Nzira yekusimudzira YouTube? 3 Youtube vhidhiyo yekushambadzira hunyanzvi uye nzira

Nzwisisa nzira dzekusimudzira dzeYouTube dziripo mumisika yekunze kwenyika muna 2023 , dzidza mazwi akakosha ekushambadzira kunze kwenyika, vandudza ruzivo rwechigadzirwa, uye nokudaro uwane mugove mukuru wemusika!

• YouTube ndiyo webhusaiti yevhidhiyo hombe pasi rose. Seimwe yeakanakisa ekushambadzira midhiya yekunze, YouTube ine chinzvimbo chisingazununguke mumunda wevhidhiyo social media.
• Nekuzivikanwa kwemapuratifomu ekugovana mavhidhiyo, mabhurendi akawanda uye vagadziri vatanga kushandisa YouTube kushambadzira uye kusimudzirwa.
• mu网络 营销Nhasi, vhidhiyo yakakosha kutengeserana kune mhando, kunyanya mhando dzemhiri kwemakungwa.

Nekudaro, mushure mekugadzira account yeYouTube, mabhureki mazhinji ari kurasikirwa kuti chii chekuzotevera?

Saka, ndedzipi nzira dzekusimudzira YouTube?

Tichapa ongororo yakakwana yenzira nhatu huru dzekusimudzira paYouTube, tichikupa kunzwisisa kwakadzama uye kwakakwana kwekusimudzira paYouTube paindaneti.

Nzira nhatu huru dzekusimudzira YouTube: YouTube SEO + YouTube Influencer Marketing + YouTube Advertising ▼

YouTube SEO (Search Engine Optimization)

Seyechipiri yakashanyirwa zvakanyanya kutsvaga injini munyika, YouTube's SEO zvinodiwa zviri pachena.

Nekugadzirisa YouTube SEO, mabhureki anogona kuwana mabhenefiti maviri:

1. Natsiridza chinzvimbo chako muGoogle Search:Kana Google ichifunga kuti izwi rekutsvaga rine hukama nevhidhiyo yemhando, ichakurudzira mavhidhiyo eYouTube ane hukama mumhedzisiro yekutsvaga, nekudaro ichiwedzera kuratidzwa kwechiratidzo.
2. Natsiridza mikana yako yekuonekwa paYouTube inokurudzirwa runyorwa:Iyo iri nani yemhando yeYouTube vhidhiyo SEO ndeye, iyo yakanyanya mukana weYouTube's algorithm ichakurudzira mavhidhiyo ane hukama kune vateereri vayo.

• Semuenzaniso, chokoreti brand Chocolate Alchemy inoshandisa chaiwo mazwi makuru mumazita evhidhiyo, tsananguro, uye mazita ekushandisa.Kana vashandisi vachitsvaga Google kana YouTube pamatanho akasiyana ekugadzira chokoreti, YouTube inokwanisa kuziva aya mazwi akakosha uye kuita kurudziro.

Mushure mekunzwisisa mabhenefiti eYouTube SEO, isu tinofanirwa kujeka nezve akakosha mapoinzi eYouTube optimization uye webhusaiti SEO.

YouTube vhidhiyo SEO haina kunyatso tsvagiridzo yakafanana neyewebhusaiti SEO.Pane zvikonzero zviviri zvikuru zveizvi:

• Yakasiyana traffic sources:Kunobva YouTube vhidhiyo traffic inonyanya kubva ku "akakurudzirwa mavhidhiyo", ayo anotora nzvimbo yekutanga mushure mekunge vashandisi vapinda paYouTube, nepo "kutsvaga" iri pachinzvimbo chechitatu, ichiverengera chete 17% yemugove.Naizvozvo, kana tichiita YouTube SEO, isu tinofanirwa kutarisisa kuti ndeapi mazwi akakosha anogona kuoneka mu "mavhidhiyo anokurudzirwa".

• Maitiro evashandisi akasiyana pakati peGoogle neYouTube: mazwi akakosha ane tsvakiridzo dzinosvika zviuru zana pamwedzi paGoogle anogona kunge aine tsvakiridzo dzinosvika makumi mashanu chete paYouTube; zvakasiyana, mazwi akakosha ane tsvakiridzo yakawanda pamwedzi paYouTube anogona kunge aine tsvakiridzo shoma pamwedzi paGoogle. Saka, SEO yemavhidhiyo eYouTube yakasiyana neSEO settings yemainjini ekutsvaga.

