Ndeapi marudzi ekutengeserana kwepamhepo aripo? Ongororo yakazara yemavhidhiyo mapfupi, kushambadzira, uye mavhidhiyo anotengesa zvigadzirwa.

UnofungaE-commerceMakwikwi acho ndeemutengo, asi zviri mukati.

Nzvimbo yekutengeserana paindaneti yave kupinda munguva ye "content-induced".

Mabhizinesi ehukuru hwese ari kunetseka: zvekuita kana vasina hunyanzvi, maitiro ekukwezva traffic, uye maitiro ekuwedzera vateveri vavo?

Kutaura chokwadi, mhinduro yacho yagara iri pamberi pedu nguva dzese.

Nzira huru yekutengeserana kwepamhepo iri mumhando nhatu huru: mavhidhiyo mapfupi, kushambadzira kwebhizinesi, uye mavhidhiyo ekutengesa zvigadzirwa.

Mavhidhiyo Mapfupi: Mutambo Utsva weKugadzira Traffic

Mavhidhiyo mapfupi ndiwo rudzi rwemafirimu anoda hunyanzvi hwakanyanya.

Chinonyanya kukosha hachisi chekutengesa zvinhu, asi kuwana vateveri.

sei?

Nekuda kwemaitiro emavhidhiyo mapfupi, vanoda zvinhu zvitsva, manzwiro, uye nguva dzinogona kubata pfungwa.

Kana ukasangana nevhidhiyo inonakidza, unongoifarira.

Kana ukaona dambudziko guru, haugone kurega kurigovana.

Iri ndiro simba remavhidhiyo mapfupi.

Zvinovimba nekunzwa kwemanzwiro, kwete pfungwa dzezvigadzirwa.

Saka, mavhidhiyo mapfupi ne e-commerce hazvina hukama hwakasimba.

Zvakafanana nenzvimbo yekukwezva vanhu, wobva wavashandura uchishandisa dzimwe nzira.

Kushambadzira Kwemabhizinesi: Brand Memory Engineering

Mashandiro anoita kushambadzira kwebhizinesi akasiyana zvachose nemavhidhiyo mapfupi.

Chinangwa chayo hachisi chekuwana vateveri vakawanda, asi kuwedzera ndangariro dzevashandisi nezvayo.

Kugadzira kwekushambadzira kunowanzo sarudza chimiro chekambani.

Unoyeuka here jingle kubva mukushambadzira kwezvinwiwa?

Unoyeuka here kushambadzira kwefoni yekare?

Uku ndiko kukosha kwekushambadzira.

Kazhinji, mabhurendi makuru chete ndiwo anogona kukwanisa kutamba modhi iyi.

Vachabhadhara makambani epamusoro ekuronga kushambadza kana kukoka maKOL epamusoro kuti vatsigire zvigadzirwa zvavo.

Mari yaishandiswa yaive yakakura, asi mhedzisiro yacho yaive inoshamisa.

Chinangwa chekugadzira zvinhu pakushambadzira hachisi chekutengesa chinhu chimwe chete, asi kuti chirambe chiri mupfungwa dzevashandisi.

Iyi inzira yenguva refu.

Mavhidhiyo ekusimudzira zvigadzirwa: Kuzadzisa zvinodiwa ndicho chinhu chikuru.

Mavhidhiyo anotengesa zvigadzirwa ndiwo rudzi rwezvinyorwa zvine chekuita nekutengeserana kwepamhepo.

Vatengesi vazhinji vanofunga zvisirizvo kuti mavhidhiyo ekusimudzira zvigadzirwa anofanira kunge ari emhando yepamusoro uye ane hunyanzvi.

Izvozvo hazvisi zvechokwadi zvachose.

Chinonyanya kukosha mumavhidhiyo ekutengesa zvigadzirwa ndechekutarisa chigadzirwa chacho.

Chinokosha ndechekuti chigadzirwa ichi chigone kugadzirisa matambudziko evashandisi uye kuzadzisa zvavanoda.

Iyo algorithm ichanyatso fambisa zviri mukati zvichienderana nezviri mukati mako.

Kana mavhidhiyo ako achingoratidza hunyanzvi hwako, zvisinei nekuti une hunyanzvi hwakadii, zvichave zvakaoma kusvika kune vateereri vako vaunoda.

Saka, uchaona kuti maakaundi ane zvinhu zvine hunyanzvi anowanzo tengesa zvishoma.

Maakaundi anotengesa zvigadzirwa zvakawanda anowanzova nepfungwa shoma dzekugadzira zvinhu.

Izvi ndizvo zviri kutaurwa nezvemavhidhiyo ekutengesa zvigadzirwa.

Manyepo akavanzika mumavhidhiyo ekusimudzira zvigadzirwa: Ongororo dzisina kunaka ndidzo dzinopa hunyanzvi

Mabhizinesi mazhinji anotsvaga mazano ekugadzira zvinhu zvitsva, asi ari kufamba nenzira isiriyo.

Chitubu chaicho chekugadzira zvinhu hachisi pfungwa dzisina kunaka, asi ongororo dzisina kunaka dzevatengi.

Zvichemo zvevatengi ndizvo zvinonyanya kudiwa.

Semuenzaniso, kana mumwe munhu akati mbatya dziri kupera, unogona kunatsiridza jira racho.

