Me pēhea te tātari raraunga me Instagram Insights? He aratohu katoa mai i te mahi ki te whakamārama.

I taku tirotiro whakamutunga InstagramI kite ahau i tētahi kaituhi pukapuka whakapakari tinana he tino pai tōna tinana, ā, i taku pāwhiritanga i tana kōtaha, kua kite ahau kua neke atu i te 10,000 āna kaiwhaiwhai. I hiahia ahau ki te mōhio, he aha te momo ihirangi e tukuna ana e tēnei pūkete i ia rā?

I whakaaro pōhēhē ahau, "I tīmata tēnei pūkete mā te tuku pikitia o ngā kōtiro whakapakari tinana i te pō." Kātahi ka pātai atu ahau ki a ia mēnā ka taea e au te kite i ana raraunga papamuri.

I whakaae ia, ā, ka tīmata māua te kōrero mō "me pēhea te tuku i ngā raraunga kia kōrero mōna ake".

Whakatuwheratia te tatau ki ngā raraunga

I mōhio koe he tino kaha ngā āheinga raraunga a Instagram?

He tokomaha te hunga e whakaaro ana he koretake te whakahaere i ngā raraunga, engari ina mōhio koe ki te whakamārama tika i ngā raraunga, ka kitea e koe he rite ki tētahi tohorā kikorangi nui i raro i tētahi hukapapa, e whakamōhio ana i a koe kua mamingatia koe i mua.

Ko te taahiraa tuatahi ko te noho hei pūkete ngaio.

Hei tiro i ngā raraunga katoa, me huri tō pūkete ki te pūkete kaihanga, ki te pūkete pakihi rānei.

He tino māmā tēnei taahiraa; ko te kōwhiringa "Huri ki te Pūkete Ngaio" kei roto i ngā tautuhinga.

He tokomaha pea e whakaaro, "Āe, he pūkete whaiaro noa iho, he aha rā ahau ka aro atu ai ki ngā raraunga?"

Engari ehara i te mea koinei te āhua. Hei tauira, nō hea ō pā, āhea rātou e tino pukumahi ana, ā, he aha ngā momo ihirangi e pai ana rātou ki te mātaki? He mea katoa ēnei ka taea anake te mōhio mā te raraunga.

Me pēhea te pānui i te papa raraunga

I muri i te whiwhinga i tētahi pūkete ngaio, ka kitea e koe te papatohu raraunga i te tahua Tirohanga kei te kokonga matau o runga o te whārangi kāinga. E toru ngā wāhanga o tēnei papatohu:

Wāhanga mahiE whakaatu ana i te maha o ngā wā kua kitea tō ihirangi;

Wāhanga IhirangiKa taea e koe te kite i te whakaaturanga takitahi o ngā pou, ngā kōrero, me ngā Rīra;

Wāhanga hunga whakarongoWhakaaturia te tau, te ira tangata, me te horapa whenua o ō pā, tae atu ki ō rātou wā tino hohe.

He tikanga hōhonu tō ia o ēnei raraunga; mā te mārama ki ēnei ka "pā" ake tō ihirangi ki ngā ngākau o ngā kaipānui.

He maha ngā kaupapa matua o te whakamārama raraunga

Te Kapinga me ngā Whakaaro

He tokomaha te hunga e whakapoauau ana i te reiti kapinga me te maha o ngā kitenga i muri i te kitenga i ngā raraunga. He tino māmā noa te rerekētanga:

• Kapinga: E hia ngā tāngata ahurei i kite i tō ihirangi
• Te maha o ngā kitenga: Te maha o ngā whakaaturanga o tō ihirangi.

Hei tauira, tera pea he 10000 ngā tirohanga o tētahi pou Reels engari he 3000 noa iho ngā tirohanga, ko te tikanga he maha ngā wā i tirohia ai e te tangata kotahi. I tēnei wā, me pātai koe ki a koe anō, "He aha i maha ai ngā tirohanga kua tāruatia?" Nā te mea i hiahia te tangata ki te mātaki i ngā wā maha nā te ataata?

Ko tētahi atu āhuatanga noa ko te maha o ngā tirohanga, engari he iti rawa te tere o te taunekeneke. Ko te tikanga he "kitea" ō ihirangi engari kāore i te nui hei "whakamutu" i te iwi.

Te tikanga tūturu o te tere taunekeneke

He tokomaha te hunga e whakamahi ana i ngā "like" me ngā "comment" hei inenga, engari ko te mea pono, he huarahi whai hua ake te tiaki me te tiri ki te taunekeneke.

