Chinyorwa Directory
Misika yeNiche inowanzoonekwa mune yakabatana kushambadzira, kutaura zvazviri, niche misika inonziwo niche misika.
Chii chinonzi niche musika?
Ehe, "niche" ishoko rekunze (exotic), dudziro ye "niche", uye chirevo chayo chepakutanga "kutsemuka, kuputika".
Semuenzaniso, pakanga paine mushonga wemazino wekukwesha mazino kare, asi ikozvino wakakodzera mapoka akasiyana evanhu uye ane maitiro akasiyana, akadai sevacheche, vana, vakuru, kuchena, anti-allergies, nezvimwewo, izvo zvinoramba zvakakamurwa pasi pe chikamu chikuru.
Zvinogona zvakare kunzwisiswa sekutsvaga zvigadzirwa zvisiri zvemhando yepamusoro mukati mechikamu chezvigadzirwa zve e- commerce , uye kugadzira zvigadzirwa zvakajairika mukati mechikamu chezvigadzirwa zvisiri zvemhando yepamusoro.
Muchidimbu, inzira yakasiyana yekushambadzira paindaneti :
Zvigadzirwa zvikuru zvinotongwa nenyanzvi, nepo misika yegungwa ine zvikamu, yakakamurwa, yakareba, isingatariswe nenyanzvi. Tinogona kushandisa zvigadzirwa zvakawanda nezvitoro zvakawanda kukwikwidzana nevatengi veSEO.
Zvadaro, wedzera kune kushambadzira, zvichinyanya kureva mukana wemusika wakapfuma, asi musika mudiki wezvigadzirwa kana masevhisi.
Kupatsanurwa kwemusika kunoreva maitiro ekuiswa kwemusika, umo vatengesi vanogovanisa musika wechimwe chigadzirwa muvatengi vakati wandei zvinoenderana nezvinodiwa nemusika kuburikidza nekusiyana kwezvinodiwa nevatengi uye zvishuwo, kutenga maitiro uye kutenga maitiro.
Boka rega rega revatengi chikamu chemusika, uye chikamu chemusika chega chega iboka revatengi vane zvakafanana zvinodiwa maitiro.
Misiyano pakati pevateereri vakawanda uye zvikamu zvemusika
Zvikamu zviviri zvakasiyana:
Musika wemisara wakakamurwa zvakanyanya kuita zvikamu zvakati wandei ne vertical segmentation.Misika yakadai seProcter & Gamble's shampoo inoteedzera zvakadzika chikamu vatengi vane zvakasiyana zvinodiwa kuburikidza nekusiyana kwekuita.
Musika we niche unonyanya kuburikidza neyakachinjika segmentation, kureva, kuyambuka-indasitiri segmentation senge pefiyumu, mikwende, uye matombo anokosha.
Panguva imwecheteyo, iyo niche musika inogona zvakare kugovaniswa maererano nezvimwe zvinodiwa zvepfungwa zvevatengi:
Ndiko kuti, vatengi ivo pachavo vane chikamu chakanyanya chemusika, senge kuchengetwa kwembambo.
Muchidimbu, Chen Weiliang anotenda kuti makambani anofanira kujekesa hunhu nemusiyano uripo pakati pemusika mukuru nemusika wepamusoro zvichienderana nekusiyana kuri kuita vatengi nezvavanoda, pamwe nemafambiro eramangwana e "nguva yekushandiswa kwemunhu mumwe nemumwe".
Gadzirira kuona kuti chigadzirwa chako kana kuti zita rako riri papi zvichienderana nemamiriro chaiwo emusika , uye shandisa nzira dzakakodzera dzekushambadzira nekutengesa online .
Dzidza zvakawanda kuti uwane niche musika chikamu kugona
1. Vanhu vazhinji vanongoda kuita zvinhu zvishoma zvakanaka muhupenyu hwavo.Iva nemoyo murefu mukana usati wauya, dzidza zvakawanda kuunganidza kugona, uye sarudza uye woita nekukurumidza kana mukana wauya.
2. Pakumirira mikana inyaya yakakosha, A. muindasitiri yakanaka; B. mukambani yakanaka; kambani yakanaka inofanira kunge iri muindasitiri yakanaka, kana uchikwanisa kugadzira kambani iwe pachako, inofanira kunge iri mune yakanaka. muindasitiri;
3. Usatya kunonoka.Zvinotora nguva yakareba kuti udzidze manzwisisiro emaindustries akawanda.Unongoda kuita madecisions nemaitiro mashoma muhupenyu.Usafambe nenzira kwayo.
4. Nzvimbo yako muindustry kana company inosarudza zvaunonzwisisa zvakasiyana.Zvinoonekwa nevanoita sarudzo dzekambani yakanaka muindasitiri zvakasiyana nezvinoonekwa nevashandiwo zvavo vemakambaniwo zvavo muindasitiri.Ndinotenda kuti butt inosarudza musoro .
5. Nzwisisa kuti indasitiri nekambani ichaita sei mumakore mashanu, iyo yakanakisa kesi uye yakaipisisa.
Ndinovimba kuti chinyorwa chinoti "Kupatsanurwa kweMisika yeNiche Kunorevei? Musiyano Uripo Pakati peMisika Mikuru neMisika YeNiche Yakanyanya Kuwanda" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-1406.html