Musiyano uripo pakati pe-e-commerce manejimendi uye isina chitoro manejimendi: Ongororo yakazara yee-commerce mashandiro vs

Ndeupi musiyano uripo pakati pekutarisira e-commerce nekutarisira zvitoro zvisiri pamhepo? Kubva pa "kukurudzira" kusvika pa "kunetsa pfungwa"?

Ichi chinyorwa chinoongorora zvakadzama manejimendi ekuita kwezvitoro zvisiri pamhepo uye kufunga kwakadzikama kwe e-commerce mashandiro, kuvhara SOP application, mutsauko muhunhu hwevashandi, uye kuenzanisa kwematambudziko ekutonga.

Batsira iwe kunyatsonzwisisa mutsauko uripo pakati pe-e-commerce manejimendi uye echinyakare chitoro manejimendi, uye uwane mazano matsva ekusimudzira kukwikwidza kwekambani yako.

Waizviziva here kuti manejimendi e-commerce uye manejimendi ezvitoro zvisiri pamhepo , kunyangwe zvese zvichinzi "manejimendi," zvinhu zviviri zvakasiyana zvachose, zvakaita se "kuita zvine shungu pachikuva" uye "kufunga zvakadzama kuseri kwezviitiko"?

Aya maitiro maviri ekutungamira kwechikwata akasiyana zvakanyanya. Kana iwe ukangoshandisa nzira imwe yekufunga kushandisa kune imwe mamiriro, zvakangoita sekushandisa pani yekubikira kubika pizza, iyo isingaravidze zvakanaka.

Offline chitoro manejimendi: kuvimba neaura kubata nzvimbo yese

Kana zvasvika pakutarisira chitoro chisina kutengeswa , izwi rekutanga guru ndi "status".

Nekuti vashandi vepamhepo vanofanirwa kutarisana nevatengi zvakananga, kugutsikana kwevatengi kunowanzoenderana nekunyemwerera kwemushandi, toni, zviito, uye kunyangwe meseji yekugamuchira iri yechokwadi.

Ndosaka zvitoro zvemadhinari zvichiwanzoita misangano yemangwanani, zvichishevedzera masirogani, uye zvichitamba kuti zvidziirwe. Vanhu vazhinji vanofunga kuti "zvagara zviri zvechinyakare," asi muchokwadi, inzira inoshanda yekukurudzira vashandi.

Uyezve, vazhinji vashandi vezvitoro zvisiri pamhepo vane zvibodzwa zvakaderera zvedzidzo uye hunhu hushoma, saka chinotariswa chekudzidziswa chiri pakuuraya. Chero bedzi ivo vachitevera iyo SOP (yakajairwa maitiro ekushanda) uye vasingaite zvikanganiso, vanoonekwa sevashandi vakanaka.

Nemamwe mashoko, manejimendi ezvitoro zvisina Indaneti "anotungamirwa nekuita mabasa ," nechinangwa chikuru chekuona kuti zvinhu zviri kufamba zvakanaka uye kuti zvinhu zviri kufamba zvakanaka.

E-commerce manejimendi: kuvimba nesimba repfungwa uye kusika

Kutarisira kutengeserana kwepaindaneti kwakasiyana zvachose.

Mazhinji e-commerce mashandiro ezvikwata haatarise vatengi zvakananga. Kunze kwevanorarama, nzvimbo dzakawanda dzekumashure dzakazadzwa ne "behind-the-scenes strategists." Panzvimbo pekudanidzira masirogani kune vatengi, vanovimba nedata uye zano rekukunda muhondo.

zvakaita se:

• Nzira yekugadzira nzira yekusarudza chigadzirwa?
• Nzira yekugadzirisa sei advertising?
• Nzira yekuvandudza chiyero chekushandura peji?
• Ungabatanidza seie-commerce mashandirouyedrainageQuantity modhi?

Izvi zvese zvinoda kuongororwa zvine musoro, data acumen, uye kusika.

Saka, mamaneja e-commerce anowanzo nyanya kukoshesa ruzivo rwevashandi nezvedzidzo yavo uye kugona kwavo kufunga. Zvichitaurwa zviri nyore, pamhepo zvinoenderana nekutaura, pamhepo zvinoenderana nekufunga.

E-munhu vs. I-munhu: Kusiyana kwezvido zveunhu

Mukutarisira zvitoro zvisina kutaurirana , vashandi vanofanira "kufara" nekuti vanosangana nevatengi, uye kunyemwerera kwavo, kufarira, uye hunyanzvi hwavo hwekutaurirana zvinosarudza zvakananga huwandu hwekuchinja.

