Chii chinonzi niche musika chikamu chinorevei?Musiyano uripo pakati pechaunga uye musika wakakamukana zvakanyanya

Misika yeNiche inowanzoonekwa mune yakabatana kushambadzira, kutaura zvazviri, niche misika inonziwo niche misika.

Chii chinonzi niche musika?

Ehe, "niche" ishoko rekunze (exotic), dudziro ye "niche", uye chirevo chayo chepakutanga "kutsemuka, kuputika".

Semuenzaniso, pakanga paine mushonga wemazino wekukwesha mazino kare, asi ikozvino wakakodzera mapoka akasiyana evanhu uye ane maitiro akasiyana, akadai sevacheche, vana, vakuru, kuchena, anti-allergies, nezvimwewo, izvo zvinoramba zvakakamurwa pasi pe chikamu chikuru.

inogonawo kunzwisiswa seE-commerceIwo akajairwa zvigadzirwa zvikamu zvidiki uye zvisiri-zvakajairwa zvigadzirwa zvinocherwa, uye zvakajairwa zvigadzirwa zvinotangwa mune zvisiri-yakajairwa zvigadzirwa zvikamu.

Kazhinji, zvakasiyana nevamwe网络 营销Nzira:

Zvigadzirwa zvakakura zvinogarwa nenyanzvi, uye musika weniche, musika wakareba-muswe weblue ocean, nyanzvi hadzizvifarire, tinogona kubata hupfumi hwakawanda uye zvimwe zvitoro kuti tibate izvi.SEOkuyerera.

Zvadaro, wedzera kune kushambadzira, zvichinyanya kureva mukana wemusika wakapfuma, asi musika mudiki wezvigadzirwa kana masevhisi.

Kupatsanurwa kwemusika kunoreva maitiro ekuiswa kwemusika, umo vatengesi vanogovanisa musika wechimwe chigadzirwa muvatengi vakati wandei zvinoenderana nezvinodiwa nemusika kuburikidza nekusiyana kwezvinodiwa nevatengi uye zvishuwo, kutenga maitiro uye kutenga maitiro.

Boka rega rega revatengi chikamu chemusika, uye chikamu chemusika chega chega iboka revatengi vane zvakafanana zvinodiwa maitiro.

Misiyano pakati pevateereri vakawanda uye zvikamu zvemusika

Zvikamu zviviri zvakasiyana:

Musika wemisara wakakamurwa zvakanyanya kuita zvikamu zvakati wandei ne vertical segmentation.Misika yakadai seProcter & Gamble's shampoo inoteedzera zvakadzika chikamu vatengi vane zvakasiyana zvinodiwa kuburikidza nekusiyana kwekuita.

Musika we niche unonyanya kuburikidza neyakachinjika segmentation, kureva, kuyambuka-indasitiri segmentation senge pefiyumu, mikwende, uye matombo anokosha.

Panguva imwecheteyo, iyo niche musika inogona zvakare kugovaniswa maererano nezvimwe zvinodiwa zvepfungwa zvevatengi:

Ndiko kuti, vatengi ivo pachavo vane chikamu chakanyanya chemusika, senge kuchengetwa kwembambo.

muchidimbu,Chen WeiliangZvinotendwa kuti makambani anofanirwa kujekesa hunhu uye mutsauko pakati pemusika mukuru uye niche musika zvichibva pane zvishoma nezvishoma siyana uye zvinodiwa nemunhu mutengi, pamwe nemafambiro emangwana e "nguva yekushandiswa kwemunhu".

Gadzirira kusarudza chako chigadzirwa kana mhando zvichienderana nemamiriro chaiwo emusikaPositioning, uchishandisa zano remhando yepamusoroWeb Promotionuye kukwidziridzwa.

Dzidza zvakawanda kuti uwane niche musika chikamu kugona

1. Vanhu vazhinji vanongoda kuita zvinhu zvishoma zvakanaka muhupenyu hwavo.Iva nemoyo murefu mukana usati wauya, dzidza zvakawanda kuunganidza kugona, uye sarudza uye woita nekukurumidza kana mukana wauya.

2. Pakumirira mikana inyaya yakakosha, A. muindasitiri yakanaka; B. mukambani yakanaka; kambani yakanaka inofanira kunge iri muindasitiri yakanaka, kana uchikwanisa kugadzira kambani iwe pachako, inofanira kunge iri mune yakanaka. muindasitiri;

3. Usatya kunonoka.Zvinotora nguva yakareba kuti udzidze manzwisisiro emaindustries akawanda.Unongoda kuita madecisions nemaitiro mashoma muhupenyu.Usafambe nenzira kwayo.

4. Nzvimbo yako muindustry kana company inosarudza zvaunonzwisisa zvakasiyana.Zvinoonekwa nevanoita sarudzo dzekambani yakanaka muindasitiri zvakasiyana nezvinoonekwa nevashandiwo zvavo vemakambaniwo zvavo muindasitiri.Ndinotenda kuti butt inosarudza musoro .

5. Nzwisisa kuti indasitiri nekambani ichaita sei mumakore mashanu, iyo yakanakisa kesi uye yakaipisisa.