Me pēhea e taea ai e tētahi tīma hokohoko ipurangi iti te whakataetae ki tētahi kamupene nui? E toru ngā rautaki matua mō te hinga i ngā kamupene nunui kua whakakitea.

E-tauhokohokoMe pēhea e taea ai e ngā tīma iti te pakaru i te atarangi o ngā toa?

Me pēhea e taea ai e tētahi tīma hokohoko ipurangi iti te eke ki runga ake i ngā kamupene nunui? E toru ngā rautaki matua o tēnei tuhinga: te karo i te whakataetae paerewa, te hanga arai ratonga hua nui, me te whakamahi i ngā painga whakatau ngāwari. Mā roto i ngā rangahau take o te ao tūturu me te tātari raraunga whai mana, ka āwhina i a koe ki te kimi i tētahi huarahi hei oranga me te whai hua i roto i te atarangi o ngā kamupene nunui, ka taea ai e tō tīma hokohoko ipurangi iti te tupu!

He tokomaha te hunga ka tīmata mā te kī, "Kāore he heke mai o ngā kamupene iti i roto i te umanga hokohoko ipurangi." He rite tēnei kōrero ki te whakahē, engari he hē.

Kāore e taea e ngā tīma iti te ora noa, engari ka tupu nui hoki, mena kāore rātou e whai i ngā kamupene nunui.

Hipanga 1: Āta karohia ngā mīhini huri mīti paerewa

Ko ngā hua paerewa ko ērā e hokona ana e te katoa.

Hei tauira, e kore rawa e taea e koe te toa i tētahi pakanga utu me ngā hua pēnei i ngā taura raraunga, ngā tauera pepa, me te kora.

Ka taea e ngā kamupene nunui te hoko taonga i ngā utu iti iho i ō utu, ā, he tino kaha rawa atu tō rātou mana whiriwhiri mō ngā mahi kawe taonga.

Engari he ngoikoretanga nui tō rātou: me hanga e rātou ngā hua hei hokohoko whānui.

Mena he nui rawa ngā wāhanga o te mākete, e kore rātou e hiahia ki te tomo ki roto.

Koinei te wāhi e whai wāhi ai ngā tīma iti.

Me arotahi koe ki ngā mākete motuhake "he iti ake te mīti, he nui ake ngā tataramoa".

Hei tauira, ki te mea he kamupene nui e hoko ana i ngā tarau yoga whānui, ka taea e koe te hoko "tarau yoga e tika ana mō ngā tinana āhua pea te rahi nui".

Ka hokona e ngā kamupene nui he kai ngeru noa, ko koe ia ka hoko "he kai motuhake mā ngā ngeru he puku tairongo i muri i te whakawhānau/whakamoemiti".

Ahakoa he kuiti tēnei tono, he hohonu te mamae.

Ki te riro koe hei nama tuatahi i tēnei mākete iti, ka tino teitei tō tawhē hua nā te mea kāore he kōwhiringa kē atu a ngā kaiwhakamahi.

E whakaatu ana hoki ngā rangahau whai mana "ko te wehewehenga mākete ka hua ake te pono o ngā kaihoko me ngā tawhē hua nui ake." (Puna: Harvard Business Review)

Hipanga Tuarua: Mahia ngā mahi uaua e kore e pai ki ngā kamupene nunui te mahi.

He pai ki ngā kamupene nunui te mahi aunoa.

E hiahia ana rātou kia tuku ota ngā kaiwhakamahi ma te wahangu, kia whakautu mai ngā karetao kōrerorero, ā, kia tukatukahia ngā tuku i runga i te raina huihuinga.

Ko ngā āhuatanga katoa e hiahia ana ki te wawaotanga a te tangata, te whakawhitiwhiti kōrero hōhonu, ngā ratonga ritenga rānei, koia tonu tō rātou ngoikoretanga.

Hei tauira, ko ngā koha kua whakaritea kia rite ki ō hiahia me te uara ota toharite teitei.

Me whakautu koe i ngā karere a ngā kiritaki i waenganui pō, me tuhi ā-ringa hoki koe i ngā kāri, ā, me āwhina koe i a rātou ki te whakamahere i ngā tukanga hoatu koha.

Kāore e taea e ngā kamupene nunui te mahi i tēnei momo mahi.

Kei waho te ratonga kiritaki e tukuna ana ki a rātou; kāore i a rātou te mana, te hihiri rānei.

Engari ka taea e koe.

