Tsab ntawv teev npe
Koj puas tau pom ib qho tseeb uas ua rau mob siab heev?
Nkawd ob leeg tau qhib cov khw muag khoom hauv online.
Muaj ib txhia neeg muag tau yooj yim ntawm tus nqi siab, thiab cov neeg yuav khoom tab tom sib tw yuav lawv.
Muaj ib txhia neeg ua haujlwm kom lawv cov nyiaj tau los tsawg dua, tab sis cov neeg siv khoom tseem yws txog cov nqi siab thiab tawm mus.
Muaj ntau tus tswv lag luam e-commerce , txawm tias lawv tau ua lag luam tau ntau xyoo lawm los xij.
Lawv tsis tuaj yeem khiav dim ntawm lub voj voog phem no.
Peb ua haujlwm tsis muaj zog los txhim kho peb cov khoom.
Txo cov nqi kom tsawg.
Lawv ua haujlwm tsis muaj zog los kawm cov txheej txheem ua haujlwm.
Thaum kawg, lawv tsuas yog poob rau hauv qhov teeb meem ntawm kev ua tsov rog nqi thiab tsis tuaj yeem nce tawm.
Lawv feem ntau nug kuv nrog lub ntsej muag xav tsis thoob.
Kuv cov khoom zoo zoo dua li kuv cov neeg sib tw.
Nws tsuas yog kim dua 5 yuan xwb.
Vim li cas cov neeg siv khoom thiaj tig rov qab thiab yuav qhov pheej yig dua tam sim ntawd?
Kuv muab kuv cov lus tso rau ntawm no hnub no.
Qhov no yeej tsis yog vim koj tsis tau sim ua txaus.
Nws tsis yog hais tias koj cov khoom tsis zoo txaus.
Nws tsis yog hais tias koj tsis muaj cov txuj ci ua haujlwm.
Koj tau ua yuam kev uas yuav ua rau koj txoj kev lag luam puas tsuaj tag nrho.
Koj tab tom sim nyob rau hauv ib pawg uas yog "pluag".
Mus khwv tau cov nyiaj uas tsuas yog "cov neeg muaj koob muaj npe" thiaj khwv tau.
Qhov yuam kev no tsis muaj feem cuam tshuam nrog kev siv zog.
Nws tsis muaj dab tsi ua rau kev mob siab.
Nws tsuas yog muaj feem xyuam rau kev paub.
Lub ntiaj teb ua lag luam zoo li lub ntiaj teb tiag tiag.
Muaj ib qho kev cai nruj heev.
Kuv hu tus qauv no ua txoj kev tshawb fawb txog qib qeb.
Txhua pawg khoom, txij li hnub uas nws yug los.
Lawv tuaj nrog cov noob caj noob ces uas tsis tuaj yeem hloov pauv tau yooj yim.
Qee pawg khoom lag luam yog txhais los ntawm qhov yuav tsum tau ua kom lawv "yuav tsum pheej yig".
Qee cov khoom lag luam yeej ib txwm "yuav tsum kim heev".
Cov noob caj noob ces no muaj keeb kwm tob hauv lub siab ntawm cov neeg siv khoom.
Nws tsis yog ib yam dab tsi uas koj tuaj yeem tig rov qab nrog ob peb lo lus tshaj tawm lossis ob peb nplooj ntawv ntawm cov ntsiab lus ntawm cov khoom.
Thaum koj tawm tsam nws, koj tab tom tawm tsam tib neeg.
I. "Pawg khoom pheej yig" yog dab tsi? Cov neeg siv khoom twb tau txiav txim siab ua ntej lawm txog nws tus nqi qis.
Ua ntej, nkag siab lub ntsiab lus tseem ceeb tshaj plaws.
Qhov uas hu ua "pawg neeg pluag".
Nws yog ib yam dab tsi uas cov neeg siv subconsciously lees txais.
Qhov no "tsuas yog tsim nyog tus nqi no".
Txawm koj ua kom nws zoo tag nrho li cas los xij.
Nws tus nqi siab tau raug kaw ntev lawm.
Cia kuv muab ob peb yam piv txwv uas koj ntsib txhua hnub.
Piv txwv li, thom khwm.
Koj siv cov paj rwb Egyptian ntev.
Koj ntiav ib tus kws tsim qauv uas paub zoo.
Koj ua tau zoo kawg li.
Nws tseem yog ib khub thom khwm xwb.
Hauv kev xav ntawm feem coob ntawm cov neeg.
Nws tus nqi yog kwv yees li kaum yuan.
