Kalozera wa Nkhani
Kodi mukudalirabe kugwira ntchito usiku wonse popanda kuganizira bwino ndikuwononga ndalama kuti muwonjezere kuchuluka kwa magalimoto? Nkhaniyi ipereka kusanthula kwakuya kwa mfundo zomwe zili kumbuyo kwa " momwe mungawonjezere malonda a pa intaneti !"
Posiya kusintha kosagwira ntchito bwino, cholinga chachikulu ndikukweza "ntchito yabwino ya anthu" ndikukhazikitsa "SOP yopambana" yonse.
Kuyambira kusankha bwino zinthu mpaka kugwira ntchito zokha, tikukupatsani njira yopezera zinthu mosavuta, zomwe zingathandize bizinesi yanu ya e-commerce kuti ikule bwino popanda kukulitsa gulu lanu! Gonjetsani zopinga za kukula kwa e-commerce!
Ndalankhula ndi eni mabizinesi ambiri a pa intaneti ndipo ndapeza chinthu chosangalatsa kwambiri.
Pafupifupi aliyense ali ndi chilakolako chomwecho: ngati ndikufuna kuwonjezera magwiridwe antchito anga kakhumi, kodi zikutanthauza kuti ndiyenera kulemba anthu ntchito ochulukirapo kakhumi kapena kuwononga ndalama zochulukirapo kakhumi pa malonda?
Ngati ndi zomwe mukuganiza, ndikukulangizani kuti musiye lingaliro limenelo mwamsanga.
Sikuti pali cholakwika ndi lingaliro lokhalo, koma kuti kukulitsa bizinesi motsatira njira yomwe ilipo kudzasokoneza njira zanu zoyendetsera bizinesi ndikupangitsa kuti ndalama zanu ziwonongeke. Pamapeto pake, simungowonjezera ndalama zanu kawiri, komanso mudzataya ndalama zanu zazikulu.
Lingaliro Lolakwika la Kukula kwa 10x mu E-commerce: Kukula kwa Linear Sikufanana ndi Kukula
Ndaona zitsanzo zambiri ngati izi.
Mnzanga amene amayendetsa bizinesi ya zovala adapeza malonda a 8 miliyoni chaka chatha. Chaka chino, bwana wake mwadzidzidzi anaganiza zopeza 800 miliyoni. Choncho anayamba kulemba anthu ntchito mopanda nzeru, akukulitsa utumiki wa makasitomala kuchoka pa 3 kufika pa 15, ntchito kuchoka pa 2 kufika pa 3000, ndikusuntha nyumba yosungiramo katundu kuchoka pa 200 sikweya mita kufika pa 2000 sikweya mita.
Zotsatira zake, patatha miyezi itatu, ogwira ntchito atsopano opereka chithandizo kwa makasitomala sanathe kugwira ntchito yogulitsa pambuyo pogulitsa, kuchuluka kwa zolakwika m'nyumba yosungiramo katundu kunakwera katatu, ndipo phindu la ndalama zotsatsa zomwe gulu logwira ntchito linagwiritsa ntchito linachepetsedwa ndi theka.
Bwanayo ankagwira ntchito yowonjezera nthawi mpaka 2 koloko m'mawa tsiku lililonse, ndipo pamapeto pake anapeza kuti malonda ake anakwera kuchoka pa 8 miliyoni kufika pa 12 miliyoni. Koma phindu linachoka pa 1.5 miliyoni kufika pa 500,000 yoipa.
Uku si kukula; uku ndi kudzipha.
Mfundo yaikulu ya kukula kwa zinthu 10: kubwerezabwereza, osati mphamvu yankhanza.
Kukula kwa zinthu khumi sikungapezeke mwa kugwira ntchito mwakhama, koma mwa kubwerezabwereza.
Kodi tiyenera kumvetsa bwanji izi?
Taganizirani izi, kodi magulu ambiri ang'onoang'ono amalonda a pa intaneti amadalira chiyani kuti apeze ndalama masiku ano? Amadalira nzeru za bwana wawo.
Mwachitsanzo, ngati mumakonda kusankha zinthu, kapena ndinu waluso kwambiri polemba zinthu , kapena ndinu wanzeru kwambiri pokambirana ndi mafakitale ndipo mutha kutsitsa mitengo kufika pamlingo womwe ena sangathe, palibe vuto. Izi ndi ndalama zanu zoyambira, zomwe zimakusiyanitsani ndi ena.
Komabe, luso limeneli silingathe kubwerezedwanso.
Muli ndi maola 12 okha patsiku. Ngakhale mutagwira ntchito mwakhama, ntchito yanu idzawirikiza kawiri kuposa pamenepo. Chifukwa denga lanu ndiye mphamvu zanu zakuthupi.
