Ndeipi nzvimbo yekutengesa chigadzirwa?Kunyora sei?Chigadzirwa Chakasarudzika Kutengesa Poindi Kunatsiridza Copywriting Nyaya

Iyo inonzi nzvimbo yekutengesa yechigadzirwa ndeyechokwadi chimiro chechimiro chechigadzirwa, icho ndicho chikonzero chakasimba chekushandisa.

网络 营销KuteedzeraNzvimbo yekutengesa yemotokari yakafanana nejini yemotokari: injini inosarudza kushanda kwemotokari, uye nzvimbo yekutengesa inosarudza simba rekutengesa rekopi.

mune tinonyoraWeb PromotionPamberi pekunyora, danho rokutanga nderokupfupisa nzvimbo yekutengesa yechigadzirwa, nokuti nzvimbo yekutengesa ndiyo inonyanya kushandiswa kwekunyora!

Ndeipi nzvimbo yekutengesa yechigadzirwa?

Nzvimbo yekutengesa yechigadzirwa maonero akasiyana evatengi.

Ino inguva yemakwikwi.Mumusika waunonangwa, rudzii rwekukosha kwakasiyaniswa kunopihwa nechigadzirwa uye chinogutsa rudzii rweboka revatengi?

• Nekunzwisisa kwenzvimbo yekutengesa, murongi wekushambadzira akati "USP (Unique Selling Proposition)";
• Vatengesi vanoti "icho chinhu chekufarira icho chigadzirwa chinopa kune mutengi";
• Gwaro rekutenga rakataura kuti iyi ndiyo "nzvimbo iyo chigadzirwa chinogona kufadza vatengi."

Zviuru zvevanhu vanotaura mazwi ane chiuru, uye kune zviuru zvemisiyano, asi aya maonero matatu akasiyana anoisa pamberi pfungwa yemapoinzi matatu ekutengesa.

Ini ndinoitsanangura se: core selling point, inogara ichitengesa poindi uye yakasarudzika nzvimbo yekutengesa.

Nzvimbo yekutengesa yakasarudzika yechigadzirwa inoumbwa sei?

Ndinopa muenzaniso:

• Semuenzaniso, kana iwe uchitengesa zvipfeko, 100% Aksu refu-staple cotton, yakakwana seams, ichi ndicho chimiro chechigadzirwa ichi;
• Anti-wrinkle kuita uye kutarisirwa kwakanaka ndiwo maitiro ekushanda;
• Kusatya kutsvikinyidzana ne subway inobatsira kune vashandisi.

Kubva pakuona kwemushandisi, iyi ndiyo sumo yekushanda kwezvipfeko.

• Zvisinei, kubvaE-commerceKubva pakushambadzira kopi yekuona, inzvimbo yekutengesa yechigadzirwa.
• Kana chero chigadzirwa chisina chayo chakasiyana chekutengesa nzvimbo yekusimudzira, hazvizove nyore kutengesa.
• Saka iwe unofanirwa kuona kuti mapoinzi ekutengesa uye zvakanakira zvechigadzirwa chako ndezvipi.

Maitiro ekuita basa rakanaka rekusiyanisa chigadzirwa uye chinzvimbo mumusika?

muchidimbu mutsara mumwePositioningProduct Unique Selling Points:Kusiyanisa kwechigadzirwa + mabhenefiti anoshanda + mushandisi mabhenefiti = nzvimbo yekutengesa.

• Chete nemaitiro maviri ekusiyanisa uye mabhenefiti anogona kutariswa seanokwanisa chaiwo akasarudzika nzvimbo yekutengesa, zvikasadaro inzvimbo yekutengesa yekunyepedzera.

Nzira yekunyora sei kutengesa kwechigadzirwa?

Mudzidzisi we e-commerce anodzidzisa akaronga mapoinzi ekutengesa kwemasikati, uye akawana zvakawanda zvemaindasitiri uye zvigadzirwa zvevezera zvekutaura. Mushure mekugadzirisa, akanzwa kugutsikana.

Ndakaerekana ndakuda kuziva ndikafunga kuenda kuBaidu kunotsvaga "Sei vanhu ava vangashandisa chigadzirwa chakadaro", kungoona kuti nzvimbo dzekutengesa dzezvikonzero zvakataurwa naBaidu ndidzo dzakanyanya kukosha. Chaizvoizvo, nzvimbo dzekutengesa dzezvikonzero zvakaunzwa neBaidu dzinogona kushandiswa, uye ndinonzwa kuti dzinogona kuuraya akasiyana ekutengesa mapoinzi ezvigadzirwa zvakawanda mu. seconds.

Pandakanzwa nzira iyi kekutanga, handina kunyatsoinzwisisa, asi panguva ino ndakazviona!tenda!

Maitiro ekunyora nzvimbo yekutengesa uye chimiro che e-commerce zvigadzirwa?

