Maitiro ekushandisa WeChat kushambadzira mhando?WeChat Brand Marketing Yakabudirira Nyaya Yekuongorora

Chen WeiliangMupepeti weblog akaona kuti WeChat yave rudzi rweHupenyuNzira, kufamba mumigwagwa yemaguta makuru uye epakati muChina, vanhu vasingaverengeki vari kushandisa WeChat.

Tencent's mobile internet chigadzirwa WeChat ine vanopfuura mamirioni mazana maviri vashandisi, isingasviki makore maviri mushure mekunge WeChat yatangwa.
Nhasi, WeChat ine vashandisi vanopfuura bhiriyoni imwe, tinogona kuona kukurumidza kwekuvandudza kweWeChat, wadii kutora mukana nazvo.Wechat marketingChii?

Nekuwedzera kukuru kwehuwandu hwevashandisi, kukosha kwekutengesa kweWeChat kwave kubuda zvishoma nezvishoma.

Musi waNyamavhuvhu 2012, 8, WeChat yeruzhinji chikuva chakatangwa, ichichibvumira kekutanga.midhiya mitsva, varidzi vemhando uye vane mukurumbira vanoita account yechokwadi, ichipa vashandisi vane chokwadi nzira dzakawanda dzekusundira ruzivo kune vateveri.

Idzi nhau dzakafanotaura: WeChat ichavaE-commerceImwe hotspot huru yekushambadzira.

WeChat Brand Marketing Yakabudirira Nyaya Yekuongorora

Nekuda kweizvozvo, mabhureki mazhinji akamhanyira kumahombekombe, achitarisira kubata mukana, uye kambani yeagency yakaturikawo bhodhi reWeChat kushambadzira, ichiedza kuwana mugove wepai.

• Saka, ndezvipi zvakanakira uye zvakaipira zveWeChat kushambadzira?
• zviite ne wechatWeb PromotionMaonero acho ane tariro here?
• Ndeapi mabhureki anogona kusimuka pakati pavo?

Maitiro ekushandisa WeChat kushambadzira mhando?

Isu tinopfupisa iwo matanhatu WeChat ekushambadzira modhi anowanzoshandiswa nhasi, uye toona kuti anoshanda sei?

Mode XNUMX: Ida Drift Bhodhoro reChina Merchants Bank

Panguva yechiitiko ichi, vashandisi veWeChat vakatora bhodhoro reChina Merchants Bank rine bhodhoro reDrift, mushure mekupindura, China Merchants Bank ichapa rubatsiro kuvana vane autism kuburikidza ne "Small Points, Micro Charity".

Izvo zviri mumabhodhoro ekudonha zvinodzokororwa. Kana ruzivo rwakasiyana uye rwunochinjika ruchigona kupihwa, huwandu hwemabhodhoro anokandwa mune imwe nguva yenguva huchawedzera zvakanyanya, uye kuwanda kwekubata nevashandisiwo zvavo kuchawedzera, kuitira kuti vashandisi vawedzere. kunyanya kubatanidzwa.

Mode XNUMX: Starbucks "Muka Zvagara"

Kana mushandisi akawedzera "Starbucks" seshamwari uye oratidza manzwiro ake neWeChat emoticons, Starbucks inopindura mushandisi nemumhanzi unoenderana nemhepo iri mualbum "Natural Awakening" zvinoenderana nemafungiro anotumirwa nemushandisi.

Mode XNUMX: Durex chat chat

Chikwata cheDurex WeChat chakamisa boka revanhu 8 rekutaura kuti riite hurukuro chaiyo nevashandisi.Kuenderera mberi nemaitiro paDurex's Weibo, WeChat ichiri "kutaura nezvebonde uye rudo" nevashandisi nenzira inonakidza.

Sekureva kweDurex agency, mukuwedzera kune timu yekutaura, yakapindurawo kune anopfuura mazana maviri mameseji, uye yatanga kuita mushandisi semantic ongororo nekutsvaga.

Mode XNUMX: Coastal Guta rinovhura WeChat nhengo kadhi

Coastal City, nzvimbo huru yezvitoro muShenzhen, yakatanga mushandirapamwe we"Open WeChat Membership Card". muCoastal City.

Mabhizinesi anogona kuseta ega maQR makodhi, shandisa zvideredzwa uye zvideredzwa kukwezva kutarisa kwevashandisi, uye kugadzira O2O yekushambadzira modhi.

Mode XNUMX: Runako Runotaura Shoko reMouth Marketing

Vashandisi vanogona kugovera zviri mukati meMeishuo kuWeChat.Sezvo vashandisi veWeChat vaine hukama hwepedyo kune mumwe nemumwe, kana zvigadzirwa muMeishuo zvakagovaniswa nemushandisi kune dzimwe shamwari, zvakaenzana nekupedzisa kusvika kunoshanda.Izwi-remuromo. marketing.

Izvi zvinoenderana nebasa idzva rakatangwa neWeChat, iro rinobvumira vashandisi veWeChat kuti vafonere zviri nyore zvechitatu-bato zvikumbiro muhurukuro dzekusarudza zvemukati uye kugovana.

Mode 5: KXNUMX nyore chitoro kusimudzirwa kwechitoro chitsva

Pakavhurwa chitoro chitsva cheK5, chakashandisa mabasa maviri eWeChat e "kutarisa vanhu vari pedyo" uye "kukwazisa vanhu vari pedyo" kuti vabudirire kuita LBS-based push.

Iyo inzira chaiyo yekuendesa yekusundidzira inoenderana kusimudzira ruzivo kune vashandisi vari pedyo zvichienderana nenzvimbo.

Maitiro WeChat Marketing Inovaka Chimiro cheCorporate

WeChat marketing ipfumo rinocheka kaviri.Kuburikidza neWeChat's LBS, izwi, nhaurirano yenguva chaiyo uye nhevedzano yemabasa emultimedia, mhando dzinogona kupa vashandisi masevhisi akapfuma uye kugadzira mitemo yakajeka.网络 营销Sarudzo.

Panguva imwecheteyo, hutsinye, vashandisi vanogona kuvhara kushamwaridzana nechiratidzo chero nguva, uye nzira yekuchengetedza hukama nevashandisi kwenguva yakareba ichava kiyi yekukura nekukura.