Kodi fission ya ogwiritsa ntchito mabizinesi ang'onoang'ono imatanthauza chiyani?WeChat viral fission kutsatsa nkhani yopambana

Kodi fission ya ogwiritsa ntchito mabizinesi ang'onoang'ono imatanthauza chiyani?

Milandu 10 yopambana yakutsatsa kwa viral fission

Choyamba, muyenera kumvetsetsa kuti mfundo yaikulu ya fission ndi chiyani?

• The fission mu chilengedwe ndi kupasuka kwa selo, kupasuka kwa phata, 1 kupatukana mu 2, 2 kupasuka mu 4.

Kodi njira ndi mfundo za malonda a WeChat fission ndi chiyani?

• Pankhani ya bizinesi, WeChat user fission ndi fanizo, kasitomala mmodzi amakhala makasitomala awiri, ndipo makasitomala awiri amakhala makasitomala anayi.
• MwaWechat malonda, yomwe imatchedwa "virus fission marketing".

Kodi tingatani kuti ogwiritsa ntchito alimbikitse malondawo ndikukulitsa malonda awo?

M'malo mwake, ntchito yeniyeni yotsatsa malonda a viral fission ndiyosavuta ^_^

Mlandu wa 1: Kusamalira Ogwiritsa Ntchito

Ogwiritsa ntchito omwe amayitanitsa chakudya amatha kusangalala ndi chakudya cham'modzi chaulere atangotsatsa 2 ogwiritsa ntchito atsopano.

• Zimakhala zokopa kwa aliyense wogwira ntchito muofesi chifukwa aliyense ali ndi anzake ambiri.
• Ngati muli ndi anzanu ambiri ndikuwalimbikitsa, mutha kudzisungira ndalama zamasana mwezi umodzi.
• Ndizotsika mtengo kuti makampani azakudya apeze ogwiritsa ntchito atsopano ndi ndalama zosakwana 10.
• Kuonjezera apo, njira iyi idzakupatsani mbiri yabwino.

Uku ndiye kutsatsa kosavuta kwa ogwiritsa ntchito!

Ndipotu, malinga ngati pali ogwiritsa ntchito okwanira monga maziko, fission ndi yosavuta.

Fission core ili ndi mawu amodzi okha - mfundo:

• (1) Gulu
• (2) Kugawa

Mlandu 2 wogwiritsa ntchito mabizinesi ang'onoang'ono: Zaumoyo zawononga malonda m'miyezi 5

Nayi nkhani yeniyeni:

Mu Disembala 2016, manejala watsopano wa ntchito zofalitsa nkhani adachita kampeni yotsatsa pa intaneti pogwiritsa ntchito malonda ammudzi . Anthu ammudzimo anali ndi ogwiritsa ntchito omwe analipo omwe anali kutsatira kampeniyi kwa miyezi pafupifupi isanu ndi umodzi ndipo anali kufuna mankhwala osakhuta mafuta omwe anali atawonetsa kusintha kwakukulu pakhungu.

Ndikulola ogwiritsa ntchito kugawana zithunzi zomwe tapanga:

1. Pa chithunzicho ndi chenichenicho chisanachitike komanso pambuyo poyerekezera wogwiritsa ntchito
2. Khalani ndi QR code yazakudya
3. Gawani ku gulu la anzanu, tengani chithunzithunzi kwa katswiri wazakudya, ndipo mutha kutenga nawo gawo pa kugula 2 kupeza chochitika chimodzi chaulere.

Zotsatira zake, malonda apaintaneti adafalikira kwambiri, ndipo malonda a tsiku limodzi adapitilira miyezi isanu, zomwe zidapangitsa kuti katundu achuluke kwambiri. Mwamwayi, katunduyo anali paulendo wapanyanja ndipo akanafika posachedwa, apo ayi tikanatsutsidwa kwambiri.

Wosuta fission mlandu 3: China Mobile user fission

Kodi China Mobile ingathandize bwanji makasitomala kuti atumize ena okha?

