Kodi Hua Yu Hua ndi chiphunzitso cha malo?Kodi pali kusiyana kotani pakati pa chiphunzitso cha malo ndi Hua Yuhua?

KuyikaTheory ndi Hua theory ali ndi kusiyana kofunikira pakuwongolera bizinesi ndi malonda.

Kodi Hua Yu Hua ndi chiphunzitso cha malo?

Hua ndi Hua si chiphunzitso cha malo, koma njira yotsatsa malonda yotengera malingaliro oyika.

1. Chiphunzitso cha Positioning chinaperekedwa ndi asayansi otsatsa aku America Trout ndi Rees m'ma 1970., lingaliro lake lalikulu ndilakuti: kukhala ndi malo apadera m'malingaliro a ogula, motero amapeza mwayi wampikisano.
2. Njira ya Hua & Hua ikugogomezeranso kukhala ndi malo apadera m'maganizo a ogula, koma cholinga chake ndi "zizindikiro."Hua & Hua amakhulupirira kuti kuyika chizindikiro sikungoyika zinthu kapena ntchito, komanso kuyika kwa zizindikiro zamtundu.Chizindikiro chabwino chamtunduwu chingathandize ogula mwachangu komanso molondola kuzindikira mtunduwo ndikudziwitsa komanso kutengeka mtima pamtunduwo.

Chiyambi cha chiphunzitso cha malo

Choyamba, kusiyana kwawo kwakukulu kuli momwe bizinesi imagwirira ntchito.

• Positioning theory imayang'ana pakupeza zotsatira zomaliza m'malingaliro a kasitomala, zomwe zitha kuyimira gulu linalake kapena kuzindikira kwina.
• Kenako, njira zonse zimakhazikika pakukwaniritsa malowa, mwachitsanzo, kutenga magalimoto ogwiritsidwa ntchito ku Guazi monga chitsanzo, bizinesi yayikulu yamakampani ndikugulitsa magalimoto.
• Yoperekedwa ndi JHZamalondaKuyika kasamalidwe nakonso komveka bwino.Mwanjira iyi, makampani amatha kukonza bwino ntchito iliyonse ndikukulitsa gawo la msika.

Njira zazikulu za chiphunzitso cha Hua ndi Hua

M'malo mwake, chiphunzitso cha Hua ndi Hua sichigogomezera kukhazikitsa mapeto, koma chimagogomezera kwambiri kuthetsa mavuto omwe alipo.

Njira zazikuluzikulu za chiphunzitso cha Hua ndi Hua zikuphatikizapo chiphunzitso cha 4P, chomwe ndi kukonzanso zinthu za kampani, njira, mitengo ndi njira zotsatsira.

• Kuphatikiza apo, imayang'ananso chiphunzitso chazithunzi zamtundu wa Ogilvy kuti akhazikitse chithunzi chamakampani kudzera mukulankhulana kwamtundu.Pomaliza, ikugogomezera kukhathamiritsa kwa kulumikizana bwino, kuphatikiza kukhathamiritsa kwa kulumikizana bwino kwa mtundu ndi malo ogulitsa zinthu.
• Zitha kuwoneka kuti chiphunzitso cha Hua ndi Hua chimayang'ana kwambiri kuthetsa mavuto a malonda a malonda, m'malo motsindika kupeza mapeto omveka bwino monga chiphunzitso cha malo.
• Izi sizikutanthauza kunyoza chiphunzitso cha Hua ndi Hua M'malo mwake, mabizinesi ambiri apakatikati ndi akulu amafunikira njira izi panthawi inayake, chifukwa sangakhale ofunitsitsa kuphunzira mozama njira zamalonda okha, koma ali okonzeka kugula. ntchito zofunsira zapamwamba.
• Kugula maupangiri a Huayuhua ndi ofanana ndi kugula magalimoto pamsewu.
• Mwachidule, chiphunzitso cha malo chimangoyang'ana kwambiri pakufunsira kwaukadaulo, pomwe chiphunzitso cha Hua ndi Hua chimayang'ana kwambiri pakuthana ndi zovuta zamalonda pakukulitsa bizinesi.

Ngakhale H&H imathanso kuthana ndi zovuta zamaluso, kukhazikitsidwa ndi kupambana kwa njirayo kumagwirizana kwambiri ndi zomwe kampaniyo ili nayo.

Kampani yopereka upangiri ikhoza kubwera ndi malo abwino kwambiri, koma zimatengera khama lalikulu kuti bizinesiyo ichitike, ndipo zinthu zina zingafunike kusiyidwa, kotero kuti kukhutira kwamakasitomala sikungakhale kokwezeka nthawi zonse chifukwa ayi. kasitomala aliyense wadzipereka kuti aphedwe.Pomaliza, kukhazikitsidwa kwa njirayo kungafunikirenso kukonzedwa motengera momwe bizinesi ilili.

Kusinthasintha kwa chiphunzitso cha Hua ndi Hua

Lingaliro la Hua ndi Hua lili mu kuthekera kwake kuthandiza makampani kupeza mwayi wosiyanasiyana wamsika kuti akwaniritse zolinga zake.

