Ongororo yeYouTube advertising modhi: Chii chakavanzika chekuwana purofiti?

YouTubeSeimwe yemapuratifomu makuru epasirese ekugovana mavhidhiyo, modhi yayo yekushambadzira yave nzira yakakosha kune vakawanda vanogadzira zvemukati kuti vawane pundutso.

Kuti uite mari kuburikidza nekushambadzira paYouTube, pamusoro pekuve nemhando yepamusoro zvemukati, iwe unofanirwawo kunzwisisa mashandisiro ekushanda kweiyo purofiti modhi uye maitiro ekuwedzera mashandisiro eiyi modhi kuti uwane mari.

Ichi chinyorwa chinopa ongororo yakadzama yeYouTube yekushambadzira modhi uye kuongorora zvakavanzika zvakakosha kuti uwane pundutso.

Sepuratifomu yekugovana vhidhiyo yeGoogle, YouTube ine yakakura mushandisi base uye yakapfuma yemavhidhiyo zvemukati. Kushambadzira, seimwe yemhando huru dzeYouTube purofiti, haingope yakagadzikana sosi yemari yepuratifomu, asi zvakare inopa mikana kune vanogadzira zvemukati kuti vawane pundutso.

Kunzwisisa YouTube's Advertising Model

Kuti umire pamakwikwi eYouTube papuratifomu uye kuita mari kuburikidza nekushambadzira, unofanirwa kuve nekunzwisisa kwakadzama kwemaitiro ayo ekushambadzira modhi uye mashandisiro aungaita nemazvo.

Usati wanzwisisa yeYouTube yekushambadzira modhi, iwe unofanirwa kutanga wajekesa marudzi uye maitiro ekushambadzira papuratifomu yeYouTube.

Kushambadza kweYouTube kunosanganisira pre-roll ads, mid-roll ads, pre-roll ads uye mamwe mafomu Aya ads anoratidzwa mumhando yemavhidhiyo, mifananidzo kana zvinyorwa, nechinangwa chekukwezva kutarisisa kwevashandisi uye kuvakurudzira kuti vabatane navo. izvo zvekushambadzira.

Yepamusoro 5 Inobatsira Kushambadza Strategies yeYouTube

Ongorora nyika yekuita mari paYouTube uye unowana aya mazano mashanu ekushambadzira:

1. Mabhena anooneka anobatsira

• Banner ads yakaita senzvimbo yakanaka pawebhusaiti Pamusoro peiyo peji rekutanga, unogona kuvaisa munzvimbo ine mukurumbira pane chero peji.
• Kuyera 300mm x 250mm, aya ads anoratidzwa zvine mutsindo kurudyi rwemavhidhiyo anoratidzwa uye pamusoro peiyo yakakurudzirwa mavhidhiyo runyorwa.

2. Transparent overlay ads muvhidhiyo

• Iyo inoonekera yakavharika kushambadzira mukati mevhidhiyo inoratidzika zvine hungwaru muhafu yepasi yevhidhiyo ine yakasarudzika translucent dhizaini.

3. Optional interstitials

• Optional kuona interstitial advertising imhando yevhidhiyo advertising yakaiswa pamberi, panguva kana mushure mevhidhiyo.

4. Inofanirwa-kuona kushambadzira kwekutengesa

• Inofanirwa-kuona yepakati ad inosungirwa vhidhiyo ad inogona kuoneka pane chero nhanho yevhidhiyo uye inoda kuti vataridzi vatarise zvizere vasati vaenderera nevhidhiyo yezvisarudzo zvavo.

5. TrueView Banner Ads

TrueView banner ads inozivikanwa nekunangwa kwayo chaikoPositioning, zvese panguva yekutamba kwevhidhiyo uye pamawebhusaiti anofanana zvakanyanya nevateereri vako.

YouTube ad marudzi uye maitiro avo

Mhando dzakasiyana dzekushambadzira dzinosiyana mumafomati ekuratidzira, nguva yekuisa, uye nzira dzekubhadhara.

Semuyenzaniso, pre-roll ads inowanzoitika pamberi pevhidhiyo, mid-roll ads inooneka panguva yevhidhiyo, uye pre-roll ads anoonekwa panguva dzakatarwa panguva yevhidhiyo.

Pamusoro pezvo, nzira dzekubhadhara dzekushambadzira dzinosanganisira CPC (kubhadhara pane kudzvanya), CPM (kubhadhara pazviuru zvinoonekwa) uye dzimwe sarudzo Vagadziri vezvemukati vanogona kusarudza yakakodzera yekushambadzira mhando zvinoenderana nezvavanoda.