Umu ndi momwe China Mobile imagwirira ntchito! Akufuna kuti ogwira ntchito m'malo awo operekera chithandizo anenenso chinthu chimodzi:

• "Kodi mungandidziwitse munthu yemwe amakoka foni yam'manja?"

Micro-business user fission case 4: loboti yanzeru yoperekeza

Ndiye timagwiritsa ntchito bwanji chinyengo ichi pabizinesi yathu yogulitsa katundu?

1) Ndi zophweka kwambiri.Mwachitsanzo, mukagulitsa katundu wina amagula Alpha Egg (loboti yoperekeza yanzeru) yokhala ndi luntha lochita kupanga kuchokera kwa inu.

Mungafunse munthu winayo kuti, "Kodi mungandidziwitse kwa wina? Angakhale ndi chidwi ndi dzira laling'ono ili."

2) Kapena mukulemba 99 yuan wothandizira, mutalemba bwino munthu m'modzi kuti abwere ngati 1 yuan wothandizira.

Mungamufunse kuti, "Kodi mungandidziwitse munthu amene mumamudziwa? Angakhalenso ndi chidwi ndi izi."

3) Ndizofanana ngati ikulemba anthu amalonda a Wechat, ndipo ndi chimodzimodzi pambuyo polemba ntchito.Mumufunsenso ndikumulola kuti atchule wina.

"Kodi mungandidziwitse kwa munthu wina amene mumamudziwa? Angakhalenso ndi chidwi ndi zimenezo."

Koma chovuta ndi chiyani ndi ichi?

4) Wina ali wololera kukudziwitsani, koma sakufuna kugulitsa, mwina amadzidera nkhawa ndipo akuganiza kuti sangapange mgwirizano.

Anagula dzira laling'onolo, mumamuuza kuti:

"Mutha kundidziwitsa munthu. Simufunikanso kugulitsa. Ndilankhula naye, ndipo ndipanga mgwirizano. Akagula, ndikupatsani ntchito, mwamva?"

Sikungomulola kuti agulitse, osalola munthu amene mumamudziwitsa kuti agulitse, koma kumulola kuti akudziwitseni wina, ndipo mukuchita malonda, ndizosavuta.

Ndikukhulupirira kuti aliyense angagwiritse ntchito chinyengo ichi pogulitsa zinthu kapena kulemba anthu.

Zilibe kanthu kuti mgwirizano wapangidwa kapena ayi, ndiye kuti, mwachitsanzo, ngati munthuyu wasiya uthenga kwa mphindi zanu, mukuganiza kuti ali ndi chidwi, mumapita kukacheza mwachinsinsi, kukagula pambuyo pa macheza, kapena don. gulani, zilibe kanthu.

Pa nthawiyi mumafunsana kuti:

"Kodi mungandidziwitse wina."

Sewero losavuta lotereli lingapangitse malonda anu kukhala opanda kanthu.Chifukwa pangakhale anthu ambiri!

Njira yopatulirayi ndiyosavuta mopusa komanso yonyansa!

Mlandu wa fission 5: fission 80 investor

Kodi ndingakumane bwanji ndi anthu ambiri osunga ndalama? Kodi ndingatani kuti ndipeze zotsatira zoipa pa WeChat powonjezera anzanga?

Anangodalira chiganizo chimodzi.Atacheza ndi Investor anati kwa Investor:

"Kodi mungawadziwitse amalonda omwe mumawadziwa, anzanu? Mwina ali ndi chidwi ndi polojekiti yanga?"

Ndi chiganizo chophweka chotere, akupempha anthu kuti adziŵitse munthu wina kwa iye, tangonenani chiganizo chimodzi, atakweza 500 miliyoni, pali osunga ndalama ambiri omwe alibe nthawi yokumana!

