Yuav ua li cas sau ntawv tawm-ntawm-tus-qub copywriting?Kuv kawm los ntawm Jack Ma cov lus zoo heev

Kuv tuaj ntawmMa Yunlus zoo heev

Kawm yuav ua li cas sau tawm ntawm lub siabNtawv Luam Ntawv

Kuv tau pom ib txhia tsis ntev los noxov xwm tshiab人（Intercept Collegecov phooj ywg), thiab lwm yamWechatCov kws tshaj lij tau hais tias lawv yuav tsis sau cov ntawv sau zoo thiab tsim WeChat kev tshaj tawm pej xeem.

Qhov tseeb, yog peb xav sau zoo copywriting, imitation yog txoj kev kawm zoo tshaj plaws, thaum peb pom copywriting zoo, peb yuav tsum ceev faj, kom peb tau yooj yim xa mus thiab xyaum thaum sau copywriting ^_^

Hais txog cov txheej txheem ntawm kev sau ntawv zoo, kuv kuj tau sau cov ntsiab lus, tsuav yog cov nram qab no tau ntsib, nws yog ib qho zoo copywriting:

1. Tau txais kev saib xyuas (tshuaj ntsuam xyuas lub hlwb)
2. txhawb kev txaus siab (piav txog cov txiaj ntsig ntawm cov khoom lossis kev pabcuam)
3. Txhawb kev ntshaw (siv "kev sib piv" los tsim qhov sib txawv, "visualize" los txhawb kev ntshaw)
4. Txhawb kev nqis tes ua (siv cov lus xws li "tam sim no", "tam sim", "tam sim no")

AIDI txoj cai

Xws li kev saib xyuas (kev saib xyuas), kev txaus siab (Interest), kev ntshaw (Kev ntshaw) thiab kev ua (Action).

Hauv lwm lo lus, daim ntawv luam yuav tsum ua ntejgrab tus nyeem ntawv mloog, thiab ces kom lawv teb rau cov khoomTxaus siab nyob hauv, thiab tom qab ntawd qhov kev txaus siab no sublimates rau tus tswv ntawm cov khoomkev xav muaj zog, thiab thaum kawg qhia tus neeg sivAction Order khoom

Jack Ma hais lus zoo heev

Ntawm St. Petersburg International Economic Forum, tus neeg saib xyuas nug nws:"Dab tsi yog qhov yuam kev loj tshaj uas koj tau ua lawm?"

Ma Yun teb tias:

"Qhov yuam kev loj tshaj plaws hauv kuv lub neej yog pib Alibaba. Kuv yeej tsis xav tias Alibaba yuav hloov kuv lub neej tag nrhoLub Neej, Kuv tsuas yog xav pib ua lag luam me xwb, kuv yeej tsis xav tias nws yuav loj hlob mus rau qhov loj me thiab coj kuv ntau lub luag haujlwm thiab kev sib tw. "

Vim li cas Jack Ma tau hais lus txhawb kev sib tham ntawm netizens?

Cia peb txheeb xyuas qhov luam ntawm Jack Ma cov lus:

Qhov yuam kev loj tshaj plaws uas kuv tau ua ...

Koj puas xav hnov ​​qhov tseeb?

- Saib xyuas
"Yog, kuv xav hnov ​​qhov tseeb"

Qhov yuam kev loj tshaj plaws ntawm kuv lub neej yog pib Alibaba.

Kuv yeej tsis xav tias Alibaba yuav hloov kuv lub neej,

Kuv pom tseeb tsuas yog xav ua lag luam me me,

Kuv yeej tsis xav tias nws yuav loj hlob mus rau qhov loj loj.

Coj kuv ntau lub luag haujlwm thiab kev nyuaj.

-Xov xwm
"Blow, koj pheej tshuab"

Kuv xav tias kuv tsis khoom txhua hnub zoo li tus thawj tswj hwm,

Tab sis nws tsis muaj lub hwj chim tseem ceeb ntawm tus thawj tswj hwm,

Kuv tsis muaj kuv lub neej.

- Kev ntshaw (kom txhawb siab)
"Ahaha, koj hais tau lawm! Hais ib yam ntxiv!"

Yog tias muaj lub neej tom qab,

Kuv yeej yuav tsis xaiv ib yam,

Kuv tsuas yog xav ua kuv tus kheej,

txaus siab rau koj lub neej,

yog li,

Pib Alibaba yog qhov yuam kev loj tshaj plaws uas kuv tau ua.

-Action/Share (txhawb kev nqis tes ua/triggering share)

Mr. Ma yog tus kws tshaj lij kev lag luam thiab siv AIDA txoj cai txoj kev xav, tab sis hauv Is Taws Nem, kuv pom tias nws tuaj yeem hloov kho rau AISAS copywriting qauv!

lus nrogWechat kev lag luamQhov txawv yog tias ob qho tib si yog cov txheej txheem persuasive.

Tus neeg hais lus tuaj yeem ntxias cov neeg tuaj saib hauv 60 vib nas this thiab ua rau tib neeg lees txais nws qhov kev xav,Web PromotionCopywriting puas tuaj yeem yaum lwm tus?

Yog lawm, nws yog los koom nrog cov ntsiab lus mob, piav qhia cov txiaj ntsig, thiab tsim kom muaj kev nkag siab ntawm qhov sib txawv ntawm qhov sib txawv. Yog xav paub ntxiv, thov mus saib kab lus no kuv tau sau"Yuav ua li cas sau lub npe luam ntawm tus kheej tshaj tawm tshaj tawm kom nyiam mloog? ".