Zvinhu Zvinonyanya Kubatsira

Hunhu uye kukwezva kwevhidhiyo zvirimo

• Hazvina mhosva kuti imhando ipi yekushambadzira, inoda kuvimba nemhando yepamusoro yevhidhiyo yemukati. Kubata pfungwa dzevateereri nekupa ruzivo rwakakosha kana zvevaraidzo ndechimwe chezvinhu zvakakosha zvinokwezva vashambadziri kuti vasarudze kushambadza mumavhidhiyo.
• Naizvozvo, vanogadzira zvemukati vanofanirwa kuenderera mberi nekuvandudza kunaka kwevhidhiyo, kusimbisa kudyidzana nevateereri, uye kuwedzera nguva yekuona uye mavhidhiyo ekugovana mitengo.

Kutarira Vateereri uye Zvikamu zvevateereri

• Kunzwisisa zvinofarirwa uye zvido zvevateereri uye kunyatsonangana nemapoka evateereri kwakakosha pakuwedzera mashandisirwo emhando dzekushambadzira kuti uwane pundutso.
• Nekuongorora zera, murume kana mukadzi, dunhu uye rumwe ruzivo rwevateereri, vagadziri vezvemukati vanogona kugadzira zvakanangwa zvevhidhiyo zvemukati uye nzira dzekushambadzira dzekuvandudza kudzvanya-kuburikidza nechiyero uye shanduko yekuchinja kwezviziviso.

maitiro akanaka epurofiti

Isa zvinangwa zvakajeka zvepurofiti

Vasati vatanga kugadzira, vanogadzira zvemukati vanofanirwa kujekesa zvibodzwa zvavo zvepurofiti uye kugadzira nzira dzinoenderana uye zvirongwa.

Kunyangwe kuri kuwedzera mari yekushambadzira, kuvandudza kunamatira kwevateereri kana kuwedzera hwaro hwevateereri, unofanirwa kuve nezvinangwa zvakajeka uye zvirongwa zvinogoneka zvekushandisa.

Gadzira inonakidza vhidhiyo yezvinhu

Vhidhiyo yemhando yepamusoro chinhu chinodiwa kuti ukwezve vashambadzi kuti vaise ads. Vagadziri vezvemukati vanofanirwa kuenderera mberi nekuvandudza mazinga avo ekugadzira mavhidhiyo, kupfumisa zvemukati zvevhidhiyo, kuwedzera kudyidzana nevateereri, uye kuwedzera kutamba kwevhidhiyo uye kugovana mitengo.

Gadzirisa kushambadza uye wedzera mari

Kune akasiyana marudzi ekushambadzira, vagadziri vezvemukati vanogona kukwidziridza mari yekushambadzira nekugadzirisa nguva yekushambadzira, kusarudza akakodzera mafomati ekushambadzira, uye nekugadzirisa vhidhiyo yekutamba chiitiko. Panguva imwecheteyo, vanogadzira zvemukati vanogonawo kuwedzera mamwe masosi emari nekushandira pamwe nevashambadzi uye kutora chikamu muzvirongwa zvekushandira pamwe zveYouTube.

Kubudirira nyaya yekuongorora

Nekuongorora vamwe vakabudirira vagadziri veYouTube zvemukati, unogona kunzwisisa zviri nani maitiro ekuita mari yekushambadzira modhi. Zviitiko zvavo zvakabudirira uye nzira dzinoshanda dzinopa chirevo chakakosha kune vamwe vanogadzira zvemukati.

Njodzi Nezvinetso

• Kunyangwe modhi yekushambadzira yeYouTube ichipa vanogadzira zvemukati mikana yepurofiti, kune zvakare dzimwe njodzi dzinogona kuitika uye matambudziko.
• Semuenzaniso, kushambadza kwakawandisa kunogona kukanganisa ruzivo rwevashandisi, zvishambadzo zvisina kufanira zvinogona kukonzera kusemesa pakati pevaoni, uye kusagadzikana kwemari yekushambadza kuchaunzawo imwe dzvinyiriro kune vanogadzira zvemukati.

mukupedzisa

• Kupfupisa, kuitira kuti uite mari kuburikidza nekushambadzira paYouTube papuratifomu, vagadziri vemukati vanofanirwa kuve nekunzwisisa kwakadzama kweYouTube yekushambadzira modhi uye nekuenderera mberi nekukwiridzira zvemukati zvevhidhiyo uye nzira dzekushambadzira kuvandudza mari yekushambadzira uye ruzivo rwemushandisi.
• Chete nekuramba uchishanda nesimba kuti ugadzire zvemhando yepamusoro uye kugadzirisa yako pesvedzero ndipo iwe unogona kumira kunze kweanokwikwidza YouTube papuratifomu uye kuwana purofiti yakasimba uye yakagadzikana.

Mibvunzo Inowanzo bvunzwa

Kuyambuka muganhoE-commerceNekusimudzira zvigadzirwa kana mhando kuburikidza neYouTube papuratifomu, makambani anogona intuitively kuwana yakawedzera traffic uye mukurumbira.

Traffic uye mukurumbira ndizvo chete zvekutanga, uye yakanakisa mhando yezvigadzirwa nemasevhisi ndiyo hwaro hwekuchengeta kuvimbika kwevatengi. YouTube, sechiteshi, inoparisingagumizvinogoneka!