyhuv tsheb coj los ntawm kev ntaus hauv online tau zoo heev.

Ntawm qhov tod tes, kev lag luam ntiag tug tuaj yeem pab koj txo cov nqi tau los ntawm cov neeg siv khoom.

Los ntawm WeChat pawg, nom tswv nyiaj, thiab cov kev pab cuam me me, koj tuaj yeem tig "cov neeg txawv tebchaws hauv lub hnub nyoog algorithm" mus rau "cov neeg paub ntawm hom."

Nyob rau hauv txoj kev no, koj tuaj yeem tsis tsuas yog tau txais lub platform tsheb, tab sis kuj khaws koj tus kheej cov neeg siv khoom.

4. Lub ntsiab lus ntawm kev hloov pauv e-lag luam: Thaum xav hloov, lub ntiaj teb hloov pauv

Ntau lub tuam txhab ib txwm xav tias kev lag luam e-lag luam txhais tau tias "txoj kev hloov pauv", tab sis lawv tsis yog - qhov ntawd tsuas yog qhov tshwm sim.

Qhov kev hloov tiag tiag yog kev hloov pauv ntawm "kev xav".

Yav dhau los, koj yeej los ntawm kev faib khoom thiab kev tshaj tawm, tab sis tam sim no koj yeej los ntawm cov ntsiab lus thiab kev sib cuam tshuam.

Yav dhau los, koj tau siv B2B logic, tab sis tam sim no koj siv B2C lossis txawm C2C ​​logic.

Yav dhau los, cov khoom lag luam tau hais txog "pom"; Tam sim no, cov khoom lag luam yog hais txog kev "nyiam".

Yog li ntawd, rau cov lag luam ib txwm hloov mus rau hauv e-lag luam, nws tsis yooj yim li hloov lub platform, tab sis yuav tsum tau hloov lub siab.

Los ntawm "dab tsi kuv xav muag" mus rau "dab tsi cov neeg siv xav tau"; los ntawm "Kuv yuav txhawb nws li cas" mus rau "Kuv yuav ua li cas kom nws txaus siab qhia nws."

Qhov no yog lub hauv paus logic ntawm e-commerce xav.

Xaus: E-lag luam yog hais txog kev cog qoob loo sab hauv, tsis yog hloov lub façade xwb

Kev lag luam ib txwm nkag mus rau hauv kev lag luam e-lag luam yog zoo li tus qub martial artist xyaum cov tswv yim tshiab.

Koj tsis tuaj yeem nqa "txoj cai ntawm kev ua si" los ua "e-sports games".

Peb yuav tsum kawm kom yeej siv cov cai tshiab thiab cov tswv yim tshiab.

Lub hauv paus tseem ceeb ntawm kev lag luam e-lag luam yeej tsis tau "muag khoom hauv online", tab sis "hais dab neeg nrog cov ntsiab lus thiab xa tus nqi nrog algorithms."

Nyob rau yav tom ntej ntawm kev lag luam, online thiab offline yuav tsis muaj kev sib koom ua ke, tab sis kev koom ua ke. Cov neeg uas muaj peev xwm paub ob qho tib si "logic ntawm algorithms" thiab "tus ntsuj plig ntawm hom" yuav sawv tawm hauv lub sijhawm tshiab ntawm kev lag luam.

Ib lo lus rau txhua lub tuam txhab ib txwm muaj uas nyuam qhuav nkag mus rau hauv kev lag luam e-lag luam: E-lag luam tsis yog dab, tab sis yog lub kiv puag ncig digital rau cov neeg siab tawv. 🔥