Chinyorwa Directory
"Unogona kuva nezvinhu zvakawanda, uye unogona kushandisa mari kutenga vanhu vanofamba netsoka, asi pasina kutendeuka, zvese zvinongova kutaura kusina maturo." — Ichi ndicho chokwadi chenyika yebhizinesi iripo.
Kukwanisa kutendeuka kwepamusoro hakusi chete musimboti webhizinesi, asiwo chombo chekuti mabhizinesi arambe asingakundike mumusika.
Isu tinogonawo kuongorora kubva pakutanga kusvika kumagumo kuti sei kutendeuka kwakakosha kupfuura zvigadzirwa uye traffic.
Kutendeuka kwepamusoro ndiyo kiyi yekuita mari
Hazvina mhosva kuti chigadzirwa chacho chakanaka sei muruoko rwako, kana kuti yakawanda sei traffic yaunogona kutenga, kana pasina kutendeuka kwakakwirira, zvose zvinongori zvekushongedza.
Hazvina mhosva kuti yakawanda sei chigadzirwa chekugadzira iwe, inongounganidza imba yekuchengetera, uye kushandisa mari kutenga traffic pasina kutendeuka kuri kungopa mari pachikuva.
Pakupedzisira, chinotaridza chekuti unogona kuita purofiti here kana kuti kwete ndechekuti iwe unogona kushandura vanhu kuve vatengi.
Shanduko yepamusoro = mari yakawanda yakaiswa muR&D uye traffic
Kuve nepamusoro kushandura kugona zvinoreva kuti iwe unogona kushandura mari yakasimwa kuita purofiti.
Purofiti iyi haingogone kushandiswa chete kugadzirisa zvigadzirwa nguva dzose, asi zvakare inokupa chivimbo chekushandisa mari yakawanda pakushambadzira online .
Kutenderera kwakanaka kwebhizinesi ndipo apo kutendeuka kwakakwira kunodzosa capital uye inodyisa zvigadzirwa uye traffic.
Kukanganisa kwakajairika kunoitwa nevakuru: Kuisa ngoro pamberi pebhiza nezvigadzirwa uye traffic
Mabhosi mazhinji anotarisa pane zvigadzirwa uye kudzidza maitiro ekuvandudza mashandiro uye polish ruzivo zuva rega rega.
Hazvina mhosva kuti chigadzirwa chakanaka sei, kana pasina anochitenga, zvinhu zviri kungounganidzwa ; zvisinei nekuti une vanhu vakawanda sei, kana pasina anoodha, zvese hazvina maturo.
Chiitiko chinowanzoitika pamusika ndechekuti vatengesi vanoshandisa mari kutenga traffic, uye semhedzisiro, yakawanda purofiti inotorwa nepuratifomu.
Platform share: Ndiani chaizvo ari kuita mari?
Vatengesi pavanotengesa zvigadzirwa papuratifomu, vanenge "vachishandira puratifomu . "
Komisheni yepuratifomu inotangira pa30% kusvika 60%, tisingaverenge mari dzakasiyana dzekushambadzira.
Muchokwadi, pasi pe "yakanaka" kutonga kweakasiyana algorithms, vatengesi' mambure emubhadharo kazhinji ari pasi pegumi%.
Mune mamwe mazwi, yakawanda yemari inounganidzwa nepuratifomu.
Yakanyanya kutendeuka zano: vashoma vanhu vanoteerera pazviri, uye kutungamira kazhinji kwakashata.
Kunyangwe kutendeuka kwakanyanya kwakakosha, makambani mazhinji achiri kutora nzira:
- Exaggerate product features
- Gadzira mifananidzo yakanaka yekushambadzira
- Kutsvaga hunyanzvi hwekutepfenyura live
Nzira idzi dzinogona kukwezva kutarisa, asi hazvirevi kuti chiyero chekushandura chichave chakakwirira.
Iyo chaiyo uye inoshanda yepamusoro-yekushandura zano ndeyekuvaka kuvimba uye kufadza vashandisi, pane kungovimba chete nekuwedzeredza kutaridzika.