• Somuenzaniso, muupenyu hwedu hwezuva nezuvaHupenyuChina haizotsvaga zvakatsvagwa paBaidu paIQiyi.

Mune ino kesi, kuziva maitiro ekugadzirisa YouTube mavhidhiyo eSEO kwakakosha.

Maitiro ekugadzirisa sei YouTube mavhidhiyo eSEO?

Kushanduka kweMaitiro eKurudziro yeVhidhiyo paYouTube uye Algorithm yeKuronga Zvakaratidzwa!

Kugadzirisa SEO yemavhidhiyo eYouTube hakusi kwakaoma. Heano zvinhu zvitanhatu zvakakosha zvekurangarira paunenge uchiburitsa mavhidhiyo ▼

YouTube SEO optimization nzira

Title

• Musoro wacho ndiwo wakanyanya kukosha mameseji block. Pamusoro pekukwezva, unofanirwa kuve wakakodzera. Zvakanakisa kuenderana nemazita ekutsvaga emushandisi.

Tsanangudzo

• YouTube inongoratidza mitsetse yekutanga 2 ~ 3 (angangoita mavara zana) yetsananguro yevhidhiyo, uye unofanirwa kudzvanya "Showmore" kuti uone zvimwe zvirimo.Naizvozvo, zvinokurudzirwa kuti kana uchinyora tsananguro yevhidhiyo, mitsara miviri yekutanga inosuma zvakakosha zvevhidhiyo.Imwe pfungwa inokosha ndeyekuwedzera mazwi akawanda sezvinobvira.

Tags

• Kubatsira kwema tag ndeyekuti vanogona kuwedzera mikana yevhidhiyo kuwanikwa.Zviri mukati meiyo label zvakare zvinoenderana nekukoshera.

Category

• Mushure mekurodha vhidhiyo, unogona kusarudza chikamu chevhidhiyo mune zvepamberi zvigadziriso zveYouTube. Iyo chaiyo inoenderana chikamu inokodzera kuratidzwa kwevhidhiyo.

Chidimbu chidiki (Mufananidzo weKavha)

• Kana vashandisi vakafunga kana kudzvanya pavhidhiyo yako, vanowanzo tarisa kana iyo yekuvhara inoyevedza zvakakwana uye kuti zviri mumusoro zvine basa here.Kunyangwe YouTube ichizogadzira yako yekuvhara mufananidzo, zvinokurudzirwa kuti iwe ugadzire mufananidzo wako uye wouisa.

Makadhi

• Mushure mekuona vhidhiyo, pachange paine makadhi madiki kumagumo, uye makadhi aya anowanzo kubatanidzwa kune mamwe mavhidhiyo paYouTube chiteshi.
• Rangarira kuwedzera iyi kadhi basa paunenge uchimisikidza YouTube mavhidhiyo, kune mamwe mavhidhiyo kuratidzwa uyedrainageZvose zvakanaka.

Maitiro ekugadzirisa SEO yevhidhiyo yeYouTube

1. musoro uye tsananguro:Mazita uye tsananguro dzakakosha kune vhidhiyo SEO.Musoro unofanirwa kuve mupfupi uye wakajeka, nepo uine iwo makuru mazwi.Tsananguro yacho inofanirawo kunge ipfupi uye kusvika padanho, uye inosanganisira mazwi akakosha uye zviri mukati mevhidhiyo.
2. Keywords:Keywords ndiwo kiyi yekuvandudza yako vhidhiyo masanji.Izvo zvinodikanwa kuti uongorore akakurumbira mazwi uye uwane mazwi akakosha ane hukama nezviri muvhidhiyo kuti uwedzere kuratidzwa kwevhidhiyo.
3. chitaridzi:MaHashtag zvakare mamwe emakiyi ekuwedzera kuratidzwa kwevhidhiyo yako.Mushure mekunge vhidhiyo yaiswa, unogona kuwedzera ma tag ane chekuita nevhidhiyo zvirimo kuitira kuti vashandisi vawane vhidhiyo yako zvirinani.
4. ThumbnailChigunwe chakanaka chinogona kumutsa kufarira kwemushandisi uye kuwedzera mwero wekudzvanya.Sarudza mufananidzo wepamusoro-soro, uye zviri mumufananidzo zvinofanira kuenderana nevhidhiyo.
5. Hunhu hwevhidhiyo:Hunhu hwemavhidhiyo ako zvakare chinhu chakakosha mukuvandudza masanji ako.Ita shuwa kuti kujeka, kuyerera uye zvemukati mhando yevhidhiyo zvinoenderana nezvinodiwa nevateereri.
6. Kudyidzana kwevashandisi:Nekusimudzira kudyidzana kwevashandisi, semakomendi uye zvavanoda, chiyero chekudyidzana kwevhidhiyo chinogona kuwedzerwa, nekudaro zvichiwedzera kuvandudza chinzvimbo.

