Nzira yekuita mari iyo pasina mumwe munhu anogona kuona? Brand positioning ebudiriro makesi uye mabhizinesi modhi akaburitswa

Ita mari hapana mumwe munhu anogona kuona: BrandPositioningChakavanzika chekupedzisira, unozviziva here?

Kumisikidzwa kwechiratidzo ndicho kiyi yekubudirira kwekambani.Kunogona kubatsira makambani kuwana makwikwi akasiyana uye kuwana purofiti yepamusoro.

Ichi chinyorwa chichakuzivisa iwe chakavanzika chekupedzisira chekumisikidzwa kwemhando uye rega iwe udzidze kuita mari isingaonekwe nevamwe kuburikidza nekumisikidzwa kwemhando.

Nzira yekuita mari nehungwaru iyo vamwe vari kuregeredza?

Mumwe munhu akamboti: "Zvakaoma kupfuma nekutengesa zvigadzirwa, chete nekutengesa modhi."

Izvi ndezvechokwadi, asi vanhu vazhinji havagoni kunzwisisa kuti sei vasingakwanisi kuita mari nekutengesa zvigadzirwa? Uye chii chinorehwa nemuenzaniso wekutengesa kuva nepurofiti?

Vazhinji vekutanga-ups vakatanga munzira yebhizimusi, vachitarisira kuzadzisa zvinangwa zvavo nehunyanzvi, hunyanzvi uye zvigadzirwa.

Nekudaro, musika wanhasi wagara wakazara, uye zvigadzirwa, matekinoroji nehunyanzvi zviri kubuda chimwe mushure mechimwe.

Kana iwe uchida kuvhura chitoro chekofi kana chitoro chembatya, nezvimwewo, asi kwatove nemakwikwi makuru kunze uko, ungakunda sei zvipingamupinyi?

Nzira yekuita mari iyo pasina mumwe munhu anogona kuona?

munzvimbo yakaoma yebhizinesi, chinangwa chedu hachisi chekukunda maererano nezvigadzirwa, tekinoroji kana hunyanzvi,

Pane kudaro, isu tinofanirwa kutsvaga iyo chaiyo "nhandare yebhizinesi", gadzira "maitiro ebhizinesi" anoshanda, uye azere nehungwaru "bhizinesi maitiro".

Nhasi ndichaongororaNdeapi masimba ekushambadzira anodiwa mukusimudzira bhizinesi?? uye sumo pfupi yematanho manomwe akakosha mukugadzira bhizinesi modhi:

1. Shandisa zvizere zviwanikwa
2. Nzira dzekukwezva vatengi
3. Kana iwe ukatarisa pane imwe nzvimbo, hauzoiti mari munzvimbo iyoyo.
4. chengetedza vatengi
5. kudzokorora kuwedzera
6. Brand Promotion
7. Akanyorwa

Shandisa zvizere zviwanikwa

谈及Ndeapi masimba ekushambadzira anodiwa mukusimudzira bhizinesi?Kana zvasvika kune zviwanikwa, vanhu vazhinji vanoisa mari pekutanga, asi vorega zvimwe zviwanikwa.

Vanamuzvinabhizinesi vanowanzo funga kushandisa mari yavo kana yekukwereta, vasingazivi kuti nokukurumidza kana kuti gare gare izvi zvichapera.

Dambudziko harisi rekuti unoshaya mari kana zviwanikwa, asi kuti unoshaya kugona kuita mari…

Yeuka, mari haisi mushonga wezvinetso zvose.

Nzira dzekukwezva vatengi

Maitiro ekutengesa zvigadzirwa online?

Nzira dzekukwezva vatengi dzinogona kukamurwa muzvikamu zvitatu:

kuburikidza zvakasiyana-siyana网络 营销zviteshi, zvitoro zvako kana zvevamwe, uye sumo kune vatengi varipo.

Zvitatu izvi zvinoda kuitwa panguva imwe chete nekutiWeb Promotiontraffic ichawedzera kudhura uye rendi yezvitoro ichawedzera.Viral marketingPombi yekutumira inogona kuoma rimwe zuva.

Zvikasadaro, zvichaita semakore apfuura, kuvimbaFacebookMakambani anoshambadza ari kuvhara rimwe pashure peimwe.

Kana iwe ukatarisa pane imwe nzvimbo, hauzoiti mari munzvimbo iyoyo.

Kana iwe ukatarisa pane imwe nzvimbo, usatarisira kuita mari kubva mairi.

Facebook is social media, Google inopa webhuzvishandiso zvepamhepouye masevhisi, asi havavimbe neizvi kuita mari (iyi ndiyo yemahara modhi yeInternetdrainageNzira yakanaka yekuyera).

Kana ukavhura chitoro chenoodles, ma noodles ako haafanire kuita mari here?