Mukutarisira e-commerce , zvakapesana ndizvo zvazviri. Mabasa e-back-end, dhizaini, uye kushambadza zvinonyanya kukodzera vanhu "vane hunhu hweI-type" (vasingazvifungi), vanogona kuongorora data chinyararire, kudzidza maalgorithms, uye kunatsiridza mazano ekugadzira.

Zvinogona kutaurwa kuti offline inotsamira pamhepo, nepo e-commerce ichitsamira pane brainpower.

SOP: Zvakajairwa zvinomanikidzirwa makosi, akasiyana bvunzo mibvunzo

Kunyangwe iri e-commerce kana isina online, SOP yakakosha.

• Offline SOP: Kuuraya ndiyo musimboti, wakadai se "sevhisi nekunyemwerera", "kupa marisiti nemaoko ese", uye "kukwazisa kana uchipinda pamusuwo".
• E-commerce SOP:Hazvisi zvekuurayiwa chete, asiwo nezvekukurudzira kufunga, senge "manyorero ekunyora.SEOOptimize mazita", "Maitiro ekuedza kudzvanya-kuburikidza kweyero yeakasiyana ekushambadzira ekugadzira".

Saka, dambudziko rekutarisira e-commerce riri pakuti maitiro anoitwa sei panguva imwe chete uchichengetedza hunyanzvi . Dambudziko rekutarisira zvitoro zvisiri pamhepo, kune rumwe rutivi, riri pakuti vashandi vanogona kuchengetedza sei morari yavo uye kushanda kwavo.

Sei makambani e-commerce asingakwanise kudzidza kunze kwenyika manejimendi?

Mazhinji e-commerce makambani anotevera echinyakare bhizinesi modhi - kuita misangano yemangwanani, kusheedzera masirogani, uye kuita zviitiko zvekuvaka timu.

Inogona kuvandudza mamiriro echikwata munguva pfupi, asi zvakakurumidza kuwanikwa kuti nzira idzi hadzigone kugadzirisa matambudziko makuru e-commerce.

Chinhu chinonyanya kushaikwa mukutengeserana kwepaindaneti hachisi chido, asi kugona kusimudzira zvinhu uye kugona kudzidza kubva mukukanganisa . Uye izvi ndizvo chaizvo zvinhu zvisipo muhurongwa hwekutarisira zvitoro zvisiri pamhepo.

Naizvozvo, kukopa iyo isina Indaneti "ropa rehuku" kuIndaneti kuchava nemigumisiro shoma.

Mhedziso: KutungamiraUziviIsimba rekutyaira rakasiyana

Nezwi rimwe chete:

• Iyo yakakosha yeoffline store manejimendi kuda uye kuuraya.
• Musimboti we e-commerce manejimendi zano uye kugadzira.

Nepo zvikoro zviviri izvi zvepfungwa zvingaite sezvinopesana, zvinopindirana. Imwe inovimba nekurudziro, imwe pahuropi simba, zvese zvinovavarira kuvandudza mashandiro uye ruzivo rwevatengi.

Maonero angu ndeekuti mamaneja akanaka kwazvo anofanira kufunga zvakapfuura miganhu uye kusanganisa kugona kwekuita zvinhu kunze kweinternet nekuvandudzwa kwe e-commerce.

Sezvinotaurwa nepfungwa, "Kutungamira kwechokwadi hakusi kwekutarisira zvinhu, asi kwekukurudzira simba guru rinotungamira muhunhu hwevanhu."

👉 Pfungwa dzekupedzisira

1. Offline store management: Tarisa pamhepo uye kuuraya, chimiro chevashandi chinotarisa zvakananga kugutsikana kwevatengi.
2. E-commerce manejimendi: Tarisa pane zano uye hunyanzvi, kuongororwa kwedata uye kufunga zvine musoro ndizvo zvakakosha.
3. Kusiyana kwounhu: Vanhu veOffline vanowanzove E-mhando (extroverted), nepo e-commerce vanhu vanowanzove I-type (kufunga).
4. MaSOP akasiyana: Offline inonyanya kutarisana nekuita, nepo e-commerce yakatarisana nekukura nekuongorora.
5. Kusiyana kwakaoma: Zvakaoma kuchengetedza chimiro kunze kwenyika, uye zvakaoma kukurudzira hunyanzvi mu e-commerce.

Mhedziso yekupedzisira: Musiyano uripo pakati pe-e-commerce uye offline chitoro manejimendi hausi wekuti ndiani anyanya kufambira mberi, asi kuti simba rekutyaira riri shure kwavo. Kunzwisisa misiyano iyi ndiyo kiyi yekunyatsowana manejimendi akakwana.