Gadzirisa pfungwa yenguva yakashandiswa paYouTube mavhidhiyo:

1. Kusarudzwa kwemusoro weYouTube ndicho chinhu chakanyanya kukosha. Iwe unofanirwa kushandisa makumi mashanu muzana enguva yako paYouTube vhidhiyo sarudzo yemusoro uye sarudza mavhidhiyo ane mukurumbira anosangana nemaitiro aripo.
2. Kukosha kwezvidhori zvevhidhiyo kunotora 30%, uye zvinotora makumi matatu muzana yenguva kutevedzera akakurumbira vhidhiyo thumbnails.
3. Musoro wevhidhiyo unotora 20% yekukosha, uye zvinotora makumi maviri muzana yenguva kutevedzera zita revhidhiyo yakakurumbira.

• Kugadzirisa pfungwa yenguva yakashandiswa paYouTube mavhidhiyo, uyeDiki Dzvuku BhukuIyo nguva yekufunga kwekugadzira vhidhiyo yakafanana.
• Nzvimbo yezvigunwe yakakura kudarika musoro, uye kachigunwe kachikanganisa huwandu hwekutamba kwevhidhiyo. Zvinoenderana nekuti pikicha yevhidhiyo inogona kukwezva vashandisi kuti vadzvanye?
• Mutongo maitiro: Kana vhidhiyo yako thumbnail isina kana chishuwo chekudzvanya pauri, saka iyi vhidhiyo thumbnail haina kukodzera.

Zvakanakira zveYouTube influencer kushambadzira

Sezvo Generation Z yave zvishoma nezvishoma simba guru rekushandisa, mhando dzakatanga kutsvaga nzira dzinoshanda dzekushambadzira.

Nekudaro, vatengi vazhinji havachavimbi zvechinyakare zvinoshambadza zvenhau.Asi, ivo vanosarudza kuteerera kune yakakodzera kurudziro kubva kuvanhu vavanovimba nayo.Iine 24.76 bhiriyoni vashandisi pasi rese, YouTube haingori yechipiri yakashanyirwa webhusaiti pasi rose, asiwo yechipiri inonyanya kushandiswa pasocial platform munyika.

Naizvozvo, vagadziri vanowedzera vari kutanga kuburitsa mavhidhiyo avo paYouTube, uye ma brand akawanda ari kutanga kushandira pamwe nevagadziri ava veYouTube influencer kushambadzira.

Heano mabhenefiti makuru eYouTube influencer kushambadzira:

1. high kutendeuka rate
2. Zvemhando yepamusoro, zvinobudirira kuendesa ruzivo rwemhando
3. Inobatsira mhando kuwana muganho muGoogle SEO masosi

Mutengo wepamusoro wekushandura:

• Influencer kushambadzira kazhinji ine yakanyanya kutendeuka mwero (inenge 0.5%) kana ichienzaniswa neiyo yakaderera shanduko yeYouTube ads (inenge 2.7%).
• Izvi zvinodaro nekuti kukwidziridzwa kwevanozivikanwa vepaInternet kunogona kusvika kune vateereri zvakanyatsojeka, uye hunhu hwevateereri vepaInternet vevateereri vari pachena zvakare.
• Uye zvakare, rudo uye kuvimba kwevateveri vevakakurumbira veInternet vanogona zvakare kuwedzera zvinobudirira mwero wekushandurwa kweInternet mukurumbira kushambadzira.

