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Vanhu vane ruzivo rwekugadzira zvigadzirwa vanofanira kusimudzira sei zvigadzirwa zvavo? Ndeipi nzira yakakodzera?
Iwe wakanaka pakugadzira zvigadzirwa, asi hauzive nzira yekuzvisimudzira? Iri gwaro rekusimudzira rinokupa iwe matipi anoshanda ekukubatsira iwe kutyora yako yekusimudzira bhodhoro. Kunyangwe iri zano rekugovera, kusarudzwa kwechiteshi, kana maitiro ekutengesa kaviri chigadzirwa, heino mhinduro dzakadzama! Ita kuti zvigadzirwa zvako zvisangotaridzika zvakanaka, asiwo 'tengesa'
Makambani mazhinji anoshanda nesimba kugadzira zvigadzirwa nekuzviisa mumusika, ozoona kuti purofiti ishoma.
Panguva ino, avo vane hunyanzvi mukugadzira zvigadzirwa havafaniri here kuzvibvunza kuti: Ndasarudza nzira chaiyo yekushambadzira online here?
Kunyangwe chigadzirwa chako chakasiyana, kana kushambadza kwako kuchiteverwa nevanhu vazhinji, ungangoomerwa nekubuda pachena. Saka, ngatikurukurei kuti nyanzvi dzinosarudza sei nzira dzavo dzekushambadzira paindaneti uye kuti ndedzipi nzira dzinovakodzera zvakanyanya.
1. Kugovera uye agency: rega purofiti iende ku "mvura mhenyu"
Kune mabhizinesi mazhinji, kugovera nemakambani zviri pachena kuti inzira dzakajairika dzekushambadzira. Zvigadzirwa zvinosvika pamusika zvishoma nezvishoma kuburikidza nevagovanisi vakawanda, zvichibvumira makambani kuchengetedza mari yakaringana uku vachigovana purofiti. Saka sei makambani mazhinji achiri kusarudza iyi nzira inoita seye "kugovana purofiti"?
Kutaura zvazviri, nzira yekugovera inounza mari inoyerera uye kupinda mumusika kwenguva refu . Nekupa purofiti kune vanogovera, makambani haangoderedzi mari yavo yekushambadza chete asiwo anoshandisa zviwanikwa zvevanogovera kuti vasvike pakuva neruzivo rwakakura pamusoro pekambani. Kunyangwe purofiti yekambani ichigona kunge iri pa10% chete, nzira iyi yakakodzera makambani anoda budiriro yakagadzikana uye ane zvinangwa zvenguva refu.
Zvisinei, kunyange zvazvo nzira yekugovera zvinhu yakagadzikana, zvakaoma kuwana purofiti nekukurumidza . Kana uri maneja wezvigadzirwa uchitsvaga kukura kukuru uye purofiti nekukurumidza, nzira iyi ingasava sarudzo yakanakisisa.
2. Kuzvitengesa-kuzvitengesa: purofiti yakawandisa yakakwira, asi mitengo yakakwira zvakare
Makambani mazhinji, mushure mekuedza kugovera, akawana purofiti yakaderera, saka vakangosarudza kukanzura zvibvumirano zvekugovera nemakambani uye kutengesa zvinhu zvakananga . Zvisinei, mhedzisiro yacho haisi nguva dzose sezvaitarisirwa. Purofiti inoramba iri pa10%. Sei izvi zvakadaro?
Izvi zvinodaro nekuti kutengesa zvakananga kunoda mari yakawanda mukutenga vanhu vanofamba netsoka uye mari yekushambadzira . Kunyange zvazvo kutengesa zvakananga kuchiwedzera purofiti, mari yekutenga vanhu vanofamba netsoka uye kushambadzira kunodya chikamu chikuru chepurofiti iyoyo. Iyi modhi yakakodzera mabhizinesi atove neruzivo rwakati rwemhando uye anogona kugadzira vanhu vanofamba netsoka. Kana uchida kuvimba nekushambadzira kuti utungamirire odha yega yega, kuwedzera purofiti kuchawedzera kuoma.