He aha ahau i kī ai i tēnā? Nā te mea ina tiakina e tetahi ō ihirangi, e mea ana rātou, "Ka tirohia e au ā muri ake nei"; ina tohaina e tetahi, e mea ana rātou, "He mea tika kia mōhiotia tēnei e te tini ke atu."

Kua tino mārama ahau ki tēnei mātāpono mai i aku wheako o mua ki te waihanga ihirangi. I tuku ake ahau i tētahi miro kōrero mō "me pēhea te hanga..." AI Tuhia tētahi mea e tino māmā ake anatuhi tuhiKāore i nui ngā pai ki te ataata, engari neke atu i te 300 ngā wā i tiakina ai. Nā tēnei i piki ake ai ngā tirohanga hou tata ki ia rā mō ngā marama e whai ake nei.

Kōtaha pā, tō akoranga pāngarau

Ka taea e koe te whakaaro ki te kōtaha o tō pā hei kōrero mō te oranga o ia kaipānui. Hei tauira, tera pea kei tētahi tāone motuhake ō pā, kei tētahi rōpū tau motuhake, kei tētahi wā motuhake rānei o te rā. Mēnā koinei te āhua, me whakarerekē e koe ō wā tuku kōrero kia puta ai ō ihirangi i ngā wā tino hohe.

Ko tētahi atu āhuatanga whakamere ko te kitea he rerekē rawa te tau o ō kaiwhaiwhai i tāu i whakaaro ai. I ētahi wā ka miharo ahau ki te kite he tini ngā tāngata e pai ana ki aku ihirangi, ā, "kāore e tika kia aro atu ki a rātou."

Te whakaaturanga o ngā ihirangi: he whakataurite i ngā āhua e toru

He rerekē ngā raraunga mahi o ngā Pou, ngā Kōrero, me ngā Rīra katoa:

Ko ngā raraunga matua mō tētahi pou ko ngā "like", ngā "comment", ngā "saves", me ngā "shares";

Ka aromatawaitia te pūrākau e tōna tere whakaoti, te tere peke, me te maha o ngā kōrero;

Ko te painga nui o ngā Rīra he ngāwari te kite i a ia anō, engari me nui ake te tere pāwhiri hei whakaatu i tōna uara.

I roto i te mahi, kua kitea e au he nui ake te tūtohutanga o ngā Rīra i ngā pou, engari he poto ake te wā pupuri. I tētahi atu taha, he roa ake te wā e kitea ai ngā pou nā te mea he raupapa tonu.

Ngā inenga matua mō te whakawhiti raraunga

Ko te tahuritanga, i te whakarapopototanga, ko "I kite ahau, i pai ki ahau, e hiahia ana ahau ki te whai." Ko tētahi mahi i mua i te whai ko te pāwhiri i tō whārangi kāinga, ā, ko tētahi atu ko te pāwhiri i te hononga Bio.

He mea nui ēnei inenga e rua hei ine i te whai huatanga o te tahuritanga, ā, e tohu ana i ngā wāhanga tino rerekē o te tukanga tahuritanga. Ko te reiti toro ki te whārangi kāinga e whakaatu ana ki a koe "e hia ngā tāngata e hiahia ana ki te ako mōu," ko te reiti pāwhiri hononga Bio e whakaatu ana ki a koe "e hia ngā tāngata e hiahia ana ki te mahi i te taahiraa e whai ake nei."

Mā ngā ia au me ngā whakatairite ka tautuhia ngā pūtake tipu.

Ehara te mana o ngā raraunga i te kōrero ki a koe mō ngā mea e tū ana i nāianei, engari kei roto i tōna kaha ki te matapae i ngā au o te heke mai. Mā te whakatairite i ngā raraunga ia wiki, ia marama rānei, ka taea e koe te kite ko ēhea ngā rautaki e whai hua ana, ko ēhea hoki kāore e whai hua ana.

I tēnei wā, me waihanga e koe he ripanga tātai hei tuhi i ō wā tuku kōrero, ngā momo ihirangi, me ngā raraunga taunekeneke. Ā tōna wā, ka kitea e koe kei te tipu haere tō pūkete i runga i tētahi tauira.

Whakarāpopototanga o ngā tikanga matua

E toru ngā taahiraa matua o te tikanga matua o Instagram Insights:

Tātari tohu pūnahaKo ngā inenga matua ko te reiti otinga, te reiti otinga o te kōrero, te tiritiri, me te tiaki, ā, he mea nui ēnei kia taea ai e te tūāpapa te aromatawai i te kounga o te ihirangi.

