Tuhinga Tuhinga
Kua kitea e koe tētahi pono tino mamae?
I whakatuwherahia e rāua ngā toa ipurangi.
Ka taea e ētahi te hoko ngāwari i ngā utu nui, ā, kei te tere haere ngā kaihoko ki te hoko.
Ka whakapau kaha ētahi tāngata ki te whakaiti i ngā hua, engari ka amuamu tonu ngā kaihoko mō ngā utu teitei, ā, ka wehe atu.
He maha ngā rangatira pakihi hokohoko īpurangi , ahakoa te maha o ngā tau kua mahi pakihi nei rātou.
Kāore e taea e rātou te mawhiti i tēnei huringa kino.
Kei te whakapau kaha mātou ki te whakapai ake i ā mātou hua.
I tino whakaiti i ngā utu.
I mahi pukumahi rātou ki te ako i ngā tikanga whakahaere.
I te mutunga, ka taka noa rātou ki roto i te paru o ngā pakanga utu, ā, kāore i taea te piki atu.
He maha ā rātou pātai mai ki ahau me te āhua pōhēhē i roto i ō rātou mata.
He tino pai ake te kounga o aku hua i ērā o ōku hoa whakataetae.
E rima yuan noa iho te utu nui ake.
He aha i tahuri tonu ai ngā kaihoko ka hoko i te mea iti te utu?
Kei te whakapuaki atu ahau i aku kupu i konei i tēnei rā.
Ehara tēnei i te mea kāore koe i tino ngana.
Ehara i te mea kāore tō hua i te pai.
Ehara i te mea kāore i a koe ngā pūkenga whakahaere.
Kua hē koe i tētahi rautaki ka taea te whakangaro i tō pakihi katoa.
Kei te ngana koe kia noho ki tētahi kāwai "rawakore" ā-roto.
Haere ki te mahi i te moni ka taea e ngā "rangatira" anake te whiwhi.
Kāore he pānga o tēnei hapa ki te whakapau kaha.
Kāore he pānga ki te uaua.
He mea e pā ana ki te mātauranga anake.
He rite tonu te ao pakihi ki te ao tūturu.
He tino pakari te hierarki.
Ka huaina e au tēnei tauira ko te ariā hierarki kāwai.
Ia kāwai hua, mai i te rā i whānau ai.
Kei roto i a rātou ngā ira e kore e ngāwari te whakarerekē.
Ko ētahi kāwai hua e tautuhia ana e te whakaritenga "me iti te utu".
Ko ētahi o ngā kāwai hua he "me tino utu nui".
Kei roto i te hinengaro huna o ngā kaihoko te pūtake o tēnei ira.
Ehara i te mea ka taea e koe te huri mā te whakamahi noa i ētahi kupu pānuitanga, i ētahi whārangi rānei o ngā taipitopito hua.
Ki te whawhai koe ki tēnā, e whawhai ana koe ki te tangata.
I. He aha te kāwai hua "e pai ana te tahua"? Kua whakaritea kētia e ngā kaihoko te utu iti i roto i ō rātou hinengaro.

Tuatahi, kia mārama ki te ariā matua.
Ko te mea e kiia nei ko te "kāwai o te hunga rawakore".
He mea tēnei e whakaaetia ana e ngā kaiwhakamahi mā te kore mōhio.
"E tika ana tēnei mea mō tēnei utu".
Ahakoa te tino pai o tō hanga.
Kua roa te wā e mau tonu ana te tuanui utu.
Me hoatu e au ētahi tauira ka tūtaki koe i ia rā, i ia rā.
Hei tauira, ngā tōkena.
He miro roa nō Īhipa e whakamahia ana e koe.
Ka utua e koe tētahi kaihoahoa rongonui.
He mahi tino pai tāu i oti ai.
He takirua tōkena noa iho.
I roto i ngā hinengaro o te nuinga o te iwi.
Ko te utu e whakaarohia ana he tata ki te tekau yuan.
E hiahia ana koe ki te hoko atu mō te 99 yuan te takirua.
Ehara te tauhohenga tuatahi a ngā kaihoko i te "Aue te utu nui!"
Engari, ko tōna tikanga "Kei te takaro koe i ahau."
Hei tauira, ngā putea para, ngā T-hāte mā noa, me ngā nūru noa.
Mai i te tirohanga a te kaiwhakamahi.
He taonga pau noa iho ēnei.
He mea e hiahiatia ana mō te ora .
He mea kāore e nui ana te uara tāpiri.
Ka whakanuia e koe te utu nui, te kounga teitei, me te koretake i roto i tēnei momo hua.
Kāore noa iho ngā kaiwhakamahi e hoko ana.
Ka whakataurite noa rātou ko tēhea te mea iti ake te utu.
Ko tēhea te mea he iti ake te utu?
Ko tēhea kaihoko e tuku ana i te tuku kore utu me ngā koha kore utu?
Ka whawhai rātou i roto i te kāwai o te hunga rawakore.
Kotahi anake tō mutunga.
