Tuhinga Tuhinga
Kāore te whiriwhiri hua hokohoko ipurangi e pā ana ki te waimarie! Kua tukuna ngā paerewa whiriwhiri hua hou mō ngā kamupene hokohoko ipurangi, e whakarato ana i tētahi tātaritanga katoa mai i te tirotiro a ngā kaiwhakarato ki te tatau hua, hei āwhina i a koe ki te tautuhi tika i ngā hua whai hua nui me te whakatutuki i ngā hoko nui! Tirohia te aratohu whiriwhiri hua katoa inaianei!
I mohio koe? I roto i te kamupene e-hokohoko, ko te kowhiringa hua he rite ki te tunu kai kaore e taea e koe te hanga kai pai me te kore he tunu. Ehara tenei i te katakata, ina koa he kaiwhakahaere hua koe, ko nga whiringa katoa he rite ki te whakaranu i nga kinaki i roto i te kihini, a ko nga whakatau iti ka ngaro koe i te angitu.
Na ko te patai, he aha nga paearu mo nga kamupene e-hokohoko ki te whiriwhiri hua? I tenei ra, me whakaatu e ahau tenei arai ngaro mo koe me te awhina i a koe ki te mohio ki nga "tauira whiriwhiri hua paerewa" e huna ana i muri o nga hua e-tauhokohoko.
1. Te utu me te moni tatau mo te whiriwhiringa hua
Tuatahi, me mārama koe ko te mea e tino whakanuia ana e ngā kamupene hokohoko ipurangi ko te hua! Ae, ko te tangata ka taea te kawe mai i te nui ake o te hua ki te kamupene ko ia te mea e tino hiahiatia ana. Ā, ko te taahiraa tuatahi i roto i te whiriwhiri hua ko te whai i tētahi pūnaha tatau utu me te hua taipitopito.
Ma tenei punaha ka awhina koe ki te tatau i te utu, te utu hoko, te whakataetae maakete me nga hua e tumanakohia ana mo ia hua. Hei tauira ngawari, ka whiriwhiri koe i tetahi hua hou he ahua hauhautanga, engari ki te nui ake te utu o te hangahanga i te utu o te maakete, he iti rawa ranei te tawhē hua, karekau he uara arumoni.
He mea nui kia whakarite kia tutuki i te tawhē hua katoa o tō hua ngā whakaritenga a te kamupene. Mēnā he iti rawa te tawhē hua katoa, ahakoa he kaha ngā hoko, e kore e tautoko i te tipu o te kamupene. I tetahi atu taha, ki te nui rawa te tawhē hua katoa, ka heke pea te whakataetae. Nō reira, ko te pupuri i te hua i roto i te awhe hua e hiahiatia ana e te kamupene te huarahi tika ki te whiriwhiri hua.
2. Whiriwhiringa Kaituku
Muri iho, he wāhanga nui ngā kaiwhakarato o tō tukanga whiriwhiri hua. Pērā i tā tātou whakaaro ki te hou o ngā kai i te wā e whiriwhiri ana i ngā huawhenua, ko te pumau me te kaha o ngā kaiwhakarato te mea nui ki te whakarewatanga angitu o tētahi hua.
I roto i te rāngai hokohoko ipurangi, ko te tikanga ka whiriwhiria e ngā kamupene ngā kaiwhakarato mai i ngā kaiwhakarato 10 o runga o te tūāpapa . He aha ai? Nā te mea he kaha ngā kaha whakaputa o ēnei kaiwhakarato, he pumau ngā rahinga tuku, ā, he pakari hoki ngā pūnaha whakahaere kounga. Nō reira, mā te whiriwhiri i ēnei kaiwhakarato ka tino whakamanahia te kounga o te hua me te wā tuku.
Ae ra, mena kei a koe etahi rauemi kaiwhakarato motuhake, ka taea ano e koe te ngana ki te mahi auaha, engari ko te mea nui ko te aro turuki me te arotake kia mohio ai ka taea e raatau te mahi nui.
3. Ko te kounga o te hua me whakaae
Ahakoa he aha te pakihi ka mahia e koe, ko te kounga te tuatahi! Mena kaore i te pai te kounga o te hua, kaore nga kaihoko e hoko ahakoa he pai te hokohoko. I tua atu, i runga i nga papaaho e-tauhokohoko, he tino tika nga urupare a nga kaihoko, a ko te arotake kino kotahi-whetu ka pa ki nga hoko o te hua katoa.
Nō reira, he tino mārama te paerewa a ngā kamupene hokohoko ipurangi mō te whiriwhiri hua— kaua te whakatauranga kounga o tētahi hua e iti iho i tērā o ōna hoa whakataetae . Hei whakarite i te whakataetae nui i te mākete, ā, kia kore ai te hua e mahue ki muri e ngā kaihoko.