Koj xav muag lawv rau 99 yuan ib khub.
Cov neeg siv khoom thawj qhov kev xav tsis yog "Zoo kawg li!"
Hloov chaw, nws txhais tau tias "Koj tab tom ua si nrog kuv."
Piv txwv li, cov hnab khib nyiab, cov tsho T-shirt dawb yooj yim, thiab cov noodles ib txwm.
Los ntawm qhov pom ntawm tus neeg siv.
Cov no tsuas yog cov khoom siv xwb.
Nws yog qhov tseem ceeb ntawm lub neej .
Nws yog ib yam dab tsi uas tsis muaj nqi ntxiv ntau.
Koj hais txog qhov zoo, qhov zoo, thiab qhov tsis muaj nyob rau hauv hom khoom no.
Cov neeg siv khoom tsuas yog tsis yuav nws.
Lawv tsuas piv qhov twg pheej yig dua xwb.
Qhov twg pheej yig dua?
Tus neeg muag khoom twg muab kev xa khoom dawb thiab khoom plig dawb?
Lawv tawm tsam nws hauv pawg neeg pluag.
Koj tsuas muaj ib txoj hmoov xwb.
Txiav cov nqi ntau dua li lwm tus.
Ua dua sai dua li lwm tus kom txhim kho kev ua haujlwm.
Lawv txaus siab koom nrog kev sib ntaus sib tua nqi ntau dua li lwm tus.
Koj puas xav khiav tawm ntawm kev ua tsov rog nqi?
Yuav luag tsis yooj yim li.
Vim tias qhov ntawd tsuas yog qhov kev txhawb siab uas cov neeg siv yuav tsum yuav nws.
Nws yog hais txog kev txuag nyiaj.
II. "Pawg khoom kim heev" yog dab tsi? Qhov pheej yig dua, qhov tsawg tus neeg yuav khoom yuav nws.
Txawv kiag li rau cov pawg neeg pluag.
Lub hauv paus ntawm cov logic ntawm aristocratic pawg yog ...
Pheej yig = tsis muaj kev nyab xeeb.
Pheej yig = tsis txhim khu kev qha.
Pheej yig = tsis muaj txiaj ntsig.
Nyob rau ntawm txoj kev no.
Tus nqi nws tus kheej yog ib feem ntawm kev sib tw ntawm cov khoom.
Nws txawm yog ib lo lus txhais tau tias kev ntseeg siab.
Kuv yuav piav qhia txog qhov laj thawj tom qab tus nqi siab ntawm cov khoom kim heev.
Lawv muab faib ua peb hom feem ntau.
1. Kev Lag Luam Ntawm Lub Ntxaij Muag: Kev Ntshai Qib Siab
Cia peb pib nrog kev pleev kom zoo nkauj thiab kev saib xyuas tawv nqaij, uas yog cov ncauj lus paub zoo tshaj plaws rau cov ntxhais.
Ib lub raj mis tshuaj pleev qhov muag rau 9.9 yuan nrog kev xa khoom dawb.
Thiab ib lub raj mis tshuaj pleev qhov muag uas raug nqi 399.
Qhov sib txawv ntawm cov nqi khoom siv raw yuav tsis yog kaum npaug.
Tiamsis koj puas yuav twv muab tshuaj pleev qhov muag 9.9 yuan rau ntawm koj ob lub qhov muag?
Yuav luag tsis muaj leej twg twv ua li ntawd.
Vim tias lub ntsej muag muaj nqis heev.
Cov neeg siv subconscious yog ncaj qha heev.
Xws li cov khoom pheej yig siv rau lub ntsej muag.
Yog tias daim tawv nqaij raug mob, ua xua, lossis daim tawv nqaij puas tsuaj.
Leej twg yuav ris lub txim?
Yog li ntawd, lawv xav siv nyiaj ntau dua.
Yuav kev thaj yeeb nyab xeeb, yuav kev tiv thaiv, yuav kev pom zoo rau hom lag luam.
Ntawm no, tus nqi siab sib npaug rau kev ruaj ntseg.
Tus nqi qis = kev pheej hmoo.
Koj txo tus nqi ntau npaum li cas, nws zoo li muaj kev tsis ntseeg ntau npaum li ntawd.
2. Kev Lag Luam Rau Menyuam: Kev Ntxhov Siab Zoo Tshaj Plaws
Tom ntej no, cia peb saib cov lag luam uas muaj feem cuam tshuam nrog menyuam yaus.