IP: inofanana nekushandurwa kwepamusoro
IP brand inoreva mhando yakavakirwa pauchenjeri pfuma (Intellectual Property, inodaidzwa seIP Nekutengesa pfuma yakasarudzika, chifananidzo chine hunhu hwakasiyana, chimiro chetsika uye kukosha kwekutengesa kunoumbwa.
Iyo yakasimba IP brand inogona kuunza shanduko inoshanda. Panzvimbo pekuzvisimudzira kuburikidza nekushambadzira kwakanyanya, zviri nani kurega vatengi vachitora danho rekutenga nekuda kwekuvimba.
Kuvimba ndicho chinhu chikuru chekambani uye ndicho chinhu chikuru chinoita kuti pave nekuchinja kukuru kwevatengi.
Nyaya: Dong YuhuiDouyinChakavanzika chekushandurwa kwepamusoro mukutenderera kwepamoyo
Kubudirira kwaDong Yuhui hakungoratidzwi chete nehuwandu hwekutengesa, asiwo mumutengo wake wepamusoro wekutenga zvinhu uye kuvimba kwake nevatengi.
Kunyangwe asingawanzo kuoneka mukamuri yekutepfenyura, anogona nyore kuwana kutengesa kwe7 miriyoni mumwedzi.
Izvi zvinodaro nekuti akamisa hwaro hwekuvimba hwakadzama, uye kuvimba kunoita kuti traffic yake iite zero.
Chakavanzika cheiyo Dong Yuhui yakanyanya kutendeuka chiyero chevateveri chinogona kuverengerwa kune zvinotevera zvinhu:
Maitiro akasiyana ekutamba mhenyu : Dong Yuhui anoshandisa kudzidzisa nemitauro miviri, kugovana ruzivo, uye maitiro anosetsa mukutamba mhenyu, achisanganisa sumo dzezvigadzirwa netsika, nhoroondo, uye ruzivo, izvo zvinokwezva vateereri vakawanda.
Vateveri vakawanda : Vateveri vaDong Yuhui vanozivikanwa se "vateveri vaamai vemurume." Vanotsigira Dong Yuhui zvikuru, vachitaurirana vari mukamuri rekuratidzira mhenyu uye vachimumiririra pasocial media, vachiumba vateveri vakasimba.
Kusimbiswa kwekubatanidzwa kwevateveri : Chikwata chaDong Yuhui chakatamba mavhidhiyo achitenda vateveri panguva yekutepfenyura mhenyu uye chakagadzira madziro ekutaura kuti vateveri vaverenge mukamuri rekutepfenyura mhenyu. Nzira iyi yekudyidzana yakawedzera kunzwa kwevateveri kwekukodzera uye kuvimbika.
Rutsigiro kubva kupuratifomu yaDouyin : Puratifomu yaDouyin yakapa "Dongfang Zhenxuan" mukana wekuona vanhu vakawanda, uye sisitimu yekukurudzira algorithm yakapawo "Dongfang Zhenxuan" mukana wekuona vashandisi nemazvo, zvichiwedzera kuvandudza mwero wekushandurwa kwekamuri rekuratidzira mhenyu.
Kusiyanisa Zviri Mukati : Munyaya yeindasitiri ye e-commerce inokwikwidzana zvikuru , Dong Yuhui akagadzira nzira yekusiyanisa zviri mukati nekushandisa kukwezva vateereri vake, kukosha kwemanzwiro, uye kugutsikana neruzivo rwake nekukurumidza, izvo zvakamugonesa kusiyanisa pakati pevateereri vazhinji varipo.
Runako rwake uye kugona kwake kuita basa : Hunhu hwaDong Yuhui uye kusetsa kwake zvinoratidzwa zvizere munhepfenyuro dzake dzepamoyo. Anotaura nevateereri achishandisa mutauro unodziya, wechokwadi, uye unosetsa, zvichigadzira mamiriro ekunze akasununguka uye anonakidza. Panguva imwe chete, kugona kwake kuita basa uye kuzvipira kwake kubasa rake zvinomuita kuti asangova mutambi anozivikanwa chete asiwo mutungamiri muindasitiri iyi.