Kuti muwonjezere phindu lanu kakhumi, muyenera kuchotsa luso lanu ndikulisintha kukhala dongosolo.
Dongosolo lokha ndi lomwe lingathe kubwerezabwereza kosatha.
Njira 1: Kubwerezabwereza kwa mtundu umodzi wa chinthu
Ine ndimaganiza kuti pali njira ziwiri zokha zofunika kuti malonda apaintaneti akule kakhumi: imodzi ndi yopingasa, ndipo inayo ndi yopingasa.
Tiyeni tiyambe ndi mbali yopingasa.
Ngati mwapanga chinthu chimodzi kukhala chogulitsidwa kwambiri pa nsanja ngati Taobao , ndipo njira yanu yopezera phindu ikugwira ntchito, musamangoganizira kwambiri za kulamulira nsanjayo ndikuyesera kupeza anthu ambiri.
Chifukwa magalimoto ochokera pa njira imodzi ali ndi malire, ndipo mtengo wochepa upitiliza kukwera.
Chomwe muyenera kuchita ndikutenga kuphatikiza kotsimikizika kwa chinthu ndi zomwe zili munkhaniyi, ndikukopera ndikuziyika pamapulatifomu ena.
Ndikamaliza kupanga zinthu pa Douyin , nthawi yomweyo ndimagawa ku WeChat Channels, Kuaishou, ndi Xiaohongshu . Anthu ambiri amanena kuti nsanja iliyonse ili ndi makhalidwe osiyanasiyana, ndipo samvetsa.
Kunena zoona, ndi ulesi basi.
Chikhalidwe cha anthu ndi chimodzimodzi. Chinthu chomwe chingapangitse amayi omwe amakhala panyumba kugwiritsa ntchito ndalama pa Douyin mwina chidzagulitsidwa bwino pa WeChat Video Channel. Mukungofunika kusintha pang'ono pa nsanja iliyonse, osati kuyambira pachiyambi.
Pakadali pano, kukula kwanu sikuli kolunjika, koma kowonekera bwino. Izi zili choncho chifukwa ndalama zanu zofufuza ndi chitukuko ndi zinthu zina zachepetsedwa, ndipo njira iliyonse yowonjezera ikuyimira kukula kowonjezereka.
Iyi ndi mphamvu yobwerezabwereza.
Njira Yachiwiri: Kukulitsa Gulu la Omvera Omwe Akufuna
Tsopano tiyeni tikambirane za mbali yoyimirira.
Ngati muli ndi gulu la makasitomala okhulupirika kwambiri, mwachitsanzo ogwiritsa ntchito domain yachinsinsi 5 omwe ali ndi chiwongola dzanja chokwera, anthuwa sangafunike kugulanso shampu yanu mkati mwa chaka chimodzi.
Pakadali pano, vuto lanu ndi kuchuluka kwa kufunikira.
Kuti mupeze phindu lowirikiza kawiri, muyenera kuwagulitsa conditioner, shawa gel, komanso makina owumitsira tsitsi.
Izi zikunena za kuchita bizinesi mozungulira anthu, osati mozungulira zinthu za munthu payekha.
Eni mabizinesi ambiri amalephera akamayesa kukulitsa magulu awo azinthu chifukwa alibe makasitomala ambiri. Kugulitsa maapulo lero ndi masokosi mawa kumatanthauza kuyang'ana anthu osiyanasiyana, zomwe zimakupangitsani kuti nthawi zonse mupange anthu atsopano, zomwe zimakutopetsa.
Kukula kwa gulu lanu kumakhala komveka pokhapokha mukuyang'ana anthu ena monga amayi anzeru okhala panyumba azaka zapakati pa 25 ndi 35, kapena amuna achuma opitilira zaka 40. Izi zili choncho chifukwa simukuyenera kuwononga ndalama zatsopano; mukugwiritsa ntchito phindu la makasitomala omwe alipo nthawi zonse.
Luso la Bungwe: Vuto Lenileni la Kukula kwa 10x
Kaya mungasankhe njira iti, chomwe chidzakulepheretsani si magalimoto okha, koma dongosolo.
Gawo ili ndi lofunika kwambiri, kotero ndiloleni ndifotokoze pang'ono.
Njira yoyambira 1 mpaka 10 kwenikweni ndi njira ya bwana kusiya ntchito kupita ku mzere wachiwiri.
Ngati mukuyenerabe kuyang'anira ntchito za opanga zithunzi ndikuwunikanso kanema aliyense, kampani yanu sidzakula.