Mune ramangwana, tsvaga paBaidu kutanga, uye dzidza kufunga nekugadzirisa matambudziko kubva kune imwe kona.

使用WordPress webhusaiti, Tave tichivimba neinjini yekutsvaga kuwana mhinduro dzekugadzirisa matambudziko akasangana nawo.

Chigadzirwa chekutengesa poindi yemhando yekuongorora nzira

Kuburikidza nezviitiko zviri pamusoro, ndinotenda kuti wanzwisisa zvinoreva nzvimbo yekutengesa chigadzirwa.

Tisati takurukura kunatsa mapoinzi ekutengesa, tinofanira kutanga tajekesa kuti nzvimbo yekutengesa yakabudirira inotsanangurwa sei.

Zviri chete nekunzwisisa zviyero zvinoyerwa nekunaka kwatinogona kuwana pakati peakawanda ekutengesa mazano anonyatsokodzera isu uye anonyatsoenderana nekushandisa kwedu.Heino sumo kune yemhando yekuongorora runyorwa rwechigadzirwa chekutengesa nzvimbo.Hazvina mhosva kuti unoshandisa nzira ipi kana kona yaunoshandisa kuburitsa nzvimbo yekutengesa yechigadzirwa chako, unofanirwa kushandisa iyi yemhando yekuongorora yekutarisa kuti utarise ese.Iwe zvakare unofanirwa kusangana nemaitiro matatu ari paQA cheki kuti uve yakanaka, yakabudirira chigadzirwa chekutengesa nzvimbo.

Criterion 1: Musiyano kubva kune Vakwikwidzi

Vakwikwidzi havazvigone, havashinga kuvimbisa, havazvishambadzire, asi iwe unozviita, kana uchivimbisa, ndiwe unofanira kutanga kuzviita, kuti zvive nyore kuwana kuvimba. yevatengi.

Chiyero chechipiri: Une simba rekuzviita iwe pachako

Nzvimbo yekutengesa haisi sirogani yekunyengedza vatengi, asi kuzvipira kwakasimba kunofanira kumira muedzo wemusika uye vatengi.

Semuenzaniso, JD.com yakatanga masirogani e "zuva rimwechete rekutumira" uye "zuva rinotevera kuendesa" nekuda kwekuzvivakira kwayo;

Daily Youxian inovimbisa kuendesa zvinhu mukati meawa panguva yekutanga kuburikidza neiyo pre-warehouse modhi yakapayona mune nyowani chikafu e-commerce indasitiri.

Ukatadza izvo, unopwanya brand yako uye kupinda mudambudziko rePR.

Chiyero chechitatu: Kuonekwa uye Kuyerwa Kukosha

Kunyange zvazvo ichigutsa nzvimbo yekutengesa iyo inosiyanisa makwikwi kubva kune simba rayo pachayo, hazvirevi kuti inosangana nezvinodiwa zvemusika.

Nzvimbo yakabudirira yekutengesa inofanirwa kunge iri iyo inodiwa nevatengi, uye inofanirwa kuonekwa uye kuyereka.

Hufakazi hwechigadzirwa chekutengesa nzvimbo

Mushure mekugadzira yakanaka kwazvo yekutengesa nzvimbo, isu tinoda rimwe danho rekuratidza chigadzirwa chekutengesa nzvimbo.

Mapoinzi ekutengesa zvigadzirwa asina kuvimbiswa ndeye rhetoric, anoshaya zvinogutsa, uye vatengi vanongozviseka.

• Kuti varatidze nzvimbo yavo yekutengesa ye "360-degree dishwashing uye decontamination", vatengesi vedhishi vanozoratidza vatengi nzira yekusuka ndiro chero vachipinda muchitoro, kuitira kuti vatengi vatore chikamu, vobva vadyara nzvimbo yekutengesa muhuropi hwevatengi. .
• Kuti aratidze kuti "tinongova vatakuri vezvisikwa", Nongfu Spring yakarekodha maitiro ese ekutsvaga kunobva mvura nekamera ndokuiita kushambadzira.
• Kuti varatidze nzvimbo yekutengesa ye "mazai emunharaunda akachena", vatengesi vepazai venzvimbo vakatora mafoto akawanda ekudyisa uye kudya zvipembenene mumakomo, uye vakaburitsa banner "kwete mazai chaiwo emunharaunda, ucharasikirwa. XNUMX kana ukadzitenga", vimbiso iyi yakakwana Yakakatyamadzwa.

Shandisa zviedzo, zviratidziro, kuenzanisa, muripo wakavimbiswa, ufakazi hwevatengi, uye tsigiro dzenyanzvi kugadzira humbowo hwekutengesa.

Rangarira, chigadzirwa chisina kuvimbiswa chakasarudzika nzvimbo yekutengesa hachisi chechokwadi chigadzirwa chakasarudzika nzvimbo yekutengesa.