Te tātari whakawhiti ihirangi me te hunga whakarongoWhakarōpūtia mā te whakatakotoranga o ngā ihirangi, te kaupapa, me te wā whakaputa hei tautuhi i te huinga tino whai hua.

Te tātaritanga o te awa hurihuriAroturukihia te ara katoa mai i te whakaaturanga ki te aro ki ngā pāwhiritanga hononga Bio me te tautuhi i ngā ngoikoretanga.

Ahakoa te ngāwari o ēnei mahi e toru, he tokoiti noa iho te hunga ka taea te whakahaere pai. He maha ngā tāngata e pāngia ana e ngā raruraru pēnei i te "nui rawa o ngā raraunga hei tātari" me te "kore tauira o ngā raraunga" i te wā e whakahaerehia ana.

Ngā whakaaro whaihua, e hoatu ana ki a koe ngā mahi ka taea te mahi.

Arotake ā-wiki

Whakapaua kia kotahi te haora i ia wiki ki te arotake i ngā raraunga o te wiki kua hipa, me te tuhi i ngā kitenga e toru me ngā wāhanga e rua hei whakatikatika. Ehara i te mea uaua; me whakarite noa he wā kua whakaritea, ā, me piri ki tēnā. Ka kitea e koe ka huri haere tēnei tikanga i te kounga o ō tuhinga.

Tohua ngā ihirangi tino pai rawa atu

Tirohia te whakatakotoranga ihirangi me te wā whakaputa i whakaputa i te nuinga o ngā taunekeneke me ngā tahuritanga, kātahi ka whakatika i taua wā. Ka taea e koe te whakamahi i tētahi ripanga māmā hei tuhi i te momo ihirangi, te wā whakaputa, me ngā raraunga taunekeneke kia kitea ai ngā āhuatanga ōrite.

Whakatikatikahia ngā rautaki i runga i ngā kōtaha a ngā pā

Mena kei tētahi rohe, kei tētahi rōpū tau rānei ō kaiwhaiwhai, whakatikatikahia ngā kaupapa o ō ihirangi me te momo reo. Mena he tino pukumahi rātou i te pō, whakatikatikahia te wā e tuku kōrero ana koe.

Arotauhia te ara tahuritanga

Ko te whakatakotoranga o te hononga Bio, te tahora o te whārangi kāinga, me te hoahoa o te CTA, ka whai wāhi katoa ki te tahuritanga. Ka taea e koe te whakamātau ki te whakarerekē i te tauwāhi o te hononga, te whakarerekē rānei i te tahora o te whārangi kāinga me te tirotiro i ngā huringa o ngā raraunga.

Nga Whakatakarotanga

He iti ngā kōrero hei mōhio māu:

Tuatahi, me waiho tō pūkete hei pūkete ngaio kia kite ai i ngā raraunga katoa;

Tuarua, he whakaroa te tukatuka raraunga; me tatari koe mō ngā haora 24-48 i muri i te whakawhiti kia kite ai i ngā hua.

Tuatoru, ko ētahi raraunga taipitopito ka taea anake te tiro i runga i ngā taputapu pūkoro; me whakamahi te putanga papamahi i te Meta Business Suite.

Tuawhā, kaua rawa e whakaaro ka kite i ngā hua mai i tētahi whakarerekētanga kotahi; he roa te wā ka mārama ai ngā raraunga.

mutunga

Ehara a Instagram Insights i te papatohu raraunga noa iho; he kāpehu e tohu ana i a koe ki te huarahi tika mō te arotau ihirangi. E ai ki tētahi kīwaha rongonui i runga i a Instagram: "Ki te kore e taea e koe te ine, e kore e taea e koe te whakarerekē."

He tino pono tēnei kōrero mō Instagram. Ina tīmata koe ki te aro nui ki ngā raraunga, ka tīmata te kōrero ki a koe i ngā mea ngaro katoa mōu, mō ō akonga, me ō ihirangi. Ahakoa kāore he oranga o ēnei tau, ka taea e rātou te mea kia "ora" ake koe.

Nō reira, ki te mea kua pānuihia e koe tēnei tuhinga, ā, kua kitea he whai hua, tēnā koa, paihia, tohaina hoki! Ki te hiahia koe ki te whiwhi whakahōutanga i te tuatahi, ka taea hoki e koe te whai i ahau. ⭐ Ngā mihi ki a koe mō te pānui i taku tuhinga, ā, kia kite anō i a koe i te wā e whai ake nei!