I roto i te mahi, me whakahaere e koe he rangahau taipitopito mō ngā hua rite i te mākete, me te whakatairite i ō rātou whakatauranga kounga, ngā arotake a ngā kaiwhakamahi, te ratonga muri-hoko, me ērā atu mea . Mena ka taea e tō hua te tino pai i roto i ēnei āhuatanga, kua tata atu koe ki te whiringa hua angitu.
IV. Te Tikanga mo nga Patent me te Tiwhikete
Haunga te utu, ngā kaiwhakarato, me te kounga, he maha ngā kamupene hokohoko ipurangi he whakaritenga anō hoki mō ngā patent hua me ngā tiwhikete . Nā te mea, mā te whai i ngā hangarau patent ahurei, i ngā tiwhikete e tika ana rānei, ehara i te mea ka taea anake te whakarei ake i te whakataetae mākete o tētahi hua, engari ka karohia hoki ngā tūponotanga takahi ture me te whakarite i te ture me te tutuki o te hua.
Hei tauira, ko ētahi hua hangarau teitei, hua hauora rānei, me whiwhi pea i ngā tiwhikete o te ao pēnei i te ISO, te CE rānei . I taua wā, ko ngā hua tino auaha me tono pea mō ngā patent e tika ana hei ārai i te tahae tuhinga me te tahae.
5. Te arotake whakamutunga me te whakaaetanga o nga hua kua tohua
Kia oti i a koe ngā mahi katoa o runga ake nei, ā, kia mōhio hoki koe kua tutuki i te hua ngā whakaritenga e pā ana ki te utu, ngā kaiwhakarato, te kounga, me ngā mana pateni, ko te mahi e whai ake nei ko te arotake i te kōwhiringa hua.
Ko te tikanga, ka whai tikanga arotake nga kamupene e-tauhokohoko, ka uru ki te arotake me te arotake a nga tari maha i mua i te mutunga o te whakatau me whakauru he hua ki te rarangi hua o te kamupene.
Ko tenei tukanga he rite ki te "whakamutunga whakamutunga" mo te hua, me te whakarite kia tutuki ia hua ki nga hiahia whanaketanga rautaki a te kamupene, ka mutu ka taea te whakarewa me te mohiohia e te maakete.
Whakarāpopoto me te whakaaro whaiaro
Mai i te whakatau tata o te utu tuatahi ki te tohu patent whakamutunga, he ahua ngawari te tukanga whiriwhiri hua o te e-tauhokohoko, engari kei roto tonu te mohio pakihi uaua. Hei kaiwhakahaere hua, mena ka taea e koe te whakahaere i tenei mahi katoa, ehara i te mea ka kaha ake te whakataetae o to kowhiringa hua, engari ka waiho ano koe hei taranata tino nui i roto i te kamupene.
I tēnei tukanga, ehara i te mea me whai whakaaro pakari anake koe, engari me whai pūkenga hoki ki te whakakotahi i te tono a te mākete, ngā urupare a ngā kaiwhakamahi, me ngā au o te ahumahi hei whakarerekē me te arotau i ngā rautaki whiriwhiri hua i te wā tika. He mea nui ēnei pūkenga mō tētahi kamupene hokohoko ipurangi angitu, ā, hei tohunga whiriwhiri hua, he tangata matua koe i tēnei tukanga.
Ko te kowhiringa hua-e-hokohoko ehara i te mea he mahi noa, he toi ano hoki.
Na reira, i te wa e whiriwhiri ana koe i tetahi hua, kaua e titiro noa ki tona ahua, engari kia kite ano ka taea e ia te tu atu i te maakete. Hei mema mo te kamupene e-tauhokohoko, ko to mahi he rangatira mo te kowhiringa hua me te kimi i te whetu kanapa i waenga i nga whiringa maha.
I roto i te poto, ko te whiriwhiri hua te tūāpapa o te angitu o tētahi kamupene hokohoko ipurangi. Ehara i te mea me mārama noa koe ki ēnei tukanga paerewa, engari me whai tirohanga auaha me te whakatau tika kia tino tū pakari ai ō hua ki te mākete, kia noho hei whiringa matua mā ngā kaihoko.
Ko te tumanako, ka whai hua ki a koe te tuhinga "Me pēhea te whiriwhiri a ngā kamupene hokohoko īpurangi i ngā hua? Mā tēnei tauira paerewa koe e whakaora i te 90% o ngā raruraru!" i tohaina ki te blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
Tukuna mai te hononga o tēnei tuhinga: https://www.chenweiliang.com/cwl-32586.html