Chii chakakosha che self-media uye e-commerce?Musiyano uripo pakati peself-media uye e-commerce mashandiro

Mumaindasitiri echinyakare, zvitoro zvezvidhinha-nedhaka zvinofanirwa kusanganiswa nezvitoro zvepamhepo, uye kufamba pamhepo uye kunze kwenyika nemakumbo maviri.

Vanhu vazhinji vanonyunyuta nezvekuoma kwakaita kuita bhizinesi vanokurudzirwa kusanganisa mapuratifomu e-commerce epamhepo nemapuratifomu ekuzvishandira ega akadai seTaobao , Pinduoduo, Weibo, Douyin, Xiaohongshu, Meituan , naDianping kuti mabhizinesi avo abudirire.

Chii chinonzi e-commerce mashandiro?

Izvo zvakakosha zve e-commerce traffic uye shanduko rate

• Musimboti we e-commerce chigadzirwa + chekugovera ketani mukana.
• Zvigadzirwa zvakanaka hazvinetse nezve traffic uye mitengo yekushandura, asi vimba cheteSEOTekinoroji uye mashandiro achawedzera kuoma.
• Kana chigadzirwa chako chisina kunaka, zvisinei kuti chine simba rakadii网络 营销Mazano ekushanda haabatsiri.
• Zviri nani kushandisa simba pane zvigadzirwa uye kuchera zvakadzika muchigadzirwa, uye pachave nekushamisika (kuyambuka-muganho e-commerce zvinoshamisa zvakatokura).

Chii chinonzi social media?

Izvo zvakakosha zve-self-media zvinobatsira + zvinonakidza, uye musimboti urikugutsikana.

Zviri mukati zvinotenderedza “runako, kuseka, misodzi, kushamisika, nekudzidza.” Angave ari mameseji kana vhidhiyo, panofanira kuva nemutinhimira, uye mutinhimira unozorodza. Zvakaoma kufunga nezvazvo.

Izvo zvakakosha zvemitengo yedzimba ndeyekupa uye kudiwa.

• Urbanization yasvika pakati nepakati nhanho, saka usatarisire kupfuma nekutenga imba.
• Iyo nyika haibvumire, uye kwete huwandu hwevanhu.Zvechokwadi, guta rakanaka uye nzvimbo yakanaka, usanetseka.
• Kunyunyuta hakugadzirise dambudziko, kufunga + kuuraya kuchagadzirisa dambudziko.

Funga nezvezviri pamusoro, uye uve munhuwo zvake anofara, uye hupenyu hwako hahuzove hwakaipa.

• Nguva ino ine hushamwari kune vanhu vane matarenda madiki.Hazvinei kuti tarenda rako rakanaka sei, ringave rekupfeka kana kuredza nekudyara maruva, kune nzira dzakasiyana dzekukubatsira kuti ukudze kane zviuru gumi.
• Gadzira diki yekuzvivaraidza yako, ishandure kuita tarenda, uye usaite mabasa anofinha (kunze kwemukati mehurongwa) anoita kuti urarame kuburikidza nemakore.

E-commerce transaction inoda kusvika kweruzivo

Mubvunzo: Ndeipi mari yekutenga vatengi online pari zvino yepuratifomu ye e-commerce?

Mhinduro: 2000+!

• Iyo yakachipa chigadzirwa, ruzivo rushoma rwaunoda: taura "anti-blue light phone film"
• Kunyanya kudhura chigadzirwa, ruzivo rwakawanda rwachinoda, saka dzidzo yeruzhinji, mota, uye kushambadza ndezvekutanga kuwana runyorwa rwevatengi.
• Zvino kuburikidza nekutengesa, pane-saiti ruzivo, uye nekupa rumwe ruzivo kuvhara chibvumirano.

Ndeupi musiyano uripo pakati pesocial media uye e-commerce?

Kune yekushambadzira yega-media, zvinodikanwa kuti ugare uchiburitsa zvakagadzikana zvine humwe hunhu kuitira kuti uwane mushandisi kunamatira.

Semuenzaniso, yemhando yepamusoro yeDouyin yakakamurwa vhidhiyo account, WeChat yeruzhinji account inoburitsa zvemhando yepamusoro zvemukati.

Pakutengeserana kwepaindaneti, zvigadzirwa zvinogadzirwa muindasitiri zvinogona kugoverwa kuburikidza nekushanda kwepamhepo uye kushambadzirwa kwepamhepo kunobhadharwa.

Isu-media ndiko kubuda kwezvinhu, uye e-commerce mapuratifomu ndiwo anonyanya kukonzeresa kuburitsa kwezvinhu.

Chii isu-media uye e-commerce zvakafanana?

Isu-midhiya uye e-commerce zviri kunyatso kushandura chimiro cheukoshi hwekuita mari modhi (value realization).

Zvemukati zvinogona kuitika uye zvigadzirwa zvinogona kuitika, izvo zvinonyanya kuchinjana uye kutenderera kwekukosha.

Kiyi yekuona kukosha iri mune zviri mukati, kana kuzivikanwa kwechigadzirwa uye kukosha kwemhando.

Zvakanaka zvemukati zvinobuda chigadzirwa chakanaka.

• Imwe inobva ku premium content kugovera uye imwe yacho inobva ku premium supply chain.
• Muchidimbu, isu-media uye e-commerce zvese zvakafanana.

Chii chakakosha kuita mari kubva pasocial media uye e-commerce?

Hunhu hwekuita mari kutsamira pazvibvumirano.Vanhu vazhinji vanoshanda nesimba uye zvinonetesa.Chokwadi, imhaka yekuti tsigiro hadzikwani.

Chero bedzi wanga uri muindastiri kwenguva yakareba, chero bedzi usiri kunyanya kupusa, zvinhu zvakawanda zvinogona kushandiswa kutsigira.

Kuzivikanwa kwechigadzirwa chako, mhando, izwi remuromo, chiteshi chako, uye cheni yekugovera inogona kushandiswawo kutsigirwa.

Vatengi vako vanogonawo kukutsigira.

Semuyenzaniso: yekuvandudza kutengeserana kwekunze vatengi vatsva, ndinoda kutaura kuti isu tiri OEM ye xx mabhureki makuru, uye rondedzero inovimbiswa.

Izvo zvakakosha zve e-commerce, kunyangwe zvichinzi ndeye traffic uye shanduko mwero, ndiyo chaiyo ipuratifomu inokubvumidza, uye vatengi vanovimba nepuratifomu, kwete iwe.

Huya nezvinhu zvako, ita yakavanzika domain traffic, uye wega-media, saka unofanirwa kugadzira munhu kuti akusimbise.

Kana iwe uchida kuita mari nekukasira, unofanirwa kukwanisa kugadzira kubatanidza, kusanganisa madenderedzwa, uye edza kuwana hombe V kuti ikusimbise.

Somuenzaniso, mumwe blogger anotengesa motokari dzoumbozha munguva pfupi yapfuura ane hukama hwakanaka zvikuru nevanoverengeka hombe V. Zvinonzi akatengesa makumi emota dzeumbozha panguva imwe chete.

Kana iwe usinganzwisisi zvikonzero zviri pamusoro apa, ini handikurudzire kuti uite bhizinesi, kunyanya kuvimba ne-self-media uye e-commerce kuita mari.