Momwe mungagwiritsire ntchito WeChat pakutsatsa kwamtundu?WeChat Brand Marketing Bwino Kusanthula Nkhani

Chen WeiliangMkonzi wa blog adapeza kuti WeChat yakhala ngatiMoyoNjira, kuyenda m'misewu ya mizinda yayikulu ndi yapakati ku China, anthu osawerengeka akugwiritsa ntchito WeChat.

Tencent's mafoni Intaneti mankhwala WeChat ali oposa 2 miliyoni ogwiritsa, pasanathe zaka ziwiri WeChat kukhazikitsidwa.
Masiku ano, WeChat ili ndi ogwiritsa ntchito oposa 10 biliyoni, titha kuwona kukula kwa WeChat, bwanji osagwiritsa ntchito mwayi.Wechat malondaChani?

Ndi kuchuluka kwakukulu kwa ogwiritsa ntchito, mtengo wamalonda wa WeChat wawonekera pang'onopang'ono.

Pa Ogasiti 2012, 8, nsanja yapagulu ya WeChat idakhazikitsidwa, kulola kuti izichitika koyamba.media yatsopano, eni ma brand ndi otchuka amatsimikizira akaunti, kupatsa ogwiritsa ntchito njira zambiri zokankhira zambiri kwa mafani.

Nkhani izi zaneneratu: WeChat idzakhalaZamalondaMalo enanso akuluakulu otsatsa malonda.

WeChat Brand Marketing Bwino Kusanthula Nkhani

Chotsatira chake, malonda ambiri adathamangira kumphepete mwa nyanja, akuyembekeza kutenga mwayi, ndipo kampani ya bungweli inapachikanso chizindikiro cha malonda a WeChat, kuyesera kupeza gawo la pie.

• Ndiye, ubwino ndi kuipa kwa WeChat malonda?
• chitani ndi wechatKutsatsa KwapaintanetiKodi kaonedwe kathu ndi kabwino?
• Ndi mitundu ina iti yomwe ingawonekere pakati pawo?

Momwe mungagwiritsire ntchito WeChat pakutsatsa kwamtundu?

Timapereka mwachidule mitundu isanu ndi umodzi yotsatsira ya WeChat yomwe imagwiritsidwa ntchito kwambiri masiku ano, ndikuwona momwe imagwirira ntchito?

Njira XNUMX: Botolo Lokonda Drift la China Merchants Bank

Pamwambowu, ogwiritsa ntchito a WeChat adatenga botolo la China Merchants Bank lokhala ndi botolo loyendetsa.

Zomwe zili m'mabotolo oyendetsa zimabwerezedwa. Ngati zidziwitso zosiyanasiyana komanso zosinthika zitha kuperekedwa, kuchuluka kwa mabotolo othamangitsidwa omwe amaponyedwa munthawi inayake kumawonjezeka kwambiri, komanso kuchuluka kwa kugwidwa ndi ogwiritsa ntchito wamba kumawonjezekanso, kotero kuti wogwiritsa ntchito kutenga nawo mbali kudzakhala kwakukulu.

Njira XNUMX: Starbucks "Dzukani Mwachibadwa"

Wogwiritsa ntchito akawonjezera "Starbucks" ngati bwenzi ndikuwonetsa momwe amamvera ndi ma emoticons a WeChat, Starbucks imayankha wogwiritsa ntchito nyimbo zomwe zimagwirizana ndi zomwe zili mu "Natural Awakening" album malinga ndi momwe amatumizira wogwiritsa ntchito.

Njira XNUMX: Kukambirana kwa Durex

Gulu la Durex WeChat lakhazikitsa mwapadera gulu la anthu 8 kuti azikambirana zenizeni ndi ogwiritsa ntchito.Kupitiliza kalembedwe ka Durex's Weibo, WeChat "amakambabe za kugonana ndi chikondi" ndi ogwiritsa ntchito m'njira yosangalatsa kwambiri.

Malinga ndi bungwe la Durex, kuwonjezera pa gulu la macheza, layankhanso mauthenga oposa 200, ndipo layamba kusanthula ndi kufufuza kwa semantic.

Njira XNUMX: Coastal City imatsegula khadi ya umembala wa WeChat

Coastal City, malo ogulitsira ambiri ku Shenzhen, idakhazikitsa kampeni ya "Open WeChat Membership Card". Ogwiritsa ntchito a WeChat atha kupeza khadi yaulere ya umembala wa Coastal City posanthula khodi ya QR yokha ya Coastal City ndi WeChat, ndikusangalala ndi mwayi wa amalonda ambiri. ku Coastal City.

Mabizinesi amatha kukhazikitsa ma code awo a QR, kugwiritsa ntchito kuchotsera ndi kuchotsera kuti akope chidwi cha ogwiritsa ntchito, ndikupanga mitundu yotsatsira ya O2O.

Njira XNUMX: Kukongola Kumatero Mawu Otsatsa Pakamwa

Ogwiritsa ntchito atha kugawana zomwe zili mu Meilishuo kupita ku WeChat. Popeza ogwiritsa ntchito WeChat ali ndi ubale wapamtima wina ndi mnzake, chinthu ku Meilishuo chikagawidwa ndi wogwiritsa ntchito ndi anzawo, ndizofanana ndi kumaliza kufika bwino. malonda.

Izi zimadalira ntchito yatsopano yomwe idayambitsidwa ndi WeChat, yomwe imalola ogwiritsa ntchito WeChat kuyimba mosavuta mapulogalamu a chipani chachitatu pazokambirana pazosankha ndi kugawana.

Njira 5: KXNUMX malo ogulitsira malo atsopano

Malo ogulitsira atsopano a K5 atatsegulidwa, adagwiritsa ntchito ntchito ziwiri za WeChat za "kuwonera anthu pafupi" ndi "kuuza anthu omwe ali pafupi" kuti akwaniritse bwino ntchito yochokera ku LBS.

Ndi njira yolondola kwambiri yobweretsera kukankhira zidziwitso zofananira zotsatsira kwa ogwiritsa ntchito pafupi kutengera komwe ali.

Momwe WeChat Marketing Imapangira Mtundu Wakampani

Kutsatsa kwa WeChat ndi lupanga lakuthwa konsekonse.Kudzera pa WeChat's LBS, mawu, zokambirana zenizeni komanso mndandanda wazinthu zambiri zama media, ma brand amatha kupatsa ogwiritsa ntchito ntchito zolemera ndikupanga mfundo zomveka bwino.Kutsatsa PaintanetiNjira.

Panthawi imodzimodziyo, chinthu chankhanza ndi chakuti ogwiritsa ntchito akhoza kutseka kuyanjana ndi chizindikirocho nthawi iliyonse, komanso momwe angasungire ubale ndi ogwiritsa ntchito kwa nthawi yaitali kudzakhala chinsinsi cha chitukuko ndi kukula.