Yuav ua li cas yog tias koj lub lag luam e-commerce tsis muaj tus nqi rov qab yuav khoom? 5 lub tswv yim "nqa khoom" los ntawm cov neeg muag khoom nrog kev muag khoom txhua hli ntawm kaum tawm lab.

Tsis pub rov qab yuav khoom duaE-kev lag luamKev lag luam yog qhov nkees

Kev lag luam tsis yog tsim los ntawm kev khiav tsheb, tab sis yog los ntawm kev yuav khoom rov qab los ntawm cov neeg siv khoom.

Feem ntau cov tswv lag luam e-commerce thawj qhov ua txhua tag kis yog xyuas lawv cov tsheb khiav backend thiab cov ntaub ntawv tshaj tawm.

Tab sis qhov tseeb txiav txim siab seb koj puas muaj peev xwm dim tsis yog tus nqi nyem-dhau niaj hnub no, tab sis seb cov neeg siv khoom puas kam rov qab los.

Qhov laj thawj tseem ceeb ua rau cov lag luam tsis tuaj yeem loj hlob loj

Qhov tseeb tiag ntawm kev lag luam hauv online yog tias feem ntau cov tuam txhab ua "kev lag luam ib zaug xwb".

Koj muag cov khaub ncaws tshoob, tab sis cov neeg yuav khoom tsuas yog yuav lawv ib zaug hauv lawv lub neej.

Yog koj muag cov khoom siv ruaj khov, koj cov neeg siv khoom yuav tsis rov qab los rau kaum xyoo.

Tus qauv no yog destined ua rau koj ntxhov siab txhua hnub, vim tias yog tsis muaj kev sib sau ua ke ntawm cov neeg siv khoom qub, koj qhov kev ua tau zoo tsuas yog tuaj yeem vam khom cov neeg siv khoom tshiab.

Qhov tshwm sim yog lub voj voog phem:

Kev khiav tsheb kim zuj zus tuaj, thiab cov nqi twv yuav nce ntxiv txhua xyoo.

Txawm tias muaj kev hloov pauv kom zoo tshaj plaws los xij, nws tsuas yog tuaj yeem txhim kho tau ob peb feem pua ​​​​​​ntawm cov ntsiab lus, uas tsis tuaj yeem ua raws li qhov ceev ntawm kev nce nqi ntawm cov tsheb khiav.

Cov nyiaj tau los raug lub platform tshaj tawm noj tag, thiab thaum kawg, kuv pom tias kuv tsuas yog ua haujlwm rau lub platform xwb.

McKinsey's "Global E-commerce Trends Report" hais tias "ntau tshaj 68% ntawm cov tuam txhab e-commerce muaj cov nyiaj tau los tsawg dua 5%, feem ntau yog vim muaj kev vam khom ntau dhau rau kev tau txais cov neeg siv khoom tshiab." (Tau los ntawm: McKinsey Global Report, 2024)

Cia peb nkag siab txog lej: Vim li cas nws thiaj li tseem ceeb kom nce kev yuav khoom rov qab?

Ob peb xyoos dhau los, kuv tau hloov kuv txoj kev npaj tag nrho, hloov ntawm cov khoom ib zaug xwb mus rau cov nqi rov qab yuav khoom siab thiab tus nqi xaj nruab nrab siab.

Lub logic yog yooj yim: nws yog hais txog kev suav nyiaj.

Cia peb xav tias ib yam khoom muaj cov nyiaj tau los tag nrho ntawm 50 yuan.

Nyob rau hauv tus qauv qis dua ntawm kev yuav khoom rov qab, cov nqi yuav khoom ntawm cov neeg siv khoom yuav siv 49 yuan, thiab thaum kawg tsuas yog 1 yuan xwb.

Nyob rau hauv tus qauv them rov qab siab, tus neeg yuav khoom tuaj yeem yuav rov qab 5 zaug yav tom ntej, thiab tag nrho cov nyiaj tau los tag nrho yuav yog 250 yuan.

Nyob rau lub sijhawm no, cov cai ntawm qhov kev ua si txawv kiag li.

Kuv txaus siab siv 100 yuan los yuav ib tus neeg siv khoom vim kuv paub tias kuv tuaj yeem ua rau nws rov qab los rau tom qab kawg.