Muyenera kupanga gulu la oyang'anira apakati. Muyenera kulemba njira zoyendetsera ntchito (SOPs) pazinthu monga kusankha zinthu, kasamalidwe ka kampeni, ndi utumiki kwa makasitomala, kuti wophunzira waposachedwa ku koleji athe kuzitsatira ndikupeza 80% ya mulingo wanu.
Pokhapokha anthu ocheperako atatha kupeza zotsatira zabwino kwambiri mu dongosolo lanu, ndi pamene mungakhale ndi maziko ochulukitsa phindu lanu kakhumi.
Kupanda kutero, ngati bizinesi ikukula kakhumi, kuchuluka kwa zinthu zomwe zili m'sitolo, madandaulo a makasitomala, ndi kupanikizika kwa ndalama zidzasokoneza kampani yanu nthawi yomweyo.
Konzani chassis kaye, kenako yendani pa gasi.
Mwini bizinesi ya pa intaneti ya chakudya ananenapo chinthu chomwe chinandikhudza kwambiri. Anati, "Musamangotsatira zinthu mosasamala. Choyamba, dzifunseni kuti, ngati kuchuluka kwa maoda athu kudzakwera mwadzidzidzi kakhumi mawa, kodi unyolo wathu wogulira zinthu udzagwa? Kodi utumiki wathu kwa makasitomala udzagwa?"
Ngati yankho ndi inde, musafulumire kuponda mafuta; bwererani kaye mukakonze chassis.
Ndipotu, ndikuganiza kuti akatswiri ambiri amalonda apaintaneti amadziwa bwino mavuto omwe makampani awo ali nawo. Koma sakufuna kuthana nawo. Chifukwa kukonza mavuto omwe ali mkati mwake sikokongola, sikubweretsa zotsatira, ndipo ndi kotsika mtengo kuposa kuyika ndalama mu malonda ambiri.
Koma ngati simukukonza, chinachake choipa chidzachitika posachedwa kapena mtsogolo.
Yang'anani bizinesi yanu yomwe muli nayo panopa. Ngati mungasunge kukula kwa gulu lanu lomwe muli nalo panopa ndikuwirikiza kawiri ndalama zomwe mumapeza, kodi mukuganiza kuti ndi gawo liti lomwe lingalephereke poyamba? Kodi lingakhale kusowa kwa anthu, kusowa kwa ndalama, kapena kusowa kwa zinthu zomwe zili m'sitolo?
Unikani kaye ulalo womwe walephera; nthawi zambiri uwu ndiye chiopsezo chanu chachikulu cha kukula.
Maphunziro ochokera mu Nthawi ya Magetsi: Zinthu Zomwe Akatswiri Ochita Zamalonda Pa Intaneti Ayenera Kumvetsetsa
Pamene ndinali kulemba, mwadzidzidzi ndinakumbukira nkhani yakale kwambiri.
Mu zaka za m'ma 1880, magetsi anayamba kufalikira ku United States, ndipo eni mafakitale ambiri adawononga ndalama zambiri kugula majenereta ndi ma mota amagetsi ndikuyika m'mafakitale awo. Komabe, atakhazikitsa, ambiri adapeza kuti magwiridwe antchito opanga sanawongolere kwambiri. Izi zinali chifukwa chakuti adangosintha mainjini a nthunzi ndi ma mota amagetsi, koma kapangidwe kake konse, njira, ndi njira zoyendetsera fakitale sizinasinthe.
Anthu omwe anapinduladi ndi kukwera kwa magetsi anali gulu loyamba kumvetsetsa tanthauzo la magetsi.
Izi zikugwiranso ntchito pa malonda apaintaneti. Pa nthawi ino, njira za anthu ambiri sizisiyana kwenikweni ndi kusintha injini ya nthunzi ndi injini yamagetsi.
Kukula kwenikweni kwa 10x sikudalira mphamvu yankhanza.
Zonse zimadalira ngati muli okonzeka kusintha kukhala dongosolo.
Popeza mwawerenga mpaka pano, ngati mwapeza kuti ndi yothandiza, chonde tumizani like ndikugawana. Ngati mukufuna kulandira zosintha kaye, mutha kunditsatira.
Zikomo powerenga nkhani yanga. Tionananso nthawi ina.
Tikukhulupirira kuti nkhani yakuti "Momwe Mungakulitsire Kugulitsa pa Intaneti Kakhumi? Njira Yosinthira Zinthu ndi Malingaliro Othandizira Kugulitsa Mofulumira" yomwe yagawidwa pa blog ya Chen Weiliang ( https://www.chenweiliang.com/ ) idzakuthandizani.
Khalani omasuka kugawana ulalo wa nkhaniyi: https://www.chenweiliang.com/cwl-34358.html