Kazhinji, modhi iyi inozvishandira yakakodzera makambani ane vateveri vayo uye ane simba guru mubhizinesi , nepo makambani matsva anogona kusangana nematambudziko makuru emari kana akasarudza nzira iyi.
3. E-commerceKuunza zvinhu: Mutambo pakati pekupedzisira kutengesa chiyero uye mambure purofiti
Kumakambani mazhinji, kuwana mari inosvika bhiriyoni imwe chete ye yuan uye purofiti inosvika mamiriyoni zana e yuan pagore pamapuratifomu e-commerce ibudiriro yakanaka kwazvo. Zvisinei, kushanda nesimba kuri kuita kubudirira uku kwakakura.
Mapuratifomu e-commerce ane mukana wekuti vanhu vakawanda vanoshandisa, asi mutengo wekuwana vatengi wakakwirawo zvakanyanya . Mabhizinesi anofanirwa kuramba achivandudza zvitoro zvavo uye kuisa mari mukushambadzira kuti awane nzvimbo mumusika une makwikwi akasimba. Nekudaro, kunyangwe modhi ye-e-commerce ichigona kuwana kutengesa kukuru, purofiti ichiri kudzvanywa kusvika pa10%. Maitiro aya akakodzera makambani anoda kukura nekukurumidza uye kuwedzera kuzivikanwa kwechiratidzo.
Nzira huru yekutengesa online-streaming ndeyekuwedzera "kushanda kwevanhu ." Makambani anogona kuwedzera kutengesa nekukurumidza nekubatana nevanhu vakawanda vane simba uye vatungamiriri vepfungwa huru (KOLs). Kune makambani anobudirira mukugadzira zvigadzirwa uye ane mwero wakati wekuziva brand, iyi inzira yakanaka yekukurumidza kuwedzera kutengesa, asi zvakare ine mitengo yakakwira yekushambadzira uye traffic cost.
4. Supply chain kubatanidzwa: chiri nyore kuwedzera chishandiso
Kana purofiti yekambani ikaramba iri pa10%, vamwe vangafunga nezvekutarisa pane zvekutengesa pane kungotengesa zvakananga . Chakanakira kubatanidzwa kwezvekutengesa kugona kushanda pamwe chete nevagovanisi vakawanda kana vanhu vane simba, vachiendesa mutoro wekushambadzira kune vadyidzani.
Semuenzaniso, boka rebhizinesi rekambani rinogona kubatana ne100 kana 1000 nyanzvi vanogovera, kuitira kuti boka revanhu gumi riwane mhedzisiro yekuunza zvinhu kuzviuru zvevanhu. Iyi nzira haingodzikisi mutengo wekutengesa wakananga wekambani, asi zvakare inobvumira muparidzi wega wega kuita basa rayo uye inonatsiridza hunyanzvi hwevanhu.
Mamodheru ekutengesa zvinhu akakodzera makambani ane zvigadzirwa zvakasiyana-siyana uye vanhu vakawanda vanoafarira . Kana kambani iine zviwanikwa zvakawanda uye ichida kutakura njodzi dzekugovera, kubatanidzwa kwekutengesa zvinhu pasina mubvunzo isarudzo yakanaka ye "kuderedza mari nekuwedzera kushanda zvakanaka" mukusimudzira zvigadzirwa.
5. Innovation-inotungamirirwa nemusika kutanga: iyo bhonasi nguva yezvakasiyana zvigadzirwa
Kuti chigadzirwa chinyatsobuda pachena, kuva chigadzirwa chekutanga uye chine hunyanzvi ndicho chinhu chikuru chekubudirira. Musika wakazara nezvigadzirwa zvakafanana, uye vatengi vanowanzo farira zvinhu zvitsva uye zvakasiyana. Semuenzaniso, kutanga chigadzirwa chitsva chakafanana ne "Cordyceps underwear" kunogona kuunza kutengesa kukuru uye purofiti kana chagamuchirwa pamusika.