Ndicho chinthu chanzeru pa chiphunzitso cha S & W, chikhoza kusinthidwa malinga ndi zosowa za bizinesi ndikuwapatsa chidziwitso chofunikira cha msika.

Pankhani yoyika bwino, "Strategic Diamond Model" mu Sino-Sino Theory imapereka malingaliro ofunikira.

Hua & Hua akukhulupirira kuti kaimidwe kabwino kabizinesi kagawika m'magulu atatu: malo opangira bizinesi, malo opangira bizinesi ndi momwe amachitira bizinesi.

Magawo osiyanasiyana a Hua & Hua theoretical management management

Choyamba, titha kulingalira zamitundu yosiyanasiyana yamabizinesi.

1. Gawo loyamba ndikuyika ntchito zamalonda: Ikugogomezera ntchito yamabizinesi m'magulu a anthu komanso momwe angathetsere mavuto a anthu.Mulingo uwu utha kuwonedwanso ngati gawo la magawo a anthu ogwira ntchito, kutengera komwe bizinesiyo ikufuna moyo wonse.
2. Mulingo wachiwiri ndi malo opangira bizinesi:Imayang'ana kwambiri zomwe kampaniyo ili ndi bizinesi yayikulu komanso zinthu zomwe kampaniyo imapereka.Mlingo uwu ukhoza kupezeka ku China ndi China "Utatu" chitsanzo cha njira, kumene makampani ayenera kugwiritsa ntchito zinthu zonse ndi mautumiki kuti athetse mavuto enaake a anthu.
3. Mulingo wachitatu ndikuyika kwa ntchito zamabizinesi: Izi zikugwirizana kwambiri ndi malo a Michael Porter, omwe amaphatikizapo zochitika zapadera zomwe zimapangidwira kuti zipereke mtengo wapadera, kuchepetsa ndalama zonse, komanso kuti zikhale zovuta kuti ochita nawo mpikisano azitsanzira.Kuyika kwachitatu kumapereka chithandizo cha ndondomeko yamalonda yachiwiri, ndipo gawo lachiwiri ndilo njira zopezera ntchito yamalonda yoyamba.

• Pamapeto pake, udindo woyamba wabizinesi ndiye cholinga chachikulu chabizinesi, ndipo cholinga chake chachikulu ndikukwaniritsa cholinga cha anthu nthawi zonse.
• Maudindo atatuwa akulumikizana ndikuthandizira bizinesiyo kukwaniritsa cholinga chake, kupereka zinthu ndi ntchito, ndikuzindikira phindu lapadera kudzera muzochita zapadera zamabizinesi.

Kodi pali kusiyana kotani pakati pa chiphunzitso cha malo ndi Hua Yuhua?

Kusiyana pakati pa chiphunzitso cha malo ndi Hua kumawonekera makamaka muzinthu izi:

• Malingaliro oyika amatsindika mpikisano, pomwe Hua ndi Hua akugogomezera kusiyanitsa.Positioning theory imati kuyika kwamtundu kuyenera kusiyanitsidwa ndi omwe akupikisana nawo kuti apeze mwayi wampikisano.Hua & Hua amakhulupirira kuti kuyika kwamtundu kuyenera kuyambira pakusiyanitsa ndikupeza mfundo yapadera yomwe ingakope ogula.
• Malingaliro oyika amatsindika za njira, pomwe Hua ndi Hua amatsindika za njira.Kuyika malingaliro kumathetsa vuto la njira yamtundu, ndiye kuti, momwe mtunduwo uyenera kukhalira pamsika.Njira ya Hua & Hua imathetsa vuto la njira zamtundu, ndiko kuti, momwe mungalimbikitsire kuyika kwamtundu kudzera pazizindikiro zamtundu.
• Chiphunzitso choyimilira chimagogomezera kuganiza bwino, pomwe Hua ndi Hua akugogomezera kuchenjera.Positioning theory imakhulupirira kuti kuyika chizindikiro kuyenera kutengera zosowa za ogula.Njira ya Hua & Hua imakhulupirira kuti kuyika chizindikiro kuyenera kulimbikitsa malingaliro a ogula, potero kukhazikitsa chidziwitso champhamvu chamtundu.

Zonsezi, malingaliro oyika komanso Hua ndi Hua onse ndi njira zofunika pakutsatsa kwamtundu.Lingaliro loyikapo likugogomezera mpikisano ndi njira, pomwe njira ya Hua ndi Hua ikugogomezera kusiyanitsa ndi njira.Njira zonsezi zili ndi zabwino komanso zovuta zake, ndipo makampani amatha kusankha malinga ndi momwe alili.

Kuchokera kusanthula pamwambapa, zikuwoneka kuti chiphunzitso cha Hua ndi Hua chikugwirizana ndi maganizo a Trout pa lingaliro la "ndondomeko ndi ntchito yapadera yamalonda".

Mwachidule, chiphunzitso cha malo ndi chiphunzitso cha Sino-Sino chili ndi ubwino wawo ndi madera ogwiritsira ntchito polimbana ndi zovuta.