Titha kuona zotsatira zodabwitsa za kugawanika kuchokera ku izi.Ngati titha kuzigwiritsa ntchito bwino mu ulalo wa fission, titha kukhala ndi zotsatira zosaneneka komanso zodabwitsa zomwe sitingathe kuziganizira!

Milandu yolumikizirana mabizinesi ang'onoang'ono 6 ~ 9: kutsatsa kwafission

Nkhani 6: Wogulitsa WeChat anali kugulitsa ma shake ochepetsa thupi.

Kaya ndi mgwirizano kapena ayi, nenani izi:

• "Kodi ungandidziwitse kwa mnzako yemwe akufunitsitsa kuonda?"

Nkhani 7: Kugulitsa Tiyi wa Namwino

• "Kodi muli ndi vuto lililonse la kugona kapena vuto linalake pafupi nanu?Kodi mungandidziwitse kwa mnzanga yemwe ali ndi vutoli, munthu m'modzi yekha? "

Nkhani 8: Kugulitsa Inshuwalansi ya Magalimoto

• "Kodi ungandidziwitse mnzanga yemwe ali ndi galimoto?"

Nkhani 9: Kugulitsa ma cherries akuluakulu

• "Kodi ungandidziwitse mmodzi, bwenzi lako lachakudya? Ndimugulitsa ma cherries akuluakulu."

Mlandu wa 10 Wogwiritsa Ntchito: Pasipoti ya Chakudya

Iyi ndi pulojekiti ya zakudya ndi zakumwa, ndipo adachita kampeni yosangalatsa kwambiri pa intaneti komanso kampeni yotsatsa malonda yotchedwa "Foodie Passport".

Kodi pasipoti ya foodie ndi chiyani?

Zikutanthauza chiyani?Kwenikweni lagawidwa magawo awiri.

Gawo 1 ndi wamalonda

• Ngati ndinu wamalonda ndipo mukufuna kulowa pasipoti iyi, muyenera kupereka ndalama.
• Wamalonda amamupatsa ndalama, ndiyeno zidzawonekera mu pasipoti ya foodie iyi.
• (chinthu ichi chikhoza kuchotsedwa)

Gawo 2 ndi wogwiritsa ntchito

Imeneyi yomwe wogwiritsa ntchito amatha kuidula imatchedwa coupon.

• Ogwiritsa ntchito akamapita kukadya, amatha kuchotsera kapena kusinthana ndi chakudya china m'malo odyera.
• Mkhalidwe wake ndi wakuti wamalonda apereke ndalama kuti awonjezere pa pasipoti ya foodie iyi.

Kodi ogwiritsa ntchito amapeza bwanji mapasipoti a chakudya?

Ngati wosuta akufuna kupeza pasipoti, ayenera kuchita zotsatirazi:

1. Ndiko kugawana nambala ya QR pachithunzichi kwa abwenzi ake;
2. Kenako onjezani kasitomala WeChat, tumizani zowonera kwa kasitomala;
3. Kenako, mutha kupita kumalo odyera apafupi kuti mukatenge pasipoti ya foodie iyi.

Zochita zosavuta, ndipo mkati mwa sabata, ogwiritsa ntchito oposa 2000 awonjezedwa, ndipo ndizolondola kwambiri!

• Ngati simumadya nthawi zambiri, simukufuna pasipoti iyi, sichoncho?
• Nthawi zambiri mumaphika kunyumba ndipo simumapita kukadya, ndipo simusowa pasipoti ya foodieyi nkomwe.

Mukufuna chiyani ichi?

• M'malo mwake, pasipoti ya chakudya ndi coupon yochotsera.
• Amangogwiritsa ntchito ukadaulo wa fission, womwe ndi momwe mungalolere ogwiritsa ntchito kukupatsirani, ndipo ndizomveka komanso zovomerezeka.

Kutsatsa kwa Fission kumaphatikiza pa intaneti komanso pa intaneti

Ogwiritsa ntchito ambiri samangochita malonda pa intaneti komanso kukula kwa ma virus, komanso amatsatsa malonda pa intaneti komanso kukula kwa ma virus.