Te whakaiti i ngā utu me te kore e aroha ki ētahi atu.
Kia tere ake te mahi i ētahi atu hei whakapai ake i te whai huatanga.
He nui ake tō rātou hiahia ki te whai wāhi atu ki ngā pakanga utu i ētahi atu.
Kei te hiahia koe kia mawhiti i te pakanga utu?
Tata kore e taea.
Nā te mea koinei anake te hihiri e hiahiatia ana e ngā kaiwhakamahi ki te hoko.
Mō te penapena moni.
II. He aha te "kāwai hua papai"? Ka iti ake te utu, ka iti ake te maia o ngā kaihoko ki te hoko.
He tino rerekē ki ngā kāwai mō te hunga rawakore.
Ko te ariā matua o ngā kāwai rangatira ko...
Utu iti = kore haumaru.
Utu iti = kore e pono.
Utu iti = kore whai hua.
I runga i tēnei ara.
Ko te utu tonu tētahi wāhanga o te whakataetae o tētahi hua.
He kupu ōrite anō hoki ki te whakawhirinaki.
Māku e whakamārama te ariā kei muri i te utu nui mō ngā taonga papai.
E toru ngā momo tino rongonui.
1. Pakihi i te Kanohi: Te Wehi Moni
Me tīmata tātou ki te whakapai kanohi me te tiaki kiri, koinei ngā kaupapa e mōhiotia whānuitia ana e ngā kōtiro.
He pounamu kirīmi kanohi mō te 9.9 yuan, he tuku kore utu.
Me tētahi pounamu kirīmi kanohi e 399 te utu.
Kāore pea te rerekētanga o ngā utu o ngā rauemi mata e tekau ngā whakarea.
Engari, ka maia koe ki te pani i tētahi kirīmi kanohi 9.9 yuan ki ō kanohi?
Kāore rawa he tangata i maia ki te mahi.
Nā te mea he nui rawa te uara o ngā kanohi.
He tino tika te hinengaro huna o ngā kaiwhakamahi.
He hua iti te utu e pania ana ki te mata.
Mēnā he kino te kiri, he mate pāwera, he pakaru rānei o te kiri.
Mā wai e pikau ngā hua?
Nō reira, he pai ake ki a rātou te whakapau moni nui atu.
Hokona te rangimarie o te hinengaro, hoko te tiakitanga, hoko te tautoko waitohu.
I konei, ko te utu nui e rite ana ki te haumarutanga.
Utu iti = mōrearea.
Ka whakaitihia e koe te utu, ka nui ake te whakapae.
2. Pakihi Tamariki: Te Moni Manukanuka
Muri iho, me titiro tātou ki ngā pakihi e pā ana ki ngā tamariki.
Mātauranga, paura miraka, kākahu tamariki, taonga tākaro.
Ehara i te mea ko te hiahia matua o ngā mātua te kōwhiringa iti rawa te utu.
Engari, me "pai ake, kia haumaru ake, kia pono ake".
He tino iti rawa te akoranga.
Ko te tauhohenga tuatahi a ngā mātua ehara i te mea kua riro mai i a rātou he utu pai.
Engari, i ruarua rātou mēnā he pūkenga te kaiako.
E tutuki ana ngā whakaritenga o ngā pukapuka ako?
Ka pā kino ki te tamaiti?
Hei whakamama i tēnei manukanuka.
E pai ana rātou ki te utu i tētahi utu nui.
I roto i tēnei kāwai.
He paearu tātari te utu.
He puna hoki ia mō te haumarutanga.
3. Pakihi haumaru: Utu kore manukanuka
He tokomaha te hunga e uru ana ki te hokohoko ipurangi whakawhiti-rohe kua pāngia e tēnei.
Ngā hua hiko, ngā wāhanga waka, ngā taputapu kāinga atamai.
He nui rawa te hiahia o ngā tāngata o tāwāhi ki te utu i ngā utu nui.
Ehara i te mea he kuware rātou, he nui rawa rānei ā rātou moni.
Engari, he nui rawa tō rātou wehi i te raruraru.
He tino nui ngā utu mahi ki tāwāhi.
I pakaru tetahi mea i hokona e au i muri i ngā rā e rua o te whakamahinga.
Tērā pea ka nui ake ngā utu whakatika i te hua tonu.
Hei karo i ngā raruraru me ngā mōrearea ā muri ake nei.
He pai kē ki a rātou te whakapau i ētahi tāra maha atu ināianei.
Hokona he hua pumau, roa, me te pono.
He tauira noa tēnei o te utunga kore raruraru.
Ko wai ka taea te whakarato i te kounga pumau me te pono?
Ko te tangata ka whiwhi i ngā hua nui.
Engari i te whakawhirinaki ki ngā utu iti.
III. Te rekereke o te 90% o ngā kaihoko hokohoko ipurangi: Te tango i ngā mōrearea o ngā kāwai hua iti te utu, i te wā e ngana ana ki te mahi moni mai i ngā mea utu nui.
He maha rawa ngā aituā kua kitea e au mō ngā rangatira pakihi hokohoko ipurangi.