Lub caij no, kuv cov neeg sib tw tsuas tuaj yeem twv tau 49 yuan xwb, yog li kuv tau nyiam lawv cov neeg tuaj saib.

Qhov no yog ib qho kev cuam tshuam tseem ceeb.

Tsis yog vim kuv cov txuj ci ua haujlwm zoo dua li lwm tus, tab sis yog vim kuv tus qauv lag luam tso cai rau kuv ua "kev siv nyiaj ntau dhau" dua li lwm tus.

Phau ntawv Harvard Business Review tau hais tias "Tus nqi ntawm cov neeg siv khoom lub neej (LTV) yog qhov tseem ceeb tshaj plaws rau cov tuam txhab lag luam e-commerce." (Tau los ntawm: Harvard Business Review, 2023)

Cov lus qhia rau kev siv rau tus thawj coj

Cov Ntaub Ntawv Txog Kev Tshuaj Xyuas Kev Noj Qab Haus Huv

Rub tawm tag nrho cov khoom thiab saib tus nqi rov qab yuav khoom.

Yog tias ib pawg khoom tsis muaj cov neeg yuav khoom rov qab los dua, xws li cov tiab tshoob lossis cov khoom siv ruaj khov, ces tsis txhob xav tias yuav tau nyiaj ntau.

Cov txheej txheem ua haujlwm tsis tuaj yeem hloov cov yam ntxwv ntawm cov khoom.

Tsim ib qho Qauv "Poob Nyiaj"

Nrhiav ib yam khoom uas muaj neeg siv ntau zaus; txawm tias koj poob nyiaj thaum koj yuav thawj zaug los xij, tsuav yog koj nrhiav tau cov neeg siv zoo xwb ces yeej yog qhov yeej lawm.

Kev ntsuam xyuas kev ua tau nyiaj yuav tsum muab tso rau sab nraub qaum, tsis yog sab pem hauv ntej.

Kev ua tswv cuab ntawm Amazon Prime yog ib qho piv txwv zoo. Nws tsis tshua muaj txiaj ntsig hauv thawj xyoo, tab sis kev yuav khoom rov qab thiab kev khaws cia ntev ua rau nws yog qhov kev pab cuam tswv cuab muaj txiaj ntsig tshaj plaws hauv ntiaj teb. (Tau los ntawm: Amazon Annual Report, 2024)

Txawm tias hloov pauv txoj kev

Yog tus neeg yuav khoom yuav thiab tawm mus tam sim ntawd, ces hloov cov khoom.

Kev xaiv khoom txiav txim siab seb puas ua tiav lossis tsis ua tiav.

Xaiv cov chaw uas cov neeg siv yuav tsum tau yuav khoom ntau zaus, xws li cov khoom siv tau, cov kev pabcuam ua tswv cuab, thiab cov khoom siv uas ua rau neeg quav tshuaj.

Tsib Txoj Kev "Hook Product" los ntawm Cov Neeg Muag Khoom uas Muag Tau Txhua Hli Hauv Lab Tus Neeg

Ntau tus tswv lag luam e-commerce txhawj xeeb txog cov nqi rov qab yuav khoom qis, tab sis cov neeg muag khoom uas muaj kev muag khoom txhua hli ntawm kaum tawm lab tus muaj cov tswv yim "hook products" zoo los pab lawv ua kom cov neeg siv khoom rov qab yuav khoom thiab ruaj khov lawv cov kev ua tau zoo.

1. Ua tib zoo saib cov khoom muag zoo tshaj plawsdej ntwsTsim cov ntsiab lus nkag mus rau tsheb khiav

Xaiv ib yam khoom nrov uas muaj kev lees paub zoo hauv kev lag luam thiab tus nqi hloov pauv siab ua "qhov txuas" kom nyiam cov neeg siv khoom tshiab rau lub khw nrog tus nqi qis lossis luv nqi, yog li tsim kom muaj qhov nkag mus rau cov neeg tuaj saib.