VeTaiwan Hao Kee Dan Zai Noodles vakaita sezvizvi, vanotozvikudza vachiti ma noodles avo haana kumbokwira mutengo mumakore makumi maviri.

chengetedza vatengi

Mazano akasimba emaoko haakurudzirwe, hapana anofarira kusungwa.

Ndezvekupa vanhu kukosha kusingadzoreki.

Semuenzaniso, kana uchitengesa zvinhu zvekunaka, unogona here kuvaka nharaunda inodzidzisa vatengi kushandisa zvigadzirwa?

Kana kuti gadzira kadhi renhengo rine zviitiko zvepamwedzi zvakakosha, kukwidziridzwa uye zvigadzirwa zvishoma?

Ipa vatengi vako kuvimba newe uye vacharamba vachidzoka.

kudzokorora kuwedzera

Iwe unofanirwa kutevedzera "zvakawanda zvako".

Mune mamwe mazwi, tanga kutsvaga vadikani vakakodzera, vamiririri, mafranchise, nezvimwe, uye tanga kudzidziswa.

Gadzira chirongwa chekugovana purofiti kuitira kuti vanhu vazhinji vade kujoina.

Brand Promotion

Panguva ino, tarisiro haisisiri pakuita purofiti kubva muchitoro chimwe chete, asi kuita purofiti kuburikidza nemhando, cheni yekugovera, kudzidziswa, data, kubvunza, kuenzana uye zvimwe zvinhu.

Mari idzi dzinofanirwa kuiswa mukusimudzira, kushambadzira uye kushambadzira,

Batsira vaunoshanda navo kuita purofiti uye kukwezva vanhu vazhinji kuti vajoine.

Yakanyorwa mhando dzebudiriro nyaya

Kana tikakwanisa kusvika pakadai, hazvizove nyore.

Iwe wakaunganidza hupfumi hwevatengi data uye wakaratidza kuti bhizinesi rako rinodzokororwa.

Izvi ndizvo zvinokosheswa necapital, maInvestors haaisire mari mu "vanhu", asi mu "replicable systems."

Ichi ndicho chikonzero Haidilao inogona kunyorwa pamusika, asi maresitorendi akajairwa haagone kurarama.

Nekuti iyo yekutanga ine system, nepo yekupedzisira ine vanhu chete.

Chii chakavhura maziso ako?

Netizen A inotarisira kuti tinogona kukurukura pfungwa yechitatu zvakadzama.

• Zvinogona kutora mazuva mashoma kuti izvi zvipere...
• Zvikasadaro, yakanyanya kukosha, uye ndinonetseka kuti uchaishandisa zvakananga, asi nemhedzisiro shoma.

Ndingabvunza kuti Netizen A iri muindasitiri ipi? Nenzira iyi ndinogona kukurayira zvakanyanya.

• Netizen A akataura kuti boka revatengi rinonangwa iboka rechidiki remuriwo.
• Netizen A anonzwa kuti kukwikwidza kwake mune iyi ndima kwakasimba, nekuti parizvino hapana vanhu vazhinji vari kutora chikamu mumakwikwi, uye Netizen A inogona kunzi piyona wekutanga.

Kana ndikanzwisisa nemazvo, bhizinesi rako modhi nderekuti vatengi vanoisa maodha pawebhusaiti vobva vaendesa zvinhu kune vatengi kuburikidza neyakajairwa uye yakarongwa kuendesa, handiti?

Handizivi kuti uri padanho ripi regadziriro dzako, asi ndinowanzoyeuchidza vanhu vava kuda kutanga bhizinesi: “Chigadzirwa chacho hachisati chakwana, asi mhando inouya pekutanga.

Kukwezva boka rekutanga revanhu vanotanga kuona kukosha kwebhizinesi rako. Unogona kutobhadharisa mari mberi, kupa shiri dzekare dzakaderedzwa kana zvipo kuti uedze maitiro emusika.

Rangarira, nzira yakanakisa yekuyedza kuita kwemusika ndeyekuita kuti vakubhadhare, zvikasadaro zvese sevhisi yemuromo inenge isina chinhu.

Netizen A yakati danho rekutanga kuisa odha, uye danho rinotevera nderekufunga kupinda muchitoro chikuru.Inzira yekutsvaga mari yekuhodha kare yakafanana neyaTut Tut?

• Zano redu ndere kuvaka yako brand kutanga uye wotanga kugadzira zvemukati kukwezva mafani.
• Mune mamwe mazwi, i "mushandisi kutanga, chigadzirwa gare gare" zano.

Kana nguva yakwana, tanga kuisa hurongwa, gadzira pfungwa yekutarisira, uye ita pre-kutengesa kukwidza mari.

Unogona kushandisa mari iyi kukurumidza kuvandudza chigadzirwa.

Kana pasina ari kubhadhara, zvirinani hauzotambisire mari yakawandisa nekuwedzeredza chigadzirwa chako.