I te mārama kei te pupuri ia i tētahi ringa o te "paraoa".
Engari e pau ana tōna wā katoa ki te whakaaro me pēhea te hoko "koura" i tētahi utu.
Ehara tēnei i te mea e pā ana ki te whakapau kaha.
He huarahi hē tēnei.
Kei roto koe i tētahi mākete e hiahia noa ana ngā kaiwhakamahi ki te whakatairite i ngā utu.
E tohe ana rātou kia kōrero mō te kounga, te kare ā-roto, me ngā hua papai.
Ko te hua ko...
Nāu anō i neke.
Kāore e taea te whakatenatena i te kiritaki.
I te mutunga, i akiakihia rātou ki te whakaheke i te utu.
Ka whakaitihia ngā hua e ia whakahekenga utu.
Ko te whakaheke i te utu ki raro rawa ko te putanga atu i te mākete me te mate.
Ehara i te mea kāore koe i te pai.
I hē tāu whiriwhiri i te papa pakanga.
Tuawhā, ki te hiahia koe ki te mawhiti i te pakanga utu, e rua noa iho ō huarahi tūturu.
Mena kei te whakawhirinaki tonu koe ki te utu hei pupuri i a koe anō.
Me tū koe, me te āta tirotiro i tō ara.
Kei tēhea kāwai tō hua?
Mena nō... tō hua
Ko te momo tangata e whakaaro ana kei te ngaro i a ia tetahi mea mēnā kāore ia e hoko i tetahi mea iti te utu.
Hei tauira, ngā tauera pepa, ngā putea para, me ngā mea e hiahiatia ana mō ia rā.
E rua noa ngā ara hei haere māu.
Ko te ture tuatahi ko te whakaae ki te mooni.
Me arotahi pono tātou ki te whakatutuki i te uara tino pai mō te moni.
Ko te whakataetae e pā ana ki te whai huatanga o te mekameka tuku, te tauine, me te whakahaere utu.
Kaua e moemoeā mō ngā hua nui.
Tuarua, whakawhitihia tonutia ngā ara.
Neke atu ki ngā hua ritenga me te āhua hanga-ā-ringa.
He hua whai hua rānei me ngā arai hangarau.
Whakapai ake i ngā hua mai i te hunga rawakore ki te hunga rangatira.
Engari mēnā ko tō kāwai hua tētahi o aua kāwai.
Ko te momo tangata e kore e marino ki te kore e hoko i tētahi mea utu nui.
Hei tauira, te tiaki kiri, te mātauranga, te hauora, me ngā taputapu tino tika.
Kātahi ka kore rawa e tika kia whakaheke noa i te utu.
Ka whakaitihia te mana o te tangata mā te whakaheke i ngā utu.
Ka whakangaro te whakahekenga utu i te whakawhirinakitanga.
Ko tāu mahi he whakapiki tonu i te uara.
Whakamahia te waitohu, te ratonga, ngā hua, me te tautoko.
Mea atu ki ngā kaiwhakamahi: He utu tika tō rātou.
Whakamutunga: Ko te tirohanga te mea e whakatau ana i te mutunga
Ko te āhua kino o te ao pakihi, kāore te mahi uaua e whakamana i te hua i ngā wā katoa; ko ngā kōwhiringa te mea nui hei whakatau.
Me mārama koe he ira anō ō ngā kāwai hua.
Ko te utu anake te mea e toa ai ngā hua mā te hunga rawakore, ko ngā hua ia mā te hunga rangatira, he wāhi anō hoki mō ngā utu teitei.
E ai ki te Harvard Business Review, "Ko ngā tumanakohanga hinengaro o ngā kaihoko te nuinga o te wā e whakatau ana i te rohenga o runga o te utu, kaua i te hua tonu."
Nō reira, ehara te whakaaro nui i te whakataetae pakari i ngā kāwai hua iti te utu, engari kei te mawhiti i te mahanga o ngā pakanga utu me te kimi i ngā rāngai hei whakamārama i ō utu teitei.
He māmā noa iho taku tirohanga: i roto i te ao pakihi, he mea nui ake te whiriwhiri i ngā kōwhiringa tika i te mahi nui.
He rautaki te mahi; he rautaki te whiriwhiri.
Ki te hē te rautaki, e kore e whai hua te nui o te kaha rautaki.
Kia maumahara ki tēnei: ko te hohonu o tō māramatanga e whakatau ana i te rahi o ō hua.
Inaianei, tirohia tō kāwai hua, whakaarohia tō ahumahi, ā, hangaia he pakihi e āhei ai koe ki te "māia ki tō mana utu".
Ko te tumanako, ka whai hua ki a koe te tuhinga "Behind the E-commerce Price War: 90% of Sellers Lowering Prices is a Trap, Experts Make Money by Rating Prices and Selling at Higher Prices" i tohaina ki te blog a Chen Weiliang ( https://www.chenweiliang.com/ ).
Tukuna mai te hononga o tēnei tuhinga: https://www.chenweiliang.com/cwl-33778.html