2. Muab cov khoom sib xyaw ua ke kom nce tus nqi xaj nruab nrab.

Tsim cov khoom sib txuas ua ke nyob ib puag ncig cov khoom sib txuas kom tsim cov khoom muag ua ke, uas tsis yog tsuas yog ua tau raws li cov kev xav tau sib txawv ntawm cov neeg siv khoom xwb, tab sis kuj ua rau tus nqi xaj nruab nrab nce ntxiv thiab qhov ua tau ntawm kev yuav khoom rov qab.

3. Cov hooks tshwj xeeb rau cov tswv cuab, xauv cov neeg siv khoom ncaj ncees.

Muab cov khoom siv tshwj xeeb lossis luv nqi rau cov tswv cuab kom txhawb lawv kom koom nrog lub kaw lus ua tswv cuab, yog li ua kom cov neeg siv khoom muaj kev ntseeg siab thiab rov qab yuav khoom dua.

4. Ntxiv cov khoom kom txaus kom rov qab yuav dua.

Xaiv cov khoom uas cov neeg siv khoom siv luv luv thiab xav tau rov qab muab khoom ntau zaus los ua cov cuab yeej los txhawb kom cov neeg siv khoom rov qab yuav khoom dua thiab tsim kom muaj kev yuav khoom ruaj khov.

5. Kev lag luam cov ntsiab lus ua ke nrog cov hooks los txhawb kev paub txog hom lag luam.

Los ntawm kev siv cov ntsiab lus kev lag luam los piav qhia txog cov xwm txheej siv thiab tus nqi ntawm Hook cov khoom, peb tuaj yeem txhim kho cov neeg siv khoom lub npe paub thiab kev ntseeg siab, thiab txhawb kev rov ua dua.

Tsib txoj kev npaj no sib pab ua ke, pab cov neeg muag khoom hauv e-commerce hloov ntawm kev yuav khoom ib zaug mus rau kev yuav khoom tas mus li, thiab tsim kom muaj kev loj hlob ntawm kev muag khoom mus sij hawm ntev.

Cov nqi rov qab yuav khoom qis tsis yog qhov kawg, tab sis yog qhov pib rau kev ua kom zoo dua cov haujlwm thiab cov tswv yim khoom. Los ntawm kev siv "cov khoom siv nuv ntses," koj kuj tuaj yeem ua tiav kev vam meej hauv kev muag khoom txhua hli ntawm kaum tawm lab.

mus hais txog

Yog tias ib tug neeg yuav khoom tsuas yog yuav tau ntawm koj ib zaug xwb, koj yuav raug ntes hauv kev ua tsov rog tsis kawg rau kev khiav tsheb, thiab thaum kawg koj tsuas yog yuav muaj cov txiaj ntsig me me xwb.

Yog tias cov neeg siv khoom yuav khoom ntawm koj tas li, koj tuaj yeem yeej kev sib ntaus sib tua hnub no nrog rau cov txiaj ntsig yav tom ntej.

Nyob rau hauv lub caij nyoog ntawm kev sib tw hnyav rau cov neeg siv khoom uas twb muaj lawm, tus nqi rov qab yuav khoom yog txoj sia thib ob ntawm lub tuam txhab.

Lub tswv yim tiag tiag tsis yog tsom mus rau ROI, tab sis los tsim kom muaj kev cuam tshuam rau kev yuav khoom dua.

Kev yuav khoom rov qab yog lub "moat tsis pom" ntawm lub tuam txhab e-commerce thiab yog qhov tseem ceeb rau seb lub lag luam puas tuaj yeem kov yeej kev lag luam.

Kuv lub tswv yim meej: cov platform e-commerce uas tsis rov yuav khoom dua yog cov qhev rau cov tsheb khiav; thaum cov platform e-commerce uas muaj kev yuav khoom dua yog cov neeg tsim txiaj ntsig tiag tiag.

Hauv keeb kwm ntev ntawm kev lag luam, tsuas yog los ntawm kev tsim kom muaj kev yuav khoom rov qab xwb thiaj li ua rau lub tuam txhab muaj zog ruaj khov.

Tus nqi rov qab yuav khoom yog txoj sia ntawm e-commerce.

Ua ib yam dab tsi tam sim no. Tsis txhob cia li xav tias yuav tau txiaj ntsig luv luv xwb thiab tsim kom koj muaj txiaj ntsig zoo rau kev sib tw mus sij hawm ntev.