Ka taea e tō rōpū iti te whakarato ratonga "taumata-kaitiaki".

Ahakoa he hoha, koinei te arai.

Nā te mea kāore e taea e ngā kamupene nui te aroturuki i ngā utu, ā, kāore e taea te karo i ngā mate ina mahi rātou i tēnā.

E ai ki tētahi pūrongo a McKinsey, "Ka taea e te ratonga whaiaro te whakanui ake i te makona o te kiritaki mā te neke atu i te 40%." (Puna: McKinsey & Company)

Hipanga 3: Ko te ngāwari tō patu nui rawa atu.

He nui rawa ngā utu whakahaere a ngā kamupene nunui.

He maha ngā paparanga o te pūrongo, ngā whakaaetanga tukanga, ngā mahi tōrangapū tari, me ngā hui kore whai hua, he utu huna katoa ēnei.

Ā, me pēhea koe?

He tokorua noa iho pea, he tokoiti rānei ngā teina.

Kāore he utu whakahaere; ka mahia ngā whakataunga i te tēpu kai, ā, ka oti i roto i te hēkona e whai ake nei.

E rua marama te roa e hiahiatia ana e ngā kamupene nunui ki te aromatawai i tētahi tūāpapa hou ka kitea e rātou.

Ki te kitea e koe tētahi whai wāhitanga, ka taea e koe te tīmata i te pāpāho i taua pō tonu.

Ko te ngāwari anake te patu a ngā kamupene iti hei hinga i ngā kamupene nunui.

Akoranga Take: Te Wikitōria o te Iti me te Ataahua

Ka hangaia e tētahi tīma tokotoru ngā pōwhiri marena ritenga.

Ka tukuna e rātou ngā hoahoa tuhi-ā-ringa, ngā momotuhi ritenga, ā, ka āwhina anō hoki i ngā kiritaki ki te tuhi i ngā manaakitanga.

Nā reira, i eke rātou ki te tūranga tuatahi i roto i tā rātou mākete motuhake me te neke atu i te 40% o te hua.

Kāore ngā kamupene nunui e maia ki te pā atu ki a ia nā te mea he "taumaha rawa".

Koinei te ariā oranga tonutanga o ngā tīma iti.

Whakamutunga: Iti engari kahaPilosopi

Ko te mauri o te pakihi ehara i te mea ko wai te mea nui rawa, engari ko wai te mea e ora roa ana, ā, e noho whakamarie ana.

Ka kai mīti ngā kamupene nunui nā te mea me kai mīti rātou kia mākona ai.

He iti koe, nō reira ka kai koe i te kikokiko i waenganui i ngā wheua.

Ahakoa he wehewehe, kāore he tangata e whawhai mōna, ā, kāore koe e hiahia ki te pupuri i tētahi tīma whakahaere nui.

I te mutunga, tera pea ka nui ake tō hua moni whiwhi i tō te kaiwhakahaere i tētahi kamupene nui.

E ai ki te Toi Pakanga a Sun Tzu: "Ātaia te kaha o te hoariri, whakaekea tōna ngoikore; urutau ki te āhuatanga o te hoariri, kia toa ai."

Ko te wikitoria o tētahi tīma iti he whakamārama hou mō tēnei whakaaro nui.

Ehara te whakataetae tūturu i te whawhai ki ngā tāngata nunui, engari ko te whakamahi i te whakaaro nui ki te kimi i tōu ake tūranga.

Ko te heke mai o ngā tīma hokohoko ipurangi iti ehara i te whaihanga, engari kei te auahatanga.

Kia toa ki te noho "kore e rite ki te paerewa", ki te "aroha ki te ratonga", ā, kia ngāwari hoki.

I te ao pakihi, ko te ngāwari te mana, ko te wehewehe te awaawa, ā, ko te ratonga te hoari a ngā kīngi.

Whakaarohia

Whakaarohia te kounga o tō raina hua.

Tāutuhia ngā tauira whānui e whakataetae tika ana ki ngā tauira nunui, ā, whakaitihia mārire te wātea mai o aua tauira.

I taua wā anō, tautuhia tētahi, e rua rānei ngā āhuatanga e kitea ana e ngā kamupene nunui he raruraru, he kore rānei e ātaahua, ā, whakapau kaha ki ngā ratonga me ngā tāngata ki roto i aua āhuatanga.

Ki te whakatūria e koe he hua nui i taua wā, ka taea e koe te tupu ake i raro i te atarangi o ngā tangata nunui.