Nepasi roseE-commerceNekukurumidza kusimudzira kwemawebhusaiti akazvimirira ega-muganho, mabhizinesi mazhinji akatanga kunanga gungwa rebhuruu remawebhusaiti akazvimirira, vachitarisira kuwedzera hutongi hwavo uye kuita kwekutengesa mumisika yekunze kuburikidza nekufamba uku. Zvichienzaniswa nemamwe e-commerce mapuratifomu, mawebhusaiti akazvimirira ega ane zvimwe zvakanakira uye hunhu. Tevere, isu tichaongorora uye nekuongorora hunhu uhwu chimwe nechimwe kubva kune maficha, kushanda kwakazvimirira, kuona kwepasirese, ruzivo rwemushandisi, uye manejimendi enjodzi. uye control..
Kutanga, ngatitaure nezve branding.
Kugadzwa kwewebhusaiti yakazvimiririra yeyambuka-muganhu zvinoreva kuti vanhu vebhizinesi vanoisa kukosha kwakakosha uye nekuvandudza yavo yemhando yemhando. Nekuvaka webhusaiti yakazvimiririra, ivo havangogone chete kuratidza yakasarudzika runako uye mukurumbira, asi zvakare inosimudzira kuoneka uye kuvimbika kweiyo brand. Munhandare yebhizinesi iyi, mufananidzo wezviteshi zvakazvimirira unodzorwa zvizere nevemabhizinesi ivo pachavo, vanogona kududzira uzivi hwebhizinesi ravo uye hunhu hwakakosha uye kuunza ruzivo rwakasiyana kune vatengi.
Chechipiri, ngatitaure nezvekuzvishandira.
Kushanda kwakazvimirira kwezviteshi zvakazvimiririra zvekuyambuka-muganhu kunogona kunzi ndeimwe yemhando dzayo huru. Zvichienzaniswa nemamwe e-commerce mapuratifomu, mawebhusaiti akazvimirira ane kuzvitonga kwakakura uye kuchinjika mukutonga kwemhando uye manejimendi. Uyezve, mukuenzanisa, mari yekushandisa yezviteshi zvakazvimirira zvakare inodzoreka.
Uyezve, ngatitarisei maonero epasi rose.
Chimwe chinosiyanisa mawebhusaiti akazvimirira emuchinjiko chiratidzo chavo chepasi rose. Nekuvaka webhusaiti yakazvimirira, vemabhizinesi vanogona kuvhura nzira dzekutengesa dzepamba uye dzekunze, kuwana hukama husina mutsetse nemusika wepasi rose, uye kuwedzera nzvimbo yekutengesa yakafararira yezvigadzirwa zvavo. Muchirevo chekudyidzana kwepasi rose, mawebhusaiti akazvimirira ega-muganho ane tarisiro yakakura yemusika uye nzvimbo yekusimudzira.
Tevere, ngatikurukurei ruzivo rwemushandisi.
Chiitiko chemushandisi ndechimwe chinhu chikuru chekuyambuka-muganhu mawebhusaiti akazvimirira. Zviteshi zvakazvimirira zvinogona kuve zvichibva pahunhu hwavo uyePositioning, inopa mamwe masevhisi emunhu uye ehunyanzvi, nekudaro achivandudza mhando uye kugutsikana kweruzivo rwemushandisi, uye kuwedzera mushandisi kunamatira uye kuvimbika. Naizvozvo, mukugadzirisa nekushandisa mawebhusaiti akazvimirira, vatengesi vanofanirwa kutarisa mukuvandudza nekugadzirisa ruzivo rwevashandisi kuti vawedzere kunyaradza kwekutenga kwevashandisi uye nyore.
Pakupedzisira, ngatitaure pamusoro pekugadzirisa njodzi.
Iyo njodzi manejimendi uye kutonga kwemhiri-muganho yakazvimirira zviteshi zvakare chinhu chikuru. Kuenzaniswa nemamwe e-commerce mapuratifomu, mawebhusaiti akazvimirira ane kuzvimiririra kwakakura uye kuchinjika mukutarisira njodzi uye kutonga. Vanhu vebhizinesi vanogona kugadzira hurongwa hwekutarisira njodzi uye matanho ekupindura akanyatsovakodzera zvichienderana nemamiriro avo, nekudaro vachidzikisa njodzi dzekutengesa uye dzemutemo uye nekuona kushanda zvakanaka kwemasaiti akazvimirira.
Muchidimbu, mawebhusaiti akazvimirira ega ega ane hunhu hwakasiyana senge chiratidzo chechiratidzo, kushanda kwakazvimirira, kuona kwepasirese, ruzivo rwemushandisi uye kudzora njodzi. Mukuita kwekuvaka nekushanda mawebhusaiti akazvimirira, vanhu vebhizinesi vanofanirwa kufunga uye kuronga zvizere, vachitarisa pakuongorora uye kupindura kune musika chinzvimbo, chigadzirwa chinzvimbo, uye zvinodiwa nevashandisi, kuitira kuti vabudirire kwenguva yakareba uye yakagadzikana kusimudzira mawebhusaiti akazvimirira.
Naizvozvo, kana vanhu vebhizinesi vakafunga kuvaka webhusaiti yakazvimirira yekuyambuka, vanofanirwa kutarisisa kusikwa uye kuvandudzwa kweiyo brand image kuti vaone kuti zita remhando uye kuvimbika kunowedzera. Panguva imwecheteyo, isu tinofanirawo kuve vakanaka pakushandisa kuzvimiririra uye kuchinjika kwezviteshi zvakazvimirira kugadzira zvirongwa zvine musoro zvebhizinesi uye nzira dzekushambadzira. Mukufamba kwekudyidzana kwepasirese, vanhu vebhizinesi vanofanirwawo kutarisisa kumisikidzwa kwemusika wepasi rose uye kuwedzera nzira dzekutengesa mhiri kwemakungwa nemapoka evashandisi. Uye zvakare, vanhu vebhizinesi vanofanirwawo kutarisa pakuvandudza ruzivo rwevashandisi, kugara vachivandudza nekugadzirisa, uye nekuvandudza mushandisi nyore uye kunyaradza kana uchitenga. Chekupedzisira, kutonga kwenjodzi kwakakoshawo.Vanhu vebhizinesi vanofanirwa kutarisisa kudzivirira njodzi uye manejimendi kuti vaone kushanda kwakanaka uye kwakachengeteka kwezviteshi zvakazvimirira.
Kazhinji, hunhu hwemhiri-muganho wakazvimirira zviteshi zvinoratidzira zvakasarudzika mabhenefiti uye kugona kwekusimudzira.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) yakagovaniswa "Kuvandudza Kutengesa: Inofanirwa-kuve neyekuyambuka muganhu e-commerce nzvimbo dzinogadzira yakanakisa mushandisi ruzivo!" 》, zvinobatsira kwauri.
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