Vamwe vanhu vanoti kutumirwa kwezvinhu kunononoka, saka unovandudza mashandiro ekufambisa zvinhu.

Vamwe vanhu vanoti bhuku remirayiridzo harina kujeka, saka unofanira kutora vhidhiyo yekushandiswa kwayo zvakadzama.

Kuvandudzwa uku ndiwo mazano ekugadzira akakosha zvikuru.

Nekuti inotarisa zvakananga marwadzo emushandisi.

Uye dambudziko ndiro kiyi yekupedzisa chibvumirano.

Hukama huripo pakati pemavhidhiyo mapfupi, kushambadzira, uye e-commerce inotepfenyurwa mhenyu

Mavhidhiyo mapfupi inzira yekupinda mutraffic.

Kushambadza inzira yekurangarira brand.

Kutepfenyura pamhepo kunopedzisa kutenderera kwekutengesa.

Vatatu ava havana kuparadzaniswa.

Dzakaita senzira nhatu dzakasiyana, asi pamwe chete dzinoumba ecosystem ye e-commerce yezvinyorwa.

Mavhidhiyo mapfupi anonakidza.

Kushambadzira kunoita kuti urangarirwe.

Vanotengesa zvinhu kuti vanhu vashandise mari.

Iyi ndiyo cheni yakazara ine musoro.

Kunetseka uye Kubudirira kweVatengesi

Mabhizinesi mazhinji ari kunetseka, achifunga kuti haana hunyanzvi hwekugadzira zvinhu.

Kutaura zvazviri, kugadzira zvinhu hakusi mushonga.

Mavhidhiyo mapfupi anoda hunyanzvi, asi izvozvo ndezvekubatsira kuti vanhu vasaonekwe nevanhu vakawanda.

Kushambadza kunoda hunyanzvi, asi izvozvo ndezvekubatsira kambani.

Mavhidhiyo ekutengesa zvigadzirwa haadi hunyanzvi hwakawanda; anofanirwa kugadzirisa matambudziko.

Saka, chinodiwa nemabhizinesi kunzwisisa vashandisi vavo.

Nzwisisa zvinodiwa nemushandisi uye zvinonetsa mushandisi.

Wobva washandisa zvigadzirwa kuti zvigutse zvinodiwa uye mavhidhiyo kuti uzviratidze.

Iyi ndiyo nzira yekupedza dambudziko.

Maonero angu: Kugadzira zvinhu ndiyo nzira, kuda zvinhu ndiyo musimboti.

Mukuona kwangu, kugadzira zvinhu kunongova nzira chete.

Inogona kukwezva kutariswa uye kugadzira ndangariro, asi haigone kutsiva kudiwa.

Chinangwa chikuru chekutengeserana kwepaindaneti ndiko kutengeserana.

Pfungwa huru yekutengeserana ndeyekuda.

Kusangana nezvinodiwa ndiyo pfungwa huru yekutengeserana kwepaindaneti.

Mavhidhiyo mapfupi, kushambadzira, uye mavhidhiyo ekutengesa zvigadzirwa anoshandisa zvinangwa zvakasiyana, asi pakupedzisira zvese zvinosvika pakuzadzisa zvinodiwa chaizvo.

Izvi ndizvo zvinofanira kunge zvakaita kutengeserana kwepamhepo.Uzivi.

Mhedziso: Remangwana reE-commerce yezviri mukati

Remangwana rekutengeserana kwepaindaneti harichazove rekutengesa zvinhu chete.

Ihondo pamusoro pezviri mukati.

Mavhidhiyo mapfupi chishandiso chekugadzira vanhu vanouya kuzonzwa.

Kushambadza inhare yekambani.

Mavhidhiyo ekutengesa zvigadzirwa chishandiso chine simba chekuvhara madhiri.

Kana zvinhu izvi zvitatu zvabatanidzwa chete ndipo panoumbwa hondo yakakwana.

Munguva ino, kugadzira zvinhu kwakakosha, asi kunzwisisa mwoyo yevanhu ndiko kwakakosha zvikuru.

Munhu anogona kutanga bhizinesi re e-commerce nekunzwisisa vashandisi chete.

kupfupikisa

Nhasi tatsanangura mhando nhatu huru dzekutengeserana kwepamhepo: mavhidhiyo mapfupi, kushambadzira, uye mavhidhiyo ekutengesa zvigadzirwa.

Mavhidhiyo mapfupi inzira yekupinda mutraffic.

Kushambadza inzira yekurangarira brand.

Kutepfenyura pamhepo kunopedzisa kutenderera kwekutengesa.

Kugadzira zvinhu ndiyo nzira, kuda zvinhu ndicho chinhu chikuru.

Kana uri muridzi webhizinesi, rega kunetseka nezvekugadzira zvinhu.

Kunzwisisa vashandisi, kugadzirisa matambudziko, uye kusangana nezvinodiwa zvavo.

Iyi ndiyo musimboti wekutengeserana kwepamhepo.

Ngatitorei matanho toshandura wongororo dzisina kunaka kuita mazano ekugadzira nezvinodiwa kuita kutengesa.

Danho rekutengeserana kwepamhepo ndereavo vanonzwisisa vashandisi.