Zvemhando yepamusoro zvinonyatsoburitsa ruzivo rwemhando:

• Sepuratifomu yevhidhiyo yepasirese, YouTube ine vazhinji vane mukurumbira paInternet vane kugona kwakanaka kwekugadzira, uye mhando yevhidhiyo yavo yakakwira zvakati.
• Zvigadzirwa zvinogona kuratidza zvakajeka zvigadzirwa kuburikidza nezvinofadza, zvemhando yepamusoro zvemukati, kukwezva vateveri kuti vateerere uye vatenge zvigadzirwa.
• Uye zvakare, mumatanho akasiyana echigadzirwa, YouTube influencer kushambadzira inogona zvakare kutamba akasiyana ekushambadzira mabasa.

Inobatsira mhando kuwana muganho muGoogle SEO masosi:

• Mumakore achangopfuura, injini yekutsvaga yeGoogle yakabhadhara zvakanyanya uye zvakanyanya kutarisisa kune vhidhiyo yekutsvaga mhinduro.
• Mumibairo yakawanda yekutsvaga, vhidhiyo inechekuita inomira pamusoro.
• Naizvozvo, vhidhiyo yemhando yepamusoro yeYouTube uye chinongedzo chinogona kunyatso kuvandudza chinzvimbo cheiyo mhando muGoogle kutsvaga mhinduro uye kuwedzera kuratidzwa.

Iko Kuoma kweYouTube Influencer Kushambadzira

Nekudaro, YouTube influencer kushambadzira zvakare ine mamwe matambudziko:

Mutengo wacho wakatokwira:

• Sezvo kugadzirwa kwemavhidhiyo emhando yepamusoro-refu kuri kutora nguva uye kushanda nesimba, mutengo wevanozivikanwa veInternet papuratifomu yeYouTube wakakwira zvakanyanya kupfuura mamwe mapuratifomu.
• Mutengo weYouTube influencer kushambadzira zvakare wakakwira.

CTR uye mitengo yekushandura haina kukwira:

• Kunyangwe vhidhiyo refu yemhando yepamusoro ichikwezva kutariswa kwevanhu vazhinji, imwe data inoratidza kuti kudzvanya-kuburikidza nechiyero chekusimudzira chinongedzo pasi pevhidhiyo hachinakidze.
• Izvi zvinodaro nekuti vazhinji vanoona vanoenda vakananga kuAmazon kana webhusaiti yemhando kuti vatenge chigadzirwa mushure mekuona vhidhiyo.
• Naizvozvo, kudzvanya uye kushandura data yeYouTube papuratifomu haimiriri zvizere mhedzisiro yekushambadzira kushambadzira, uye haigone kuyera zvizere mupiro wayo.

YouTube advertising

Pamusoro peSEO uye kushambadzira kushambadzira, YouTube kushambadzira zvakare inzira inoshanda kwazvo yekusimudzira.

Zvinoenderana nenhamba, YouTube yave yechipiri yakakura kushambadzira vhidhiyo chikuva munyika, ine vanopfuura mabhiriyoni maviri evashandisi vanoona kushambadzira paYouTube mazuva ese.

Mabhenefiti makuru ekushambadzira kweYouTube anosanganisira zvinotevera:

1. Kuwedzera mushandisi kuvharika
2. Wedzera kuratidzwa kwechiratidzo uye kutengesa kunotungamira
3. Mafomati akawanda ekutumira uye mari inochinjika

Kusvika Kwakawanda Kwevashandisi: Mushure memakore anopfuura gumi ekuvandudzwa, YouTube yave puratifomu yemavhidhiyo inotungamira pasi rose ine vashandisi vanopfuura mabhiriyoni maviri pamwedzi. Zuva rega rega, vashandisi pasi rese vanoona mavhidhiyo anopfuura bhiriyoni imwe chete paYouTube. MuUnited States, huwandu hwevanhu vane makore ari pakati pe18-34 ekuberekwa vanoona YouTube panharembozha dzavo hwapfuura huwandu hwevanoona terevhizheni.