Maonero ane musoro panyaya yekuchinja kwemotokari : Akatarisana nekuchinja-chinja kwemotokari, Dong Yuhui akaratidza kujeka kukuru uye pfungwa dzakavhurika. Aiziva kuti kufamba kwemotokari hakuna kumira zvakanaka, asi panzvimbo pezvo akatarisa pakushandisa zvakanaka kutariswa kwevanhu kuripo uye kukushandura kuita chinhu chine simba chekusimudzira shanduko muindasitiri.
Zvinhu izvi zvinoshanda pamwechete kuchengetedza Dong Yuhui's fan kutendeuka mwero padanho repamusoro.
Tengesa chigadzirwa chako kune vanhu vanovimba newe
Izvo zvakakosha zvekutendeuka kwepamusoro kutengesa zvigadzirwa zvako kune vanhu vanovimba newe chaizvo.
Kana vatengi vanotenga nekuda kwekuvimba, kwete chete mwero wekutendeuka unokwira, asi ivo vanozongozviparadzira shoko remuromo kwauri.
Kune rumwe rutivi, kana dambudziko rekushandura rakagadziriswa, dambudziko rekutengesa uye zvigadzirwa zvichagadziriswa nyore nyore, uye iwe hauchazove uchinetseka nezvemotokari.
Kukosha kwekuratidza chiso chako kuunza zvinhu: simba rekuvimba
Mukushambadzira kwepamhepo, kuratidza chiso chako kunogona kuwedzera kuvimbana zvakanyanya.
Xiao Xu, mushandi weimwe kambani, haana kumbobvira aratidza chiso chake kuhwamanda yake, uye kutengesa kwaive kwepakati.
Yakangoshandurwa kuita chimiro chechiso nechiso, data yekutengesa yakabva yawedzera. Izvi zvinorevei?
Vatengi vanofanira kuona vanhu chaivo ; zvinoita kuti vanzwe vari pedyo uye vachida kuisa odha.
Mhedziso: Shanduko yepamusoro ndiyo musimboti webhizinesi rakabudirira
Traffic uye zvigadzirwa zvakakosha, asi pasina kutendeuka kwepamusoro, zvese hazvina maturo.
Makambani anobudirira zvechokwadi anonzwisisa kukosha kwekuisa pakutanga shanduko , kugadzira zvigadzirwa nezvishandiso zvinorerutsa shanduko, kwete mitoro. Munyika yebhizinesi, chero ani zvake anoziva zvakavanzika zvekushandura shanduko achaonekwa pamusika.
Pfupiso: Ita chiito kubvisa kufunganya
Panzvimbo pekunetseka kuti ungawana sei traffic yakawanda zuva rega rega, tarisa pakuvandudza chiyero chako chekushandura.
Kuwedzera kwehuwandu hwekuchinja hakurevi chete kuwedzera kwepurofiti, asiwo kunoreva muenzaniso webhizinesi wakakura.
Mukutarisana nemakwikwi emusika, gadzira yako wega brand uye gadzirisa nyaya dzekuvimba, zvigadzirwa zvako zvinozotengeswa zvirinani.
Kana uri kunetsekawo nekugadzira traffic uye zvinhu zviri muchitoro chako, ino ndiyo nguva yakakwana yekuita chimwe chinhu! Vaka kuvimbana, vandudza huwandu hwevanochinja zvinhu, uye iva nechokwadi chekuti sendi yega yega yaunoisa inobhadhara.
Rangarira: kutendeuka ndicho chekupedzisira mashiripiti chombo mubhizinesi.
Tinovimba kuti chinyorwa chinoti "Zvakavanzika zveKutengesa zvaDong Yuhui! Chii chiri Chakavanzika Chiri Kuseri kweKutengesa Kwake Kwemamiriyoni mazana manomwe eYuan pamwedzi?" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-32143.html