Kev kawm, mis nyuj hmoov, khaub ncaws menyuam yaus, cov khoom ua si.
Cov niam txiv qhov kev xav tau tseem ceeb yeej tsis yog qhov kev xaiv pheej yig tshaj plaws.
Hloov chaw, nws yuav tsum "zoo dua, muaj kev nyab xeeb dua, thiab txhim khu kev qha dua".
Cov chav kawm qis dua li qub.
Cov niam txiv thawj zaug tsis yog hais tias lawv tau txais ib qho kev pom zoo.
Tiamsis, lawv tsis ntseeg tias tus xib fwb puas muaj peev xwm.
Cov phau ntawv kawm puas ua raws li txoj cai?
Puas yuav ua rau tus menyuam raug mob?
Yuav kom txo qhov kev ntxhov siab no.
Lawv txaus siab them tus nqi siab.
Nyob rau hauv pawg no.
Tus nqi yog ib qho kev ntsuas.
Nws kuj yog ib qho chaw ntawm kev ruaj ntseg.
3. Kev lag luam muaj kev nyab xeeb: Kev them nqi tsis muaj kev txhawj xeeb
Muaj ntau tus neeg koom nrog kev lag luam e-lag luam hla ciam teb tau ntsib qhov no.
Cov khoom siv hluav taws xob, cov khoom siv tsheb, cov khoom siv hauv tsev ntse.
Cov neeg txawv teb chaws tshwj xeeb tshaj yog txaus siab them tus nqi siab.
Tsis yog lawv ruam los yog muaj nyiaj ntau dhau.
Tiam sis, lawv tsuas yog ntshai teeb meem xwb.
Cov nqi ua haujlwm nyob txawv teb chaws kim heev.
Ib yam khoom uas kuv yuav tau tawg tom qab siv ob hnub.
Cov nqi kho yuav siab dua li cov khoom nws tus kheej.
Yuav kom tsis txhob muaj teeb meem thiab kev pheej hmoo yav tom ntej.
Lawv xav siv ob peb kaum daus las ntxiv tam sim no.
Yuav ib yam khoom ruaj khov, siv tau ntev, thiab txhim khu kev qha.
Qhov no yog ib qho piv txwv ntawm kev them nqi tsis muaj teeb meem.
Leej twg thiaj muab tau qhov zoo ruaj khov thiab txhim khu kev qha?
Leej twg tau txais txiaj ntsig siab.
Es tsis txhob cia siab rau tus nqi qis.
III. Achilles' heel ntawm 90% ntawm cov neeg muag khoom hauv e-commerce: Siv cov kev pheej hmoo ntawm cov khoom qis thaum sim ua kom tau nyiaj los ntawm cov khoom kim heev.
Kuv tau pom ntau qhov kev tu siab rau cov tswv lag luam e-commerce.
Nws pom tseeb tias nws tuav ib txhais tes ntawm "hmoov" hauv nws txhais tes.
Tiamsis nws siv nws lub sijhawm tag nrho los xam seb yuav muag "kub" li cas ntawm tus nqi.
Qhov no tsis yog ib qho teeb meem ntawm kev siv zog.
Qhov no yog ib qho kev taw qhia tsis raug.
Koj nyob hauv kev ua lag luam uas cov neeg siv tsuas yog kam sib piv cov nqi xwb.
Lawv hais kom tham txog qhov zoo, kev xav, thiab cov khoom lag luam siab.
Qhov tshwm sim yog ...
Koj tau tsiv koj tus kheej.
Tsis muaj peev xwm yaum tus neeg siv khoom.
Thaum kawg, lawv raug yuam kom txo tus nqi.
Txhua qhov kev txo nqi ua rau cov nyiaj tau los tsawg zuj zus.
Txo tus nqi mus rau hauv qab txhais tau tias tawm hauv kev ua lag luam ntawm qhov poob.
Tsis yog hais tias koj tsis zoo txaus.
Koj xaiv qhov chaw sib ntaus sib tua tsis raug.
Qhov thib plaub, yog tias koj xav khiav tawm ntawm kev ua tsov rog nqi, koj tsuas muaj ob txoj kev tawm tiag tiag xwb.
Yog tias koj tseem vam khom tus nqi kom nyob ruaj khov.
Koj yuav tsum nres thiab ua tib zoo saib koj txoj kev.
Koj cov khoom nyob rau hauv pawg twg?
Yog tias koj cov khoom yog los ntawm ...
Cov neeg uas xav tias lawv plam yam lawv xav tau yog tias lawv tsis yuav ib yam khoom pheej yig.
