Ndeipi yakakosha logic ye e-commerce brand marketing kuronga?Nzira yekugadzira brand yakadzika midzi mumoyo yevanhu?

Ongorora pfungwa huru yekuronga kushambadza kwezvigadzirwa zve e-commerce , uye dzidza maitiro ekuvaka mhando isingadzivisike inoita kuti vatengi vade zvigadzirwa zvako! ✨

Iko musimboti weiyo e-commerce brand kushambadzira kuronga ndeye kuona kuti iyo brand yakadzika midzi mumoyo yevanhu uye nekumisikidza yakasimba brand kuziva uye kuvimbika.

Iyi inotevera tsananguro pfupi yeiyo yakakosha logic yekuronga e-commerce brand marketing uye maitiro ekugadzira brand yakadzika midzi mumoyo yevanhu:

Ndeipi yakakosha logic ye e-commerce brand marketing kuronga?

Iyo yakakosha pfungwa yekuronga kushambadzira kwemhando ndeyekubatanidza iyo mhando nezvinodiwa, kukosha uye manzwiro evateereri vanotarisirwa kuburikidza nehurongwa hwekuronga uye kuita kuti ugadzire yakasarudzika uye inoyevedza chiratidzo chechiratidzo.Izvi zvinosanganisira matanho akakosha anotevera:

1. Kutsvaga vateereri vakananga : Kunzwisisa hunhu, zvinodiwa, uye zvinodiwa nevateereri vakananga kuitira kuti zita rekambani rive panzvimbo yaro zviri nani.

2. Kuiswa kwechiratidzo : Tsanangura zvakajeka chinzvimbo chechiratidzo mumusika uye simbisa kusiyana kwacho kubva kune vanokwikwidza.

3. Chikumbiro chemutengo : Taura kukosha kwakasiyana uye mabhenefiti anopiwa nekambani iyi kuti ikwezve vatengi.

4. Kuenderana : Iva nechokwadi chekuti mhando yacho inoshanda zvakanaka pamatanho ese uye nzvimbo dzekubata kuti uvandudze kuzivikanwa kwemhando yacho.

5. Kubatana pamanzwiro : Gadzira hukama hwakadzama nevateereri kuburikidza nezviri mukati memanzwiro nenyaya.

Nzira yekugadzira brand yakadzika midzi mumoyo yevanhu?

Kuita kuti brand idzikame midzi mumwoyo yevanhu, nhevedzano yemazano uye nzira dzinodiwa:

1. Vaka nyaya : Nekutaura nyaya yekambani, vatengi vanogona kunzwisisa zvakadzama mavambo ekambani, chinangwa chayo, uye tsika dzayo.

2. Kubatana kwemanzwiro : Kugadzira hukama hwemanzwiro nevateereri nekubata manzwiro avo. Izvi zvinogona kuitwa kuburikidza nekushambadzira paindaneti , zviri munhau, uye pasocial media.

3. Ruzivo rwemushandisi : Ipa ruzivo rwakanaka rwemushandisi kuti uve nechokwadi chekuti vatengi vanonzwa kugutsikana uye kufara pavanenge vachitaura nekambani iyi.

4. Kubatanidzwa pasocial media : Bata nevateereri vako pasocial media, pindura mibvunzo yavo nemhinduro dzavo, uye simbisa hukama hwavo.

5. Kugara kwenguva refu kwechiratidzo : Kuchengetedza kugara kwenguva refu kwechiratidzo kunoita kuti vatengi vakwanise kuziva chiratidzo chacho zviri nyore uye kuvimbana nacho.

6. Kugadzira Zvinhu Zvitsva uye Kuvandudza : Ramba uchigadzira uye uchivandudza mufananidzo wekambani kuti urambe wakakodzera uye ukwezva vateereri vatsva.

Muchidimbu, musimboti wepfungwa yekuronga kushambadzira kushambadzira ndeyekumisikidza yakasarudzika mhando yemhando, uye kuita kuti brand ive yakadzika midzi mumoyo yevanhu, inofanirwa kuvimba nemazano akadai senyaya, kubatana kwepfungwa, uye ruzivo rwemushandisi rwakanyanya kudzika hukama. nevateereri.

Iyo yakakosha pfungwa yemhando ndeyekurumbidza vatengi vako

Li Jiaqi akataura chimwe chinhu chakarurama asi chisingagone kushambadzirwa pachena.

Kutaura zvazviri, paakatarisa Li Jiaqi achiratidzwa paDouyin , chinangwa chake chekutanga chaive chekutsoropodza munhu ari kunyunyuta nezvekukwira kwemitengo. Zvisinei, akazopedzisira ati:

"Dzimwe nguva unotofanira kuzvitsvagira zvikonzero zvako. Wawedzerwa here mari mushure memakore akawanda kudaro? Washanda nesimba here?"

Kana mutsara uyu wakataurwa nebhizinesi blogger, ingori chirevo chekukurudzira chizere nesimba rakanaka.

Zvisinei, mashoko aLi Jiaqi akanga asina kukodzera, sezvo vazhinji vevatengi vake vari vanhuwo zvavo, vazhinji vavo vasina kupfuma . Pakubata nevanhuwo zvavo, kusimbiswa kunofanira kunge kuri pamufaro wekutenga, kwete pakuvakurudzira kuti vashande nesimba, nekuti havadi kupiwa dzidziso dzetsika.

Ini ndinofungidzira maonero azvino evateveri vake ndeaya: Ndakambokuona seshamwari, asi ikozvino wanyanya kupusa.

Nezve iyi nyaya, tinogona kutaura nezve yakakosha logic yemhando, iyo yekurumbidza vatengi vako.

1. Semuenzaniso, Nike yagara ichisimbisa hunyanzvi hwemitambo.Kupfeka Nike kunoita kuti unzwe wasimba ipapo ipapo.
2. Mumwe muenzaniso iCoca-Cola, iyo inoita kuti unzwe uchifara.
3. Mabasa akataurawo izvi muvhidhiyo.Aitenda kuti mhando inofanirwa kumiririra vatengi vayo.Saka paakadzokera kuApple, akatora nguva yekugadzira kushambadzira, "Kune Vanhu Vanopenga," kuratidza mweya wemhando yeApple.
4. Kusanganisira makosi epamhepo atinoronga kutanga mune ramangwana, isu tinovavarirawo kumiririra avo vanoshanda nesimba e-commerce vashandi, saka ndinogona kuvakurudzira kuti vashande nesimba, nekuti boka rangu revashandisi iboka revanhu vanoshanda nesimba.

Naizvozvo, nemaonero aya, zvakataurwa naLi Jiaqi zvinogona kunge zvakati dhuu nevateereri vake.

Panzvimbo pekukurudzira vanhu kuti vashande nesimba, anofanira kuvaudza mazuva ese:

"Washanda nesimba, tenga chimwe chinhu kuti ufare. Ini samukuru, ndine hanya nevashandi vangu. Ndinovimba mukuru wako anogona kutevedzera..."

Neiyi nzira, vatengi ava vanoshingaira kutenga.