Wedzera kuzivikanwa kwebhizinesi uye mikana yekutengesa: Kuburikidza nekushambadzira kunobhadharwa, bhizinesi haringogone kuwana mukana wekushambadza chete asiwo kugadzira mikana yakawanda yekutengesa. Ruzivo runoratidza kuti 70% yevashandisi vanoona kushambadza kwebhizinesi vachatsvaga kana kutenga zvigadzirwa zvebhizinesi iroro paYouTube.

Mafomati akawanda ekushambadzira uye mitengo inochinjika: Zviziviso zveYouTube zvinopa mafomati akasiyana-siyana ekushambadzira, zvichibvumira mabrandi kusarudza mhando yekushambadzira yakakodzera zvichienderana nebhajeti ravo uye hunhu hwechigadzirwa. Uyezve, mitengo yekushambadzira yeYouTube inochinjika zvikuru, zvichibvumira mabrandi kugadzirisa mashandisirwo ekushambadzira nenguva sezvinodiwa.

Ndedzipi mhando dzeYouTube advertising?

1. Masthead Ads (masthead advertising) inobhadharisa:Yakagadziriswa mutengo pazuva (CPD, yakatarwa mutengo-
   pa-zuva) kana pazviuru zvinoonekwa (CPM).
2. Discovery Ads (discovery advertising) inobhadharisa:Bhadhara pane kudzvanya, chete mushure mekunge mushandisi adzvanya pachiziviso, hapana muripo wekuratidzwa.
3. Muripo weKuratidza Ads (Display Ads):Chaja pakudzvanya/pazviuru zvinoonekwa/shanduko.
4. Overlay Ads (overlay advertising) mubhadharo:Chaja pakudzvanya/pazviuru zvinoonekwa/shanduko.
5. n-Stream Ad - Skippable Vhidhiyo Ads (inosvetuka yepakati vhidhiyo ads) inobhadharisa:Kubhidha/kubhadhara kunogona kubva pamutengo we-per-view (CPV), kana "Target CPM" (Target CPM), "Target CPA" (Target CPA).
6. In-Stream Ad-Non-Skippable
   Vhidhiyo Ads (isingakurukike interstitial vhidhiyo ads) mubhadharo:Inobhadhariswa pachuru pazvinoonekwa.
7. Bumper Ads (bumper ads) yekuchaja zviyero:Inobhadhariswa pachuru pazvinoonekwa.

Kune nzira mbiri huru dzekuisa kushambadzira paYouTube: kushambadzira kwakarongwa uye kushambadzira kwekutengesa.

1. Kushambadza kwakarongwa kunoreva kuisa a ad pamberi, panguva kana mushure mevhidhiyo inotariswa nevateereri panguva yakatarwa.Chakanakira rudzi urwu rwekushambadza ndechekuti hurongwa hwekushambadzira hunogona kurongwa pachine nguva, uye zvakare inogona kunangwa kune chaiyo vhidhiyo kana chiteshi.
2. Kushambadza kwebhidhiyo ndeyekuisa kushambadzira mumavhidhiyo akakodzera anotariswa nevateereri kuburikidza nenzira yekubhidha.Mukushambadzira kwebhidhiri, vashambadziri vanofanirwa kuseta bhidhi uye bhajeti, uye YouTube inozosarudza yega nzvimbo yakanakisa yekushambadza zvichienderana nebhidhi uye bhajeti.

• Kune mabhureki achangotanga kushambadza paYouTube, zvinokurudzirwa kusarudza zvakarongwa kushambadzira kutanga.
• Nenzira iyi, nguva yekushambadzira uye bhajeti inogona kurongwa pachine nguva, uye kushambadza kunogona kuiswa zvakanyanya.
• Mirira kudzamara wava neruzivo rwakati uye tsigiro yedata, wozoedza zvishoma nezvishoma kuisa bhidhi.

Mhedziso

• Kuburikidza nekuunzwa kwechinyorwa ichi, ndinotenda kuti munhu wese ane nzwisiso yakadzama yenzira dzeYouTube dzekusimudzira.
• Kungave kuri kuburikidza neSEO optimization, influencer kushambadzira kana kushambadzira, inogona kubatsira mabhureki kuti awedzere kuratidzwa uye mafeni paYouTube papuratifomu.