Piv txwv li, cov ntaub so ntswg, cov hnab khib nyiab, thiab cov khoom siv niaj hnub.
Koj tsuas muaj ob txoj kev xwb los taug.
Txoj cai thib ib yog lees txais qhov tseeb.
Peb yuav tsum ua siab ncaj tsom mus rau kev ua tiav qhov zoo tshaj plaws rau cov nyiaj.
Qhov kev sib tw yog hais txog kev ua haujlwm ntawm cov khoom siv, qhov loj me, thiab kev tswj tus nqi.
Tsis txhob xav txog cov nyiaj tau los siab.
Qhov thib ob, hloov txoj kev tam sim ntawd.
Hloov mus rau cov khoom lag luam uas tau kho kom haum nrog kev xav ua tes.
Los yog cov khoom siv ua haujlwm nrog cov teeb meem thev naus laus zis.
Txhim kho cov khoom lag luam los ntawm cov neeg pluag mus rau cov neeg muaj koob muaj npe.
Tab sis yog tias koj pawg khoom yog ib qho ntawm lawv.
Cov neeg uas yuav tsis xis nyob yog tias lawv tsis yuav ib yam dab tsi kim.
Piv txwv li, kev saib xyuas tawv nqaij, kev kawm, kev noj qab haus huv, thiab cov khoom siv ua kom raug.
Ces koj yuav tsum tsis txhob txo tus nqi yam tsis xav txog.
Txo tus nqi ua rau ib tus neeg txoj cai tsis muaj nqis.
Kev txo nqi ua rau kev ntseeg siab puas tsuaj.
Qhov koj yuav tsum ua yog txuas ntxiv txhim kho tus nqi.
Siv hom lag luam, kev pabcuam, cov txiaj ntsig, thiab kev pom zoo.
Qhia rau cov neeg siv: Koj tsim nyog tus nqi.
Xaus Lus: Kev pom txiav txim siab txoj hmoov
Qhov tseeb ntawm lub ntiaj teb kev lag luam yog tias kev ua haujlwm hnyav tsis tas yuav lav tias yuav tau txais txiaj ntsig; kev xaiv yog qhov txiav txim siab.
Koj yuav tsum nkag siab tias cov pawg khoom muaj lawv cov noob caj noob ces.
Cov khoom lag luam rau cov neeg pluag tsuas yog yuav yeej los ntawm tus nqi xwb, thaum cov khoom lag luam rau cov neeg nplua nuj yeej muaj chaw rau tus nqi siab dua.
Raws li Harvard Business Review tau hais, "Cov neeg siv khoom lub siab xav feem ntau txiav txim siab qhov siab tshaj plaws ntawm tus nqi ntau dua li cov khoom nws tus kheej."
Yog li ntawd, kev txawj ntse tiag tiag tsis yog nyob ntawm kev sib tw ua lag luam hauv cov khoom lag luam qis, tab sis nyob ntawm kev khiav tawm ntawm kev sib ntaus sib tua nqi thiab nrhiav cov lag luam uas koj tuaj yeem ua pov thawj rau koj cov nqi siab.
Kuv lub tswv yim yooj yim: hauv kev lag luam, kev xaiv qhov zoo yog qhov tseem ceeb dua li kev ua haujlwm hnyav.
Kev siv zog yog cov tswv yim; kev xaiv yog lub tswv yim.
Yog tias txoj kev npaj tsis raug, kev siv zog ntawm txoj kev npaj yuav tsis pab tau.
Nco ntsoov qhov no: qhov tob ntawm koj txoj kev nkag siab txiav txim siab qhov loj ntawm koj cov nyiaj tau los.
Tam sim no, tshuaj xyuas koj pawg khoom, xav txog koj txoj kev lag luam, thiab ua cov lag luam uas tso cai rau koj "ntseeg siab rau koj lub hwj chim ntawm kev teem nqi."
Vam tias, tsab xov xwm "Tom qab Kev Ua Rog Nqe E-lag luam: 90% ntawm Cov Neeg Muag Khoom Txo Tus Nqi yog Lub Ntxaib, Cov Kws Tshaj Lij Ua Nyiaj Los Ntawm Kev Nce Tus Nqi Thiab Muag Khoom Ntawm Tus Nqi Siab Dua," qhia rau ntawm Chen Weiliang lub blog ( https://www.chenweiliang.com/ ), yuav pab tau koj.
Xav qhia qhov txuas ntawm tsab xov xwm no: https://www.chenweiliang.com/cwl-33778.html