Chakanakira kutanga chigadzirwa chitsva kekutanga ndechekuti makwikwi emusika mashoma pakutanga, zvichibvumira makambani kutara mitengo zvakasununguka uye kuwana purofiti yakakura. Kana chigadzirwa chikangoerekana chawanikwa, vamiririri nevagovanisi vanouya kwachiri, izvo zvinoderedza zvikuru mari yekushambadza yekambani.
Ehe, zvigadzirwa zvitsva zvine njodziwo. Kana mhinduro yemusika isina kunaka, mari yaiswa muzvigadzirwa zvitsva inogona kusadzoserwa . Saka, kutanga chigadzirwa chitsva kunoda kuti makambani ave neruzivo rwakakura rwemusika uye ave nehunyanzvi hwakasiyana hwekugadzira chigadzirwa. Kune avo vane hunyanzvi mukugadzira chigadzirwa, kuramba vachitanga zvigadzirwa zvitsva kekutanga kungave nzira refu yekuwana purofiti.
6. Tsvaga mudiwa akakodzera: kusanganiswa kwakakwana kwekutengesa uye zvigadzirwa zvitsva
Kune avo vane hunyanzvi mukugadzira zvigadzirwa, nzira dzekushambadzira dzinofanira kusarudzwa zvichienderana nenzvimbo yadzo yezvigadzirwa. Mapoka ane hunyanzvi mukutsvaga vanhu vane simba uye vanogovera zvinhu anogona kutarisa pazvigadzirwa zvitsva zvakasiyana uye zvitsva, zvichiita kuti zvive mapurojekiti avo makuru ekushambadzira.
Kuzvikwata zvinotarisa pakutengesa, kusarudza chain yekugovera yakakodzera kwakakosha . Kusarudza chain yekugovera inopa kuburitswa kwezvigadzirwa zvitsva uye kuvandudzwa kunogara kuripo hakungogone chete kusimudzira mhando yezvigadzirwa zvavo asiwo kuvabatsira kuwana mukana wekukwikwidzana mumusika.
Mukushambadzira, nyanzvi dzechokwadi dzinoziva kuti chinhu chakakosha hachisi nzira dzekushambadzira, asi kuwana zvinangwa zvakakodzera . Izvi zvinofanirwa kunge zviri zvigadzirwa zvitsva zvine kudiwa kukuru pamusika kana mapuratifomu ekutengesa ane mukurumbira, ane zviwanikwa zvakawanda. Rudzi urwu rwekubatana rwakakosha kuti kutengeswa kukure zvakanaka.
Mhedziso: Sarudza zano rekusimudzira rinokukodzera uye enda mberi uye zvakanyanya
Mumusika wemazuva ano une makwikwi makuru, makambani anofanira kusarudza nzira dzavo dzekushambadzira zvichienderana nehunhu hwavo. Kugovera, sangano, kuzvishandira, e-commerce, kubatanidzwa kwecheni yekugovera, uye kunyange kutanga zvigadzirwa zvitsva— nzira yega yega yekushambadzira ine mamiriro ayo anoshanda uye mhando dzemakambani.
Mukushambadzira, hapana zano rakakwana, asi sarudzo chaiyo chete . Avo vane hunyanzvi mukugadzira zvigadzirwa vanofanira kunyatsofunga kuti vangaona sei kuti zvigadzirwa zvavo zvinogamuchirwa nemusika uye kuti vawane purofiti yakawanda pavanozvitanga.
Chekupedzisira, yeuka kuti kukwikwidzana kukuru kwechigadzirwa ndicho hwaro hwekugara kwenguva refu . Pasinei nekuti nzira dzakawanda dzekushambadzira dziripo, zvigadzirwa zvitsva chete zvinosangana nezvinodiwa chaizvo ndizvo zvinogona kutanga nzvimbo mumusika. Tinovimba kuti maneja wega wega wechigadzirwa anogona kuwana nzira yake yekushambadzira, zvichibvumira chigadzirwa chega chega kuti chinyatsoonekwa mumusika.
Tinovimba kuti chinyorwa chinoti "Wakanaka pakugadzira Zvigadzirwa Asi Haunzwisisi Kushambadzira Pamhepo? Gwaro iri reKushambadzira Richakubatsira Kupfuura Nedambudziko" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-32195.html