Chifukwa gulu la amzake lidapita kukadya limodzi ndipo ataona anzawo atuluka adatenga pasipoti kuti adye chakudya chotsika mtengo.

Mukangoyang'ana koyamba mungaone kuti chinthuchi ndi chapamwamba kwambiri.Kodi pali zithunzi zina ziti?

• Anati pali nambala ya QR pa pasipoti, mutayiyesa, onjezani makasitomala,
• Akupatseni nambala ya QR, ndikukulolani kuti muchitepo kanthu kuti mugawane gulu la anzanu,
• Kenako ndikuuzeni kumene mungapeze zinthu.

Ogulitsa ambiri a WeChat amagwiritsa ntchito njira zosavuta zotsatsira malonda kuti apeze ogwiritsa ntchito zikwizikwi kapena makumi ambiri mkati mwa sabata imodzi, ndipo akuchita bwino kwambiri tsopano.

Njira Yoperekera Pasipoti Yakudya

• Pasipoti ya foodie (coupon design) imaperekedwa kamodzi pamwezi.
• Ogulitsa 60 m'magazini iliyonse, yoperekedwa pa intaneti komanso popanda intaneti palimodzi.
• Kukwezeleza kulikonse kwa phukusi lazinthu zokwana 45000 yuan kudzalipiritsa kuchotsera 4500% (XNUMX yuan) ndalama zoyendetsera ntchito.
• Mwa kuyankhula kwina, chitsanzo chawo chimakhala ndi ndalama zokhazikika mwezi uliwonse, ndipo ndalama zapachaka za polojekitiyi zimaposa 300 miliyoni.

Komanso, mtundu wawo wonse wa phindu sudalira kokha kugulitsa malonda, koma amakambirana mwachindunji ndi amalonda kuti agule magawo.

Tsopano, bizinesi yawo yodzitsatsira malonda pa intaneti ikuyendetsedwa ndi dipatimenti yotsatsa ya Foodie Passport, ndipo mawonekedwe ake asinthidwa, kotero gululo limachita izi mwachindunji.

Chifukwa bwana akufuna kuchita ntchito zazikulu zamabizinesi, ndi ntchito zosavuta komanso zopindulitsa.

WeChat user fission strategy 

Njira yotsatsira ma virus fission ndi dongosolo, ndipo dongosololi limapangidwa ndi zinthu zingapo ▼

Kuti dongosolo lizigwira ntchito mwachizolowezi, liyenera kuthandizira kulumikizana pakati pa zinthu m'njira yolunjika.

1. sonkhanitsani zinthu
2. Perekani zinthu
3. mtengo wa mawonekedwe
4. khazikitsani zikhalidwe
5. wogwiritsa ntchito fission

Pamaziko a kukhala ndi ogwiritsa ntchito okwanira, mwadongosolo chitani ntchito yabwino m'mbali zonse za njira yogwiritsira ntchito fission, ndipo malonda a fission adzakhala ophweka kwambiri.

Momwe mungagwiritsire ntchito njira zomwe zili pamwambazi kukampani yanu?

• ngakhaleChen WeiliangPalibe dongosolo lalifupi lochita maphunziro, koma limaperekedwautumiki wofunsira.

Timapereka upangiri wokonzedwa mwamakonda womwe ungakuthandizeni kuchita zinthu mwadongosolo komanso moyenera.

Kusiyana pakati pa maphunziro ndi kufunsira

• Maphunzirowa ali ndi udindo wa maphunzirowa, osati pambuyo pa maphunzirowo.
• Utumiki waupangiri ndi chitsogozo chokhazikika cham'modzi-m'modzi ndipo ndi chomwe chimathandizira.

Ngati mukufuna kuyang'anira bwino kukula kwa kachilomboka, mwalandiridwa kuti mupeze upangiri kuchokera kwa Chen Weiliang.